Agr i Tour i sm Deve lopment Company Pv t L td ( ATDC)

Presents : an Innovat ive Enterpr ise for Farmers to generate Susta inable

Income & Employment

Presented By : Pandurang Taware

Father of Agri Tourism Concept , India

AGRICULTURE Backdrop

Agriculture is the backbone of Indian Economy

90 million farmers are dwelling in 6.25 lakh villages

producing more than 300 MT of food grains feeding the country.

Agriculture is India’s culture

Problems

Poor agriculture commodity prices coupled with rising input costs are slowly but substantially eroding small farm incomes in India ,

As a result, farmers are acquiring second job or leaving their farms altogether in order to sustain their household income.

Problems Agricultural is a

seasonal endeavor with unpredictable results that are dependent on weather, produce and price

Forced migration to urban areas, particularly among the young, will have a long-term negative impact on the agricultural sector and rural areas.

Problem

In India , farmers are recognizing the need and desire to diversify their farm products and supplement their agriculture income, with an agriculture economy that has decreased to just 2.3% or remained stagnant for last 10 years

Solution

Travel and Tourism are big Business across India,

In India alone there are 836 million domestic leisure tourists spend more money every year and support millions of jobs

Farmers across India have tremendous opportunity to diversify their list of products and service offerings with tourism

Tourism : backdrop Tourism is termed as an

instrument for a. employment generation, b. poverty alleviation and c. sustainable human

development Besides, tourism also

promotes a. national integration, b. international

understanding and c. supports local

handicrafts and cultural activities

LIGHT AT THE dark TUNNEL

To sustain agriculture income for farmers , thrust areas identified by Government of India are

• development of eco tourism, rural tourism, Agri tourism,

• creating awareness and public participation and facilitation of private sector participation

• adding additional income generating activities to existing agriculture would certainly increase contribution of agriculture

Agri Tourism is a concept of activities hosted by farmer’s family that compliments and connects to the farming

Agri-Tourism Products Farm

Accommodations Farm-Based

Recreation Farm BASED Direct

Marketing Farm Tours

Agri Tourism Advantages Diversify and increase income

sources.

Agri-tourism creates employment opportunities for farmer’s family members.

Supplements the family’s income. One of the most rewarding aspects of Agri-tourism

for many farmers is the opportunity to provide the public with a better understanding of what agriculture is really about.

It is also an opportunity to enhance the community’s economic potential.

Community-based Agriculture Tourism (CBAT) Helps for environmental

sustainable and socially responsible

tourism development, contribute substantially

to local socioeconomic development

conservation, protection of natural and cultural resources

poverty reduction.

ATDC - Business Transition Pre Launched – MARKET SURVEY in 2005 Launched the Agri Tourism Concept in 2005 Once the Agri Tourism sows seeds of success Started skill development training program for other

farmers in the state of Maharashtra Developed franchise model for Agri tourism concept for

218 ATC. Offers Project Preparation and project implementation

support to other farmers who takes the franchise Offers marketing solutions to others Agri tourism centers

across India Runs and operates own Agri Tourism Center at

owned agriculture land

Income Sources for AGRI TOURISM DEVLOPMENT COMPANY

1. Tourism income from Owned Agri Tourism Center 2.Onsite Sales of Agriculture Produce from owned

Farm. 3.Income from Agri Tourism Training Program 4. Income from Project Preparation and Development

of Agri Tourism Center for other Farmers. 5. Affiliation Fee from Agri Tourism Franchise

Holders. 6. Research and Development of the Agri Tourism

Concept for Government and Educational Institutes Unaudited : Gross income for ATDC for 2012- 13 – 100 million INR Gross income for ATDC for 2013- 14 – 60 Million INR

Nett Income from Agri Tourism Activity for farmers

• Income from Agriculture is Tax Free

• Income from Tourism generates 50 % Nett Income ,

For Example charge – inr 400 per person for a day

tour Cost to the Farmer is • Traditional Welcome – 5 • Breakfast - 30 • Lunch – 80 • Evening tea and Snacks- 35 • Farm Activities – 25 • Over head Expenses – 25 • Total Expenses – 200 per person -

Nett Income is Inr 200/-per person

Yearly Income for farmers family in average area of land 5 acres

Activity Tourists Nett

Amount Tourism 500 100000 Direct farm Sale 1000 kg 100000 Handicrafts 50000 Farm Accommodation 1224 489600

Total income from 3 cottages for the year INR 739600 per year net income Which is very good income from 5 acres of

agriculture land

Recipient, National Tourism Award 2012,by Ministry of

Tourism, Government of India by the Hands of Hon'ble President of

India @ New Delhi , March 2013, for Best Responsible Tourism Project.

Awards and recognitions

2 National Tourism Awards 3 International Tourism Awards

Winner, Wild Asia Responsible Tourism Awards 2012,by Wild Asia, Malaysia@ ITB Singapore Oct 2012 for Community Engagement & Development & Cultural Preservation.

Winner, Global, Responsible Tourism Award 2011,by

Responsible Travel, London @ WTM London, Nov 2011,for Conservation of Cultural Heritage.

Finalist, Global Tourism for Tomorrow Award 2011,by WTTC London @ Global Tourism Summit May 2011 Las Vegas, USA for Community Benefit Tourism.

Recipient, National Tourism Award 2008-09,by Ministry of Tourism Government of India by the Hands of Vice President of India @ New Delhi , March 2010, for Most Innovative Tourism Product.

Future Course of action Expand the Agri Tourism Franchise Model

across India.

Expand Agri Tourism Project Consultant Work Across India

Establish Single Platform the Agri Tourism Holiday Reservations for all Agri Tourism Center Across India

Establish Team of Experts who will Guide to FARMERS ACROSS INDIA.

Thank you very much for your Attention www.agritourism.in pandurang@agritourism.in +919822090005 To Keep Farm in the family and Family in the Farm