TABLE OF CONTENTS

AGENCY PARTNER KITPARTNER PROGRAM 3CO-BRANDING 4PRESS RELEASE TEMPLATE 5CREATIVE ASSETS 7

HATCHBUCK OVERVIEWMEET HATCHBUCK 8CORE FEATURES 93 STEP PROCESS 10SCREENSHOTS 11COMPANY SNAPSHOT 12EXPERTISE 13OUR STORY 14OUR CORE VALUES 15CASE STUDY 16SHOUT OUTS & REVIEWS 18BUZZ 20

PARTNER PROGRAM

Hatchbuck for Agency Partners

Get ListedOur small business clients need marketing experts like you to help drive their marketing strategy and grow their business. Get connected to new clients with your listing in the Hatchbuck Market directory.

Partner DiscountsOffer an affordable sales and marketing platform to your clients and maximize ROI with partner discounts. For each new client account you sign, you’ll receive a 15% recurring discount. Sign more than 5 clients, and we’ll bump your client discount up to 20% per account.

Co-Brand & Demo AccountLook like a rockstar to your client base with Hatchbuck co-branding options. Add your logo and stamp your brand on the media and template library. Upon certification, you’ll also receive your own demo account so you can easily resell Hatchbuck to your new clients.

15 to 20%Partner Discount

CO-BRANDING

Co-BrandingCo-branding the Hatchbuck app is like jet fuel for your brand. Stay in front of clients as you boost their results - and your bottom line.

Includes:

• Branded URL: yourco.hatchbuck.com• Branded favicon• Replace Hatchbuck logo in the app• Maintain your own private template library and custom

database settings• Replace logo on standard email notifications• Sign-up page for your co-branded version of Hatchbuck

Email White LabelWith your own private IP address, you will have full control of your deliverability and sender reputation. With email white labeling, emails sent from Hatchbuck come from your domain alone, instead of “on behalf of Hatchbuck.”

Partner Co-Branding OptionsLook like a rockstar to your clients and separate yourself from the pack of ordinary agencies with

Hatchbuck’s branding options.

PRESS RELEASE TEMPLATE

[YOUR AGENCY NAME] Announces Certified Partnership with HatchbuckBegins Providing [XXinsert primary reason for partnershipXX] for Customers

ST. LOUIS, MO – XX, 2014 – [YOUR AGENCY NAME], (short phrase description of your business), has become a Certified Partner of Hatchbuck, sales and marketing software for small business. By utilizing Hatchbuck’s software that combines email marketing, CRM tools, and marketing automation, [YOUR AGENCY NAME], will better serve its clients and the customers it serves.

[YOUR AGENCY NAME] can now offer smaller clients an affordable solution for managing marketing campaigns that create tangible and trackable ROI for clients. Partnering with Hatchbuck enables [YOUR AGENCY NAME] to extend company services, positioning them for long term, sustainable growth – not just one-off campaigns that move the needle temporarily.

<<COMPANY QUOTE>>

[[POTENTIAL TRANSITION STATEMENTS]]:

In partnering with Hatchbuck, [YOUR AGENCY NAME] ‘s clients will have tools at their disposal to build successes quicker, and have marketing campaigns that can nurture successes in the future.

[YOUR AGENCY NAME]‘s objective of empowering small business aligns with Hatchbuck’s mission to help power the dreams of small business.

[YOUR AGENCY NAME] and Hatchbuck have created a partnership to give its small business clients those additional resources to help grow their companies both in the short and long term.

<<HATCHBUCK QUOTE. Please use one of following pre-written quotes from Hatchbuck. These quotes cannot be altered in anyway, including: shortening quote, moving words/phrasing of quotes.>>

Download as a Word Doc

“Small businesses deserve easy to use, affordable sales and marketing software to cultivate their growth. That’s why we’re here,” said Don Breckenridge, Hatchbuck CEO. “By working with [YOUR AGENCY NAME] and other partners, this helps more small businesses achieve sales and marketing success.”

“Marketing agency partners like [YOUR AGENCY NAME], reach more small businesses and help them to achieve sales and marketing success,” said Don Breckenridge, Hatchbuck CEO. “We believe strongly that small businesses deserve easy to use, affordable sales and marketing software to cultivate their growth. That’s why we’re here”

“Our partners, such as [YOUR AGENCY NAME], are smarter than the average shop,” said Don Breckenridge, Hatchbuck CEO. “They have the tools they need to measure campaign results and demonstrate actual ROI to their clients.”

To find out more about how [YOUR AGENCY NAME] is enabling small businesses to grow, visit [YOUR AGENCY WEBSITE].

About [YOUR AGENCY NAME]XX…

CREATIVE ASSETS

Logos, Badges & BrandingClick to download the Hatchbuck logos and badge for your website.

CERTIFIED PARTNER

Official Hatchbuck Color Palette

Hatchbuck Logo

Hatchbuck Partner Badges

Orange(Primary CTA)

#FC5021

Navy

#303E48

Gray

#7D868C

Teal

#00BEAB

Dark Teal

#007481

Light Blue

#51C9EA

Blue

#086ABF

Yellow

#CCCC00

Fuchsia

#C03371

Red

#F63224

CERTIFIED PARTNER

MEET HATCHBUCK

Simple Sales and Marketing Software

Self-made business owners go to depths that others won’t to capitalize on opportunity. We get it.

Hatchbuck makes small business sales and marketing software for you - the adventurer, the risk taker. When it comes to your business, it’s sink or swim. You can’t be anchored down by bulky software. So we promise that no solution is as easy to use or as effective at propelling relationships into sales as Hatchbuck.

CORE FEATURES

What is Hatchbuck?

CRMMarketing has evolved from blasting the same messages to all of your prospects. CRM allows your clients’ sales force to track each lead’s activity, and make appropriate sales calls based on each individual’s interest and likelihood to purchase.

EmailLots of companies can blast out emails, but none of them allow you to nurture leads based on their actions or interest.

Marketing AutomationThere are a lot of great campaign automation programs available…but for most clients, they are costly and overkill.

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Read Their Story

3 STEP PROCESS

Nurture prospects with the right message to the right person at the right time. Easily create beautiful emails and craft personalized email marketing campaigns that keep your brand and message top of mind with your contacts throughout the entire buying process—saving you valuable time and boosting response rates.

Import all your existing contacts into our simple but powerful CRM. Build online forms to capture new leads from your website and automatically tag and segment contacts by their unique needs and interests—transforming traditional email marketing into a personlized email nurturing machine.

Make more informed marketing decisions and turn your prospects into customers. Measure your marketing effectiveness with Hatchbuck’s powerful reporting tools. Contact scoring and the deals pipeline allow you to track their actions and behaviors. Set automatic tag triggers and notifications to help you close

Connect

Engage

Grow

Hatchbuck Helps Small Businesses...

SCREENSHOTS

SIMPLE CRM CONTACT ACTIVITY FORM SUBMISSIONS

DRAG & DROP EMAIL

SALES PIPELINE SIMPLE CAMPAIGNS

TASK MANAGEMENT

EMAIL TEMPLATES

TAG SCORING DRAG & DROP FORMS

THE APP

COMPANY SNAPSHOT

OUR MISSION NEED HELP?

SOCIAL MEDIA

FUNDING RAISED CONTACT

FOUNDED HEADQUARTERS

1 MINUTE OVERVIEW

We believe that small businesses deserve easy to use, affordable sales and

marketing software to cultivate their growth. That’s why we’re here.

Nicci TroianiAgency Partner Managerntroiani@hatchbuck.com

314-288-0399

ST. LOUIS, MO

$4 million+

2012

EXPERTISE

The Hatchbuck Team

Don Breckenridge | Co-Founder & CEODon Breckenridge, Jr. is a lifelong entrepreneur and co-founder of Hatchbuck, an easy-to-use sales and marketing software designed to help small and midsized businesses grow. A passionate innovator, Breckenridge has a track record of launching and building successful software companies. Outside of driving the vision and development behind Hatchbuck, Breckenridge spends time with his wife and kids, is a member of the Entrepreneurs Organization, and impacts the community through involvement in the Muscular Dystrophy Association. Connect with Don on LinkedIn.

We are sales and marketing experts with over 150 years combined experience in marketing and software. We know a thing or two...

OUR STORY

Our Story

Let’s start this story at the beginning. As lifelong entrepreneurs and small business owners, we have always searched for an easier way to drive sales and revenue with limited time and resources. In our previous business, we were crazy successful driving over 1000% growth through marketing automation, but we quickly became frustrated by the lack of affordable, intuitive and easy to use solutions on the market available to small business.

So we decided roll up our sleeves and invest our own heart, soul, and mind into building the ideal sales & marketing solution to help other small businesses grow their dream.

In 2012 Hatchbuck was, well...hatched , and of all places, T-REX, a technology incubator located in the heart of downtown St. Louis, Missouri.

Hatchbuck has now helped small businesses around the globe to fulfill their purpose every day. Chiropractors are healing more patients, insurance agents are keeping more customers safe under policies, and small business owners across numerous industries are automating their sales & marketing and finding more time for the things they love most.

Today, Hatchbuck is on a mission to help power the dreams of small business and gives back to entrepreneurs around the globe as part of our Givebuck and Incubator programs. If you are in St. Louis or just passing through, we invite you to come hang with us, grab a reuben from our team’s favorite lunch spot: Pickles Deli, and check out the T-REX incubator where the Hatchbuck story began.

OUR CORE VALUES

Be YourselfWe value the uniqueness of each individual. Our team is stronger when we leverage everyone’s unique gifts and talents for the greater mission: To help our customers grow.

Do the Right ThingDo you need a 100 page policy handbook when it comes to how we should treat team members and valued clients? We don’t think so, our motto is: “Do the right thing.”

Keep It Simple We are relentless about making life easier for our customers and making our software the easiest to use on planet earth.

Work Hard and Have FunThe best recipe for success is a healthy balance of dedication and laughter. We roll up the sleeves, smile a lot and celebrate.

Make a DifferenceWe believe in the power of small business and are blessed to serve alongside our clients every day. Through our giving back programs we will strive to make an impact on small businesses and entrepreneurs around the globe to help them learn and grow.

CASE STUDY

Case Study: Harbinger Labs

An Interview with Harbinger LabsSummarize three points of frustration you faced before you started to use Hatchbuck. How has Hatchbuck specifically addressed those problems?We didn’t have visibility as to what our prospects and subscribers were doing on the site. We’ve used the higher-end marketing automation tools, and it is missed with email transmission tools. Basically we were stuck in the middle of not enough functionality with simple email submission tools and didn’t want the bloat or costs of higher-end marketing automation. Hatchbuck fit right in the middle and gave us a feature-set similar to the marketing automation tools and powerful enough to chain emails together and set campaigns based on visitor interaction. We’re marketers, so having a smarter system that was similar to what we’ve used in the past was very refreshing.

Another problem we were having was with tracking sales activities. Hatchbuck has a simple CRM component that is integrated into the marketing and email tools, so keeping prospects engaged is actually very easy.

We were paying for a bunch of separate tools. We had a form management tool, an email transmission tool and were always bouncing between systems to send emails etc…Hatchbuck has it all built in and is super simple and clean which allowed us to drop the other subscriptions and only work out of the one tool.

“Having used other marketing automation tools, it’s nice to have the big budget functionality in a simple and straightforward package.”

Travis Arnold | Founder, Harbinger Labs

What was the big a-ha moment when you decided you needed to try Hatchbuck?I had seen Hatchbuck at a local tech event and knew the CEO, so I decided to get the low-down on the tool and walk through a demonstration. It was pretty clear from the demo that it could replace what I was using and gave me a feature-set that I didn’t have at the time.

What are the top three features you love about Hatchbuck? Why do you love them?Form creation is very handy. We do a lot of landing pages and creating forms, associating them to campaigns and setting up actions like tagging, auto response emails and status changes are really helpful.

I also like just being able to send emails directly from my contact database. It gives me a bit more insight into what’s going on without jumping from system to system.

Honestly, just importing my contacts from other systems and social networks has saved a lot of time. I can pull in my LinkedIn contacts for example and message them.

What specific problems has Hatchbuck addressed that other small businesses might be able to relate to?It helps me keep things organized, in one tool. It also gives me insight into what my prospects and customers are up to and what they’re interested in. I send a monthly newsletter and being able to see who opened at what time and where they went on my site helps me better address their hopes/dreams/fears.

What is the single biggest reason you would recommend/why you love Hatchbuck?The biggest reason; I get the features that bigger marketing automation tools have wrapped in a great user interface that makes it easy to run the marketing side of the house.

SHOUTOUTS & REVIEWS

“Hatchbuck has helped us automate our sales and marketing. Today, we are much more efficient in the way we serve our

global clients, and can now communicate to them 24 x 7, even when we are out of the office.”

Allison Carmen | CEO, Material Mix

“This is Constant Contact on steroids! The platform allows you to develop an awareness for your product or service and then tier your follow-up strategy based upon user interest.”Ryan Shanks | CEO, Finetooth Consulting

“Hatchbuck’s features are well thought out, so while the feature set is limited, everything is tight and works as designed. I don’t

have to be in front of a computer to do my follow-ups. The Hatchbuck team gives amazing customer service, too. They

actually answer their phones and respond to emails promptly.”Lori Feldman | President, The Database Diva

“I like the smart use of technology to combine email marketing with website tracking, friendly home town customer service, and reasonable prices.” Blaine Fallis | A Train Creative

“The user experience is amazing. Everything is set up in the right places. There’s no searching for features. Hatchbuck is simple to use and saves the small business owner money.”Noreen Trudel | Trudel Marketing Group

“I am using Hatchbuck now after using Infusionsoft for 6 months. I really like the app and it makes sales and marketing automation about as simple as can be.”Joshua Hale | Founder, Village Features LLC

“We went with Hatchbuck because of the ease of use of the system, the affordability and knowing we had a team that was

willing to help us when we needed it.”Craig Jung | Director, St. Louis Green

“With Hatchbuck, we can create and implement strategy designed to nurture our clients’ consumers and keep

our clients’ brands top of mind. Hatchbuck is a powerful piece of software that has helped us consolidate software

providers and keep things simple.”Paul Kienker | Operations Manager, Clix Group

BUZZ

Press ReleasesHatchbuck Empowers Small Business Owners with Version 4.0 | PR Newswire

Hatchbuck Reveals a Bold New Brand Inspired by Self-Made Business Owners | PR Newswire

Hatchbuck Secures $4 Million In Series A Funding | Entrepreneur Quarterly

Hatchbuck Expands Sales and Marketing Software with New Features Including E-commerce Integration | Business Wire

Hatchbuck Partner Program Allows Marketing Agencies to Increase Sales for Small Business Clients | Business Wire

Hatchbuck Hub Launches As Resource Center For Small Business Sales And Marketing | Business Wire

Business Incubators Now Have a New Partner in Helping Startups Succeed | PR Web

The new VB Marketing Automation Index: Adobe is in … plus 11 other companies | VentureBeat

Can St. Louis become the next tech hub? | Forbes

4 Ways to Improve Your CRM | Mashable

An Interview with Don Breckenridge, Co-Founder of Hatchbuck | Promotion World

Hatchbuck presents an affordable way to run Website Automation with Email Marketing | A Train Creative

Low-Cost HubSpot Alternatives: Hatchbuck And Infusionsoft | ITD Interactive

Everything You Need to be a Sales & Marketing Superstar | KillerStartups

Media CoverageYour Business Is Small; Your Marketing Doesn’t Have To Be | Inbound Marketing Agents

This Marketing Strategy Yields 4,300% ROI, But Are You Using It Correctly? | YFS Magazine

6.5 Ways to Crush Small Business CRM Adoption Woes | DestinationCRM

5 Marketing Practices You’re Ignoring That Could Grow Your Small Business | AllBusiness

Using Strong Local Resources to Turn St. Louis’s Tech Hub Aspirations into Reality | Hatchbuck

Email Marketing and CRM: A One-Two-Punch for Startups | Techli

Marrying Email Marketing and CRM to Increase Profitability | Techli

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