Aiesec india programme structures

AIESEC India – Programme Structures

Why?

-‐ To make any programme/function work for your LC, you need to have enough Talent as part of the programme/function.

-‐ This begins with having the right teams based on your goals and focus areas. -‐ The first step in deciding the kind of talent and teams you need is deciding your

Programme OS. -‐ The programme OS should be such that it is not limiting out talent capacity, but

enhancing it to grow. -‐ It is essential to focus equally on programme and function OS as functions also

drive growth in our programmes.

How are we moving towards 2013?

Expanding AIESEC Network in India

Financial Sustainability driving growth

Collaborations across sectors

Brand & Information Management

Legalization

Programme Delivery EfNiciency

What are we moving towards?

TMP -‐ 20000

Outgoing – 550

Incoming – 1900

TLP -‐ 6000

Outgoing -‐ 2200

Incoming -‐ 3500

-‐ Outgoing GIP

Team Purpose To supply the best quality Eps to the AIESEC Network

Job Description and role of VP -‐Market Research & Market Segmentation

-‐Analysis of the Global Supply & Demand & Alignment of the LC to it.

-‐ Marketing oGIP & the LC within the AIESEC Network.

-‐Marketing & Promoting oGIP in the city.

-‐Overlooking recruitment, induction, preparation & delivery of EPs in the LC.

Specific deliverables -‐Ensuring high delivery & realization rates in the LC

-‐Ensuring that every Ep goes through the entire EP process

-‐Ensuring high quality EPs are recruited

-‐Achievement of the Ra Ma Re Targets

Skills/competencies required Presentation, Analytical (DAAL, AFT, MR), Proactive Learning, Global Mindset, Communication.

AIESEC Knowledge required AIESEC Way, AIESEC 2015, Global Supply and Demand.

Proposed Structure for the team:

-‐ This is the minimum requirement for any LC. If you want to do well in oGIP, the first step is to have enough people and the right kind of people part of the programme.

-‐ The Minimum number of members under each TL is 3, however the actual number depends on your goal and external market.

-‐ The LNs we are focusing on are Phoenix (IT and Engineering), Eureka (Entrepreneurship), Emerging India (Business Administration and Marketing) and Education.

-‐ Every LC needs to focus on 2 any 2 LNs and ET depending on: 1. Their external market 2. Supply and Demand

-‐ Every LN team is responsible for the Promotion, Recruitment Induction and preparation of Eps.

-‐ Every EP Manager should not be managing more than 3 Eps at a given point of time.

LC VP oGIP

TL LN 1

3-‐5EP Managers

TL LN 2

3-‐5 EP Managers

TL LN Education

3-‐5 EP Managers

TL Alumni Delivery

3-‐5 EP Managers

Incoming GIP: Team Purpose To deliver high quality

international HR solutions to the specific industries in India; eventually becoming the first choice partner across the Corporate sector.

Job Description and role of VP -‐Market research and segmentation.

-‐ Global supply and demand analysis.

-‐ Marketing iGIP TNs within the AIESEC Network.

-‐ Excellent CRM to retain clients.

-‐ Giving each Incoming EP a high quality AIESEC experience.

Specific deliverables -‐Ensuring high delivery & realization

rate in the LC.

-‐Delivering a high quality AIESEC XP to every incoming EP.

-‐Increasing the overall number of clients and delivering to each one of them.

-‐Achievement of the iGIP goal for the year.

-‐ Giving every member and leader in iGIP a brilliant learning experience.

-‐ Enhancing the GIP/sales culture in the LC in order to give iGIP the push it needs.

Skills/competencies required Presentation, Analytical (DAAL, AFT,

MR), Selling skills, Resilience, goal-‐orientation, Entrepreneurial Outlook,

Proactive Learning.

AIESEC Knowledge required AIESEC Way, AIESEC 2015, Global Supply and Demand.

Proposed Team Structure:

-‐ An LC can have as more than 1 TLs as Client Managers. This depends on the capacity of the LC, iGIP goal and external market.

-‐ The minimum number of members in each team is 3. -‐ Since Education is now completely a GIP sub-‐product, Every VP iGIP needs to have a TL for ET.

-‐ The TL Alumni Delivery Manager needs to work in synergy with the Alumni Relations team to ensure Business development through Alumni.

VP

TL ET

3-‐6 members

TL Clients Manager

3-‐6 members

TL Alumni delivery

3-‐6 members

Quality and AIESEC XP Delivery

3-‐6 members

Proposed Structure if an LC has an iGIP based SU:

If an LC decides to take up an iGIP SU, it means that it has capacity, high goals and is currently doing well in the programme. -‐ In such a case having 2-‐3 directors under the VP (SU Head) will work. -‐ There has to be one director handling ET specifically. -‐ The team for Alumni Delivery will be handled directly by the VP (SU Head)

-‐ Each director will have a team handling quality working with him. -‐ The SU Head is responsible for overall strategy, coordination, high quality XP delivery and supply demand management and analysis.

Outgoing GCDP:

JOB ROLE OF SU head for OGX and his team:

VP

Director 1

2 TLs clients Quality team

Director 2

2 TLs Quality team

Director ET

2-‐3 TLs Quality team

Alumni Delivery team

Team Purpose To develop global entrepreneurial leaders who can create a positive impact on society.

Job Description and role of VP • International Relations (Incoming/Outgoing CEED and Internal marketing strategy)

• To develop strategies for oGCDP and growth based on research & discussion and to periodically track & analyze global and national exchange trends.

• Implementation of Growth drivers

• Marketing Strategy and external collaboration.

• Market penetration through Overlooking recruitment, induction, preparation& delivery of EPs in the LC

• Touch point for the directors • To co-‐ordinate with other

functions. • To provide overall direction and

guidance to the operational activities of the organization with the objective of maximizing growth

• Synergy with VP Expansions to drive OGX.

• Touch point for Directors. • Overlooking recruitment,

induction, preparation & delivery of EPs in the LC.

• Analysis of the Global Supply & Demand & Alignment of the LC to it.

Specific deliverables • Ensuring high delivery & realization rates in the LC

• Ensuring that every EP goes through the entire EP process (Excellent Process Implementation)

• Market Capitalization. • Ensuring high quality EPs are

recruited (Excellent Selection Process)

• Making sure oGCDP is branded

properly in the local reality along with VP marketing.

• Achievement of the Ra Ma Re Targets

Specific skills required Very good Communication skills, Presentation skills, Analytical skills, Pro-‐active learning, Global mindset, Ability to manage multiple things at a given point of time.

AIESEC Knowledge required AIESEC Way, 2015, AIESEC Global Supply & Demand, oGCDP knowledge.


-‐The directors are handling specific universities.

-‐ The TL AIESEC XP and Delivery is a TL and works under the LC VP oGCDP/SU head directly.

-‐ Incase your LC does not have an oGCDP based SU, then you can have 2 VPs handling oGCDP with TLs for UR, IR and matching and AIESEC XP Delivery.

LC VP oGCDP/SU head

Director

TL UR TL IR and matchig

Director

TL UR TL IR and matching

Director

TL IR TL UR and

matching

TL AIESEC XP

Incoming GCDP: Team Purpose Making iGCDP more relevant in India

through delivering high quality experiences and being financially sustainable in our actions.

Job Description and role of VP • Tracking of each and every experience.

• Global Pool analysis. • Branding social internship

opportunity internal as well external market.

• Over all guidance to Team Leaders for project delivery.

• Induction and training new members.

• Synergy with VP communication and F.

• Focusing on growth drivers and implementing the same.

• Conducting webinars before realization with ep’s.

Following complete TN taker flow and implementing new strategies in programme.

Specific deliverables • Making sure that each and every experience matters.

• Reception activities • Post realization process • EP preparation • Closing and opening Conf of

projects

Internship closure reports Specific skills required Team Management, Virtual Team

management, Excel, HTML, Sales.

AIESEC Knowledge required AIESEC Way, 2015, Supply and demand management, knowledge about current world issues, iGCDP Process.


-‐ Depending on the scale at which the LC is operating, an LC can have 2-‐5 TL projects.

-‐ Each TL needs to have minimum 3 people working with him but obviously an LC delivering a high number of experiences will require

-‐ Apart from TLs for projects, an LC can also have a FINANCE coordinator to track finances and ensure financial sustainability within the department.

VP

TL Project 1

Raising and matching Delivery Events/

communication

TL Projects 2

Same structure as Nirst team

-‐ Talent Management and TMP TLP Team Purpose Driving GIP GCDP through

building talent capacity.

Job Description and role of VP -‐ Managing Talent Development (process) and TMP TLP (program) to drive GIP GCDP.

-‐ Talent Planning as per organizational goals and strategy

-‐ Implementation of TMP TLP growth drivers

-‐ TM Process Implementation and evolution.

-‐ Leadership development Program in the LC

-‐ Very well planned recruitment, selection, induction, and allocation.

-‐ Working on increasing Integrated XPs along with OGX.

-‐ Implementing the GLE. -‐ Handling Associate Membership. -‐ Managing Education and training in

the LC. -‐ MB Transition and KM from one

term to another along with the VP IM.

-‐ TMP TLP Management and tracking. -‐ Tracking personal development,

learning and goal achievement of every member.

-‐ Ensuring every single team in the LC is living by and understands the TMP TLP principles.

Specific deliverables -‐ Driving GIP GCDP growth through: 1. Excellent TM processes 2. TMP TLP growth through Growth

driver implementation 3. Tracking and managing teams

well. 4. Leadership development

programme in the LC as a follow up to conferences.

Skills/competencies required Communication skills, Presentation skills, Analytical skills, Pro-‐active learning, Global mindset, Ability to manage multiple things at a given point of time.

AIESEC Knowledge required Understanding of overall strategy, excellent 2015 understanding. TMP TLP Principles and flow.

Proposed Structure for the team

-‐ In case an LC has an oGCDP and/or iGIP SU and has a large membership to handle

the VP TM can also have a director for TMP TLP who handles the programme and the function can be handled by the VP and a couple of TLs.

-‐ An LC can also have a specific Manager for ELD who is managing TM and TMP TLP for the LC Focus Programme.

Role of Talent Development Team: -‐ Regular training and development in the LC to ensure overall education. -‐ The team will have to take the focus programme into consideration while doing so.

VP

Talent develpment TL

LEAD responsible

Training and development managers -‐ 2

TMP TLP Manager

TMP TLP management

team 2-‐3 people

Recruitment OC Associate Member manager

Project managers (1-‐3)

-‐ LEAD Implementation in the LC – The LEAD Manager is coordinating LEAD with the LC VP TM and TL Talent development.

-‐ Tracking of overall personal development and learning of members (this has to be done with the TMP TLP Managers)

-‐ Coordinating Induction and mentorship sessions post recruitment and tracking the same along with the LC VP TM.

-‐ Working with the LC VP TM for effective MB to MB transition. Role of TMP TLP Management Team: -‐ TMP TLP Tracking and effective system management. -‐ Ensuring that the LC Podio workspace is complete and up to date. -‐ TMP TLP recruitment (recruitment team) -‐ TMP TLP Pipeline management (managing cycles, member rotation, coordinating

upcoming recruitment, needs assessment for the talent development team) -‐ Integrated XPs. -‐ TMP TLP growth driver implementation in the LC. Associate Member Manager: -‐ Handling AM recruitment, induction in the LC. -‐ Implementing AM projects in the LC through Project Managers. -‐ Conversion to oGCDP is the bottom line of the AM Management team.

Finance: Team Purpose Financial sustainability & overall

growth of the Local Committee

Job Description and role of VP -‐ Financial Management -‐ Accounting & Auditing -‐ Budgeting -‐ Overall admin and logistics -‐ Reserves & investment

management

Specific deliverables -‐ Annual external audits -‐ National alignment & MC

reporting -‐ Profit generating product

packaging & selling -‐ Overall growth & development

across all the areas of the LC

Specific skills required -‐ Basic accounting procedures -‐ Alignment towards legal &

financial compliances

AIESEC Knowledge required -‐ Overall AIESEC knowledge -‐ Operational overview of the

organization and its products

Proposed Structure for the team

Cash flow tracking team: Keeping a track of receivables from different function/programs and following up on the same. TL senior member and 1 TM. Finance Management Team: LC Book keeping (EP/TN contracts, Daily cash flow documents, Legal contracts) LC administration (Office logistics & Infra) Banking Handling finances for events (member of this team should have had an OV CP F experience preferably)

VP F

Cash Nlow tracking team

Finance Management

Team

Marketing: Team Purpose To create more promoters and customers for

AIESEC by showcasing AIESEC’s Impact in the world through its Experiential Leadership Development Programme and engagement with AIESEC.

Job Description and role of VP

• Develop Marketing Strategies for ELD Programmes

• Contribute to develop and execute national initiatives.

• Driving National Strategies in the LC. • Lead and manage direct marketing, PR,

Advertising, Online Marketing, Event Management and External Representation

• Achieve targeted results and ensure timely and effective execution of Marketing tactics and programmes.

• Analyze, evaluate, plan and execute on both existing and potential marketing activities and strategies. Design benchmark criteria to measure the efficiency and effectiveness of marketing programs

• Conduct and analyze market research to determine competitiveness.

• Measure the effectiveness of the marketing department and implement improved as required.

• Ensure accountability for results that maximize contribution to business objectives

Specific deliverables • Media Management • Social Media Management • Tracking and Documenting

o Touch Point Database o Events o Media Appearances o Clients/Stakeholders

• Tracking Brand Activation Activities o Events o YE o Opening/Closing Conf for Projects

• Showcasing AIESEC’s Impact o Project Report

o Member/Stakeholder Exp Sharing o Impact Report

Specific skills required • Processing a Marketing and customer service orientation.

• Business oriented background • Good negotiations skills. • Good people skills. • Excellent ppt skills.

AIESEC Knowledge required AIESEC Way AIESEC 2015 Brand Toolkit Brand Re-‐Fresh Global Visual Branding Guidelines Global AIESEC Communication Principles


Role of Social Media team: * Drive Social Media strategies for the local entity align with the National Social Media Plan * Educate LC in Social Media Usage * Manage and review Official Social Media Channels * Drive strategies to increase the size of the AIESEC virtual community in the city based on the National Brand Alignment

VP Marketing

Social Media management

team

3-‐5 members

Marketing and PR

3-‐5 members

Role of Marketing and PR Team: • Marketing Strategies for ELD Programmes • Driving National Strategies in the dept. • Lead and manage direct marketing, PR, Advertising, Online Marketing, Event Management and External Representation • Achieve targeted results and ensure timely and effective execution of Marketing tactics and programmes. • Analyze, evaluate, plan and execute on both existing and potential marketing activities and strategies. Design benchmark criteria to measure the efficiency and effectiveness of marketing programs • Conduct and analyze market research to determine competitiveness • Measure the effectiveness of the marketing department and implement improved as required. • Ensure accountability for results that maximize contribution to business objectives

Information Management: Team Purpose To position and develop IM & Internal Communications as

a Support tool to increase the LC productivity and operational growth.

Job Description and role of VP

• Design and management of internal communications channels

• To admin the organizational climate & culture management

• To admin and support all IT resources in your local entity.

• To raise the needed information for the Knowledge Management project to assure the sustainability of knowledge and proficiency of your local entity

• To create and monitor the Processes implementation and process optimization in all areas

• To resolve all issues about accessibility and other problems of MyAIESEC.net platform in your local entity

Specific deliverables

All Myaiesec.net information from the LC

KM procedures

Process optimization maps and optimization procedures

IT & IM support for core operations

Specific skills required

• IT Management & development • Graphic design • Video Design • Communications Skills

AIESEC Knowledge required

2015 – AIESEC way – Operations Process and procedures


Operations Cluster A

Operations Cluster B

VPIM

GIP GCDP TMP/TLP KM

TL Manager

Operations Cluster C

VPIM

Support / OPs1

OPS2 Support

OPS3 Support

OPS4 Support

OPS5 Support (LC focus area)

IM Implementation

KM

IC

IT

VPIM

IM Support

OPs1

OPs2

OPs3

OPs4

OPs5

IM Implementation

KM

IC

IT

Business Development Team: Team Purpose Business Development is to externally

orient the functions of AIESEC and continue to evolve the products according to developments in the market. The function also seeks to financially secure the operations and create and sell products for sustainable revenue generation.

Role of VP -‐ Externally orient and market the

function of AIESEC. -‐ Product development in order to

cause growth to the focus ELD programme of the LC.

-‐ Financially secure the operations of the LC through the products create.

-‐ Being 2015 oriented and developing the right products for sustainable growth and revenue generation.

-‐ Managing and evolving the Local Board of Advisors of the LC.

-‐ Alumni Relations.

Specific skills required -‐ Selling skills -‐ Entrepreneurial Outlook -‐ Communication and Presentation

skills

AIESEC Knowledge required -‐ Overall AIESEC knowledge. -‐ Operational overview of the

organization and its products.

Proposed Structure of the team:

Role of Sales Team: *Responsible for Lead generation-‐ Cold Calling, mailing, etc. *Handling a particular project-‐ GCDP, Recruitment, etc and doing related market research, company profiling, etc. *Responsible for initial appointments, follow up's and partnership management. *Ensure appropriate documentation and information management is maintained on the partnerships. An LC can have 1-‐2 sales teams depending on the need. Role of Delivery Team: *To work with the various departments in the LC (Marketing, GCDP, GIP etc) to ensure adequate delivery to the client. *Create delivery reports and manage the partnerships. *Innovate and look at new areas of engagement with the client and create MDP's NOTE-‐ DI, DU, Mumbai, Hyderabad, Chennai and Bangalore need to have an NEP Manager under the VP BD.

VP BD

Sales TL

3-‐6 members

DeliveryTeam TL

3 members

AR Manager

3-‐5 members.

Role of the NEP Manager:

1. Raising MC list companies for Exchange partnerships. 2. Coordinating with Account managers for specific accounts (NAMs/NC) 3. Coordinating with the MC for the delivery of the account 4. Coordinating for funds from the MC for the services delivered by them.

Role of AR Manager:

� History & Backtracking of the Network ◦ Get all the EBs in place ◦ Track the LCPs for all years ◦ Take their help to track the Ebs ◦ Find a proactive member from every year and he/she could help you track

� Database Management ◦ Excel Sheet ◦ Year wise discretion ◦ Separate Sheet for the MB and Members ◦ Clear out the Grey Areas (Names missing) ◦ Include Name, Current Location, Email, Phone, Address, AIESEC Experience,

Engagement as alumnus • Alumni – LC communication

– LinkedIn group, FB group, Google group – Alumni newsletters and regular events

• Two big events a year other than first Thursdays MoS for Alumni Relations:

� Activity on the FB, Google groups � Number of alumni on the groups � Number of Alumni Newsletters sent � TNs Raised � Eps Raised � Projects sold � Total Revenue generated � Number of Events held � Number of attendees at events � Total Number of alumni Tracked � Quality and clarity of database

Expansions: Team Purpose Contributing to 2015 and AIESEC India’s

development bloc by expanding AIESEC India’s physical and virtual reach

Role of VP -‐ Working with the LCC of an OE and coordinating activities in the official expansion to work towards making it an MOP.

-‐ Initiating IG s and working with them to convert them to OEs.

-‐ Ensure effective communication between expansions and parent LC.

Specific skills required -‐ Entrepreneurial Outlook -‐ Communication skills -‐ Management and organizational

development skills

AIESEC Knowledge required -‐ Overall AIESEC knowledge.

-‐ Operational overview of the organization and its products.

-‐ Basic knowledge of recruitment and HR development.

OS for Parent LC for interest groups:

OS in Parent LCs (multiple IGs)

VP Expansions

OGX manager

TMP TLP & TM

manager

VP Expansions

Expansion Manager

OGX | TMP TLP & TM managers

Expansion Manager


Expansion Manager


Aiesec india programme structures

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