AIESEC in Poland Expansion Model
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Transcript of AIESEC in Poland Expansion Model
AIESEC in POLAND
Expansion model
CONTENT
1. Growth model
2. Type of Expansions in Poland
3. Process overview
4. Market Research (University City | process | channels)
5. University Sales
6. First EB
7. Allocation of Host LC
Expa
nsio
n m
odel
GROWTH MODELiGCDP
1 <140
2 91-140
3 36-90
4 0-35
- Realization of International Kindergarten, Kid-speak, World Talks as a priority. - Realization of whole national portfolio after realizations of IK+KS/WT- Focus on may-june; september-october; january-february realizations- Tracking of LEAD-delivery
- Work with level-1 and level-2 CY-partners only - 1 LC2LC cooperation
- Opening of forms in 4 month before realization- Work with level-1 and level-2 CY-partners only - 1 LC2LC cooperation - Opening of forms in 4 month before realization
oper
ation
s
S&D
1Growth model
GROWTH MODELBasic education on sales Basic education on matching (expa)Basic education on delivery (S&S) Deep explanation of LDM and LEAD for OCPs team minimums full implementation
TM
No strong coop from MKTNational sales-proposalsNational materials for Global Host promotion Internal buddy recruitment system
MKTIncome from TN-takersNo money for hostingHosting is covered by TN-takers
FINANCE
Start of iGCDP in LCInvolvement in iGCDP delivery of whole local chapter
CULTU
RE
Low engagement of structuresLow understanding of AIESECNo experience in operationsNo or bad branding in market
CHALLANGES
1 LC VP, responsible for this area(OCP+5OCs) per 12 Exchanges3 teams per year (according to peaks)Project-based structure
VP iGCDP works operationally (learning by doing)
OS1Growth model
IG
Are new entities aim to become fully independent
entity.
IT is first stege of entity development.
IS AN Dependent entity that is part of LC structer
AIM to increase LC performance in one specyfic program.
It is an entity that possibly can become LC.
Market EXPANSION is a strategy to growth in particular programme without crwating
additional chaprter of LC.
LC is doing ME choosing projects/members specializing
in increasing LC reach
• Focus on X programmes• Aim to become
independent entity• Done by LC with MC
support in new cities• Doing [50] X in 1 year
• Focus on OGX•Will not become independent entity•Driven by Lc • Lcs with expansion potential and high organizational health
• Focus on icx•Driven by LC•Realization of particular projects •Can be driven by every lc
SU ME
2expansions
VP XIK WT IK
EXP.
Strategy taken by LC to increase results in ICX program to build bigger impact in local environment and have bigger market share.
CRITERIA: • LC IS USING POTENTIAL IN OWN CITY• LC RESOURCES [MEMBERS and $]
LC & SU structure :
SUPPORT SYSTEMS•MCVP LCD
•MCVP X RESPONSIBLE•NST2
Market expansion
CRITERIA: • TYPE OF UNVERSITY• University LOCATION• Closest LC potential
• $ situation
LC & SU structure :
SUPPORT SYSTEMS• MCVP LCD
• MC AREA RESPONSIBLE• NST
LCVP X/EXP. SU P
VP X VP MKT VP TM
ENTITY LOCALIZED IN UNVERSITY that can bring GROWTH IN Exchange program for LC with main aim to do SUPPORT LC DEVELOPMENT THRU
FOCUSING ON SPECIFIC PROGRAME.
2Specialized unit
IG structure (initial) :
ENTITY LOCALIZED IN NEW VERGIN AREA with potential to become #tier1 in the future.
CRITERIA: •Market potential
•University potential•Closest LC potential
IGPVP X MKT TM
2SUPPORT SYSTEMS:
• MCVP LCD• MSC
• LC VP RESPONSIBLE
INITIATIVE GROUPS
Research
• Market potential• Exchange + membership
Approach
the Uni.
• Proposal• Contract
Recs of 1st EB
• Focusing on iGP• Informal branding (through friends) etc.
EB training
• Focused ELD training• Plan & execution framework tools3PROCESS OVERVIEW
Specific coaching
• Host LC • NST & MC
Check points
• Monthly • Bi weekly skypes• Quarterly visits
Official expansio
n
• Fulfilling criteria• Setting up LC processes
Becoming LC
• Yaaay!
3PROCESS OVERVIEW
CITY:• LOCATION• MAJOR INDUSTRIES• PKB• AVREAGE SALARY• CITY STATUS
UNIVERSITY: •Students population•Top courses•Rank of UNIVERSITY•OTHER ORGANIZATIONS ACTIVITIES•UNIVERSITY CULTURE
PROCESS: What to research? - Student population size- Background of student- What kind of other exchange
opportunities students of this university have
- University culture
CHANNELS: • Google/Wikipedia• University website• Cold-calling reaserch• Visiting univerity [open day][4MARKET RESEARCH
EMAIL TEMPLATE: Warszawa, [data]
Bartłomiej Lewandowski [email protected]. 882 317 651
Szanowny Pan [dziekan wydziału Ekonomii/Rektor Uniwersytetu]
Jako przedstawiciel organizacji AIESEC Polska chciałbym zwrócić się z uprzejmą prośbą o rozważenie rozpoczęcia współpracy pomiędzy AIESEC oraz [nazwa uczelni]. Nazywam się Bartłomiej Lewandowski – w organizacji AIESEC pełnię funkcję wice przewodniczącego do spraw rozwoju organizacji poprzez kreację nowych oddziałów lokalnych.
AIESEC to globalna organizacja prowadzona przez młodych ludzi, która od ponad 65lat realizuje program praktyk i wolontariatów, docierając do 124 krajów i terytoriów. W Polsce jesteśmy obecni w 17 największych ośrodkach akademickich, gdzie poprzez realizowane projekty i pracę zespołową umożliwiamy studentom rozwój osobisty i profesjonalny. Kształtujemy wśród nich postawę przedsiębiorczości oraz umiejętności komunikacyjne. Rozwijamy przyszłych liderów, którzy w odpowiedzialny sposób będą wpływali na swoje lokalne otoczenie.
Jednym z celów strategicznych działu rozwoju AIESEC Polska jest zwiększenie zasięgu działania organizacji i umożliwienie zdobywania doświadczenia liderskiego oraz kreowanie pozytywnego wpływu na społeczeństwo studentom z całej polski poprzez projekty realizowane przez naszych członków.
Chcielibyśmy poznać Państwa dostępność na spotkanie, w czasie, którego zaprezentujemy działalność organizacji, strategię rozwoju oraz wizję AIESEC [nazwa miasta/uczelni].
W AIESEC wierzymy, że wszyscy młodzi ludzie powinni poszerzać swoje możliwości poprzez aktywną działalność w organizacji, dzięki, której zdobędą wartościowe doświadczanie i przyczynią się rozwoju liderstw. Jako organizacja AIESEC chcielibyśmy rozpocząć razem z Państwa Uniwersytetem kreowanie młodych liderów w [nazwa miasta].
Bartłomiej LewandowskiAIESEC Polska
Wiceprzewodniczący ds. rozwoju organizacji
PROCESS:1.GENERATING LEADS• Research• INTERESTED Students• ALUMNI/BOA
2. FIRST MEETING• What are University needs and
future envision of university• AIESEC as a solution for those
problems• How we do that – plans for new
entity development• Benefits of AIESEC programs
(students stories)• Share of personal stories
3. Subsequent meetings:• Address any concerns raised by
university• Details setting connected with
recruitment • Set proposal recruitment timeline 4. Sign of AIESEC – UNIVERSITY CONTRACT
5UNIVERSITY SALES
IGP
X TM FIN MKT RECRUITMENT: - Do on university campus [social media, stands, fliers, posters} - Info session for students - online application for EB - selection process
SELECTION: - create a diverse selection board of MC, NST, host LC members - simple majority voting and discussion - inform selected EB members TRAINING: - HOST LC, NST or MC is delivering training for new EB - education should focus on primarily AIESEC knowledge and operational basics to run programs - subsequent trainings can be called as necessary6
FIRST EB
Host LC is chosen based on application form. Application form will be released in the beginning of MC term and beginning of the year.
MCVP LCD, MCVP OD and MCP are making decision to allocate LC for expansion.
MC can decide to run opening of new Local entity by own resources, if any LC will fulfill requirements of hosting LC.
EXPANSION WORK: Governance: EB Structure recruitment support, Legislation, members recruitment
Operations: TXP Processes, Marketing/PR Activity, Exchange, XPP Compliance (and tracking), Operational Reporting
Financial: Financial Management Structure (Money Management Responsible, Budgeting and Accounting), Exchange Generated Revenue – Profit Sharing Model ( to create)
Coaching: Allocation, Frequency, Reporting, Expansions NST, Host LCVP Expansions (exchange responsible), Expansion Entity Coach, Functional MCVP’
THIS STUFF HAPPEN WITH PARTICIAPTION OF MC HOST LC AND NST7Host lc allocation