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Agile Consumer Analytics
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Transcript of Agile Consumer Analytics
Ken Collier, PhD Director, Agile Analytics ThoughtWorks @theagilist [email protected]
“…there has been no other point in history when so many aspects of disruptive change have collided and conspired to wreak havoc on the retail and consumer packaged goods industries.”
“Who the customer is, what customers want and how to give it to them are completely up for grabs.”
Doug Stephens The Retail Revival
The Great Unwind is a horizon where consumers…take back
control of their behavior, holding themselves and the companies they do business with to higher business and social standards.
Consumers long to return to a time when they could actually
like the places they shopped and feel good about spending their
money there.
John Gerzema, Spend Shift
“The brands that secure their place in the future will ultimately have to be trusted and loved— and above all, remarkable.”
Doug Stephens, The Retail Revival
user preferences
social influence
user location
Source: “Mobile Advertising, Clustering Algorithms, and Your Ticket for a Free Ride” Lillian Pierson, Smart Data Collective
PARTNER
WHO CARES
DIFFERENTIATING
PARITY
mar
ket d
iffer
entia
tion
mission critical
Business Intelligence
Static Reporting Executive Dashboards
Operational Analytics Consumer
Analytics
Marketing Analytics
THANK YOU For questions or suggestions:
Ken Collier
Director, Agile Analytics - ThoughtWorks [email protected]
@theagilist