Growth Opportunities with Windows Server 2012

Agenda

Market Trends

Windows Server 2012 Product Overview

Partner Opportunities

Next Steps

Small Business Mid-market

2

Market Trends

IT Trends

Cloud computing

Data explosion

Deviceproliferation

New apps

Opportunity to Grow Your Business

IT Transformation

4

Technology Innovations

StorageHigher performanceLower cost

NetworkHigh-speedHardware offload

ComputeMulti-coreMemory density

IT Transformation

5

Identity

Virtualization

Data

Development DevOps and

mgmt

The Cloud OS

Modern platform for the world’s apps

Transforms datacenter Enables modern apps Unlocks insights on any data Empowers people-centric IT

6

Enables small businesses around the world, powers many of the world’s largest data centers, and delivers value to organizations of all sizes

Automated Virtualization & Management

Virtualization & Management

Hybrid environment

Virtualization

First Server

Automated Virtualization & Management of Private Cloud

Small business

Mid-market

Enterprise

Windows Server 2012 Standard

Windows Server 2012 Datacenter

+ Microsoft® System Center 2012

Window Server 2012 Essentials

Windows Server 2012

7

One platform for all customers

Hybrid Environment

Windows Server + Microsoft® System Center

Enterprise

Small Business

Mid-market

ON-PREMISES

MICROSOFT

SERVICE PROVIDER

CONSISTENT PLATFORM1

Hybrid EnvironmentPartners can help any size customer achieve an optimal Hybrid Environment

8

Windows Server 2012 Product Overview

Every App, Any Cloud

Modern Work Style, Enabled

Beyond Virtualization

The Powerof Many Servers,the Simplicity of One

“We like that this is an integrated solution. The ease of restore, because it is a Microsoft solution, is something we are really attracted to. It has really added to us being able to sleep at night.”

— Peter R. Sigmund, Jr., MCSE, MCTS, MTACIO, La Salle College High School

“Windows Server 2012 has some very cool new features that will resonate with our SMB customer base. This will bring new revenue streams that we didn’t have before."

— Steve Rubin, President

WorkITsafe

Windows Server 2012

10

Unlimited virtualizationAll features

Two virtual instancesAll features

Up to 25 usersNo host virtualization rightsLimited features

Up to 15 user accountsNo virtualization rightsLimited features

Highly Virtualized Private & Hybrid CloudWindows Server 2012 Datacenter

Optimized for Low Density VirtualizationWindows Server 2012 Standard

Cloud-connected Server for Small Business

Windows Server 2012 Essentials

Economical, General-Purpose Server

Windows Server 2012 Foundation

Sm

all

Busi

ness

Mid

Mark

et

Windows Server 2012 Editions

11

Go to the MPN Windows Server homepage or on the Microsoft Windows Server home page for more information

Common licensing structure Both editions will have a processor plus CAL licensing model Each software license will cover up to two physical processors on a single

server

Common features across editions High availability features, such as failover clustering, are included Same memory and processor capabilities across editions

Two editions differentiated only by virtualization rights Datacenter edition offers unlimited virtualization Standard edition offers two virtual instances

Simplified Licensing for Standard and Datacenter Editions

12

Expanded device support

Free in-the-box VM replicas, NIC teaming

Network virtualization

Windows NIC teaming, Load Balance Failover (LBFO)

Server Manager and Windows® PowerShell

You can offer Key features

Flexible access on virtually any device, anywhere3

High availability without complicated 3rd party plug-ins2

Flexibility to place VMs anywhere; on-premise or hosted3

Storage spaces & advanced storage enhancementAffordable storage for business-critical deployments 1

Storage agnostic VM replication with Hyper-V ReplicaCost-effective business continuity and disaster recovery2

Network availability, performance, and load-balancing6

Simplify configuring and managing multiple-servers7

13

Great Fit For SMB Customers

Partner Opportunities

Upsell to Windows Server 2012

Build Revenue through Managed Services

Cross-sell with Windows Client and Microsoft®

Office 365

Partner Opportunity

Grow your customer base. Offer new customers a solution designed to meet the needs of the millions of small businesses today that do not

have a server by delivering value to their business as a trusted advisor.

Simplify the Path to the Cloud

Customer Priorities Protect Data Flexible Work Style

Small Business

Partner Opportunity with Windows Server 2012

Customers with less than 25 PCs

15

Cost-effective higher IT service uptime with recovery and backup capabilities

Centralized management with built-in management tools

Improved access with Remote Desktop Services

Affordable storage Better availability Amplified opportunity with the

best-of-breed Microsoft application servers

Built-in virtualization capabilities

Connect to cloud services for backup recovery and management across premises

Foundation for workloads IT efficiency with easier

management Improved security

Cross-sell with Windows Client and

Office 365Build Revenue through

Managed Services

Cross-sell opportunities that enable your customers’ flexible work style

Simplified back-ups, built-in recovery, and centralized IT management

Drive upsell to Windows Server 2012 to allow customers to grow their business

Upsell to Windows Server 2012

Small Business

31 2

Partner Opportunities Aligned with Customer Priorities

16

Small(<1M)

Medium1-5M

Large(10M+)

MarketOpportunity

Customer Acquisition Costs (Marketing Investment Needed)

First ServerMarket

First Server MarketMore than 15M multi-PC organizations worldwide don’t have a server

Multi-serverMarket

Multi-Server MarketRoom to add Windows Server 2012 Essentials as domain controller and Microsoft ® Active Directory® server to complement Windows Server

Upgrades

UpgradesAt least 1M machines run Windows Small Business Server (SBS) 2003 R2 or earlier (SBS 2003 reaches end of life in 2015)

Small Business

Small Business Market Opportunities Exist at All Levels

17

Upsell with Data Management Solutions powered by SQL Server®

Build revenue through Managed Services

Cross-sell with Windows Client, Office, Exchange Server, SharePoint®, and Lync®

Partner Opportunity

Strengthen your existing customer base by upgrading to Windows Server 2012 and delivering a solution for

a systematic and unified approach to virtualization and systems management.

Grow Your BusinessCustomer Priorities Simplify IT Save Money

Customers with 25-250 PCs

Mid-Market

Partner Opportunity with Windows Server 2012

18

Robust virtualization Efficient automation with

PowerShell 3.0 Comprehensive automation

and application management with System Center 2012

Simplified management

Improved access with Remote Desktop Services

Affordable storage Better availability with Hyper-V

Replica Amplified opportunity with the

best-of-breed Microsoft application servers

Higher IT service uptime with built-in High Availability: Shared Nothing Live Migration

Reduced downtime: Live Migration without SAN

Robust security and identity

Cross-sell Opportunities

Build Revenue through Managed Services

Upgrade Windows Server and cross-sell Windows Client, Office, Exchange, SharePoint, and Lync

Provide cost-effective ongoing infrastructure management services through upgrade and virtualization

Drive Windows Server upgrade and virtualization for LOB applications and data workloads

Upsell with Data Management Solutions

31 2

Mid-Market

Partner Opportunities Aligned with Customer Priorities

19

Next Steps

Small business first server opportunity: http://aka.ms/pmcFirstServerMid-market upgrade and virtualize opportunity: http://aka.ms/pmcServerUpgrade

Capitalize on the Opportunity

Drive Upgrade and DeploymentUtilize Microsoft solutions to provide a seamless transition from concept to implementation either to deploy their first server or to upgrade their existing servers.

MaximizeGuide customers through virtualization and workload consolidation, preparing them to take the next step to the cloud when they are ready. And with Windows Server 2012 as the platform, help your customers understand the power of Windows 8 and Office 365.

AdviseAs a trusted advisor to your new and existing customers, help them assess their needs and map IT to their business objectives. Leverage incentives to open new revenue streams.

21

© 2012 Microsoft Corporation. All rights reserved. Microsoft, the Microsoft logo, Windows, Windows Server, and other product names used in this presentation are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.