AGRI 161 Business Plan

Ambiance Spa and Wellness Center

MISSION

Our mission is to run a profitable business by providing spa, body massage and cosmetic treatment in a hospitable and professional environment. We offer balneotheraphy, Jacuzzi steam, sauna, massage, wraps and scrubs, and manicure and pedicure services. Our licensed aesthetician and therapists offers contemporary treatments and therapies.

GOAL

Our goal is to give good clientele service to ensure their comfort and satisfaction. We are to use the quality oils and lotions, and of finest aromatherapies. The ambiance with good music, lighting and décor will also make the environment comfortable and will enhance the clients’ overall spa and relaxation experience.

VISION

In five years, Ambiance will be recognized as one of the most successful advocate of health and wellness in the country through its expert, committed, and personalized services to every customer who are in need of a relaxing ambiance. Our objective is to hire and train committed-to-excellence staff, and to help them become experts in their fields through trainings. This would aid in increasing loyal customers and in increasing the benefits for customers as well.

Organizational goals and objectives

• A business can just go anywhere if it does not know exactly where it wants to go. Ambiance would chase success with its focus on high quality customer services. The following draws the major objectives of this business.

• 1. Operational: To give the customers high quality services which they can get from licensed and professional employees.

• 2. Financial: To provide outstanding services that can be acquired with a very suitable price.

• 3. Others: To provide the customers with a good environment through friendly personnel and a very relaxing place.

Industry analysis

1. Industry background and overview In the industry, many spas and relaxing centers are open and are able to give services to customers. Spa towns or spa resorts (including hot springs resorts) typically offer various health treatments. The belief in the curative powers of mineral waters goes back to prehistoric times.

Industry analysis

2. Growth rate Spa business in the Philippines has grown 74% since 2003, with 87 spas currently open and operating. The research achieved an excellent response rate of 54% of all spas in the Philippines, enabling very reliable industry benchmarks to be calculated. The report, entitled Spa Industry Profile Philippines 2003-2007, features over 500 quantitative statistics on the Philippines’ spa market as well as supporting qualitative trends and observations from spa owners and managers.

Industry analysis

3. Key success factors in the industry The key to the success of this business in the industry is the good services given by the employees, such as massages, body scrubs, and foot/hand care. 4. Outlook for the future This business will be a hit in the future and it will continue to be. Since all people experience stress and exhaustion, each of them would look for a place where they can release their stress and for them to experience inner and outer peace. The undeniable need of people for relaxation centers would make this business a success. Even if similar business already exist and continue to grow, they would not be able to accommodate the increasing demand of people for a relaxing treat. Spa and relaxation centers’ goal is to give ease to the stressed souls.

LOCATION• Ambiance will be set near business centers in Metro

Manila to be very accessible for its target market. Since Metro Manila is associated with busy and stressful matters, Ambiance, with its natural and stress-free atmosphere, will set the difference and will make the customers feel that they have travelled outside the Metro.

• As busy people, young professionals would have lesser time to travel to far destinations. It would be an advantage that Ambiance will be set near the customers so it will be very accessible for them and so there will be lesser effort and costs from the prospect customers.

LAYOUT

• For its early years, Ambiance aims that it can accommodate about 50-150 customers per day. Ambiance will be open from 9am to 9pm everyday and the services offered will be priced per hour. With that, it will need a space that would satisfy the said number of customers and of course the staff.

LOAN OR INVESTMENT PROPOSALS

• Being on its starting period, more costs are foreseen as compared to when the business already has established a reasonable business ground. For its capital, Ambiance proposes a loan to be about P700,000 to P1,000,000. The said amount will be used for renting a space, construction of desired designs, and purchase of spa materials and supplies. Part of the amount will also be spent on hiring employees and on promotional activities.

LOAN OR INVESTMENT PROPOSALS

• Aside from the loan, the starting capital of Ambiance will also be sourced from the personal pockets of its owners, who would combine their resources as business partners. A clear partnership agreement regarding the division of capital resources, business tasks, division of profit and credit will be drafted together with the company that will provide financial aid to the group.

LOAN OR INVESTMENT PROPOSALS

• After the construction, purchase of equipment, and hiring of employees (that would take about six months to one-year), Ambiance Spa and Relaxation Center will be launched during summer time. Summer would be a perfect time to launch this kind of business, since it is the time of the year in which people look for destinations to relax and unwind.

THANK YOU FOR LISTENING!

Team Masipag