Date: 23rd to 27th August, 2021 | Mode: Online

FIVE DAY NATIONAL LEVEL FACULTY DEVELOPMENT PROGRAMME

ON HERITAGE MANAGEMENT: A BUSINESS PERSPECTIVE

ST. JOSEPH’S COLLEGE (AUTONOMOUS) Accredited at A++ by NAAC (4th Cycle)

Special Heritage Status Awarded by UGC

Tiruchirappalli – 620 002, Tamilnadu, India

& AICTE TRAINING AND LEARNING (ATAL) ACADEMY

Jointly organizes

ABOUT ATAL ACADEMY:

AICTE Training and Learning (ATAL) Academy is committed for the development of quality

technical education in the country by initiating various schemes launched by Government of India,

Ministry of Human Resource Development, and now Ministry of Education. The vision of AICTE is

to empower faculty to achieve goals of Higher Education such as access, equity and quality. Council

understands that there is a need of the day to train the young generation in skill sector and having

faculty & technicians to be trained in their respective discipline.

The main objective of ATAL Academy is to plan and help in imparting quality technical education in

the country and to support technical institutions in fostering research, innovation and

entrepreneurship through training in various emerging areas.

It is pertinent to mention the World Book of Records London has appreciated and included AICTE

Training and Learning (ATAL) Academy for conducting 1000 Online FDP’s in Nine thrust areas

being conducted in the year 2020-21 providing training to about One Lakh participants.

ABOUT TIRUCHIRAPPALLI:

From the pages of literature to the minds of historians, Trichy occupies a special place. Here’s a look

at all the things that our city can call its very own...

Trichy is a city of a million sounds and sights. From the picturesque banks of Cauvery to the grand

old Trichinopoly cigars, from the natural wonder Rockfort to religious shrines aplenty, there’s

something for everyone who visits the city...

Rockfort: A 3,800 million year old rock structure with a shrine on top is considered to be older

than the Himalayas and is the pride of the city.

River Cauvery: The town is on the banks of the River Cauvery making it one of the most fertile

regions in the state.

Trichinopoly Cigar: Winston Churchill has claimed to have a long standing affair with this;

Sherlock Holmes has said to have mentioned it in his books and Trichinopoly is synonymous

with Cigar in the Oxford Dictionary - that is how world famous the cigar of the region is.

Grand Anicut: One of the oldest dam built around 2000 years is said to be a symbol of

Dravidian engineering. Built by Karikala Cholan, it is used a model for building modern day

architecture – probably one of the oldest used dams in the world.

Lady of Lourdes church: A replica of the Lourdes Church in France is situated within St.

Joseph’s College compounds. Gothic architecture, intricately stained glass panels with its

towering spire makes it remarkable of Indian craftsmanship.

Srirangam temple: The biggest functioning Hindu temple in the world Srirangam, is the sacred

amongst the Vaishnavites.

The Southern Railways: Established in 1890 with its headquarters at the city, The Southern

Railways played a prominent role during the British Raj.

Natharvalli Dargah: It is the tomb of Baba Natharvalli and more than 1000 years old.

ABOUT THE COLLEGE:

St. Joseph’s College was founded by the Jesuit visionaries in 1844 with the noble aim of educating

humanity for the good and the true Pro Bono Et Vero SJC now serves as a beacon of light for all men

and women aspiring to pursue holistic higher education.

A pioneering educational institution in central part of Tamil Nadu, SJC has a rich legacy and several

illustrious alumni like former President of India and Bharat Ratna Dr. A.P.J. Abdul Kalam, renowned

physicist Prof. G.N. Ramachandran, former Chief Election Commissioner Shri. N. Gopalaswamy,

Member of Constituent Assembly of India Fr. Jerome D’Souza SJ, Vir Chakra Awardee Major M.

Saravanan, Advisor to the Governor of Jammu & Kashmir Mr. K. Vijay Kumar IPS, Arjuna Awardee

Mr. Arockia Rajeev and many more luminaries.

SJC – MILESTONES & ACHIEVEMENT:

Was one of the first colleges to be granted autonomy by the UGC in 1978

Was recognized by the UGC as a College with Potential for Excellence in 2004 and again in

2014

Received DST-FIST fund in 2008 and 2014 and DBT-STAR status in 2014

Received the coveted honour of the special Heritage Status from the UGC in 2015

Secured A++ 2019 in NAAC accreditation process

Secured 31st position in NIRF Ranking in 2020

ABOUT THE DEPARTMENT:

The Department of Commerce was started in the year 1948, for offering the three-year B.Com degree

course with the motive of inculcating professional ethics and competency in business and

management. The B Com course has been offered in Shift-II since 1972. The department is very proud

to have introduced and taught Card Punching, BASIC, COBAL and FORTRAN - the most popular

computer languages as early as 1970s.

The Post Graduate course (M.Com) was started in 1988. Twenty of our staff hold M.Phil Degree,

fourteen hold Ph.D Degree along with NET/SET and ten are recognized as Research Supervisors.

The department was elevated as the Research Department in 2003 and has produced 54 Ph.Ds. The

department is the pioneer in the state in introducing courses on business ethics, computer languages

and applications and accounting software. The department reached yet another milestone by

launching ACCA, UK integrated B.Com Honours programme in 2020. The department prepares

students to pursue professional courses such as CA, ICWA and ACS through feeder courses.

ABOUT THE PROGRAMME:

The heritage sector is a major and growing contributor to the global economy, employing increased

numbers of skilled heritage managers. This FDP offers a tailor-made curriculum to develop the

knowledge base and skills required from both the disciplines of Business and Academic to allow

effective management of the world’s heritage.

As a participants on this programme, you will be guided through modules to develop your

understanding of the economic and legal principles within which heritage management operates

across the globe, from Museum displays to site presentations and how heritage shapes national

identities. This will be matched by education in theory and practice of assessing, preserving,

showcasing our shared heritage besides finding ways to mitigate the impact of development on our

heritage.

MODE OF THE FDP:

The Five-Day Online FDP will be held on Zoom Platform. Participants would be intimated of the

meeting links in the confirmation mail.

Sessions would be recorded. Feedback for FDP sessions would be gathered through ATAL Portal.

WHO CAN ATTEND?

The Five-Day Online FDP would be of immense interest to:

Faculty Members in Higher Education Institutions

Research Scholars

Students pursuing Postgraduate (PG) degrees

Professionals from Government/Industry/Education Administration

Principal and Teachers from Schools

REGISTRATION:

To register for this Online FDP through the ATAL portal link.

For registration please refer to the manual given at this link for more information on the login process

and other registration formalities.

The total number of seats for this FDP are 200. As the number of seats are limited, registration for the

FDP shall be made on “First Come First Served Basis”. Applicants will receive a mail towards

confirmation of their participation to the Online FDP as per schedule.

PAYMENT:

The online FDP is free of cost to the registered participants.

CERTIFICATE OF COMPLETION:

A certificate of Participation will be provided by AICTE to all participants on successful completion

of the online FDP. As per ATAL guidelines, successful completion of the FDP for certification

requires participants to:

Be registered on ATAL portal www.aicte-india.org/atal

Attend the Online FDP with minimum 80% attendance

Score minimum 60% marks in the Exit Test

Provide Feedback after the completion of FDP

PATRONS :

Rev. Dr. Leonard Fernando, SJ

Rector, St. Joseph’s College (Autonomous), Trichy

Rev. Dr. S. Peter SJ

Secretary, St. Joseph’s College (Autonomous), Trichy

Rev. Dr. M. Arockiasamy Xavier SJ

Principal, St. Joseph’s College (Autonomous), Trichy

FDP CONVENOR:

FDP COORDINATOR:

ORGANIZING SECRETARY:

Dr. J. Vinoth Kumar

Assistant Professor of Commerce

St. Joseph’s College (Autonomous), Trichy

Rev. Fr. M. Berchmans SJ

Director- SHEPHERD and Faculty of Commerce

St. Joseph’s College (Autonomous), Trichy

Dr. F. R. Alexander Pravin Durai

Head, Department of Commerce

St. Joseph’s College (Autonomous), Trichy

FOR COMMUNICATION :

Rev. Fr. Berchmans SJ, Director- SHEPHERD and Faculty of Commerce

Dr. J. Vinoth Kumar, Assistant Professor of Commerce

Email: s1hodcm@mail.sjctni.edu

ORGANIZING COMMITTEE MEMBERS

Dr. F. R. Alexander Pravin Durai - Head

Dr. K. Alex

Dr. G. John

Mr. D. Maria Antony

Dr. V. Bastin Jerome

Dr. M. Antony Jesuraja

Dr. A. Francis Vijayakumar

Rev. Fr. M. Berchmans SJ

Dr. M. Julius Ceasar

Dr. Arockia Rajasekar

Dr. S. Aruldass

Dr. A. Sahayaraj Alexander

Dr. L. Georgia

Dr. Dennis Edward Fernando

Dr. B. Augustine Arockiaraj

Mr. S. Kirubakaran

Dr. P. Bastin Arockiaraj

Dr. S. Jerome

Dr. J. Vinoth Kumar

Mr. J. Camilton

CHIEF GUESTS

RESOURCE PERSONS

Topic: Heritage Management – An Overview Dr. Arun Raj Superintendent of Archaeologist, ASI Trichy Circle.

Topics: Heritage Management in Tourism and Hospitality Dr. Sharad Kumar Kulshreshtha

Assistant Professor, Department of Tourism and Hotel Management,

North-Eastern Hill University, Shillong.

Topic: Heritage Management: Access to Finance Dr. V. P. Sriraman Area Chair and Associate Professor, Bharathidasan Institute of Management, Trichy

Topic: Cost-benefit approach to Heritage Management Dr. F.R. Alexander Pravin Durai Head, Department of Commerce,

St. Joseph’s College, Trichy

Topics: Preserving Heritage Resources for Posterity – Challenges and Strategies & Management Guidelines for Cultural Heritage Sites Dr. Aditya Prakash Kanth Assistant Professor, Centre for Heritage Management, Ahmedabad University, Gujarat

FDP Inaugural Address Dr. M. Selvam Hon’ble Vice Chancellor, Bharathidasan University Tiruchirappalli, Tamilnadu

FDP Valedictory Address Mr. Annamalai Senthilkumar

CEO& Vice President, Beacon Green Tech Ltd

Topic: Recent Archaeological Excavations in Tamilnadu with reference to the Heritage Management Dr. C. Thomas Associate Professor (Rtd), Department of History, Periyar EVR College, Trichy

Topic: Institutional Heritage: Challenges in Preservation - Case study of Sir Newton Museum and Rapinat Herbarium Rev. Dr. M. Arockiasamy Xavier SJ Principal, St. Joseph’s College, Trichy

Topic: Managing Over Tourism at Heritage Sites in India Dr. I C Gupta

Ex Dean Management & Tourism, D A University, Professor Emeritus Oriental University, Indore

Topic: Life Skill Rev. Dr. Emmanuel Arockiam SJ Head, Department of Counselling Psychology, St. Joseph’s College, Trichy

Topic: Heritage Management – HR Issues and Solutions Dr. A. John Peter

PGP Chair & Associate Professor, Bharathidasan Institute of Management, Trichy

Topic: Challenges in Heritage Business Management Dr. R. Venkatesakumar Professor, Department of Management Studies, Pondicherry University, Pondicherry

Topic: An Analysis of the Marketing Strategy of the Acropolis Museum in Athene, Greece

Dr. Ioannis Poulios Associate Professor,

Centre for Heritage Management, Ahmedabad University, Gujarat

Topic: Heritage Management and Emergency Medical Care Dr. Annamalai Periyanan

Senior Consultant and Clinical Lead Department of Emergency Medicine

Dr. Rela Institute & Medical Centre, Chennai, Tamilnadu

ST. JOSEPH’S COLLEGE (AUTONOMOUS) Accredited at A++ by NAAC (4th Cycle); Special Heritage Status Awarded by UGC

Tiruchirappalli – 620 002, Tamilnadu, India

&

AICTE TRAINING AND LEARNING (ATAL) ACADEMY Jointly organizes

FIVE DAY NATIONAL LEVEL

FACULTY DEVELOPMENT PROGRAMME ON

HERITAGE MANAGEMENT: A BUSINESS PERSPECTIVE

Date: 23rd to 27th August, 2021 | Mode: Online

PROGRAMME SCHEDULE

Day & Date Session Context Resource Person

Day 1 23.08.2021

9.00 to 09.30 am Inauguration

Dr. M. Selvam Hon’ble Vice Chancellor, Bharathidasan University Tiruchirappalli, Tamilnadu

Technical Session – 1 09.30 to 11.30 am

Heritage Management – An Overview

Dr. Arun Raj Superintendent of Archaeologist, ASI Trichy Circle.

Break – 11.30 to 11.45 am

Technical Session – 2 11.45 to 1.45 pm

Heritage Management in Tourism & Hospitality

Dr. Sharad Kumar Kulshreshtha Assistant Professor, Department of Tourism and Hotel Management, North-Eastern Hill University, Shillong.

Lunch Break - 01.45 to 02.45 pm

Technical Session – 3 02.45 to 04.45 pm

Heritage Management: Access to Finance

Dr. V. P. Sriraman Area Chair and Associate Professor, Bharathidasan Institute of Management, Trichy

Day 2 24.08.2021

Technical Session – 4 09.00 to 11.00 am

Cost-benefit approach to Heritage Management

Dr. F.R. Alexander Pravin Durai, Head, Department of Commerce, St. Joseph’s College, Trichy

Break – 11.00 to 11.15 am

Technical Session – 5 11.15 to 01.15 pm

Preserving Heritage Resources for Posterity – Challenges and Strategies

Dr. Aditya Prakash Kanth Assistant Professor, Centre for Heritage Management, Ahmedabad University, Gujarat.

Lunch Break - 01.15 to 02.15 pm

Technical Session – 6 02.15 to 04.15 pm

An Analysis of the Marketing Strategy of the Acropolis Museum in Athene, Greece

Dr. Ioannis Poulios Associate Professor, Centre for Heritage Management, Ahmedabad University, Gujarat.

Day 3 25.08.2021

Technical Session – 7 09.00 to 11.00 am

Recent Archeological Excavations in Tamilnadu with reference to the Heritage Management

Dr. C. Thomas Associate Professor (Rtd), Department of History, Periyar EVR College, Trichy

Break – 11.00 to 11.15 am

Technical Session – 8 11.15 to 01.15 pm

Management Guidelines for Cultural Heritage Sites

Dr. Aditya Prakash Kanth Assistant Professor, Centre for Heritage Management, Ahmedabad University, Gujarat.

Lunch Break - 01.15 to 02.15 pm

Technical Session – 9 02.15 to 04.15 pm

Heritage Management and Emergency Medical Care

Dr. Annamalai Periyanan Senior Consultant and Clinical Lead Department of Emergency Medicine Dr. Rela Institute & Medical Centre, Chennai, Tamilnadu

Day 4 26.08.2021

Technical Session – 10 09.00 to 11.00 am

Institutional Heritage: Challenges in Preservation - Case study of Sir Newton Museum and Rapinat Herbarium

Rev. Dr. M. Arockiasamy Xavier SJ Principal, St. Joseph’s College, Trichy

Break – 11.00 to 11.15 am

Technical Session – 11 11.15 to 01.15 pm

Managing Over Tourism at Heritage Sites in India

Dr. I C Gupta Ex Dean Management & Tourism, D A University, Professor Emeritus Oriental University, Indore

Lunch Break - 01.15 to 02.15 pm

Technical Session – 12 02.15 to 04.15 pm

Life Skill

Rev. Dr. Emmanuel Arockiam SJ Head, Department of Counselling Psychology, St. Joseph’s College, Trichy

Day 5 27.08.2021

Technical Session – 13 09.00 to 11.00 am

Heritage Management – HR Issues and Solutions

Dr. A. John Peter PGP Chair & Associate Professor, Bharathidasan Institute of Management, Trichy

Break – 11.00 to 11.15 am

Technical Session – 14 11.15 to 01.15 pm

Challenges in Heritage Business Management

Dr. R. Venkatesakumar Professor, Department of Management Studies, Pondicherry University, Pondicherry

Lunch Break - 01.15 to 02.15 pm

02.15 to 03.15 pm Feedback and Assessment

03.15 to 04.15 pm Valediction Mr. Annamalai Senthilkumar CEO & Vice President, Beacon Green Tech Ltd