Agencyme primer
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Transcript of Agencyme primer
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Consumer empowerment
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What is Collaborative Marketing?
›strategy to engage an audience in an
active, non-intrusive conversation› What does it accomplish?
›Connects all constituents, solidifies loyalty, Creates innovation efficiency, Increases product adoption and success, Improves communication with customers,
Helps Identify, engage, and leverage Advocates, Reduces
skepticism towards your marketing message, Results in an
ownership of a product/service and authentic WOM›
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It’s A Matter of How
Ask (Surveys, online chats/focus groups and quickpolls)
agencyme’s dialogue platform
& Engage (Blogs, forums and networking)
Intuitive, Graphical, & Real-time Community Administration
& Reporting
Front-End Community Experience
Back-End Insights & Administration
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Multiple Forms Of Exchange
Collaboration & Innovation Through Community(blogs, quick polls, message boards, quick thoughts, surveys)
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Quantify, Prioritize and Act
Robust, Customized Reporting and Insights Mining
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4. ACTIVATE: SUPPORT EVENTS
GROWTH, DIRECT MKG
3. ENGAGE: GIVE A VOICE,
INFORM, CLOSE HE LOOP
2. GENERATE INSIGHTS:
INNOVATION MKG & LIFESTYLE
1. IDENTIFY, RECRUIT, PROFILE
Key segments:
Demographics, Brand
A&U, Advocacy
Qualitative-Quantitative
methodology that enables members to
not only react to ideas, but to modify
them and create new ideas that are
quantitative tested.
WOM marketing via influencers who feel vested
as they co-created the
ideas
Get consumers to respond to and co-
create product, packaging, claims,
naming, communication to gain consumers
ideas and response on key factors
Support At Every Stage
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What You
Collect
Empowered Involvement Community
What You
Do