After Google AdWords: How to Generate Sales, Not Just Clicks and Leads
-
date post
18-Oct-2014 -
Category
Marketing
-
view
615 -
download
1
description
Transcript of After Google AdWords: How to Generate Sales, Not Just Clicks and Leads
![Page 1: After Google AdWords: How to Generate Sales, Not Just Clicks and Leads](https://reader033.fdocuments.net/reader033/viewer/2022061108/54429a43b1af9f130d8b46de/html5/thumbnails/1.jpg)
You Got the Click / Lead…Now What?
As it relates to PPC
Chad Larson, WordStream
Elliot Reid, Wordstream
May 6th 2014
![Page 2: After Google AdWords: How to Generate Sales, Not Just Clicks and Leads](https://reader033.fdocuments.net/reader033/viewer/2022061108/54429a43b1af9f130d8b46de/html5/thumbnails/2.jpg)
Have You Ever Played Telephone?
![Page 3: After Google AdWords: How to Generate Sales, Not Just Clicks and Leads](https://reader033.fdocuments.net/reader033/viewer/2022061108/54429a43b1af9f130d8b46de/html5/thumbnails/3.jpg)
![Page 4: After Google AdWords: How to Generate Sales, Not Just Clicks and Leads](https://reader033.fdocuments.net/reader033/viewer/2022061108/54429a43b1af9f130d8b46de/html5/thumbnails/4.jpg)
Chad Larson• Sale Manager• 5 years in PPC• WordStream Leadership
Team• 5th Sales Rep at
WordStream• Just Married• Loves to golf• Go Bruins!
Meet The Presenters
Elliott Reid• Senior Sale Executive• 2 years in PPC• Financial analyst
background• World Traveler• Loves Craft Beer• Loves to ski• Missed the Kentucky
Derby
![Page 5: After Google AdWords: How to Generate Sales, Not Just Clicks and Leads](https://reader033.fdocuments.net/reader033/viewer/2022061108/54429a43b1af9f130d8b46de/html5/thumbnails/5.jpg)
What’s Your DISCONNECT?
Company Industry Lead Generation or Ecommerce Role Main DISCONNECT?
![Page 6: After Google AdWords: How to Generate Sales, Not Just Clicks and Leads](https://reader033.fdocuments.net/reader033/viewer/2022061108/54429a43b1af9f130d8b46de/html5/thumbnails/6.jpg)
PPC Account Basics Lead Capture Lead Handoff Prep for Lead
Interaction Lead Interaction Q&A
Disconnects We’ll Discuss
![Page 7: After Google AdWords: How to Generate Sales, Not Just Clicks and Leads](https://reader033.fdocuments.net/reader033/viewer/2022061108/54429a43b1af9f130d8b46de/html5/thumbnails/7.jpg)
Disconnect # 1 Adwords Account PPC Account Structure Keyword Grouping Specific and Relevant Adcopy
![Page 8: After Google AdWords: How to Generate Sales, Not Just Clicks and Leads](https://reader033.fdocuments.net/reader033/viewer/2022061108/54429a43b1af9f130d8b46de/html5/thumbnails/8.jpg)
![Page 9: After Google AdWords: How to Generate Sales, Not Just Clicks and Leads](https://reader033.fdocuments.net/reader033/viewer/2022061108/54429a43b1af9f130d8b46de/html5/thumbnails/9.jpg)
![Page 10: After Google AdWords: How to Generate Sales, Not Just Clicks and Leads](https://reader033.fdocuments.net/reader033/viewer/2022061108/54429a43b1af9f130d8b46de/html5/thumbnails/10.jpg)
Disconnect # 2 Landing Page
![Page 11: After Google AdWords: How to Generate Sales, Not Just Clicks and Leads](https://reader033.fdocuments.net/reader033/viewer/2022061108/54429a43b1af9f130d8b46de/html5/thumbnails/11.jpg)
Disconnect # 3 Shaky Handoff
![Page 12: After Google AdWords: How to Generate Sales, Not Just Clicks and Leads](https://reader033.fdocuments.net/reader033/viewer/2022061108/54429a43b1af9f130d8b46de/html5/thumbnails/12.jpg)
You’ve Got Options
![Page 13: After Google AdWords: How to Generate Sales, Not Just Clicks and Leads](https://reader033.fdocuments.net/reader033/viewer/2022061108/54429a43b1af9f130d8b46de/html5/thumbnails/13.jpg)
Disconnect # 4 Preparation
![Page 14: After Google AdWords: How to Generate Sales, Not Just Clicks and Leads](https://reader033.fdocuments.net/reader033/viewer/2022061108/54429a43b1af9f130d8b46de/html5/thumbnails/14.jpg)
Timing
Disconnect # 5 Lead Interaction
Specific & Relevant Add
Value
![Page 15: After Google AdWords: How to Generate Sales, Not Just Clicks and Leads](https://reader033.fdocuments.net/reader033/viewer/2022061108/54429a43b1af9f130d8b46de/html5/thumbnails/15.jpg)
Making the Connection
![Page 16: After Google AdWords: How to Generate Sales, Not Just Clicks and Leads](https://reader033.fdocuments.net/reader033/viewer/2022061108/54429a43b1af9f130d8b46de/html5/thumbnails/16.jpg)
House Odds
![Page 17: After Google AdWords: How to Generate Sales, Not Just Clicks and Leads](https://reader033.fdocuments.net/reader033/viewer/2022061108/54429a43b1af9f130d8b46de/html5/thumbnails/17.jpg)
Bring VALUE to the table
![Page 18: After Google AdWords: How to Generate Sales, Not Just Clicks and Leads](https://reader033.fdocuments.net/reader033/viewer/2022061108/54429a43b1af9f130d8b46de/html5/thumbnails/18.jpg)
![Page 19: After Google AdWords: How to Generate Sales, Not Just Clicks and Leads](https://reader033.fdocuments.net/reader033/viewer/2022061108/54429a43b1af9f130d8b46de/html5/thumbnails/19.jpg)
Questions…