Strictly Private and Confidential

Annual General Meeting

Event : AGM

LOB: Corporate

Approvers: Tarun Khurana

Overall Project Manager: Bhavisha Jogi

July 13, 2015

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Index

Sr. No. Particulars Slide No.

1 Project Overview 3

2 AGM activities 4

3 AGM 5

4 Collaterals for AGM 6

5 Advertising 7

6 Media Plan 9

7 Social Media update 10

8 Event Flow 11

9 Overall Budget 12

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Objective: Create awareness for the following Promote better understanding of the performance of the company and its future plans. It also gives the

opportunity for the TA to interact with the Board of Directors directly.

An AGM is held every year to elect the Directors and inform members of previous and future activities. It is an opportunity for the shareholders and partners to receive copies of the company's accounts as well as reviewing fiscal information for the past year and asking any questions regarding the directions the business will take in the future.

Target Audience: Stakeholders

Shareholders

Employees

Investors

Business Stakeholders:

SPOC: Tarun Khurana

Approvers: Tarun Khurana

Project Overview: Annual General Meeting

4

AGM activities

Sr. No.

Activity Description Status Responsibility

1 Event Collaterals Backdrop, Standee, Signage's, Name Tags & Food Coupons

Done Bhavisha & Rajesh

2 AGM Lunch followed by Hi Tea Done Bhavisha & Rajesh

3 PR Electronic and print event coverage

Done Revathi

4 Advertising Print ad Done Ankit

5 Social Media Update on Twitter & LinkedIn Launch update done, Final update after event

Bhavisha & Rajesh

5

Activity: Conference followed by Lunch Box Date: July 21, 2015.

Venue: Edelweiss House, Audi

Pax: 100

Time: 3PM to 6PM

AGM

Elements Timelines Responsibility Update

Name & logo Done Bhavisha & Rajesh Done

Event check list Done Bhavisha & Rajesh Done

Invitation confirmation 17th July, 2015 Tarun Khurana & Team Done

Event requirements and collaterals 15th July, 2015 Bhavisha & Rajesh Done

Setup cost approval 18th July, 2015 Tarun Khurana Done

Collaterals artwork 19th July, 2015 Bhavisha & Rajesh Done

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Collaterals for Conference

Advertising

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• Q1 FY16 UFR Ad will get published in Free Press Journal & Navshakti on Wednesday, July 22, 2015.

• Friday 17 July: present first draft advt and media plan

• Parties Involved:• F&A Team – Manjeet Bijlani (For approval on cost and artwork)• Media Agency (Mediacom) – Ian Menezes• M&C Team – Ankit Chothani, Vijay Sonawdekar

• Process: • Coordinating with the F&A Team to get the draft excel to create the Ad layout• Details including – Draft Ad layout, Ad size, Ad type, entity, publication details, edition, date of

release, etc. is shared with Mediacom to procure the media plan• Media plan along with draft ad layout is shared with F&A (Manjeet) for approval• The approval is given to mediacom and the ad space is blocked• On the day of results, F&A shares the final numbers, Vijay creates the final ad which is shared with

the F&A team for final approval• Changes, if any are made and the ad with mediacom is shared post final approval from Manjeet• Coordinate with Vijay Shelar to procure 5 copies each of Free Press Journal and Navshakti, of which

one is kept by M&C team for records and the rest are shared with Manjeet (F&A Team)

• Note:• Every Quarter, Notice ads are published only for EFSL and not for other entities• Creative Results Ad is not published for Q1 results. Only if resuts are very good we have creative

advts. Infromed by Shanbam and….• Manjeet will share the draft excel by today evening, media plan will be procured and shared with

Manjeet for approval by Friday

8

Print Ad

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Public Relations : Media Plan

Simulcast with Electronic media  at 2:15 p.m.

Rashesh Shah one-on-one with ET Now at 2:30 p.m.

Press Release dissemination to Print media/ wires/online media/electronic media

One-on-one with key print media/wires between 5:30 and 6:30 p.m.ET/Mint( to be confirmed)

10

MEDIA COVERAGE

11

Social Media updates

12

Costing for AGM conference

Particulars Amount

Lunch Boxes 12000

Event collaterals 10000

Advertising 88420

Event Cost 32000

Total 142420