agenda21 The Future of Search - @mattjbush talks about the Moments that matter
35
UNDERSTANDING THE MOMENTS THAT MATTER Matt Bush Head of Performance, Google
description
Another chance to see the presentation from Matt Bush, Head of Agency, Google UK
Transcript of agenda21 The Future of Search - @mattjbush talks about the Moments that matter
- 1. UNDERSTANDING THE MOMENTS THAT MATTER Matt Bush Head of Performance, Google
2. PROCESSING CONNECTIVITPOWERY 3. 81% of consumers research onlinebefore buying FMCG products 4. Between 2010 and 2011, the averagenumber of information sources used by shoppers DOUBLED 5. Stimulus First MomentSecondof TruthMoment ofTruth 6. Stimulus FirstSecond Moment Moment of Truth of Truth Which becomes the next persons ZMOT 7. UNDERSTAND THECONSUMER JOURNEY 8. WE CAN HELP 9. 3 simple questions What categories should my brand own? When are my consumers searching? How do I make their lives easier?? 10. THANK YOU [email protected]
