Ai invading mkt
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Company LOGO Is Artificial Intelligence Invading Marketing!? Presenter: Qurratulain Sikander Lecturer/Coordinator; Marketing Academics
description
A presentation that I created for Creative Marketing Forum, Held in Jeddah Chammber of Commerce
Transcript of Ai invading mkt
Company
LOGO
Is Artificial Intelligence Invading Marketing!?
Presenter: Qurratulain Sikander Lecturer/Coordinator; Marketing Academics
Outline
2. Defining AI2. Defining AI
3. Applications of AI3. Applications of AI
4. Development & Benefits of AI4. Development & Benefits of AI
1. Your concept about AI1. Your concept about AI
5. Further Research5. Further Research
6. Summary & Conclusion6. Summary & Conclusion
1. Your concept about AI1. Your concept about AI
When you think of AI…do you assume this????
2. Defining AI2. Defining AI
Defining AI
The term Artificial Intelligence (AI) is described as;
"The Science And Engineering Of Making Intelligent Machines And
Intelligent Programs”
But what EXACTLY is ARTIFICIAL?
Artificial refers to something which is not natural, often implying that it was created or manufactured by humans
And what is INTELLIGENCE?
Intelligence is the computational part of the ability to achieve goals in the world.
Pulling the two terms together
So when you do look at this….
YOU ARE RIGHT!!!
But in real…..
It is not as fancy!It is not as fancy!
3. Applications of AI3. Applications of AI
Some applications of AI
AI
Game
Playing
Understanding
Natural Language
Speech
Recognition Computer
Vision
Why link AI and Marketing!?!?
Company
LOGO
APPLICATION OF AI
IN MARKETING
1. Customer Analytics
1. Neural networks
2.Customer Study 3.Stimulation of
Human Brain Signals
4. Prediction of Behavior Patterns
5. Target Marketing
Data Mining
KEEP YOUR CUSTOMER
EXPERT SYSTEMS
2. Survival Modeling
5. Maintain Demand
4. New Products/ Services
3. Self-Correction
2. Observe Changes
1. Study Customer
6. Sustainable Growth!!!!
Product Development
3. Cross-Selling Help
Get Results and Increase SALES QUICK!
Get Results and Increase SALES QUICK!
Use the new information for Target Marketing! Show the customer what HE WANTS!!!
Use the new information for Target Marketing! Show the customer what HE WANTS!!!
•Recognize what customer ARE BUYING
•establish links to what they would ALSO like to buy!
•Recognize what customer ARE BUYING
•establish links to what they would ALSO like to buy!
Phase 1Phase 1 Phase 2Phase 2 Phase 3Phase 3
AI AI
4. Faster Reaction
4. Development & Benefits of AI4. Development & Benefits of AI
Development of AI
Expert Systems
Benefits of AI in Marketing
Costs Customers Competition Company
• Reduced costs•One time expenses only
•SatisfiedCustomers•More Customers
You are ONE step ahead!
GROWTH!!
5. Further Research5. Further Research
Research Bodies Working on AI
6. Summary & Conclusion6. Summary & Conclusion
The tomorrow of marketing is no longer dependent on quick sales
techniques…Rather….
It is the technology of AI which will give Marketing and CRM
a BOOST!
YES!! AI is Invading Marketing! It already has!
YES!! AI is Invading Marketing! It already has!
Thank you
