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Transcript of AGENDA – AFTERNOON GENERAL SESSION - SAPfm.sap.com/pdf/10306/SAP Continued Innovations for...India...
AGENDA – AFTERNOON GENERAL SESSION
CHANNEL MANAGEMENT Ramya Raj, Channel Lead, Intel
SNEAK PEAK OF NEW CRM FOR SEMICONDUCTOR Vinay Iyer, Vice President, CRM Solution Marketing
SEMICONDUCTOR INDUSTRY BENCHMARKING Grant Bodley, VP High Tech Sector, SAP
INNOVATION AND EMERGING APPLICATIONSRoger Quinlan, SVP, Strategic Applications & Platform Technology
PRICING & MARGIN MANAGEMENTVendavo and Accenture
© SAP 2007 / Confidential / Page 1
SAP CONTINUED INNOVATIONS FOR SEMICONDUCTOR
WRAP-UP AND CLOSING REMARKS Grant Bodley, VP High Tech Sector, SAP
Innovations in Corporate Performance Management
November, 2007
Greg WynneDirector, Strategic Applications
Office of the CFO Center of Excellence
© SAP AG 2007, Title / First Name Last Name / 3
Semiconductor Industry Faces Accelerated ChangeKey trends in a continuously shifting global landscape
disruptive TECHNOLOGY
Nano-techRFID
global WORKFORCE
India / ChinaWar for talent
intensified COMPETITION
BRIC giantsPrivate equity
increased RISK
SOX / J-SOXEnergy
powerfulCUSTOMERS
Co-creatorsGreen movement
© SAP AG 2007, Title / First Name Last Name / 4
Shifting Priorities and Pressures on the CFO
Ensuring lean, compliant financial operations
Enabling financial and businessleadership
Rapidly delivering newfinancial services
Freeing Up Time & Resources
Improving Strategy Execution
Keeping Pace with the Business
SCOPE IN 3 YEARS
Compliance & Audit
Finance Services
Financial Transactions
Business Insight
TODAY
18%
19%
17%
46%
26%
20%
22%
32%
Business Turbulence and Complexity
Compliance Imperative
Financial Engineering – M&A, Private Equity
Pressure to Lower Costs
CFO Priorities Goals
…Is Driving Shift in FocusIncreasing Pressure on CFO…
© SAP AG 2007, Title / First Name Last Name / 5
A Tightly Integrated Suite of ERP, GRC, CPM CapabilitiesOnly SAP Addresses ALL CFO Priorities with Appropriate Linkages
Compliance and Audit
AccessControl
RiskManagement
ProcessControl
Environmental Compliance
Global Trade
Business Insight
BusinessIntelligence
Profitability Management
StrategyManagement
Planning Consolidation, Fast Close
Financial Transactions and Services
Financial Accounting
(GL, SEC Reports)
Managerial Accounting
Financial Value Chain
Real Estate /Fixed Assets
Treasury and Liquidity
Management
Tax
© SAP AG 2007, Title / First Name Last Name / 6
CPM Consolidation
The Value of Holistic Financial ManagementFast, Accurate Close
ERP Closing CockpitTransparency
Efficiency
GRC Process Controls
Compliance
© SAP AG 2007, Title / First Name Last Name / 7
The Value of Holistic Financial Management Intelligent Risk Management
Develop Risk Intelligent StrategyDevelop Plan for Executing Strategy
Analyze Performance and Course Correct as NeededRisk Related Data in a Performance Management Context
RISKMANAGEMENT
STRATEGYMANAGEMENT
© SAP AG 2007, Title / First Name Last Name / 8
Report & MonitorReduce risk of fraud and errors in fast, accurate statutory & management reporting process
Plan & ExecuteStreamlined planning, budgeting and
forecasting process aligned with strategy
Strategize & PrioritizeGoals, initiatives, metrics, people to drive
execution
Model & OptimizeEvery driver impacting profitability
Corporate Performance Management …An Iterative Process with Synchronized Products
“SAP is the first significant vendor to focus on the CFO in this way.”
SAP® Strategy Management
SAP® Business Planning and Consolidation
(Planning)
SAP® Business Planning and Consolidation
(Consolidation)
SAP® Business Profitability
Management by Acorn
© SAP AG 2007, Title / First Name Last Name / 9
Holistic Financial Management for On-Going Performance
© SAP AG 2007, Title / First Name Last Name / 10
Help CFOs Drive Financial TransformationWith SAP’s Multi-Year Plan
2002
2005
2007
SAP GRC Risk ManagementSAP-CISCO GRC Composite ApplicationsSAP Business Profitability Management by AcornSAP Strategy ManagementOutlookSoft
2006
Build
SAP ERP FinancialsSAP Management of Internal Controls (MIC)SAP Strategic Enterprise Management (SEM)SAP Analytics
2004
SAP GRC Global Trade Services (GTS)
SAP GRC Solutions (SAP xEM, EH&S)
SAP GRC Process ControlsSAP GRC Access Controls
Partner Acquire
SAP Offerings for the CFOBuild, Partner, Acquire Strategy
© SAP AG 2007, Title / First Name Last Name / 11
Strategy ManagementStrong Visualization to aid Communication
Pathways visualize short, medium and long term strategy together with accountability, initiatives and measures aligned to corporate strategy
Custom diagrams help gain useradoption of corporate strategy
Fishbone diagrams highlightcritical inter-dependencies thatmay cause initiatives to fail
© SAP AG 2007, Title / First Name Last Name / 12
Business Planning Familiar Tools and Empowerment for Business Users
Intuitive Web 2.0interface with Intelligent ActionPanes to guide activity and integration with MS Office
Familiar Excel Interface reduces time spent on training and operates from a single data repository
© SAP AG 2007, Title / First Name Last Name / 13
Business ConsolidationsStronger controls for governance and compliance
Self Service Business Process Flows ensure consistency in process adherence and minimize training
Self-Service Financial Reporting ensures any user can create information on the fly on the web or in Microsoft Excel
© SAP AG 2007, Title / First Name Last Name / 14
Profitability ManagementVisual modeling of Levers Affecting Profitability
Intelligent Optimization of all profitability driversdown to granular level
Time-Driven Activity-Based Costing modelssurface the true drivers of product and customer profitability
© SAP AG 2007, Title / First Name Last Name / 15
CPM is the tip of the iceberg Comprehensive Performance Management Application Platform Across Entire Value Chain
Corporate Profit & LossBalance Sheet
Cash Flow
Revenue
Service
Sales
Marketing
Expense
Production
Manufacturing
Supply Chain
Supply Chain Perf Mgmt
Corporate Perf Mgmt
CRM Performance Mgmt
© SAP AG 2007, Title / First Name Last Name / 16
Going Beyond Finance into Operational Business Planning…
Sales and Operations Planning, Reporting and Management
Global Sales / Field Level Forecasting
Trade Promotions Management
Detailed Cost Center Analysis
Capital Expenditure management
Inventory Turns / Forecasting
Headcount Utilization / Forecasting
Cost to Serve / Customer Profitability analysis
SKU level Product Profitability analysis
….
© SAP AG 2007, Title / First Name Last Name / 17
Broadcom – Company Overview
One of fastest growing semiconductor companies in history
2006 Revenues: $3.7B
Fabless manufacturing
Broad product offering – 25 separate markets
Global – offices in 20+ countries
Dynamic market driving need for frequent re-forecasting
Centralized culture
Copyright © 2007 OutlookSoft Corporation Nov 15, 2007
© SAP AG 2007, Title / First Name Last Name / 18
Broadcom – Project Overview
Project timelinePhase one: P&L Forecasting and platform for future phasesRequirements gathering – November 05Vendor decision in March 06Implementation kickoff in MayTesting in June/JulyGo Live Date: July 25, 2006
Key requirements and deliverablesP&L Forecasting
Lessons learned (Success factors)Cooperation with ITUnderstand your dataWide consensus on requirements (including input templates and output reports)
Copyright © 2007 OutlookSoft Corporation Nov 15, 2007
© SAP AG 2007, Title / First Name Last Name / 19
Broadcom – ROI and Benefits
Real-time forecastingEnabled instant rollupsCut 5 day process to 2-3 days per monthReview forecasts sooner
Fully automated synchronization with source systems (PSFT, Data Warehouse, etc.)
New accounts and departments automatically appearNo need for manual synchronization of master data
Increased confidence in data
User-driven environment for creating and managing ad-hoc reports
Integrated configuration controlCopyright © 2007 OutlookSoft Corporation Nov 15, 2007
© SAP AG 2007, Title / First Name Last Name / 20
Broadcom – Future Solution expansion
SAP BPC (Outlooksoft) becomes standard tool for end user driven ad-hoc reporting
Financial Statement Reporting (defining requirements)
Balance Sheet and Cash Flow Forecasting
Move beyond finance and P&LDemand Assessment (in process)DashboardsTop-Down Strategic PlanningOthers
Copyright © 2007 OutlookSoft Corporation Nov 15, 2007
© SAP AG 2007, Title / First Name Last Name / 21
Over 1,000 Leading Companies Benefit from SAP Solutions for Performance Management
Achieved third-party verified 889% ROI,primarily based on productivity enhancements from better alignment
Discovered > $300 million in lost revenuein the first 18 months by tying initiatives to objectives
“Those who leverage cost-analytics can reduce their cost structure by 3-5%, while those who focus on profitable growth and revenue initiatives can achieve 5-15% of revenue improvements. Profitability Management clients routinely achieve a 5-10x payback within 6-12 months on their investment. “-- Tier 1 Consulting Firm
Reduced the cost of the monthly operational reporting cycle by > 66%,while adding weekly and daily information
Reduced administrative overhead by 25%, achieving leanest operating marginsof all of its competitors
Reduced budgeting process from weeks to days, improved accuracy of forecasts, and increased revenues 13%.
Reduced # of spreadsheets from >10,000 to under 50 and improved the planning process by 30%. Facilitates highly complex algorithms and calculations, including hedging (FASB 133) and offshore royalty calc’s. 43+ countries; 500+ users
Real-time online forecasting for dynamic corporate forecasting, budgeting and reporting needs. Constantly modeling industry changes and trends. Replaced Hyperion Pillar & Planning.
Global Executive application and Corporate Finance, Operational, HR and IT apps withReporting, Forecasting, Planning, and Financial Consolidations in use by over 4,000 users. Replaced Cognos.
© SAP AG 2007, Title / First Name Last Name / 22
The Enterprise In Control of PerformanceFor Competitive Advantage
OPERATIONS Alignment, Agility and Visibility
Modern architecture leveraging ERP, GRC for effective service and ROI Accurate data repository for user confidenceData delivered in time and in context to every business userIT managed data access controls and security; business user managed CPM
Synchronize goals, initiatives, metrics with people, accountability and incentives Intelligently manage resources and exceptions based on prioritiesIntelligent action panes plus strong visualization and collaborationFamiliar office tools andintuitive web 2.0 interface
FINANCERisk Mitigation and Corporate Confidence
Model and optimize all profitability leversStreamlined financial and operational planning process Self-Service Business Process Flows enforce requirementsFast, accurate close, consolidated reporting with full audit trail
People ProcessesResources
ITFree Up Resources, Time and Money for Innovation
Semiconductor IVN
Addressing Distributed Manufacturing Data Needswith SAP and Cisco
Dave KatonaManufacturing Strategic SolutionsNovember 9, 2007
Distributed Manufacturing Challenges Today
OEM EndCustomers
Engineering/NPI
Sales &Marketing
Front End(Wafer Fab/Sort)
Back-End(Assy/Test)
HQ
Tough to Manage Changing Customer Demands
• Greater Excess & Obsolete Inventory Due to Mis-Aligned Customer Decisions With Global Supply
• Inability to Manage Given Global & Outsourced Nature of Supply Chains
Supply Chain Ops
Disconnected Shop Floor Data For Internal and External Operations•Disparate, Local Shop Floor Systems•Management Lacks Visibility into Key Manufacturing Metrics
•Inability to Take Corrective Action Before There is an Issue
Lack of Visibility and Control of Global Supply Chain • Non-Synchronized Manufacturing
Feedback & Visibility (With CM’s)• Disconnected Suppliers, Inability to
Respond in Real-Time• Manual Communication Methods
Inflexible Fulfillment Modeling & Limited Tracking/ Status•Limited Ability to Perform Drop Shipment, Virtual Fulfillment Models
•Lack of Proactive Notification Around Shipment/ Fulfillment Status
Distributors & Retailers
Companies Need to Enable Both Internal & External Operations For Better Demand, Inventory, Manufacturing, and Quality Control
The Opportunity in the High-TechSupply Chain
SUNNYVALE
AUSTIN AIZU
Real-time Communication and Collaboration across the extended Supply Chain
Supply chain agility and resilienceSupply chain costsManufacturing asset utilizationOverall customer experienceCoordination and synchronization across the supply chain
Challenges
Real-time visibility / communication of extended supply chain information and (with context) to unforeseen manufacturing eventsAccelerated decision making (collaboratively, with internal and external stakeholders)
The Need
Integrated view into and across manufacturing
Manufacturing Integration
Visibility across all elements of manufacturing
Metric and Quality Alerts broadcast based on metrics and trends
Transactional integration with MES and the enterprise
SOA enablement of plant level systems
Linking the Plant to the Business (P2B)
Enterprise
Shop Floor
Asset Performance Manufacturing Events
Supply Chain Integration
Asset Management and Optimization
Visibility Optimization
ManufacturingExecution
Assets Processes Products
Shop Floor Integration
SuppliersCustomers
Plant
Orders
Products
B2BB2B
P2B
Manufacturing Integration and Intelligence xMII Plant to Business Integration (P2B)
Enterprise
Shop Floor
Plant
Asset Performance Manufacturing Events
Supply Chain Integration
Asset Management and Otimization
VIP
VisibilityxMII
Lean OptimizationxLPO
Manufacturing ExecutionCamstar
Assets Processes Products
Shop Floor Integration xMII
SuppliersCustomers
Exploitlegacy investments in MES.
Partners Visiprise and others in the SAP Partner Ecosystem
Assess gaps in MES capabilities build standards at the plat level (consistent platforms across manufacturing)
Enable Lean Manufacturing process optimization and execution
Evaluate asset performance and reliability in the plant. (Tools, SMTs)
Expose plant level manufacturing events to the Enterprise and supply chain.
PackagingAssembly &
Test
Cisco and SAP Solution
SuppliersCustomers
Fab 1Fab 2
Enterprise
Supply Chain Integration
Inside the Facility
CiscoTelePresence
UnifiedCommunications
SAP Plant Integration xMII Cis
co +
SA
P
IP CommunicationsAsset
PerformanceProduction
Events
Assets Processes Products
Enterprise Manufacturing Supply Chain
Visibility Across the Ecosystem
Risk Mitigation
SAP and Cisco A Secure and Scalable Services Architecture
Branch
Identity Services
Compute Services
Unified Communications Services
Application Oriented Networking
Collaboration Applications
Data Center
IntegratedNetwork Services
Campus
Network Systems
Network Infrastructure Virtualization
Storage Services
Mobility Services
Security Services
Application Delivery
Business Applications
Applications
Managem
ent Services
Branch
Identity Services
Compute Services
Unified Communications Services
Application Oriented Networking
Collaboration Applications
Data Center
IntegratedNetwork Services
Campus
Network Systems
Network Infrastructure Virtualization
Storage Services
Mobility Services
Security Services
Application Delivery
Business Applications
Applications
Managem
ent Services
XMIIXMII
SecuritySecurity
CollaborationCollaboration
Service Oriented Network Architecture
Applications
SAP xMII
Application Optimization Application Oriented Networking Managem
ent Services
Application Delivery
IntegratedNetwork Services
Unified Communications Services
Mobility Services Presence Services
Storage Services Identity Services
SECURITY SERVICES
Network Systems
Enterprise Manufacturing DistributionSupply Chain
SAP plus Cisco: More than 1 plus 1
Improve visibility to quality and manufacturing events, react to changes, and reconfigure processes across manufacturing chain faster with common deployment metrics updated in real-time
Deploy, Decide and Act Faster
Allow manufacturers, suppliers and customers to communicate across multiple media such as video to better collaborate in response to manufacturing events and market changes
Improve Communication and Collaboration
With better communication to enable faster decision making, quality standards can be enforced throughout the supply chain
Drive Consistent Quality Across Manufacturing Network
Deliver an IT architecture to ensure an optimal secure and scalable IT infrastructure to enable the next wave of manufacturing innovation
Built on a Robust Comprehensive Infrastructure
Enable globally connected real-time businessEnable globally connected real-time business
Business Network TransformationBusiness Network Transformation
Accelerate business innovationIn-context communications and collaborationBorderless Enterprise
Accelerate business innovationIn-context communications and collaborationBorderless Enterprise
STRATEGYSTRATEGY EXECUTIONEXECUTIONVISIONVISION
SAP eSOA / Cisco SONA, TelePresenceIn-Context Communication and CollaborationDepth/Breadth of intellectual capitalGlobal reachFinancial investment
SAP eSOA / Cisco SONA, TelePresenceIn-Context Communication and CollaborationDepth/Breadth of intellectual capitalGlobal reachFinancial investment
Visibility across facilities
Information in Real-time
Communication and Collaboration to accelerate decision making
Scale Securely and Predictably
Leverage legacy investment in systems and infrastructure
Cisco SONA and SAP xMII Solution Value Proposition
SONA: Cisco’s Service Oriented Network ArchitecturexMII: SAP’s Cross-Application Manufacturing Intelligence & Integration
AGENDA – AFTERNOON GENERAL SESSION
CHANNEL MANAGEMENT Ramya Raj, Channel Lead, Intel
SNEAK PEAK OF NEW CRM FOR SEMICONDUCTOR Vinay Iyer, Vice President, CRM Solution Marketing
SEMICONDUCTOR INDUSTRY BENCHMARKING Grant Bodley, VP High Tech Sector, SAP
INNOVATION AND EMERGING APPLICATIONSRoger Quinlan, SVP, Strategic Applications & Platform Technology
PRICING & MARGIN MANAGEMENTVendavo and Accenture
© SAP 2007 / Confidential / Page 35
SAP CONTINUED INNOVATIONS FOR SEMICONDUCTOR
WRAP-UP AND CLOSING REMARKS Grant Bodley, VP High Tech Sector, SAP