Agenda

Getting it down on paper Finding your Identity Are your papers in order? Hired Hands Financing Lifelines

Getting it down on PaperThe Business Plan

Introduction Products and Services Manufacturing and Operating Plan Market Analysis Sales Plan Management Plan Financial Analysis

Finding Your IdentityLegal Forms of Business Registration

Sole Proprietorship General Partnership Limited Partnership Sub-Chapter S Corporations Professional Corporations Non-Profit Corporations Limited Liability Company (LLC)

Are Your Papers in Order?Business Registrations and Regulatory Issues

Business Registration $25-$35 New Mexico Tax and Revenue Dept.

(CRS-1 Filers Kit) If Incorporating or Creating a Non-Profit

OrganizationNew Mexico Public Regulation Commission-

Corporations Department

Hired HandsEverybody Needs Somebody Sometime

Must determine what kind of employees the owner needs

Employee or Independent contractor The New Mexico Dept. of Workforce

Solutions The U.S. Dept. of Labor Employment Checklist in “Starting Out

Guide”

FinancingKnowing Thy Benefactor

If financing is needed a loan package must be completed…

What is the total amount of Start Up Costs?

Cash flow projection sheets Personal Financial Statements Grants???

Department of Vocational RehabilitationCommission for the Blind

Capital Sources

Accion The New Mexico Community

Development Loan Fund Small Business Administration Enchanted Land Certified Development

Corporation The Loan Fund

What is a GREEN Business?

Green businesses operate in ways that solve, rather than cause, both environmental and social problems. 

These businesses adopt principles, policies, and practices that improve the quality of life for their customers, their employees, communities, and the environment.

Socially Responsible

Green America Coop

Green Marketing

There are two types of marketing:Green Business – Green MarketingRegular Business – Marketing Green

Examples:

http://www.thegreenoffice.com

http://aquafina.com

Everything You Do is MARKETING

• Your Name, Product or Service• Your Package Design (bus card/rack

card/web/You )• Your Location• Media Publicity• Phone Message• Promotional Pieces (bus card/rack card/gift

certificate, web, DVD, )• Customer Service• Employees—Walking Billboards

The Keyto Marketing Success

Find the right Message!

Use the right Media!

Deliver to the right Market!

10 ways to Market Green

1. Internet Marketing

2. Choose green suppliers

3. Recycle

4. Target market

5. Find sustainable ways

6. Operate a green business

7. Change consumers mind-set/habits green

8. Credibility-vision

9. Promote green lifestyle

10. Echo-packaging

Marketing & AdvertisingYour Green Business

Contribute to preserving or enhancing environmental quality—Think GREEN

Renewable energy Smart/green electricity grids Energy efficiency and green building Bio-fuels

Continued

• Clean technology manufacturing • Recycling • Low-carbon transportation • Air and water quality • Sustainable agriculture

Target MarketingWho /Wants/Needs

• Niche Marketing• Think Narrow• Know your customer• What media do they use?

Green Brand IdentityWhat people think you are is who you are…

Perception is R eality

VisualLogosC olors

G raphic D esign

EmotionalEnhances Value

SatisfactionAssociation

PersonalityU niqueC ultura l

M yth

Im age

2009 Hot Businesses and Trends

Websites to view:  Trendwatching.com Iconculture.com Trendcentral.com

Blogs – technorati.com E-content magazine – people want

to be contacted by e-mail 

2009 Hot Businesses and TrendsGreen Businesses  Recycling – Green consultants Green headhunters – finding people who are environmentally conscience to

hire out. Green janitorial supplies Green construction and design companies Food – Artesian foods Gourmet chocolate. Bacon is the food of the year – “Bacon Chocolate”. The

high end chocolate business is booming. Vegetables – meatless meals, salad bars very popular Functional food – “Vita Water”, wheat less foods. Gourmet meals on wheels. Use a Streamline travel trailer to prepare and

deliver. User friendly chicken – wrapped chicken Booze – beer, craft beer, microbrews, organic beer. Wine – green wine

competition, lower price wine, wine in boxes. Tequila is very popular now.

2009 Hot Businesses and TrendsLocal food trends  Local food trends – Desserts, Paleta’s ( ice pops), brew pops, Pink Berry (sugarless yogurt). Cup cake sales Chewable Ice – stores are selling chewable ice. You can purchase chewable ice making

machines. Icechewing.com. People over 50

There are 4 million people age 85 and over.  Household items with large print (large print measuring cups, etc) Home medical services Senior services – transitional services Emptying homes – holding yard sales, estate sales Alzheimer’s patients – making products for them Kids and teens College planning services – working as an independent doing research to match kids with schools

including students with special needs. Tutoring services for autistic children, high school athletes Personal trainers for high school students for college, assisting in working toward and finding

scholarships. High school travel planning for school events

THANK YOU

Contact InformationWNMU Small Business Dev. Center

(575) 538-6320

Victor Carbajal, Business Advisor

carbajalv@wnmu.edu

Mary T. Vigil-Tarazoff, Director

vigiltarazoffm@wnmu.edu