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Transcript of #AGR14 How to navigate the schools recruitment market confidently and effectively - MyKindaCrowd,...
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Connecting young people with the world of work & leveling the playing field
In partnership with
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Careers guidance and
inspiration
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Key Points 1. Schools and colleges responsible for independent careers
guidance for 12-18 year olds.
2. Big Government culture change: provide framework for schools
and employer collaborations.
3. Teachers will be encouraged to have 5-days work-experience
with employers per year.
4. National Careers Service role – reshaped from October 2014.
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Agenda
1. Schools scene setting 2. Engage from stakeholders 3. Collaborative case study 4. Leave with useful information
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Introductions
1. Will: Managing Director, MyKindaCrowd 2. Rachel: Senior-Management team, MyKindaCrowd 3. Anouska: Capgemini 4. Pierrina: Head of Enterprise / employer-eng, Stafford College 5. Jade: Vice-Principal, Studio-School Liverpool 6. Danielle: Software-engineer Apprentice, Capgemini 7. Rachel: A-level Student 8. Lily: Business Student, Exeter University
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Warm-Up Questions!
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Do you currently recruit SCHOOL-leavers to;
1. apprenticeship schemes,
2. sponsored degree programmes
3. Straight to work
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Stay standing up!
Now those who said ‘no’ to that question, please stand up if you intend to begin school recruiting.
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Do you have a strong knowledge of the school and college landscape?
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Do you find it challenging to keep up with the ever changing curriculum, enterprise, career and work-experience initiatives in schools?
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It IS challenging!
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Brief history 1. 2010: Diploma’s launched in schools, then withdrawn. Teachers invested huge time and energy. 2. March 2011: Government stops funding work-experience via‘Education Business Partnerships’. Teachers must
now organise this. 3. December 2011: Government stops funding ‘Enterprise’ (employability skills). Teachers expected to continue
without funding. 4. 2012: Schools begin converting to ‘Academy’ status, gaining control of the ‘top-slice’ funding. 5. January 2012: Local Authorities no longer need to provide Careers advice to schools. Connexions close.
Teachers expected to deliver careers advice. 6. April 2012: National Careers Service website launches. Providing online help and telephone support, replacing
face-to-face guidance. 7. September 2012: University fees increase by 300%. 8. December 2012: David Cameron says ‘Apprenticeships to become the new norm’. 9. January 2013: Five University Technical Colleges (UTC’s) are open: employer backed 10. May 2013: ‘Traineeships’ pilot, combining work-experience, employability skills and vocational English and
Math… supporting Apprenticeship readiness. 11. August 2013: Apprenticeship applications up by 30% year-on-year. 12. September 2013: OFSTED finds careers provision ‘not working’ in 75% of schools. 13. September 2013: Employer ownership of skills; Professional Service sector. 14. January 2014: ‘Degree equivalent’ Higher-Apprenticeships take off with ‘space cadets’.
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And what’s coming.. 1. September 2014: New Computing curriculum: two languages by age 14. Employers integrate. 2. September 2014: New Compulsory Core-Maths curriculum, to age 18. Employers integrate. 3. September 2014: New Career guidelines: Employer interactions, work-place visits. No new funding. 4. September 2014: Enterprise(employability skills). MKC advisory Board Lord Young review. 5. September 2014: Teacher work-experience recommended by Lord Young. Employers integrate. 6. September 2014: STEM ‘guru’s’ and ’YourLife’. Employers integrate. 7. September 2014: Traineeships launch and gain momentum. Employer led. 8. September 2014: Government launch TechBacc: Higher Vocational Qual, including English and maths. 9. September 2014: Re-modelled National Apprenticeship Service
Delivered in… • 392 Colleges target 14 to 19 age range: Competing with schools. • 2,487 Academies with autonomous decision making. • 2,021 Secondary schools • 294 Free Schools • 20 UTC’s (University Technical Colleges) • 40 Studio Schools • 2015: Election…. Substantial change likely
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Lets get started We’d like you to gain a first-hand insight of the challenges faced by each of the THREE stakeholder groups;
1. Teachers
2. School student and recent Apprentice
3. Industry recruiter
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Teachers in schools or colleges 2-minutes Pierina: Explain the biggest Challenges you face engaging with large employers 8-minutes Group write 10 small ideas on how teachers could solve the problem 5-minutes Group write 3 Big Ideas on how teachers could solve the problem
1
2
3
Company recruiting school-leavers 2-minutes Anouska: Explain the biggest challenge you face in next 12-months 8-minutes Group write 10 small ideas on how employers could solve the problem 10-minutes Group builds on these solutions, forming a Big Idea
Young person: School, University student and Apprentice recruit 2-minutes Rachel, lily and Danielle explain the biggest Challenges faced engaging with employers 8-minutes Group write 10 small ideas on how students could solve the problem 5-minutes Group write 3 big ideas, how school-students could solve the problem
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Share your BIG ideas Stakeholders: please share the best Big Idea
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Case Studies Let’s build on the stakeholder insights..
1. We have 3 case-studies, each with key information. 2. In groups of 5; develop a campaign to address the specific
issues. • 2-minutes: Select a Case Study. • 12-minutes: ‘Small Ideas’ on Post-it’s…campaign components. • 8-minutes: Order the components & write up your campaign.
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Case Study 1: International retailer Background: • High street retailer • Recruits nationally • School-leavers, Apprentice, Graduate. Problems: • Currently receives too many school-leaver applicants. • Many applicants lack work-ready skills. • Find it difficult to recruit talented young people. • Recruits have an low expectation of what will be required of them. • High attrition rate of new recruits. Insights: • Careers teachers don’t sign-post academically able students. • Parents view this career as a ‘last resort’. • Lack of awareness(teachers, students, parents) re varied roles on offer. • New 2014 Enterprise (employability skills) agenda.
1
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Case Study 2: Engineer and manufacturer Background: • Global company • Regional Office recruitment • Advanced, Higher Apprentice/Undergraduate and Graduate Programmes. Problems: • Brand awareness is low • National shortage in STEM students • Gender imbalance Insights: • Misunderstanding about how big a part technology plays (New Computing
curriculum launches September 2014) • Understanding of careers in engineering and manufacturing low, parents
who work in the sector are the best source of candidates • Parents/schools perception that apprenticeships are second choice to
University
2
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Case Study 3: Financial Services Background: • International • Recruits onto sponsored degree programme • Client facing Problems: • Current work-force not reflective of our diverse customer base. • Lack of awareness of sponsored-degree-programmes. • Competition from same-sector and different sector companies. Insights: • Lack of understanding of what the roles involve. • Influencers sign-post to only strong Math students. • AAB grades required.
3
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Share your case study solution Please share the best Big Idea
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In your take-away bag • Slides from the Department for Education
• Research report
• Practical Schools engagement Campaign planner.
We will email you
• Completed CASE STUDIES from today. Please tell us!
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Connecting young people with the world of work & leveling the playing field
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