Agile Marketing - Expanding Agile Outside IT
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By Maria Matarelli Agile Marketing Expanding Agile outside of IT
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Transcript of Agile Marketing - Expanding Agile Outside IT
By Maria Matarelli
Agile MarketingExpanding Agile outside of IT
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2012 2013 2014
Monthly Revenue Growth
How would your
business change if you had vertical
increase in revenue?
@MariaMatarelli
• Uncover the opportunity in expanding Agile outside of IT
• Discover techniques and strategies at the core of Agile Marketing to rapidly grow your business
• Hear a case study on how we reached more than 780% growth in revenue in just a year!
• Learn how to apply the first steps of Agile Marketing
TODAY YOU WILL…
@MariaMatarelli
Maria MatarelliCertified Scrum Trainer (CST)President of Formula InkCo-Founder of the Agile Marketing Academy
@MariaMatarelli
An Agile Organization’s Goal
Goal: True Agility
@MariaMatarelli
*excerpt from the Version One 10th Annual State of Agile Survey, page 6www.stateofagile.versionone.com
@MariaMatarelli
Agile Challenges
Dominican Republic
LondonShanghai
San Francisco
Trinidad
New York
Jamaica@MariaMatarelli
Small Changes, Rapid Results
Agile Marketing
• Iterative process for fast results and sustainable growth
• Focus on customer relationships that carry the most value
• Organizing your marketing into channels
• Creating the systems and messaging to reach your ideal customers
What is Agile Marketing?
@MariaMatarelli
Business Monthly Revenue
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@MariaMatarelli
Who is your ideal customer?
Identify your Perfect Customer
Filtering for Your Perfect Customer
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Agile Marketing
Who needs you vs. Who can you sell to?
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Identifying needs from the user’s perspective
User Story Writing
As A: ____________
User Story Components
3 Parts
I Need: ____________So That: ____________
(WHO)
(WHAT)
(WHY)
<---- Ideal Customer
<---- Your Solution
<---- My Problems go Away
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PERSONAS
QUICK STATSAge: Occupation:Location:Company Size:Computer skills:
Primary PersonaName:
Employer: Background:
KEY GOALS:
Motto:
A DAY IN THE LIFE:
CHALLENGES:
PERSONAS
QUICK STATSAge: Occupation:Location:Company Size:Computer skills:
KEY GOALS:
A DAY IN THE LIFE:
CHALLENGES:
Secondary PersonaName:
Employer: Background:
Motto:
Where would you put your
marketing dollars?
Five campaigns were run to
specific personas with
user stories
1 2 3 4 5Campaigns
7,313
929 1,104
+600%
The Story of the Solution
Agile Marketing
Breaking Down and Building Value
User Story to Sales Letter
Social Proof (feel, felt, found)
Connecting on the Problem
Calls to Action
Agile Marketing
Inspect and AdaptOne targeted change at a time
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Sold out of inventory!
7,313
929 1,104
+600%
@MariaMatarelli
Agile Funnels
All internet sales funnels consist of the same basic parts. What makes Agile Funnels unique is that they are built middle out.
We start at the point of educating our potential customer, crafting our messaging using the user story brainstorming method to focus on problems we solve, who we solve them for, and why they need it solved in the first place.
@MariaMatarelli
Agile Marketing
Real Agile Transformation includes more than just your IT department.
@MariaMatarelli
Imagine.The rightprocessesin place.
@MariaMatarelli
• allow you to be more efficient• increase your productivity• reach more customers• help you generate more sales
would it be worth it?
If all this approach did was
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www.linkedin.com/in/mariamatarelli
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Connect with me.
Expanding Agile Outside of IT
Agile Marketing Academy300 N. LaSalle Street, Suite 4925Chicago, IL 60654, USA
Office 773-492-1465info@agilemarketingacademy.comwww.agilemarketingacademy.com
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