After the Jump > Deroy Peraza: Meaningful design for the common good.
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Honesty Clarity Beauty
Transcript of After the Jump > Deroy Peraza: Meaningful design for the common good.
HonestyClarityBeauty
DOCUMENTING & RECORDING
90 miles
DO-GOODERS
We use data and designto help changemakerstell their stories.
Climate Change
Population Growth
Education
Clean Water Access
Healthcare
Social Justice
Disaster Relief
Democracy
Energy
Sports Urban Planning
Sustainable Agriculture
Human Rights
Innovation
JournalismPoverty Relief
TechnologyCreativity
Ford Foundation
UNICEF
United Nations
GOOD
Thomson Reuters Foundation
Girl Scouts of America
Gates Foundation
CARE
Médecins du Monde
Acumen Fund
TED
Sesame Street
Adobe
Social enterprises and nonprofits have great stories to tell people.
The trick is finding compelling ways totell them.
The web is ourloudspeaker.
ENGAGING THE AUDIENCE
• Make data approachable• Speak to people, not just experts• Improve understanding of facts • Spark interest in subject matter• Demonstrate impact• Expose insights for decision-makers• Create brand advocates• Inspire action
THE WORK
Impact &Perspective
Before the age of 5, the brain forms as many as 700 neural connections per second.
For every dollar invested in early education, society receives a return of up to $17.
Young children who watch Sesame Street have 16% higher GPAs in high school.
Clarity &Humanity
UNHCR10.5 Million refugees
14.7 Million IDPs12 Milion stateless people
Global Reach: 125 countries
10.5 MREFUGEES OF CONCERN
AROUND THE WORLD
14.7 MINTERNALLY DISPLACED
PEOPLE IN UNHCR’S CARE
12 MESTIMATED NUMBER OF STATELESS
PEOPLE AROUND THE WORLD
125COUNTRIES
GLOBAL REACH
InformativeNarratives
Correlations & Comparisons
Logic Systems& Flows
OUR APPROACH
1. Identify a clear story supported by reliable data.
2. Determine delivery medium and specs.
3. Gather, analyze & edit data, keeping only essentials.
4. Create wireframes outlining full content hierarchy,
data presentation methods and UX (if interactive)
5. Test for accuracy, clarity and usability.
6. Finalize wireframe.
Phase 1: Content Structure
1. Gather visual references to inform
the tone, aesthetics, color palette and fonts.
3. Select message-appropriate visual elements.
4. Sketch and develop full composition based on
structure of finalized wireframe.
5. Test for clarity.
6. Finalize design.
Phase 2: Visual Design
JournalismData ScienceDesign
HonestyClarityBeauty
@deroyperaza
Inform& inspire.@Hyperakt
