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Agency Websites in a “2.0” World Bob Vernon - Indiana University Darlene Lynch - Ball State...
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Agency Websites in a “2.0” World Bob Vernon - Indiana University Darlene Lynch - Ball State University http:// hsmedia.biz A little con text….
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Agency Websites in a “2.0” World
Bob Vernon - Indiana University
Darlene Lynch - Ball State Universityhttp://hsmedia.biz
A little context….
Overview
Just what makes a good agency website? Legal and ethical worries Design process Basic inclusions Choices in a 2.0 world
Just what makes a good agency website?
Agency and Services Information to major audiences!
Resources Bring resources into your agency!
Design Issues Access, access, access
Let’s see some good examples…
Agency and ServicesAgency CredibilityService InformationLocationPopular EducationAdvocacy
ResourcesDonations DonationsVolunteersStudents
Design IssuesDownload TimeLiteracyMultiple AudiencesAbility
Just what makes a good agency website?
Design: Process overview
Website planning - Mission Statement Define goals, objectives and user needs
Technical planning - MOU Website sophistication, technical needs, hosting issues, usability testing, personnel planning
Website construction Actual programming, testing, revisions
Roll out Website promotion, adaptation and modification
Ongoing maintenance Policies, mechanics, personnel
Legal and ethical worries
Just when you thought it was safe… Security issues
Internal when it crashes External when it gets hacked
Confidentiality dangers For your employees For your clients
Copyright issues Who owns what? Do you have releases?
Politics of links A link is an endorsement!
Design: A website for whom?
Audience specification… Clients Fellow professionals Board Internal employees Donors Accreditors Other agencies
…determines sophistication
•Some bad news…
Reading ability is worse: 43% 2000, 29% 2005
Literacy is worse: 8.8th grade 2000 - 11.7th grade 2005
Multiple languages:6 websites in 2000 - 13 websites in 2005
Who has what
unique need?
Design: What do you need to say?
The Basics Agency name Auspice Location Contact information
Mission History Affiliations Accreditation Board information Staff information
Design: What do you need to say?
Services information Descriptions Eligibility Geography Application procedures Fee information Apply online?
Design: What do you need to say?
Additionals Board’s business Recognitions, awards,
stories Volunteer information Student information Donations Jobs Events
Publications Links Advocacy Popular Education Local Services Other languages Advertisements “2.0” stuff…
Design: More considerations
“Two clicks” Every activity should be no more than
two-mouse clicks away
Time Ten seconds max to download the homepage One second max for navigation between pages One tenth of a second max for interactive stuff
FOR DIAL-UP!
Which brings us to “Web 2.0”
Web 1.0
Wi Fi
Skype
Wireless
Mashups
RSS Feeds
Webcasting
Virtual Worlds
Boo
kmar
king
Listservs
Podca
sting
Flickr
Blo
gs
Networ
king
Collaboration
DATA Sharing
Virtual W
orlds
Communications Wikis
Blu
eToothFolksonom
ies
FeedTra
ckers
“1.0” 1993 ~2003.html Read only Push information “webpage” Browser only Code writers,
specialists
“2.0” ~2003 – future .asp, jsp, php, .pl, .cgi Read and write Push and pull “posting” Browser, RSS readers,
viewers, pda’s, cell phones
Everyone, mass amateurization
Which brings us to “Web 2.0”
How much “Web 2.0” do you need?
A loose taxonomy for “apps”…CommunicationsSocial NetworkingCollaborationData SharingVirtual Worlds
That need to be linked with
SPECIFIC AUDIENCES!
Communications
“Virtual Communities” of people with common interests
Linked together by email
…for example
Listservs…
Choices: Issues: Publicly accessible
Privately accessible
Low maintenance, high spam risks
High maintenance, low spam risks
Unmoderated
Moderated
Low maintenance, high flame risks
High maintenance, low flame risks
Communications
Listservs…
Individual websites Others can add information Choices in setting up:
Anyone can add to it or Only approved people can add
…for example
Communications
Blogs…
Collective websites Others can add information Choices in setting up:
Anyone can add to it or Only approved people can add
…for example
Communications
Wikis…
Communications
“Really Simple Syndication” A way to push content
Blogs, wikis Audio files (podcasting) Website updates
Receive content Must subscribe to a feed
…for example
RSS Feeds…
Social information about oneself Personal networks of friends, coworkers File sharing, communication
“Types” or “genres” Large public-accessible Personal, immediate contact Professionals, specialized groups
Social Networking
Getting together Coordinating meeting times and places
Collaborative meeting spaces Video, audio, whiteboards, text, ppts
Mashups Conferences real and virtual
Collaboration
Database Sharing GIS Photos and graphics Videos and Machinima Podcasts and Webcasts Social Bookmarking Survey Research
Data and Media Sharing
Website-based or coordinated Multiple apps tailored to audience(s)
needs and interests
Virtual Worlds Artificial “sims” created by participants
Virtual Communities and Worlds
Help and contact information
Dr. Darlene LynchSocial WorkAR 227ABall State UniversityMuncie, IN 47306765-285-1016 [email protected]
Dr. Bob VernonIndiana University School of Social Work902 West New York StreetIndianapolis, IN [email protected]
Website: http://hsmedia.biz
Helpful online resources (handout)
