Aiming for world domination, A business battleground
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Transcript of Aiming for world domination, A business battleground
AIMING FOR WORLD DOMINIATION
AIMING FOR WORLD DOMINIATION
Bienvenue sur le champ de bataille d’affaires
Nom: Koppenol Prénom: Dries Formation: Marketing
Lieu de naissance: Louvain Date de naissance: 14/12/1990 Nationalité: Belge
Dries Koppenol
• Attentif • Exigeant
• Ambitieux • Arrogant
• Dévoué • Incertain
Caractéristiques
• Code activiteit: GC10114 Gastcollege Wim van Dievoort {NL}
• Code activiteit: GC10112 Gastcollege Emerging markets of China: Stefanie Chen {E}
• Code activiteit: GC10213 Gastcollege Annick Annaert {NL}
• Code activiteit: GC10235 Gastcollege IBM: Yves van Seters {NL}
• Code activiteit: GC10313 Gastcollege De Filharmonie {NL}
• Code activiteit: GC10422 Gastcollege Guava: Tom Bellens {NL}
• Code activiteit: GC10313 Gastcollege Microsoft: Patrick Viaene {NL}
• Code activiteit: GC11113 Gastcollege Ministry of World domination {E}
• Code activiteit: GC11122 Gastcollege C-Change {NL}
• Code activiteit: GC11231 Gastcollege Squaremelon {NL}
• Code activiteit: GC11241 Gastcollege Oona {NL}
• Code activiteit: GC11312 Gastcollege Proximity BBDO {NL}
• Code activiteit: GC11321 Gastcollege Getty Images {NL}
• Code activiteit: GC11332 Gastcollege Netlash-bSeen {NL}
• Code activiteit: GC11344 Gastcollege Heaven Can Wait {NL}
• Code activiteit: GC11411 Gastcollege C.B.G {NL}
• Code activiteit: GC11425 China: Impact of Growth on the Business Environment and Long-Term Implications {E}
• Code activiteit: GC11434 Gastcollege IDEA Consult {NL}
• Code activiteit: GC11512 Gastcollege Studio Spark {NL}
• Code activiteit: GC11524 Gastcollege Antenno {NL}
• Code activiteit: GC11531 Filmvoorstelling The Corporation {E}
• Code activiteit: GC12112 Gastcollege Proximity BBDO {NL}
• Code activiteit: GC12124 Gastcollege Purina {NL}
• Code activiteit: GC12134 Gatscollege World Outgames {NL}
• Code activiteit: GC12224 Gastcollege Voralities {NL}
• Code activiteit: GC12241 Gastcollege Global Image {NL}
• Code activiteit: GC12321 Gastcollege Brandhome {NL}
• Code activiteit: GC12331 Gastcollege Microsoft Cloud Computing {NL}
• Code activiteit: GC12342 Gastcollege OgilvyOne NY {E}
• Code activiteit: GC12412 Gastcollege Queromedia {NL}
• Code activiteit: GC12424 Gastcollege TCCGlobal {Nl}
• Code activiteit: GC12513 Gastenllege Ipsos {NL}
• Code activiteit: GC12531 Gastcollege Film Inside Job {E}
TOTAAL MA TA
118 104 14
+28 +44 -16
• Code activiteit: GC10114 Gastcollege Wim van Dievoort {NL}
• Code activiteit: GC10112 Gastcollege Emerging markets of China: Stefanie Chen {E}
• Code activiteit: GC10213 Gastcollege Annick Annaert {NL}
• Code activiteit: GC10235 Gastcollege IBM: Yves van Seters {NL}
• Code activiteit: GC10313 Gastcollege De Filharmonie {NL}
• Code activiteit: GC10422 Gastcollege Guava: Tom Bellens {NL}
• Code activiteit: GC10313 Gastcollege Microsoft: Patrick Viaene {NL}
• Code activiteit: GC11113 Gastcollege Ministry of World domination {E}
• Code activiteit: GC11122 Gastcollege C-Change {NL}
• Code activiteit: GC11231 Gastcollege Squaremelon {NL}
• Code activiteit: GC11241 Gastcollege Oona {NL}
• Code activiteit: GC11312 Gastcollege Proximity BBDO {NL}
• Code activiteit: GC11321 Gastcollege Getty Images {NL}
• Code activiteit: GC11332 Gastcollege Netlash-bSeen {NL}
• Code activiteit: GC11344 Gastcollege Heaven Can Wait {NL}
• Code activiteit: GC11411 Gastcollege C.B.G {NL}
• Code activiteit: GC11425 China: Impact of Growth on the Business Environment and Long-Term Implications {E}
• Code activiteit: GC11434 Gastcollege IDEA Consult {NL}
• Code activiteit: GC11512 Gastcollege Studio Spark {NL}
• Code activiteit: GC11524 Gastcollege Antenno {NL}
• Code activiteit: GC11531 Filmvoorstelling The Corporation {E}
• Code activiteit: GC12112 Gastcollege Proximity BBDO {NL}
• Code activiteit: GC12124 Gastcollege Purina {NL}
• Code activiteit: GC12134 Gatscollege World Outgames {NL}
• Code activiteit: GC12224 Gastcollege Voralities {NL}
• Code activiteit: GC12241 Gastcollege Global Image {NL}
• Code activiteit: GC12321 Gastcollege Brandhome {NL}
• Code activiteit: GC12331 Gastcollege Microsoft Cloud Computing {NL}
• Code activiteit: GC12342 Gastcollege OgilvyOne NY {E}
• Code activiteit: GC12412 Gastcollege Queromedia {NL}
• Code activiteit: GC12424 Gastcollege TCCGlobal {Nl}
• Code activiteit: GC12513 Gastenllege Ipsos {NL}
• Code activiteit: GC12531 Gastcollege Film Inside Job {E}
TOTAAL MA TA
118 104 14
+28 +44 -16
Arsenal
Alliés
Stratégie
L’im
age
Champ de bataille d'affaires
• Armoury: Product development
• Strategy: Selling products
• Allies: One to many Relation
• Identity: Empty transaction
Marketing 1.0 - PRODUCTS
A DYNAMIC BATTLEGROUND
• Armoury: Product differentiation
• Strategy: Brand loyalty / Consumer
• Allies: One to one
• Identity: Community transaction
Marketing 2.0 - CONSUMERS
A DYNAMIC BATTLEGROUND
A DYNAMIC BATTLEGROUND
• Armoury: Product/Brand/Consumer values
• Strategy:Make the world a better place
• Allies: Collaboration
• Identify: Global transaction
Marketing 3.0 – SUSTAINABLE DEVELOPMENT
• Armoury: ?
• Strategy: ?
• Allies: ?
• Identify: ?
Marketing …
The NEXT BATTLEGROUND
• Armoury: ?
• Strategy: ?
• Allies: ?
• Identify: ?
GOAL: MAKING PROFIT
The NEXT BATTLEGROUND
WORLD domination TOOLKIT
INTEL IMPACT
INTERACT
IMAGE
Armoury
Allies Strategy
Identity
SEXY LITTLE SOURCES
• Numbers (Mind)
• Big Data
• Real-time Data (web-Analytics, A/B testing, …)
• Market Research
• …
• Insights in (Soul)
• Trend watching
• Cultures / Religions
• …
• Roots (Heart)
• Past (History and experience)
• Development (How things changed)
#1 Knowledge
ARSENAL
RALLY THE HERD
• Connect• Consumers
• Brand Ambassadors
• …
• Collaborate• Networks
• Partnerships
#2 Interaction
ALLIES
MAKING IMPACT
• Combination• On & -Offline world
• Knowledge & Interaction
• Communication
• Consumers
• Stakeholders
• Social Media / Web / Print
• Choices• Choosing battleground
• Taking Risks
#3 Impact
STRATEGY
REPUTATION AS CURRENCYOF THE 21TH CENTURY
#4 Identity
IMAGE
MOST IMPORTANT ASSET = REPUTATION
THE BATTLE HAS ALREADY BEGUN
TODAY YOU ARE YOUR OWN BRAND
AND YOUR OWN TICKET TO …
WORLD DOMINATION