AIESEC India NST Applications (Second Round)

Application Guidelines

Guidelines for Application Questionnaire:

1. The application package is divided into 3 parts:

- Your Curriculum Vitae (CV) (Page Limit: 1)

- Application Questionnaire (Page Limit: 5)

- Endorsement from the LCP of your current entity (Page Limit: 1)

2. Your application will be rejected if the page limit for each section is not adhered to.

3. Deadline: 23:59HRS IST Monday (2nd March). No extensions will be granted.

4. The package uploaded must be named : Name _ LCName _ NST

5. “The General Questionnaire” and “AIESEC and YOU” sections are compulsory for all applicants. The specific questionnaire should be filled only for the respective portfolio roles.

6. Candidates may choose to apply for more than one role.

7. If you have been an applicant in the first round:

-A) You must apply again in full capacity. However, your application will be rejected if your specific questionnaire is the same. However you can choose the General Questionnaire, Endorsements and CV to be the same as the last application.

Guidelines for Submission:

1. The application package containing all the parts must be named in the format (Name _ LCName _ NST)

2. The podio webform - https://podio.com/webforms/11354942/797046 must be filled and the application package must be uploaded on the same.

3 All files in the application package must be in PDF format.

4. If you are facing a uploading issue on Podio please email the application directly to your MCVP and Rakshit ([email protected]) within deadline.

5.. Deadline extensions will not be granted under any circumstances.

Things to remember:

1. There is no right answer to the questions asked in the questionnaire. The application is to understand you and what you bring to the table for each role.

2. We encourage you to speak to MC members, Commission members and also refer to outputs of National Conferences/Summits for better understanding during the application process.

NOTE: Submitting the application does not necessarily mean that the candidate is selected for an interview. Interviews will be conducted based on need /according to the portfolio.

https://podio.com/webforms/11354942/797046

A) AIESEC and YOU

1.) Personal Information

• Full Name

• Local Committee

• Phone Number

• Email

• Current Role in Local Committee

2. Graphically / visually mention all the roles that you have taken up in AIESEC. What were the key learnings and achievements of each role?

3. Through all your experiences in AIESEC, mention the best and worst decision that you have taken in a leadership role and explain the reasons for the same.

B) General Questionnaire

1. Why do you want to apply to National Support Team AIESEC India? 2. In short and concise language enlist why you think National Support Teams are relevant in the current AIESEC India reality.

Operations

Competencies Developed: Deep understanding of

university relations. Sales skills.

Knowledge of marketing. Training and

communication skills

Job Description:

1. Research, customisation of proposal and sales in

universities in the allocated region.

2.Training , coordination and follow up with LCs to whom the university is allocated.

Time Commitment: 6-8 Hours/Week

Role Requirements: Training at MC office post selection.

Permission and time to travel Intercity. Weekly meetings with team leader.

Bimonthly meetings with mc responsible Only vice presidents can apply for team leader

role. Team leaders and vice presidents for team

member role

ROLE : NST OPERATIONS [AIESEC UNIVERSITY]

• 1) What is our value proposition as AIESEC to a)Students b) Management in any university?2) Based on defined parameters prepare a feasibility report for AIESEC to establish itself in Lovely Professional University.

• 3) Prepare a 7 minutes sales pitch in to sell AIESEC and to establish AIESEC in Ashoka University.

• 4)Prepare a plan to start NEP for GIPo,present researched markets,Action plan with Timelines and Marketing and Engagement plan for for the university.

JOB-DES Regional Program Co-Ordinators (4)

Job Roles: • Coaching & development of region allotted. • Supporting & assisting LC VPs with program • Tracking & reviewing development of program in the LCs • Tracking implementation of national strategies & pilot

projects in LCs • Tracking implementation & effectiveness of organization

structures, JDs & new process flow in LCs MoS: • # Projects run successfully • # LCs which show positive growth • Absolute growth per LCs • % Relative growth per LC • % Contribution to AIESEC India oGCDP by region • #Pilot projects successfully implemented

Background Required: • Vice President experience required (Previous) • GCDP background required • Solution-Oriented • Proactive Learning Attitudes • Result-Oriented • Strong Communication Skills

Competencies Developed • Coaching/Facilitating Skills • Project Management Skills • Presentation Skills • Marketing Knowledge • International Relations Management • Data Analysis Skills • Result Tracking Skills

Duration: 6 months.

This individual will be responsible for development of local committees in oGCDP for the region allotted. This individual will coach LC VPs 2015 of oGCDP and align them to the national strategies as per timelines. This individual will receive regular direction & support from MC oGCDP.

Time Commitment: 8 hours per week.

• 1.What have been your biggest learnings from being a VP oGCDP - which will help you in being a good coach to

other LCs?

• 2.What do you think is the biggest challenge/roadblock being faced by LC VPs in oGCDP today? How do you plan to

solve this?

• 3. Present a plan with - Projects, OS, Timelines & Innovations for an LC which did 100 X (total) in 2014 to achieve 150

X in 2015 Summer cycle.

• 4. If an LC VP that you are coaching approaches you with the following problem, how will you support/assist him/her

with the same:

• - Its April, I only have 21 EPs out of which 11 are matched. Our goal for summer was 50 experiences. My VP

Marketing is in exams till mid may and cannot contribute majorly at this point to any new campaigns. Out of the 650

ORS registrations that she got, we could only convert 9 EPs to raises (which is included in the 21 EPs). We have

permission from Finance to invest upto Rs. 40,000 & I have 3 TLs + 12 TMs. What do you think I should do/focus on?

•Comment on AIESEC India’s iGIP Strategy in the year 2014. • If AIESEC India iGIP is to grow by 10 times more, how to we need to evolve programs at local levels? •Pick any 2 growing iGIP entities in the AIESEC Network and evaluate their growth strategy. What can we learn from them?

JOB-DES IR Manager-IT

Job Roles: • Manage the national partners of US.Malaysia.Brazil.Germany and

develop new partners for IT • LC IT Market Management

• Facilitate LC Market Research • Create output(booklet/video/website/etc) to showcase India

IT EP Supply • Internal marketing strategy for India IT EP

MoS: • # National IT EP showcasing initiatives • % of IT sub product match growth • # of sustainable LC-LC partnership • # of sustainable country partners

Background Required: • Team Leader experience required • GIP background required • Solution-Oriented • Proactive Learning Attitudes • Result-Oriented • Strong Communication Skills

Competencies Developed • Coaching/Facilitating Skills • Project Management Skills • Presentation Skills • Marketing Knowledge • International Relations Management • Data Analysis Skills • Result Tracking Skills

Duration: 6 months.

This individual will be responsible for IT sub-product development and corresponding supply&demand management. This individual will pilot the internal marketing marketing strategies within certain LCs for localisation. This individual will receive weekly training/coaching sessions from MC oGIP.


JOB-DES Customer Insight Manager

Job Roles: • Create Market Research Survey for Customer Insight

• Refer Here • Facilitate the LCs to conduct the MR survey/focus group interviews. • Data/Info Collection from LC • Data Analysis and Report Generation. • Based on the Report Inference(customer insights), Synergize with

Marketing NST for Marketing Strategy Adjustment.

MoS: • # of MR for customer insights conducted by LC • # National customer insight report

Background Required: • Team Leader experience required • Marketing Experience/Knowledge preferred • Proactive Learning Attitudes • Result-Oriented • Strong Communication Skills

Duration: 6 months

This individual will be taking up the MR initiative of oGIP this year to understand the market from customer perspective,which in return input the marketing strategy. This individual will receive weekly training/coaching sessions from MC oGIP.


Competencies Developed • Coaching/Facilitating Skills • Project Management Skills • Professional Job Hunting Skills • External Stakeholder Management Skills • Data Analysis Skills • Result Tracking Skills • International Relations Management

https://www.evernote.com/l/AT6gFUD4u7NHSoirUkUif_tCZ7M5SvXNMkg

• 1.Provide a report to analyse the TN supply from the national partners of the sub

product you manage.

• 2.What initiative you come up with for managing the relationship with those

national partners.

• 3.How will you showcase India EP supply of the sub product you manage.

• 4.Submit the best presentation you have made/designed.

• 5.What is the national reality of the sub product in AIESEC India.

•1.Design a MR(survey or other ways) to understand how

(channels/behaviours)professionals approach the

information of new jobs/internships.

•2.Picture a Ideal customer for IT sub product,using the

method of empathy map.

•

Marketing

Job Description:

- Supporting the MC with creation and management of GC/GT Strategies

- Coaching LCs with formulated strategies, creating tasks with timelines, supervising projects

- Design promotional material for Implementation of GC and GT as a brand in the country, track results.

- Attending forums, striking national level partnerships and responsible for media relations of the program.

- Collecting and showcasing impact.

Time Commitment: 8-10 Hours a Week

Background: - Team Leader Experience required

- Understanding of GT/GC as a program - Marketing Skills - Presentation skills

- Communication Skills

Competencies Developed: 1. 1. Project Management Skills

2. 2. Product Development 3. 3. Analytical Skills 4. 4. Coaching Skills

Global Citizen Support Team (2) Global Talent Support Team (2)

*Answer according to the program support you are applying for: 1. What is your understanding of the program you are applying for? Give an analysis of the strategies implemented this year. 2. How do you see this role contributing to brand visibility and sales of the program in the target market? Mention top three priorities of your term for that program marketing.

3. Answer for your specific program:

22

Global Talent (Incoming)

Design a national campaign and create visuals for linkedin campaign, proposal for a partnership with CII

and standard presentation for corporates at an external forum.

Pick a particular sub product, design a national campaign for onground promotions. Define channels and

timelines for the same. Design a poster for college promotions and standard YE under the same campaign

With oGCDP peak, design a national campaign for onground promotions. Define channels and timelines for the same. Design a poster for college promotions and a

standard YE under the same campaign

With GC, pick a relevant issue, create a brand package with a proposal and program resources like poster for

externals and a presentation pitching that issue to Corporates/schools/NGOs.

Global Talent (Outgoing)

Global Citizen (Incoming) Global Citizen (Outgoing)

Digital Marketing

Competencies Developed

1. Building High Performance Social Media for a Brand from scratch

2. New Age Graphic Design 3. Editing for Blogging 4. Content and Viral Marketing

Background Required

Brief Description of the Role

The Global Citizen Social Brand Manager will get the opportunity for pulling off an outstanding social media presence for the Global Citizen Social Media Brand from scratch. Along with the opportunity of learning how to kick start a brand page on social media, the GC Social Brand Manager will also learn how to implement key pioneer strategies in social media marketing like, social ads, brand networking and viral content marketing as his/her key job role.

Time Commitment: 5 hours per week

1. Prior Experience in OGX at Team Member Level 2. Basic Knowledge of Powerpoint 3. Any experience with blogging, writing 4. Basic Design Understanding 5. Prior Experience of running a social media channel (optional but

highly suitable)

Job Description

1. Creating the Global Citizen India Facebook Page, Twitter handle, Instagram Account

2. Targeting and acquiring the right audiences for all 3 social media platforms

3. Research and Collection of cool content from around social media and the Creative Team

4. Repurposing the same to post from Global Citizen India Facebook Page and Instagram

5. Networking on behalf of Global Citizen on social media

Global Citizen Social Brand Manager

1. What is the Global Citizen Program? What are the key benefits of the Global Citizen Program?

2. What are the Branded Sub-Issues for the Global Citizen Program? Can you explain how you will design a logo for a Sub-Issue you have to promote, which is not among these?

3. Activity: Suppose you get selected and you create social media accounts for Global Citizen on Facebook, Twitter & Instagram. • What will be the titles of the 1st 3 articles you share on the Facebook page during the 1st week. • Type out 3 tweets that you would make on the 1st day of it’s launch. • Insert 3 images that you will post from Instagram during the 1st week.

*Please use the Global Brand Toolkit as reference to answer the above questions. It is available on: www.bit.ly/AIESECBrandToolkit0914

http://www.bit.ly/AIESECBrandToolkit0914


1. Building High Performance Social Media for a Brand from scratch

2. Social Networking for Personal brands as well as Company brands

3. Content Marketing & Lead Generation

Background Required


The Global Talent Social Brand Manager will get the opportunity for pulling off an outstanding social media presence for the Global Talent Social Media Brand from scratch. Along with the opportunity of learning how to kick start a brand page on social media, the GT Social Brand Manager will also learn how to implement key pioneer strategies in social media marketing like, LinkedIn marketing, social ads, brand networking and viral content marketing as his/her key job role.


1. A strong LinkedIn Profile 2. Any experience in Online Networking 3. Any experience with professional blogging, writing 4. Prior Experience of running a social media 5. Prior Experience in ICX at Team Member Level

Job Description

1. Creating the Global Talent India Facebook Page, Twitter Account and LinkedIn profile

2. Targeting and acquiring the right audiences for all of the above channels

3. Research and Collection of high quality business content from around social media

4. Repurposing the same to post from Global Talent India LinkedIn Profile and Facebook Page

5. Running the Twitter Profile for the Global Talent India handle

6. Networking on behalf of Global Talent Brand on all 3 social media channels

Global Talent Social Brand Manager

1. What is the Global Talent Program? What are the key benefits of the Global Talent Program?

2. What are the Branded Sub-Issues for the Global Talent Program? Can you explain how you will design a logo for a Sub-Issue you have to promote, which is not among these?

3. Activity: Suppose you get selected and you create social media accounts for Global Talent on Facebook, LinkedIn & Twitter.

• What will be the titles of the 1st 3 articles you share on the Facebook page during the 1st week.

• What will be the titles of the 1st 3 articles you share on the LinkedIn page during the 1st week.

• Type out 3 tweets that you would make on the 1st day of it’s launch.




1. Understanding the pulse of social media, i.e, how to get content to go viral

2. New Age Graphic Design 3. Editing for Blogging 4. Personal Branding

Background Required


The AIESEC in India Social Brand Manager will get to experience the transformation of the AIESEC Brand from what it is currently to a high performing thought leadership brand, along the likes of Harvard Business Review, Entrepreneur etc. This role is going to be of huge significance since it will involve a huge transformation for the AIESEC Brand online and is going to drive traffic to the newly redesigned AIESEC.in Blog.


1. Successfully completed 1 Team Leader in an Exchange Department 2. Basic Knowledge of Powerpoint 3. Any experience with blogging, writing 4. Basic Design Understanding 5. Prior Experience of running a social media channel (optional but

highly suitable)

Job Description

1. Targeting and acquiring the right audiences for the AIESEC Brand online (on Facebook, Twitter, LinkedIn, Instagram)

2. Research and Collection of cool content from around social media and the Creative Team

3. Repurposing the same to post from AIESEC India Facebook and LinkedIn Page

4. Running the Twitter and Instagram account on a live 24x7 basis (Mobile)

5. Networking with key Thought Leadership Brands and Individuals on social media

AIESEC Social Brand Manager

1. What does AIESEC envision? How do we create impact? Explain how you would explain to an external in one line.

2. Mention 3 blogs/social media pages you follow and explain why in 1 line each.

3. Mention the 3 feelings you want someone to have when they see an AIESEC Poster on Facebook, read an article on AIESEC.in or watch a video on the AIESEC (India) youtube channel. Please mention 3 words only, 1 for each feeling and explain why you wish them to feel so.

4. On the basis of your answer for Question 3, please provide:

• 1 poster that you can design for the same

• Titles of 3 articles you want to get written for the AIESEC.in Blog (only titles of the article will be enough, not the whole article itself)

• An example of a picture you will share on Instagram




1. Professional Email Marketing 2. Catch-phrasing in Advertising

Background Required



1. Any experience of newsletter generation on Mailchimp/Benchmark or any other email marketing platform

2. Prior Experience in Social media Marketing

Job Description

1. Extraction of databases from the Website backend and creating email lists on Benchmark (our email marketing platform)

2. Creating the Newsletter Theme and Template for on a monthly basis for 3 months

3. Creating short, engaging ‘popcorn’ styled newsletters as per the Social Media Strategy for the AIESEC Brand

4. Assessing the Open Rate for all newsletters and increasing it on a 20% monthly rate

The Email Marketing Manager will be responsible for kick-starting a cool micro-content series of thought leadership newsletters for our blog subscribers on AIESEC.in. These newsletters will form an extension of the AIESEC Blog and vice versa, building a successful pool of people that engage with our website and social channels on a daily basis.

Email Marketing Manager

1. Explain what is the step by step process of starting an Email Marketing Campaign. Presenting your own research from an external tutorial, article, info graphic is also acceptable.

2. Please mention your favourite newsletter series among all those you have subscribed to. What is your favourite thing about them?

3. Please draft one small example of an engaging newsletter in plain text format in your application.

National Exchange Partnerships

Competencies Developed: 1. Understanding of how to use

design to your advantage and drive desired results

2. Understand what kind of visual content works with what type of audience.

3. Good tracking and accountability skills

Background Required: •Advanced Photoshop and wixskills •Attention to Detail •TL/VP. Experience is preferred. Results Oriented

Job Description:

Brief Description of the Role:

Title: Internal brand consultant No of positions: 2

The role is to ensure that the desired perception of NEP is created in the network, as a brand which results in ease in access to IR and also tracking the delivarables of the LCs

that do NEP.

Time Commitment: 4-5 hours a week

•Create and manage the wixwebsite for every NEP client •Manage the AIESEC India NEP Wiki •Attract traffic to the wiki and the wix •Explicitly showcase and promote the NEP quality •Create new application and visibility portals for NEP clients •Create and manage exclusive matching portals for NEP where only NEP level EPs register and synergize with IR consultant MOS: •% of traffic attracted to the NEP portals •% of conversion from NEP portals to application to the TNs. •Showcasing Quality converting into increased applications to

1. What is your understanding of the quality of experiences delivered by NEP currently vs the ideal NEP experience

2. Please provide links which show your design skills (wix, use of photoshop). Suggest new ways of attracting high quality EPs to apply for NEP TNs Be specific to what exactly you'll do and how you'll do it.

3. Assume that we have a well documented high quality NEP experience delivered. How will you promote that in the network and generate more high quality applications for our NEP TNs. How will you track the same.

4. Suggest new ways of promoting NEP opportunities in the network apart from MC promotion,matching mania, wiki, wix, and other traditional ways.

National Project Sales

1. Shed your thoughts on the current state of GCDP Project Sales nationally and

locally. Talk in detail with the loopholes and bottlenecks.

2. Mention 3 current trends in the society that can be capitalised on for project

sales nationally.

3. You have exactly 2 minutes to sell the concept of GCDP Projects to a CSR

associate over the phone call, what would you say in not more than 100 words.

4. Mention 3 key strategies that you would bring into the sales process to

enhance your sale to be 10 times more efficient.

5. Blank paper challenge : Express your feeling about National Project Sales

and where you want to take it to.

Business Development

Background Required: Executive Board Experience required

TM/BD Background Responsible working style

Result Oriented

Competencies Developed: External understanding of Business

Development Content creation and development

Communication and tracking of team progress Consultancy in Sales

• This individual will be responsible for training and development of BD Functions across LCs

• This individual will pilot processes which are Nationally aligned within LCs and educate/track their progress.

• The individual will also be involved in consultancy for improving the sales culture in the LCs

• Furthermore, event certification will be a pilot to be implemented in this phase Time Commitment: 7-10 hours per week Duration: 3 months

MOS: 1. % of increase in sales in LCs 2. Sales Process Implementation 3. Feedback from LCs w.r.t the services received 4. No of LCs Nationally Aligned

Role: Training & Education cluster-wise

Build capacity of commission to upscale BD in LCs

Develop a strong frame work for BD functioning across LCs

Pilot LC Event Certification


BD background required Strong understanding of Marketing

Attention to documentation Strong sense of Sales and Marketing

Strong Communication Skills Result Oriented

Competencies Developed: Research & Development

Market understanding Product delivery

Product Innovation Sales and Partnership Management

• This individual will be responsible for improving the scope of National BD through research and development

• This individual will need to analyse the current trends in the market • The individual is required to create newer possibilities for partnerships • Work strongly with the MC BD team on delivering NEW partnerships from the MC list

within the current quarter Time Commitment: 8-12 hours per week Duration: 3 months

MOS: 1. No. of National Partners acquired (new) 2. Contribution to MC BD Team in terms of R & D 3. Contribution to specific National Products

Roles: Research and Development on improving

National BD Products (YO/NSS etc) Market Research of prospective PAN India

clients Understanding current market trends

Devising innovative ideas to increase sales


BD background required Attention to Detail

Strong Communication Skills Result Oriented

Competencies Developed: Account Management Reporting & Tracking

Partnership Management Client Relation Development

• This individual will be responsible for ensuring smooth delivery of National Partner Deliverables at the LC level

• The individual should be well acquainted with visual documentation and design

• Furthermore this individual will work on evolving our LC level delivery of partnership

Time Commitment: 7-10 hours per week. Duration: 3 months

MOS: 1. Timely check of deliverables executed at the

LC level 2. No. of LCs aligning to National BD 3. Report making and showcasing

(Videos/Pictures/Case Studies etc) 4. Delivery of National Partnerships

Roles: Overlook implementation of National Partner

Deliverables Develop a standard documentation and record

keeping track for the same Constant Communication with LCs on progress

(weekly)

• Why do you want to apply for this role • What is your understanding of BD? • Identify and describe two external and internal good case practices in Business Development that can be capitalised

off for AIESEC India and how we can propagate the same . • Describe the realities of AIESEC India Business Development in terms (Pros & Cons according to the MoS). • Describe three Business Development strategies to ensure a Local Committee grow ten times more? • Follow up your intent of applying for this role with a 6 month plan of how you would contribute as a National Business

Development Team Member. (Please specify the role) • Blank Paper Challenge: What is creation of Wealth?

All the Best!

AIESEC India NST Applications (Second Round)

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Transcript of AIESEC India NST Applications (Second Round)