FIRST 90 DAYSAGENCY-CLIENT ONBOARDING

HERE’S $$$, MAKE MAGIC.

AKA: NICE TO MEET YOU …

MANY OF THE AGENCY’S MOST SUCCESSFUL RELATIONSHIPS BEGIN WELL BEFORE A CONTRACT IS SIGNED. Some of our best partners are network referrals, subscribe to regular agency resources, and are aligned with our overall mission and values.

… SO WHAT?

Clients partner expecting a best-in-class experience; it’s our responsibility to deliver.

YET OVER TIME, THERE’S OFTEN A DISCONNECT …

“A full 80% of CEOs don’t trust their marketing teams ... Let that sink in. Our job is to develop credible, profitable connections with customers—and with the people that hire us.”

-Mike Kaput, PR 20/20 Blog

WHAT CAUSES DISTRUST? RELATIONSHIP FAILURE?‣ Failing to establish strategic priorities (23.5%). ‣ Committing cultural gaffes / political suicide (16.4%). ‣ Waiting too long to make an impact (15.8%).

- Penn State MBA Program

MISSION: FIRST 90

YOUR OBJECTIVE FOR THE FIRST 90:

ACCELERATE OUR TRANSITION FROM A VALUE CONSUMER TO A VALUE CONTRIBUTOR.

“You’re going to be defined by your first 90 days. You’ve got to act.”

- Jack Welch, former GE CEO

PRE-START: MINDSET = HOMEWORK + DUE DILIGENCE.‣ Learn the company, product (professional development). ‣ Confirm goals and expectations. ‣ Start to think about your plan.

FIRST WEEKS: MINDSET = LEARNER + LISTENER.‣ Get the lay of the land: product, people, process. ‣ Listen to needs, expectations. ‣ Ask for learning opportunities. ‣ Take internal notes, and start building a plan in the background.

BY MONTH ONE: MINDSET = PLAN, BUY IN, GSSD.‣ Engage existing cultures. ‣ Perform a SWOT, set SMART goals, set milestones for progress. ‣ Get metrics in place or benchmark data. ‣ Present a vision, with specific examples toward achievement.

* GSSD: Get Smart/Strategic/Sweet Shit Done

BY 90: MINDSET = WORK, LEVERAGE, PERFORMANCE.‣ Reallocate spend. ‣ Put trusted partners in place. ‣ Identify source of truth (data). ‣ Implement sound performance reporting.

RESOURCESTREASURE TROVE

ARTICLES & RESOURCES‣ First 90 Days In Your New Job, Penn State University MBA Program Resource ‣ How to Own the First 90 Days of a New Job, The Muse ‣ How to Ace Your Job in the First 90 Days, Learn Vest / Forbes ‣ 5 Keys to Success During the First 90 Days of Your Marketing Role, The Drum ‣ CMO Tenure Hits 48 Months, And Chief Marketers' Moves Reflect Rising

Influence, Forbes ‣ Keeping Time: Why CMO Tenure Has Doubled, AdAge ‣ The Marketing Growth Hackathon , PR 20/20

DISCLAIMER: ALWAYS GROWING

TM

For more information on PR 20/20 and its Marketing Growth Hackathon , visit www.pr2020.com.

TM