Agenda Zardetto Winery Overview Taste that Reflects Prosecco New Packaging SKU Overviews...
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Transcript of Agenda Zardetto Winery Overview Taste that Reflects Prosecco New Packaging SKU Overviews...
Agenda
• Zardetto Winery Overview • Taste that Reflects
Prosecco• New Packaging • SKU Overviews • Specifications Grid• Competitive Grid• Competitive Set• Zardetto POS• 2015 Holiday Program
About the Zardetto Winery• Family run for four generations, and
family history of Prosecco making since 1876
• Located in Conegliano, Italy - in the Prosecco DOCG region
• First Prosecco imported in the US in 1984
• Prosecco specialists and ambassadors– Fabio named manager of the
Consortium of Prosecco di Conegliano, serving from 1982 to 1995
– San Mor Project: Fabio working with the Prosecco consortium to understand why the 90 year old Glera vines that survived phylloxera
• Winemaking philosophy– Quality, innovation and preservation
of characteristics that reflect the land
Taste that Reflects ProseccoFabio Zardetto has dedicated his life to creating the most authentic expression of Prosecco terroir through:
• Innovation– Gentle osmotic filtration resulting in a more natural
and pure sparkling wine reflecting the flavors of the Prosecco region
• Indigenous yeast research– Spontaneous fermentation using the best and most
fresh indigenous yeast for each batch– Premium yeast selection provides best possible
outcome to express primary aromas of the grape
• Preserving and advancing the Prosecco region– 1969 Prosecco region received DOC status– 2009 received DOCG status– Fabio played managerial role for Consortium from
1982 – 1995– San Mor project currently underway
• Prosecco making process– Fabio oversees every step of the Prosecco process
from grape selection to bottling
New package designed to better reflect Zardetto’s authentic, classy, premium
positioning
All new package details help to elevate brand image and improve shelf
presence
Bright, yellow-gold capsule stands out at
retail
Prominent display of D.O.C. designation
Elegant new bottle shape to reflect Zardetto’s
premium qualityZardetto family name displayed front and center in gold foil.
New bright yellow label. Simple, yet sophisticated
and clean.
Prosecco Brut Shipper
Zardetto Prosecco DOC Brut
Appearance/Body– Lemon-yellow in color with a hearty white
froth and refined, elegant bubbles
Aroma– Fresh peaches, citrus and tropical fruits
Palate– Hints of ripe yellow peaches, with flowers,
spice and minerals that add complexity. Delicate soft and harmonious finish
Food Pairings– Shellfish, white meats and fresh cheeses
Varietal Composition– 100% Glera
National front line price: $15.99
Zardetto Prosecco DOC Brut Organic
Appearance/Body– Brilliant straw yellow with pale green
highlights, enlivened by a fine and persistent perlage
Aroma– Organic green apples and field flowers
Palate– Crisp floral notes of peaches and herbs,
reflecting balanced acidity and structured minerality
Food Pairings– Grilled fish, grilled vegetables, vegetarian
salads and Asian dishes
Varietal Composition– 100% Glera
National front line price: $19.99
Zardetto Spumante Rosé
Appearance/Body– Elegant and expressive, this rosé
presents a long stream of steady bubbles immersed in a lovely raspberry pink color
Aroma– Vibrant cherry and fresh red currant
Palate– Crisp and refreshing finish
Food Pairings– Spicy nuts and salty cured meats such as
prosciutto, capicola and salami
Varietal composition– 100% Raboso Veronese
National front line price: $16.99
Zardetto Brut Private Cuvée
Appearance/Body– Brilliant straw-yellow in color with a
delicate perlage
Aroma– Fragrant aromas of white flowers, apricot
and herbs
Palate– Notes of pears, apples and peaches with
a hint of wild flowers, crisp long finish
Food Pairings– Grilled fish, smoked trout, grilled
vegetables, salads, and Asian dishes
Varietal Composition– 60% Glera, 25% Chardonnay and 15%
Moscato
National front line price: $11.99
Zeta Conegliano Valdobbiadene Prosecco Superiore Dry
Appearance/Body– Brilliant straw-yellow in color with an
elegant and finely textured perlage
Aroma– Layered aromas of orange blossoms,
lemongrass, peaches and tropical fruits
Palate– Hints of yellow fruit such as apricot and
pineapple, together with the more typical apple and pear and a subtle note of glazed almonds
Food Pairings– Can be served as an apertif and also pairs
well with desserts like tiramisu or spicy Asian foods like massaman curry
Varietal Composition– 100% Glera
National front line price: $21.99
Tre Venti Conegliano Valdobbiadene Prosecco Superiore
Appearance/Body– Brilliant straw-yellow In color, a sensual
foam, and a refined perlage
Aroma– Delicate with hints of floral notes,
wisteria, acacias, green apples, pears and citrus fruit
Palate– Elegant with firm acidity, velvety texture
and long, creamy finish
Food Pairings– First courses such as sauced crab dishes
or salty tempuras
Varietal Composition– 100% Glera
LIMITED EDITION SINGLE VINEYARD PROSECCONational front line
price: $24.99
Prosecco and wines from Zardetto
Quick Reference: Specifications for new packaging
Zardetto Prosecco DOC Brut
Zardetto Prosecco DOC Brut Organic
Zardetto Rosé
Zardetto Private
Cuveé Brut
Varietal Composition
100% Glera 100% Glera 100% Raboso Veronese
60% Glera, 25% Chardonnay and 15% Moscato
Pricing $15.99 $19.99 $16.99 $11.99
Specifications
UPC/CS: 08028542020098UPC/BTL: 8028542020098Cs Pack: 6Weight: 10.09 Dimensions: 29.00”Lx19.50”Wx32.20”H Pallet: 80 cases per pallet Layer: 5 layers of 16 cases
UPC/CS: 10098709421445UPC/BTL: 098709421448Cs Pack: 12Weight: 18.80 Dimensions: 30.30”Lx40.30”Wx 30.90”H Pallet: 50 cases per pallet Layer: 5 layers of 10 cases
TBD TBD
Zardetto Prosecco
DOC
AdamiGarbèl
Prosecco DOC
LaMarca Prosecco
DOC
Mionetto Prosecco
DOC
Santa Margherit
a Prosecco
DOC
Zonin Prosecco
DOC
Year established
1969 1920Around 1975
1887 1935 1821
WinemakerFabio
ZardettoArmando &
Franco Adami
Fabrizio Gatto
(consultant)
Alessio Del Savio
n/aStefano Ferrante
Positioning Statement
Taste that reflects
Proseccon/a
LaMarca Moment
It’s not just Prosecco. It’s
Mionetto.
The Moment
Perfected.
Enjoy the simple
moments of life.
Production zone
Conegliano
Valdobbiadene Trevigiana Valdobbiadene Treviso Veneto
YeastsIndigenou
sCultured Industrial Industrial Industrial Industrial
Clarification method
Osmotic Process
Mechanical Filtration
Mechanical Filtration
Mechanical Filtration
Mechanical Filtration
Mechanical Filtration
*Price $13.30 $15.00 $13.50 $12.20 $20.55 $11.10
*Source: AC Nielsen, 52 weeks ending December 6, 2014, Food + Liquor
Zardetto Prosecco stands out among the competition for its authenticity
Zardetto will now feature one of the most striking packages in the Prosecco shelf set
Sell sheets (all varietals)
Zardetto Brand Brochure / and website
(coming soon) www.zardettowinery.co
m
Brand Powerpoint and Video Shelf talkers (Brut and Organic)
Wait Staff Tasting Cards (Brut and Private Cuvee)
New Zardetto POS
Marketing Program: Holiday Gift Bag Necker
• Necker box pre-packed in holiday shipments of Treviso Brut cases (6 neckers per case)
• Includes premium black “Z” imprinted organza gift bag
• Necker on 10,000 cases of Zardetto, 6 bottles per case
• Special item number TBD and communicated in June
• Timing to place orders: July 2015