Agency roadshow 2012

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Transcript of Agency roadshow 2012

  • 1. Powering smarter marketingEmailvisionWIFM Below the line Engagement2012Fareita UdohPartner SalesManager

2. Agenda Our Expertise Our Customers Technology Evolution Changes in marketing budgets Change in customer engagement Acquisition Vs Retention ROI Customer Relationship Marketing #1 Acquisition & Retention Rules Whats in it for a digital agency? Video Case Studies Client Focus Your Questions 3. Delivering Automated Marketing Solutions since 1999 International leader in email, mobile and social marketing 22 offices in 18 countries 800 employees 4000 clients 100 new clients / month $90M annual revenues / 40% organic growth Sending 550K global campaigns / month The 1st company to deliver SaaS Customer Intelligence The 1st company to integrate CI and Campaign Management Recognition as a technology leader by: 4. Some of our 4000+ 5. Technology Evolution 5 6. Marketing Automation Software spend willreach $4.3B in 2015 7. Change in engagementRevenues Mass email & social Targeted email & social Analytics driven Marketing Marketing1-1 8. Acquisition Is Sexy! Retention isBoring...Right? Acquiring new customers can cost as much as five times more thansatisfying and retaining current customers. A 2% increase in customer retention has the same effect as decreasingcosts by 10% Depending on the industry, reducing your customer defection rate by 5%can increase your profitability by 25 to 125% Customer profitability tends to increase over the life of a retained customer 9. ROIThe DMA found that the average return on investment for every $1 spent onemail was $40.56 in 2011. That number far outstrips other marketingchannels. Though that number is an average that includes retention email, itgives a good idea of the potential that email has as an acquisition 10. Acquisition Channel Rules of EngagementRespect subscribersPermission Clarity Ban batch and blast from your vocabularyContinually optimize Subject line Transactions Data is kingContent Data is precious Layout/Images Behaviour Calls to action Day or Time Delivered 11. Customer Relationship Marketing = #1Win Back ReactivateConversionCustomer Ask for UpsellreferralsCross 12. Retention Channel LifecycleAutomated Lifecycle programs can enhance customer satisfaction andultimately turn customers into profitable 13. Retention Channel Complimentary TechAutomated marketing is enhanced with complimentarytechnologies Abandoned shopping carts Abandoned browsing sessions Interactive web experience Prompts to shop Social media engagement using Facebook as a shopfront/encouraging shares and likes 14. Abandoned Basket 15. Whats in it for a Digital Agency? $$ One of the worlds largest Telecoms provider We manage approximately 200 campaigns with them every month. 200 x 200 = 40,000 per month 40 different creative per month (including Template design and build)40 x 1500 = 60,000 per month 6 days Consultancy & Strategy per month (including, reporting, optimisation / split testing / test execution, strategic advise / support)6 x 1150 = 6,900 per month Total monthly revenue for this example = 106,900 Annual Revenue 1,282, 16. Nimble adaptable agency 17. Enterprise Edition Video 18. Enterprise Edition Customer We have now started to use Emailvisions Customer Intelligence and within a couple of weeks we had access to our data. We were easily able to start applying information about our customers directly into our campaigns. With access to deeper insights into our data, we have quadrupled our conversion rate; significantly improving our customer marketing lifecycle and Customer Intelligence engagement and its just the beginning. helped Republicquadruple theirLaura Henderson conversion ratesOnline Marketing Manager UK 19. Enterprise Edition Customer As soon as we started working with Customer Intelligence it provided a new and interesting perspective into our customers behaviour. Emailvision has provided Office with a wealth of support and advice; as a result the tool was set up quickly andUsing Campaign actionable customer insight could be Commander Office Shoesderived right away.has experienced open rates of 39% and Click-ThroughSarah Snowdenrates of 19% CRM Manager at Office Shoes 20. Email and Mobile Customer Emailvision has developed a fast and simple solution for us that keeps email marketing in the hands of local dealerships, while making it easy to maintain consistency with our corporate guidelines. Were now able to measure and learn from the performance of our email marketing and plan to use theUsing Campaign Commander information about our customers toMercedes dealerships can develop more sophisticated andnow deploy email campaigns relevant 60 seconds, achieving Michiel Corluy open rates of 40% and click E-Business Officerthrough rates of 11% Mercedes-Benz 21. Client ServicesThe added value of Emailvision is notonly defined by its CampaignCommander software. The expertise ofthe support team, high value services ona partnership basis together withadvanced technical consulting skills andbest practices is a great relief to us.Unilever Europe uses CampaignCommander for 37 differentIt enables us to focus more on thebrandscoordination of our Brand-Online-Activities. Well done!Jens GeilserIT Partner Manager at UnileverGermany