What is happening in the world around

Agency1.0?

25% of our population is raised in a time where “SPAM” and “COOKIE” don’t automatically conjure images of food

US 14-24 years spend >16 hours online p/w

56% spend >1 hour daily sending IM’s

25% prefer social networks to F2F

96% uses a social network daily

SA 14-24 years spend >16 hours online p/w

49% spend >1 hour daily sending IM’s

80% Watches news on TV

28% Checks news online via a cellphone

21% Checks news online via a desktop

79% spend >2 hrs/day on the Internet

41% spend >2 hrs/day watching TV

Time intensive online destinations like Facebook are rapidly encroaching

on traditional advertising mediums

Publish blogPublish web pagesUpload own contentWrite/post articles

Post ratingsPost comments

Contributes forumsContribute articles

Use RSS feedsVote for websites

Add tagsFollows blogs

Maintain profilesVisit social sites

Joins groups

Read blogsListen to podcasts

Watch video’sRead forums/reviews

None of the other

Worldwide growth by user category people become more active

“Pretend it’s not happening” approach has been tried by the music industry which almost bankrupting itself by doing so

Main contributers to the change of traditional advertising can be

attributed to Clutter, Trust & Social media

Clutter, 73% of web users have left a favorite website

because of intrusive ads

The 12-17 year olds (2nd lowest clutter receiver - Nielsen) prefer online

experiences which allows them to avoid Ad clutter

Trust, 49% of consumers in SA (76% US) don’t believe that

companies tell the truth in advertisements

Trust, 63% (vs 78% US) of consumers say they trust the recommendation of

other consumers above advertising

““If you talked to people If you talked to people the way advertising the way advertising talked to people, talked to people, They’d punch you in the They’d punch you in the face”face” Hugh MacLeod - Online cartoonistHugh MacLeod - Online cartoonist

Social media, Your brand isn’t what you say it is,

It’s what they say it is

Social Media FAQ’s

50 000 000 Facebook users

55 000 000 YouTube users

713 000 daily active users of the iLike

3 500 photos added to Flickr per minute

Earned Media

Our business is going to be different with

lots of new opportunities

PC only(5%)PC only(5%)

Mobile only(33%)

Mobile only(33%)

PC and PC and mobilemobile(34%)(34%)

How does South Africa go online

Conceive brand experiences and market them

this is the future of advertising

Nike+ started a online running club

75m active community members

94% agrees to recommend Nike+

40% that didn’t own a Nike+ product ended up buying

Media and consumers have changed but what are agencies doing?

Agency 2.0

Agency 1.0

CP B+

International roll-outConcept

Create an environment in which creativity can become legendary

Advertising becomes more depended on multidisciplinary talent

CP B+

Collaborative creativity motivates Art Directors, Architects,

Strategists, Industrial Designers, Programmers, Analysts, Illustrators, Editors, Writers, Screenwriters, Producers, Motion Designers, Information Architects, Interior Designers, Graphic Designers, Content

Managers, Experiential Producers, Directors

Creativity that reach beyond the imaginable

Technology that crosses the bounds of possibilities

Entrepreneurship that surpasses the expected

How do we want TJDR2.0 look like?

Discussion points after presentation

• To create a broad understanding of opportunities within the agency and it’s current clients

• Inspiring to make people enthusiastic so that they will become curious which could lead to self education and exploration

• Presentation on new media and online creative proposals are educational tools for clients

• Presenting from board of interactive ideas is a difficulty

• Managers must create embracement by each department

• Growth of digital production understanding within production departments (ART/PRINT/DTP/RTV)

• Enteligence is giving us an unique opportunity to be educated and as such we must start looking for client opportunities which we can brainstorm on with Enteligence

• Woolworths eat in under R 100 - > www.eatin.co.za?

• Agreement to actively search for opportunities and when found inform members of presentation to ensure continuity.

• Agreed to keep pushing on this subject

• Dave to do a presentation on South Africans and their cell phone usage

Additional information

• Sidlee.com

• 60 layers of cake

• BSUR

• bonafidemarketinggenius.com

• Interview of Best Buy CMO Berry Judge

• Best Buy twitter page

• Futurelab marketing 2.0 presentations

• Nielsen on Clutter

• The new collective

• Earned media