LinkedIn to Linked Together

Modern Technology: Maximizing Benefits and Minimizing Risks

HR Professionals Conference

October 19 – 20, 2010

Presented by Ron Kubitz, CPC

Recruiting / Training Manager

Brayman Construction Corporation

Objectives

Improve corporate branding using LinkedIn. Illuminate the candidate experience and increase employee engagement using

LinkedIn. Utilize LinkedIn methodology learned to improve recruiting, marketing, and business

development.

About LinkedIn

LinkedIn is an online network intended for working professionals and represents over 150 industries.

LinkedIn has become the center of the Web for:

Networking with colleagues Sourcing potential clients Creating new business prospects Exploring new employment opportunities

Quick Facts:

70 million active users 7.9 million visitors per month 76% have at least a four-year college degree.*

*Source: Green Dot Interactive 2009

LinkedIn and Employee Engagement

Fosters employee productivity.1

LinkedIn corporate information pages are most effective. Creates followers. Corporate group pages are an excellent form of communication; in some cases better

than e-mail. Creates more active employee participation and greater satisfaction. Healthy ROI. Current employees can be our best marketing and advertising tool.

Benefits of Recruiting Through LinkedIn

Attracts passive and other top quality candidates. Builds a more personal relationship. Improves corporate branding. Improves the candidate experience. Human contact element. Increases traffic to corporate website Reduces recruiting costs. Increases employee engagement.

Business Development Benefits of Using LinkedIn

Focus on targeted clients Research for new opportunities Research for partnering opportunities Free database of potential clients and contacts Networking

Follow these steps to begin your LinkedIn networking experience.

1. Join LinkedIn and set up an account (free). Better yet, have someone you know invite you to join.

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2. Set up a public profile which can be edited / updated at any time going forward. Be detailed and complete 100% including a photo.

3. Grow your network! Invite others and be invited to join other networks!

4. Join groups.

5. Create a company profile for your company (followers).

6. Create a group for your company.

7. Search for talent.

How do I set up and manage my LinkedIn account?

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Email Confirmation and Network

Email confirmation

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Easy as 1, 2, 3……

Edit your profile

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Upload Feature

Settings

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Public Profile

Maintaining Your Profile

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Notifications LinkedIn Email Client Invitations Privacy Settings Global Account Settings Look at more complete profile now.

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Contact Settings

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Networking

With social networks, numbers do matter! Adding connections to your professional network. Do this at any time. Iterative process. LinkedIn will suggest contacts. Different etiquette for “connections” than friends on other social networks

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Groups

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Job board

People

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Company profiles ……….get followed!

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Create a profile and start INVITING! InMails Groups – industry specific – Join! Invite senders. Post jobs / search jobs Company pages / contacts Search tools – people / jobs / companies Blogs Slideshare presentations Questions / answers

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