Agency primer-facebook-v3
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FACEBOOKA G E N C Y P R I M E R S E R I E S
THE NERDERY
We help our partners get big ideas out of their heads and onto their clients’ websites
Website: www.nerdery.comTwitter: @the_nerdery
PRESENTERS
ANNETTESOFTWARE DEVELOPMENT MANAGER
What was your first job?
Front yard entrepenuer. I sold lemonade, hand drawn tattoos, potato stamps and anything else I could collect coins for. I also did PR work for the neighborhood circus.
KONRSENIOR PROGRAMMER
What is your earliest computing or internet memory?
I got my first computer when I was eight and by age ten I was programming in qBasic. I remember following the programming tutorial for using the random number generator, and my program generated the EXACT SAME random numbers that the printed manual did. It blew my mind. That was my first experience with psuedo-random number generators.
WHY FACEBOOK APPS?
Bring existing apps into Facebook
Harvest social relationships
Bring a brand into Facebook
Customer engagement
Drive traffic to website
Reputation Management
TOOLBOX
WHAT’S IN AN APP?
ABOUT PAGE
PROFILE TAB
CANVAS PAGE
OTHER PLACES AN APP SHOWS UP
APPLICATION DIRECTORY
BOOKMARKS
NEWS FEED
“LIKE”
LIKE BUTTON
Can be in an application or an external website
The user likes a URL
Is similar to liking a profile (which used to be “become a fan”)
OPEN GRAPH META TAGS
LIKE FEED
INVITE YOUR FRIEND TO JOIN THE APP
FRIENDS WILL RECEIVE THE REQUEST AND HAVE THE OPPORTUNITY TO RESPOND
STREAM PUBLISHING“POST TO MY WALL”
USERS NEED TO OPT-IN TO SHARE
AND CUSTOMIZE THEIR POST
APPEARS ON THE USER’S WALL, AND THEIR FRIENDS’ STREAM
GRAPH API
AVAILABLE PROFILE CONTENTUsersPagesEventsGroups
This includes the relationships between and extended data of all of these objects (examples: Friends, Comments, Likes, Photo Tags, etc.)
ApplicationsStatus MessagesPhotosVideos
NotesCheck-ins
BOOKMARKS AND COUNTS
ELEMENTS OF A SUCCESSFUL FACEBOOK APP
Easy to use
Easy to understand
Must have viral qualities
Don’t be Spammy: Encourage your users to spread the word
“WHAT’S THE DIFFERENCE BETWEEN AN APP AND A TAB?”
APPLICATION CANVAS PROFILE TAB
Width: 760px Width: 520px
“WHAT’S THE DIFFERENCE BETWEEN AN APP AND A TAB?”
APPLICATION CANVAS PROFILE TABKnows who the viewing user is and
has access to basic profile information
Does not know who the viewing user is and cannot get any profile
information
“WHAT’S THE DIFFERENCE BETWEEN AN APP AND A TAB?”
APPLICATION CANVAS PROFILE TABCan request user for additional
permissions Cannot request user for permissions
“WHAT’S THE DIFFERENCE BETWEEN AN APP AND A TAB?”
APPLICATION CANVAS PROFILE TAB
Can have any web content (HTML, Images, Javascript, CSS, Flash, etc.)
Can have limited web content (HTML, CSS, Flash, limited
interactivity)
“WHAT’S THE DIFFERENCE BETWEEN AN APP AND A TAB?”
APPLICATION CANVAS PROFILE TABCan have iframes that allow for fully
control of interactive contentiframes are not currently supported,
but should be by Q1 2011.
“WHAT’S THE DIFFERENCE BETWEEN AN APP AND A TAB?”
APPLICATION CANVAS PROFILE TAB
Can Like and Share buttonsCurrently can only have Share
buttons, since Like buttons require an iframe.
“WHAT’S THE DIFFERENCE BETWEEN AN APP AND A TAB?”
APPLICATION CANVAS PROFILE TAB
Flash content loads immediately Flash content requires a preloader image that the user must click
FLASH VS FBML
FBML COMPONENTS THAT FACEBOOK PROVIDES
CommentsFriend SelectorsProfile PicturesContextual User NamesDialog BoxesCaptcha
Public Apps
Authentication
LOOK OUT FOR USER FLOW
ADDITIONAL PERMISSIONS
Stream
Friend Lists & Requests
Mailbox
Checkins
Publish stream
Create and RSVP
SMS
Offline Access
Profile Access
RECENT CHANGES WITH FACEBOOK
GRAPHProvides applications significantly more
access to Facebook content
APPLICATION TAB WIDTH CHANGE
Recently changed from 760px to 520px
CHECK-INSAdded Foursquare-like Facebook
Places for mobile checkins
NO MORE “FANNING”
NO MORE PROFILE BOXES
WHAT’S COMING BY Q1 2011?
TECHNICAL CHANGES
No new FBML apps
Supporting iframes in page tabs
Lots of old (unused) API functionality is being deprecated
COLLABORATING
WHERE TO RESEARCH CURRENT CAPABILITIES
http://developers.facebook.com/
Q&A