Agri Retailing in Rural India

8/6/2019 Agri Retailing in Rural India

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Indian Retail expected to grow by over 9% p.a. in the next 10 years

*Projected

Source: Technopak Analysis, CSO & Other Sources

www.globalgap.comSource


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25% share

Source: Technopak Analysis

And may reach a share of 25% by 2017.. indicate strong general trade also

16%

share3.5% share

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Modern retail US$ 12 billion8% of urban retail spends

Modern retailNegligible

Food

Apparel

Beverages

Footwear

Consumerdurables

Appliances

StationeryKitchen utensils

Furniture

Furnishings

Sports goods

Health & Beauty

Personal Care

Jewellery

Timing

Transport

Communication

Recreation

CulturalServices

Education

Rent

Utilities

Other Services

Source: Central Statistical Organization (CS0) and Technopak AnalysisConversion rate: 1 US$ = 40.86 Rs.


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Modern retail US$ 9 billion3% of rural retail spends

Source: Technopak Analysis*All figures are in nominal terms after taking into account inflation

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Modern retail US$ 35 billion9% of rural retail spends

Source: Technopak Analysis*All figures are in nominal terms after taking into account inflation


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Median Age of Population (in years)

* Source: Central Statistical Organization, PopulationDivision, United Nations

Proportion of Young Population(< 25 years)**

India 53%

China 42%

Indonesia 30%

USA 30%

Brazil 29%

Japan 27%

Germany 26%

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Source: Technopak Analysis


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customers at all India level: one third in the age band of 25-34 years, nearly half of customer groups have presence of female, two third are from SEC A and 64% of households have main earner working as Businessman/executive

customers in retail are young & upwardly mobile

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FRESH VALUE CHAIN

Farms

CollectionPoints

Whole SaleMarket

Semi Whole

Sale Market

RetailMarket

Customers

Day

-2

Day

-1

Day

0

5 7 KMs

150 200 KMs

10 - 15 KMs

5 7 KMs

< 1 KMs

VEGETABLESFLOW

FRESH VALUE CHAIN

FRUITSFLOW

Local Seasonal Imported

Farms/Orchids Farms/Orchids Overseas

Collection Point Collection Point Importer

Whole sale

MarketCold Storage

Whole sale

Market

Semi Wholesale

Market

Retail Market

Customer

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27F

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Seasonality / Geographical / Varietal Spread

Market Intelligence / Dynamic Pricing

Right pricing

FRESHNESS

Supply Chain efficiency

Price Management

Centralized sourcing

Wastage

Price Risk

ProcurementRisk

Exte

ndedS

helflife

Better farm reach, transportation & quality management will govern the fresh produce supply chain

Key competency development

FRESH CATEGORYARCHITECTURE -

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Agri Retailing in Rural India

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