Agnieszka Turynska

IPR HELPDESK IN SUPPORT OF INNOVATION THROUGH IPR PROTECTION

Dr. Agnieszka TurynskaHead of International [email protected]

AGORADA 2007 +

Brussels, 15th November 2007

A project funded by the European Commission, DG Enterprise and Industry, under the 6th Framework Programme of the European Union

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Challenges in Today’s Economy

Rapid advancement of new technologies

Digital revolution

Standardisation

Changing needs

Need for innovation

Knowledge economy

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Emerging Trends

Value of physical assets is decresing while value of intangibles is increasing

Knowledge intensive businesses are more and more important due to shorter technology and product life cycles

More companies means more competition The costs of R&D are increasing, however more products have to

enter into the markets since the consumers are more demanding Competitive edge has shifted from production-based to

knowledge-based Strong connection between innovation and economic performance The importance of Intellectual Property Rights is raising in this

new reality

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Changing Business Environment

Business Assets

Tangible AssetsLand, building, machinery,

financial assets, infrastructure

Intangible AssetsHuman capital, know-how,

business relationships, brand, etc.

Traditional Knowledge-driven economy

to underpin performance

Intellectual Asset Intellectual Property Intellectual Capital

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Importance of IPRs

The role of IPR was emphasised by the EC already in the Green Paper on Innovation from 1995

Increasingly important as a business asset

May constitute the most valuable asset in early stage technology based companies

“Virtually all of the inventions which ultimately hastened economic development and lifted living standards – especially new technologies and manufacturing processes – were developed in societies with strong intellectual-property protections.”(Robert Shapiro & Kevin Hassett, “The Economic Value of Intellectual Property,” October 2005)

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Why is IPR important for SMEs?

Innovative and creative ideas are at the heart of most successful businesses

(→knowledge-based economy)

To commercialise an invention To prevent others from using it To safeguard a strong market position To strengthen negotiation power To attract investors To develop good reputation among consumers

BUT: Ideas by themselves have little value. IPR offers : exclusive property rights

Moreover: IPR serves as information source!

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IPR for R&D and innovation

IPRs are a critical factor for innovation, ensuring that the private sector has the possibility of being rewarded for the major investments needed to develop new products

IPRs encourage the innovative activities and commercialisation of their results

IPRs represent the legal protection for inventionsThe protection afforded by IPRs allows inventors time

to recoup their R&D investments, thereby providing investors the assurance they need to risk funding new innovative activities

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IPR and economic performance

IPRs facilitate technology transfer and direct financial investment

Since 1980, the world’s greatest economic gains have been achieved by developing nations that aggressively opened their economies to foreign technologies and business methods and protected the IPRs of those advancing the technological development (Reference: The World Bank)

Countries with weak IP protections receive less direct foreign investment, and it is less technologically

sophisticated. (Reference: R. Shapiro & K. Hassett, “The Economic Value of Intellectual Property,” October 2005)

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IPR performance in Europe

Source: European Innovation Scoreboard (EIS) 2006

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Europe vs USA and Japan

Source: European Innovation Scoreboard (EIS) 2006

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Recent EC actions regarding IPRs

IPR expert group -suggesting a number of policy recommendations that concern the improvement of IPR use by SMEs - http://www.proinno-europe.eu/NWEV/uploaded_documents/IPR_Expert_group_report_final_23_07_07.pdf

Study: Benchmarking National and Regional Support Services for SMEs in the Field of Intellectual and Industrial Property provides useful information on what support services are available http://www.proinno-europe.eu/admin/uploaded_documents/Benchmarking-Report-SME.pdf

Study: “Effects of counterfeiting on EU SMEs and a review of various public and private IPR enforcement initiatives and resources” provides data on SME information and awareness gaps as far as IPR enforcement is concerned as well as a list of IPR enforcement support services,http://www.ec.europa.eu/enterprise/enterprise_policy/industry/doc/Counterfeiting_Main%20Report_Final.pdf

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Recent EC actions regarding IPRs

Best practice project on strengthening the IPR enforcement of EU industry and SMEs — workshops on best practices of support measures by Member States and the private sector

China IPR SME Helpdesk – action intended to provide an advisory service and gateway for EU SMEs to both protect and enforce their intellectual property rights in or relating to China.

IPR Awareness and Enforcement project – with the objective to increase business development and innovation of enterprises, particularly SMEs, through improving their awareness and use of intellectual property rights and their ability to protect those rights and to fight counterfeiting – awarded project IP BASE

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Why IPRs in EU funded projects?

Exploitable, marketable

Assets

European-funded

RTD projects

Generation of new Knowledge

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How do we help ?

www.ipr-helpdesk.org

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Services of the IPR-Helpdesk

Helpline

Website

e-Newsletter

Bulletin

Training Actions

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Helpline

Expert & personalised advice in 3 working daysper email

In the following 6 languages:

English, Spanish, French, Polish, German, Italian

Free of charge

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Website

Contains:

IPR-Helpdesk documents

Official documents

Glossary

FAQs

News & Event Section

Daily updated

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www.ipr-helpdesk.org

EU Legislation

Model Contracts

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e-Newsletter

Daily, weekly, quarterly subscription to receive by e-mail

IPR-Helpdesk documents, News & Events,IPR Bulletin

In six languages

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Bulletin

Expert articles ,

success stories,

best practice reports

Published bi-monthly

In six languages

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Training

Free of charge training for Multipliers, likeNCPs, Chambers of Commerce, SMEs Associations

Specific actions for IRCs, NPOs, NCPs

In six languages

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Consortium - Complementary expertise

Eurice GmbH

Jagiellonian University

Alicante University

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Cooperation scheme

IPR - Helpdesk tries to work in collaboration with other actors in the field of Innovation and SME support…

OHIM

EPO

WIPO

EIC

And stronger working relations with….

Innovation Relay Centre NetworkNational Patent Offices

AND YOU ?

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especially in innovative regions

-to better draw from already established

networks

- to better address regional & local key

players

Go regional

SMEs lack resources to attend national & international events

Regional & local key players are aware of regional needs, policy, problems, etc.

They know what’s happening in the region, know contact persons and target groups in the region

The need to improve cooperation with regional associations for the enhancement and stimulation of economic growth (e.g. Chambers of Commerce, Regional Development Agencies)

The need to link-up with relevant cooperation partners in the regions

IPR-HD on regional & local level

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Project Management Office

Universidad de Alicante

Edificio Germán Bernácer

P.O. Box 99

E-03080 Alicante

Spain

fon +34 96 590 97 18fax +34 96 590 97 15

email [email protected]

Representative Office

98, Rue du Trône

B-1050 Brussels

Belgium

fon +32 2 213 41 63 fax +32 2 213 41 69

email [email protected]

How to contact the IPR-Helpdesk?

or directly: [email protected]

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IP BASE project26

IP BASE main project co-funded by the

European Commission in the field of IPR

(CIP Framework Programme)

IPR Awareness and Enforcement

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Objectives of IP BASE

To significantly raise SMEs’ interest and knowledge about Intellectual Property (IP) issues;

To raise SMEs’ understanding of the need to integrate IP in their innovation strategies and their business planning;

To improve the protection of SMEs’ IP rights and also internationally and increase the use of non-registered protection methods through their effective promotion;

To improve protection and enforcement by SMEs of their IP rights from infringement whether this originates from within or outside the EU;

To raise SMEs ability to fight counterfeiting and increase knowledge on the methodologies available to detect it;

To develop actions to promote awareness on IPR protection to educate the fashion and design industries (textiles, leather, footwear and furniture) on the risks counterfeiting poses and on the existing means and procedures to combat it;

To promote and support the use of IP rights in international research, development and technology transfer activities, providing an IP rights support service to actual and potential beneficiaries of CIP and Research Framework Programme actions, especially high-tech SMEs and Public Research Organisations.

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Participants of IP BASE

26 partenrs(20 NPOs)

26 partners

20 National Patent Offices

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Modules and target audience

Module 1 – Local level SMEs services for IPR awareness and enforecement (Innovative including high-tech) SMEs SMEs Support Services IPR Enforcement Agencies Innovation support actors (networks – Network in Support of Business

and Innovation -various agencies, Chambers of Commerce)

Module 2 – Sectoral IPR awareness action Enterprises of the fashion and design industries (textiles, leather,

footwear and furniture) from target countries, SMEs and Sectoral Associations, Chambers of Commerce, Regional Development Agencies and other

relevant regional and local players

Module 3 – Services for EU-funded research and innovation projects Current and potential participants in CIP and RTD Framework

Programmes (SMEs, Universities and Research Organisations) Customer of the Network in support of Business and Innovation National Contact Points

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WP 13 – Sectoral Handbooks

To create multilingual Handbooks on IPR issues

(initially) within the furniture, footwear, textiles,

and leather sector(s)

for the following countries:

Bulgaria, the Czech Republic, France, Germany,

Greece, Hungary, Lithuania, Italy, Poland,

Portugal, Romania, Spain and

the United Kingdom.

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Main tasks of WP 13

Analysis of present sector-specific situation in differing geographical target areas

Development of the backbone of the Handbook and defining its final structure

Drafting of sub-sections, compilation and translation of the Handbook

Printing and dissemination of Handbooks

Organisation of awareness-raising seminars

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We are just a mouse click away

[email protected]

Within three working days our expert team will send you a personalised, expert response

TO YOUR SPECIFIC QUESTION

Agnieszka Turynska

Technology

Transcript of Agnieszka Turynska