26 Aug 2010 1

NASSCOM EMERGE Product Showcase 2010

Aikon Labs - Introduction

Incorporated in Pune in 2009

Vision – Enable Enterprises, Academic/Research Institutions & Open Communities Realize Ideas

Customers in Technology, Education & other sectors

IBM, HP & Microsoft Partner

Core Team:

04/09/2023 © Aikon Labs Pvt. Ltd. 2009-10 2

Contactdti@aikonlabs.com

+91 98223 81281aikonlabsRealizing Ideas

Dilip Thomas Ittyera: Founder & CEOFormer CTO & Chief Innovation Evangelist at Zensar Technologies. Involved with multiple startups in India & US.RR Dasgupta: Customer Advocacy & PartneringFormer Principal at IBM’s e-Business Strategy Consulting and Head of Consulting at Zensar. Significant global experiences in US, UK & India spanning 25 Yrs

Shekhar Naik: Operations & Education Sector Over 25 years professional experience in Operations & HR in the FMCG, Paperboards, Pharmaceutical, Engineering and Software sectors - both products and services

• Sustainable Innovation by Enterprise Community – Customers, Partners, Employees• Enable Idea to Pilot Lifecycle – Social Networking Tools, BPM, CM, Analytics• Cloud based SaaS & In-Premise Annuity models

Verve – What & How

Implement

Enterprise Idea Scoreboard

Recognize/Reward

Communicate Strategic Themes

Leadership

Enterprise Communities

Post idea

Idea

Theme

Description

Media & Viral Tools

Category

Community Feedback & Rating

Filter 1

Team Space

Filter 2

Organize & Share Discuss & Refine

Co-author & Publish

Execution Space

Plan & TrackCo-create & VersionPrototype & Validate

votes

email

views

reviews

Customers and Partners

Filter 3

Filter 4

Idea LiveStore

Zensar Technologies – Case Study

• Leading IT Services Company operating globally• Challenge – To Scale the Vision Community beyond

Pune HQ• Cloud based SaaS version of Verve adopted• Implementation

– Started with a Pilot by the Vision Champs– Global Roll-out to cover 6000 Associate across 23

countries in phases– Initial kickoff spanning 3 Months

• Case Study published by Harvard Business School

Business Transformation• Benefits

– Scores of Ideas generated– Filter & Promote using Community Rating &

Corporate Score-carding– Top Ideas in Implementation– Enhanced associate buy-in & participation

• Other Customers/Use Cases– Global Talent Track, leader in Employability education

• Student Ideas to Project Execution• Community of Mentors, Guides, Experts & Enterprises

– Unique Global Biz Plan platform focused on social ventures

– Others include Academic Institutions, Media cos. etc.

• Shekar Nair – MD & CEO• Networking & IT Manageability solutions• Delivering business visibility & continuity to

distributed Enterprises• Networking and IT problems for distributed

enterprises are different than for centralized ones• 300+ customers

Elina NetworksBangalore, Indiashekar@elinanetworks.com

The ENPAQ• Holistic software solution solving specific

problems of Distributed Enterprises – Manageability, Connectivity & Security

• Provides robust network security, reliable connectivity, and effective remote IT management

• Over 3 years in the field, right now at the third major revision (v3.0)

Business Visibility Know that your transactions, IT services & locations are always available

Know that your transactions, IT services & locations are always available

Remote Business Robust, scalable, secure multi-link & multi-server virtual networkRobust, scalable, secure multi-link & multi-server virtual network

IT Manageability Efficient remote management of your IT with remote control & IT Asset mgmt.

Efficient remote management of your IT with remote control & IT Asset mgmt.

Business Commn. Enable easy communication in yourenterprise using Email, Chat, VoIP & FTPEnable easy communication in yourenterprise using Email, Chat, VoIP & FTP

Network Visibility Complete visibility into your network, web, application & link usage

Complete visibility into your network, web, application & link usage

Network Continuity Transactions continue across network outagesSmooth traffic across any multi-ISP links

Transactions continue across network outagesSmooth traffic across any multi-ISP links

Network Security Secure network, outside & inside, wired & wireless Productive employees with Internet accessSecure network, outside & inside, wired & wireless Productive employees with Internet access

Gre

ater

Bus

ines

s Va

lue

AnandRathi

Bhavesh Shah, CTO

CUSTOMERS

BRANCHES

netnet

netnet

Challenge Maintaining high trading availability, network security and remote IT manageability across hundreds of their locations

Benefits• Higher Top-line – high trading time, satisfied traders• Better Bottom-line – smaller support team for more

branches• Improved branch IT manageability• Corporate network security policies enforced

4 of Top-20 brokers Top retailers Top manufacturing & logistics

“Elina has simplified network deployment and management for us. Moreover, with virtualized application support, strong security and Elina's management framework, we can now deploy our business critical applications and networking functions on a single off-the-shelf PC/Server, dramatically reducing costs and support personnel.”

Bhavesh Shah, CTO, AnandRathi Group.

Our Customer’s voice“Elina provides us with an integrated solution that supports high branch uptime, multicast feed support, branch network security. Elina is reliable, scalable and secures branch trading network. Elina's software solution could match our requirement on Performance and Scale, including latency and throughput."

Rajesh Singhal, VP-IT, Motilal Oswal

10

Founded Feb 2007, Chennai-based Sales Offices: US, India & EuropeInvestments: Promoters & Angels

2010-01 2010-04 2010-07 2010-10

Monthly Billed Users

Proven Business Model

Businesses embrace “Social Networking” and create their very own large scale communities for promotion, adoption, education, support, innovation, and much more…

2008

• Product Team: 40+ • Released OSCON 2008• Today, 3.x Major Version

Rajesh Ram CRM

Successful Repeat Entrepreneurs

www.essentia-corp.comgopiganapathy@essentia-corp.com@ggopiMobile : +91 95661 33399

+1 650 868 4016

Sophisticated Online Presence BUT

26 Aug 2010 11

• Learn

• Share

• Review

• Support

• Promote

• New Ideas

• Recognition

• Brand Advocate

• Buy More

• Contribute More

Immediate & Longer Term Goals

“need own community to deeply engage our users…. with our brand to Drive Revenues

Essentia’s Community Solution

26 Aug 2010 12

Participate

Users/Roles

My Page/Work Space

Forum, Blog, Wiki, News

Rank, Review,

Rate, Tag

Co-Create

Projects

Management

Docs, Files, Download

Version, Tickets, Release

Communicate

Multi-SiteCMS

Integration/API

Social Platforms

GadgetsFeeds

Chat, Email, WebMeetings

Monetize

GoogleOmniture

Optional Registration

s

BannersLeads

ExchangeStore

• Comprehensive

• Rich Features

• Deep Tools

• Monetization

• Integrations

• Millions of Users

Best Practice Community Management Health Check

Cloud NOC Operations Bus. Integrations

Essentia Builds Vibrant Community and Drives Top Line Revenues

13

Comm. Health Jan – Oct 2010

Guest Users 1.04M

New Members 49.91K

Page Views 24.37M

Posts 151K

Downloads 0.99M

Community

google.com

Corp. Website

Source of Sales LeadsCommunity Success

• Strong Community Vibrancy Index (CVI) • Traffic 2.4X Corp. Website & Sticky• High Participation & Contributions

RestOther Search Eng.Sourceforge.netTechnology BlogsPartner SitesWikipediaLinkedInFacebook

• ROI increasing dramatically > 20

• Largest pool of accessible buyers

with higher lead to customer ratio

• Estimate 17% in New Revenues

Sample Customers (Tech & Education)

Innoz Technologies Pvt.Ltd• Deepak Ravindran-Co-founder & Chief Executive Officer • Holds a Bachelors degree in Computer Science & Engineering.• Founded Swades Solutions, an offshore Web design/SEO firm in 2005 while at high-school.

Founded Innoz in 2008 along with three other friends while at college. Represented India in the finals of DFJ-CISCO Global Business Plan Competition 2009, and was chosen for iAccelerator’09 at IIM Ahmedabad.Youngest to receive the one-on-one mentoring from Indian Angel Network via Finals of Economic Times Power of Ideas’09. Received the Star Entrepreneurship Award’09 at the 3rd Indira Innovation Summit,Mumbai, Dell Idea League Challenge’09, has been selected for Startup Leadership Program,Delhi Chapter supported by TiE Boston.

• Company Profile• Innoz is one of the most innovative and exciting company working on rich mobile and web

applications. Stared by a group of engineering students from LBS College of Engineering,Kerala-Innoz was one among the 16 Companies to participate in the finals of DFJ-CISCO Global Business Plan Competition along side Stanford and Georgia Tech teams.

• Innoz is a Finalist for Red Herring's top 100 Asia award, and also received special recognition while at mBillionth South Asia Awards 2010.Innoz previously won the NASSCOM AppFAME.

• Innoz now have offices at Gurgaon,Trivandrum & USA employing around 20+ young and dynamic team, with very innovative product offerings packed/white labelled with operators/mobile manufacturer's.

SMSGYAN-Any information just an SMS away!

• An innovative and cost effective text-messaging interface that literally delivers knowledge bytes to the user's fingertips.

• Everybody—irrespective of age, location and vocation—has questions to ask. These could be simple or complex. And not everyone with a doubt has access to the Internet to get the answers.SMSGYAN delivers information from the Internet on to your handset without asking you to go online.

USER INPUT YAHOO

Yahoo! Inc. is an American public corporation with headquarters in Sunnyvale, California, (in Silicon Valley), that provides Internet services worldwide.

Reply with options A)DefinitionB)AcronymC)Stock price

USER REPLY

B

Sent it to a shortcode-XXXX

RESPONSE

Open: 16.18High: 16.40Low: 16.18

Volume: 13,413,950Avg Vol: 26,086,000Mkt Cap: 21.93B

Beta users: 5 Million Unique | 20,000 Queries/day.Live Demo:: Try GYAN Query to 56161

Customer Case Study

• Bharti Airtel• AirtelGYAN*-One stop for any information.• Exclusively launch across 3 crore + users.

Projections* Dec 2010 Jan 2011 Feb 2011 Mar 2011 Apr 2011 May 2011

Gross Adds 5,00,000 7,00,000 9,00,000 15,00,000 20,00,000 25,00,000

Chun 1,00,000 2,00,000 3,00,000 4,00,000 5,00,000 6,00,000

Net Adds 4,00,000 5,00,000 6,00,000 9,00,000 15,00,000 19,00,000

Total Users 4,00,000 9,00,000 15,00,000 24,00,000 39,00,000 58,00,000

ARPU/Month 30 30 30 30 30 30

Revenue 1,20,00,000 2,70,00,000 4,50,00,000 7,20,00,000 11,70,00,000 17,40,00,000

*Rough data

Business Transformation

• Customer Fit in - From top to bottom of the pyramid users - If there’s one thing a user will never mind doing with a phone, it is SMS.

• Information VAS is going to be key to address the needs of growing rural market.One Stop for any information’s.(New to the market).

• Benefits – Exclusivity of the product & high revenue projections.

• Other customers : Videocon Mobile,Aircel.

Loads of resumes during hiring phase

We help you filter by custom programming tests

Hire the best programmers and be happy

What we do?

What do they do?Helps you get the best rates for loans from banks. 100 Resumes

50 short-listed =50 dev hours

10 on-site

1-2 hire

Customer Case

NeedThey wanted to hire developers to build the platform

100 Resumes

10 on-site

1-2 hire

SAVE 50 hrs for every hire!

AUTOMATE WITH INTERVIEWSTREET

NMSWorks Software Private Limited

• Presenter: KV Nair – CEO & Managing Director

• Incorporated in 2001

• Incubator company of IIT Madras (TeNeT)

• Promoted by Polaris Software Lab Ltd.

• VC Funding from UTI Ventures, Ventureast, …..

• Located at IIT Madras Research Park, Chennai

• 80 Member Team

• Core competence in developing Network Management & Operation

Support Systems for the Telecom/Defence Market

Contact: sivasenthil@nmsworks.co.in

Product – CygNet OTNMS• Network Management System for Multiple Vendors and Multiple

Optical Transmission Technologies.

• Efficient Management of the Transmission Network

• Automatic Discovery/Reconciliation,

Inventory and Provisioning System

• Customers:

• Tata Communication Ltd

• Tata Tele Services Ltd

• Vodafone Essar Ltd

• Bharti Airtel Ltd

About the Customer Case

• Tata Communications Limited (TCL)

• TCL is a leading global provider of a new world of communications

• Transmission Network Inventory had a significant gap between the

real network and the database created manually

• Integrated with six SDH vendors and four DWDM vendors

• Automatic Discovery across multiple vendors/multiple technologies

• Stitched the End-to-End Circuits from Discovered data

• Integrated with existing Inventory System

• CAPEX and OPEX Optimization

• Completed the project in less than six months

Business Transformation

• Enhanced the efficiency of Operation– Inventory Synchronized with Network

• End to End view of the Network• Reduced MTTR

– Optimized CAPEX• Deleted Hanging circuits• Identified Non-Revenue Circuits

– Optimized OPEX• Accelerated Provisioning of Circuits• Potential to Automate Provisioning

• Other customers– Vodafone Essar Ltd – Tata Teleservices Ltd

Chandra Sekhar PulamarasettiCEO & Founder

Incorporated in 2002Presence – HQ - Bangalore; Sales in India & METeam Size – 50

IT Disaster Recovery Automation Software50+ Customers

Company Overview

Dis

cre

te M

on

itori

ng

DISK-BASED REPLICATION

APPLICATION FAIL-OVER AND FALL-BACK

APPLICATION ECO-SYSTEM REPLICATION

DB REPLICATION OR LOG-FORWARDING

FILE SYSTEM REPLICATION

Data Center A Data Center B

Business User

Access

Directory

Services

DB and

Application

Server and

Network

Storage

Monitoring of Application Recovery Point & DR Health

Automation of DR Drill and Failover Recovery

DR Reports for Compliance & Audit

Product OverviewVisibility

• Recovery readiness

• RTO / RPO

• State of recovery in process

Structured Recoverability • Predictability • Testability & Audit -ability • Repeatability

No: No:

Uses Sanovi DRM as the framework to deploy, automate drills and report on the Recovery readiness of the bank.

“We realized early on that the right way to approach the problem was to deploy a management framework that masks technology complexities and provide operations staff real-time visibility into DR solution health”

Deepak K Mudalgikar, VP-IT, HDFC Bank

Customer Case Study – HDFC Bank

Business & Operational Benefits • Over 85% reduction in application fail over time• 100% increase in frequency of DR Drills• Over 75% reduction in the time required for DR drill

preparation & validation

“Application failover that would take two hours earlier now happens in twenty minutes using Sanovi’s DR automation engine, our recovery confidence is phenomenal.”

VP-IT, HDFC Bank

HDFC Bank has over fifty application under Sanovi DRM management

Customer Case Study – HDFC Bank

Voicetap Technologies• Mrigank Tripathi: Founder and CEO.

– Engineer, MBA from INSEAD

• Foundations:– Founded in 2009– Core team of 6 has a healthy mix of sales, consulting and

operations background

• Develops Voice based solutions that help businesses and telecom operators generate more value

• Special fact: Youngest company ever to win the Red Herring Global Top 100 award and the NASSCOM Emerge top 10 award

• My contact details: 9971177231, m@voicetap.in, @mtripathi

CustomerTAP: Generate fresher inbound leads

Outbound SMSes

Advertising

Email blasts

Web

SMS handling

Phone call handling

Your lead generation efforts Methods of lead handling Integrated Voicetap system

Customer case• NIIT Ltd• Leading IT and Training company in India with a global

presense• CustomerTAP helped them enhance conversions by

increasing the freshness of leads• Solution structure:

– NIIT dedicated 5 call center seats for CustomerTAP– CustomerTAP required only their DID numbers– SaaS model deployed– Duration to go live post testing: One week– Currently handling ~2500 warm inbound leads a month over SMS– Evaluating deployment across various mediums (Web / Print / SMS

etc.)– Dashboard available to track and follow up on calls / recordings

Business Transformation

• Reduction in cost per acquisition by ~20%• Increase in conversion rates by >30%• Other prominent customers using the service:

– Fullerton Securities– Bajaj Capital

26 Aug 2010 34

Thank You!