ASMS 2013Afghanistan’s First Annual

National Social Media SummitSponsorship Opportunities

AFGHAN YOUTH HAVE...

A HUNGER TO BE HEARDA STRONG VOICEand LOTS TO SAY

ASMS 2013will amplify Afghan voices on social media through a two-day national summit and follow-on training in 5 provinces by providing the networks, tools, and support to turbo-charge Afghan social media use for positive social change.

WHY THIS MATTERS

In a country where over 68% of the population is under 25 and 40% under 15, engaging the youth in civic participation and the public sphere will be key to reinvigorating Afghanistan.

With the widespread popularity of Facebook and Youtube, expanding 3G coverage, and the proliferation of mobile phones, reaching youth where they already hang out - social media - makes sense.

WHY NOW

The 2014 presidential elections are fast-approaching, making the need for a well-informed and engaged youth timely. Through social media empowerment, ASMS aims to:

•Promote transparency and accountability,•Increase voter turn-out,•Encourage public debate around key issues.

ASMS 2013: THE BASICS

Dates: Sept 22-23, 2013* Location: The International Center of Women’s Economic Development (ICAWED) at American University of Afghanistan

Kabul, AfghanistanParticipants: 200+ social media users from all 34 provincesGoals:

•Highlight innovative case studies of social media use in Afghanistan•Increase social media skills for participants•Create a strong community of Afghan social media users

Follow-up: After the summit, we will hold 1-day workshops in Herat, Jalalabad, Mazar-e-Sharif, Kandahar, and Parwan.

• Participatory Technology: Social Media and Civic Engagement

oSocial Media and Government Transparency oCivic Responsibility Online and Off o Social Media, Youth, and Civic Participation:

Keynote Speech by Ashraf Ghanio Forecast: Social Media and the 2014

Elections• Building Social Movements

o The Rise of Internet ActivismoBeyond Aid: Crowd-funding Your ProjectsoMake Me Laugh: The Role of Humor in

Movement BuildingoCreative Activism: Culture Jamming,

GeoBombing, And Other Tactics• New Media, New Afghanistan

oRemaking Identity in a Digital World oAll Journalists Now? Media in the Social

Media AgeoWomen 2.0: The Female Factor in the Digital

WorldoPreparing for the Digital Age: Jobs and the

Information Economy

oBridging the Offline-Online Divideo The Way Forward: Creating a Social Media

Culture in Afghanistan• Innovation, Mobile, and Emerging

Technologies o Look Around You: The Power of Maps on

the Social Web oCrowd-Sourcing Solutions: Using Social

Media to Create a Better AfghanistanoWiki My World: Online Collaboration using

Open Source Technologyo What’s the big deal with big data? o “Dumb phones” can be smart too: SMS

and IVR-based social networking • Skills-Building Practicums

oVisual storytelling through Pinterest, Instagram, and Flickr

oCollaborative Mapping with OpenStreetMap oOnline Privacy and Digital Securityo Follow-up workshop: Culture Jamming,

GeoBombing, And Other Tacticso Follow-up workshop: Big Data and

Innovation

ASMS 2013 TENTATIVE AGENDA

WHAT HAVE WE MISSED?

•Produce a Summit report featuring conference proceedings, as well as insights - available exclusively to sponsors - on technology, social media, and opinions from 300 of Afghanistan’s youth.

•Hold 5 provincial social media training sessions for new users to expand the user-base of social media in country.

•Designate a community manager from summit attendees to ensure that the conversations started at ASMS will continue virtually via a thriving social media community.

•Create a volunteer-led committee to start planning for ASMS 2014.

AFTER THE NATIONAL SUMMIT, WE WILL...

WHO IS THIS “WE” YOU SPEAK OF?

THE ASMS TEAM IS MADE UP OF ENTREPRENEURS | CHANGE-MAKERS | SOCIAL MEDIA ENTHUSIASTS | MEDIA PROS | AND PUBLIC DIPLOMACY SPECIALISTS COMMITTED TO AFGHANISTAN, FOR THE LONG HAUL.

WE REPRESENT A PUBLIC-PRIVATE PARTNERSHIP BETWEEN...

IMPASSION AFGHANISTAN

A proud Afghan social enterprise, Impassion Afghanistan is Afghanistan’s first social media agency. We combine experience in media, communications, and technology with local and cultural expertise to create innovative, technology-based communications campaigns and data collection plans to help government, business, and communities engage in a networked world.

THE KILLID GROUP and the Independent Media Consortium

The Killid Group is the largest non-commercial media group in Afghanistan dedicated to one main concept: Afghan ownership of Afghanistan’s media processes. Meanwhile, our affiliated Independent Media Consortium, co-founded by TKG, Saba Media Organization, and Pahjwok Aghan News, has national coverage and reach in all 34 provinces.

WITH THE SUPPORT OF

Afghanistan

U.S. Embassy Kabul - Public Affairs Section

The U.S. Embassy Public Affairs Section will provide limited grant funding to implement the Summit and follow-on provincial training for the 9-month project.

AND

OUR TEAM HAS EXTENSIVE AND PROVEN TRACK RECORD IN AFGHANISTAN.

We have worked for, collaborated with, and launched some of Afghanistan’s most forward-thinking initiatives.

And as a result, our work and writing has been featured in a variety of online, TV, and print media.

BUT WE NEED YOUR HELP.

ASMS is looking for partners who believe in the transformative power of social media and mobile technology to

• Contribute to Summit and training costs• Provide in-kind services and/or donations• Help us design basically the best event ever.

WHAT’S IN IT FOR YOU?

IN ADDITION TO WARM AND FUZZY FEELINGS THAT COME WITH EMPOWERING AFGAN YOUTH, ASMS SPONSORSHIP ALSO COMES WITH SOME TANGIBLE BENEFITS...

The Afghanistan Social Media Summit is an opportunity to integrate your brand into a ground-breaking two-day experience with a captive Afghan audience that cares deeply about tech, social media, and civic engagement - and get some great national and international press while you’re at it.

By partnering with ASMS, you will have the unique opportunity to engage with Afghanistan’s emerging digerati of influencers, activists, early adopters, and young leaders.

To cater to different sponsor needs, as well as the financial requirements of the conference, the ASMS team has created three types of sponsorships:

1. Tiered sponsorship packages

2. Individual sponsorship options

3. In-Kind Partnerships

SPONSORSHIP BENEFITS

TIERED SPONSORSHIP PACKAGESDescription Platinum

(1 Only)Gold (2 Only)

Silver (3 only)

Bronze (4 only)

PRE-CONFERENCE MARKETINGExclusivity: no competing companies offered sponsorship XBrand Tab on ASMS Facebook fan page X

Video interview on brand usage of social media shared on social media platforms X X X

Brand feature (text) on conference website X X X XBrand logo on all print conference materials X X X X

Brand logo on e-mail newsletters X XExclusive and proprietary survey for event participants, custom-tailored to each brand X X

CONFERENCEKeynote Speaker XBranded lounge area XOption of sponsored break-out sessions (1 per sponsor) X X XExhibition Booth X X X XInserts in the Participant Gift Bag X X X XVIP Parking X X X XAll Access VIP Conference Passes 4 3 2 2

POST-CONFERENCEExclusive insights report on social media and mobile technology use in Afghanistan, available only to sponsors X X X X

Continued monthly mentions of brand on Facebook and Twitter X X X X

Guest blog post on ASMS blog X X X

Branded social media contests to create user generated content X X

INDIVIDUAL SPONSORSHIP OPTIONSDescription

SOCIAL MEDIA AWARDS SPONSORSHIP (max: 1)

Naming rights to “First Annual Afghanistan Social Media Awards” (i.e. The First Annual [Company Name Here] Afghanistan Social Media Awards” which will highlight the best social media use in Afghanistan in categories including “Best Crowdfunding Campaign”, “Best Business Use of Social Media”, “Best Social Media Activism”, etc. We anticipate that there will be a large amount of user-generated content around the awards, as social media users will be able to nominate themselves and their peers; campaign; and vote. As a result the sponsor’s brand name will be widely shared.

Additionally, the Social Media Awards will have its own page on the ASMS website, and will be promoted heavily throughout social media as well as the press through our media partners.

In addition, the Social Media Awards Sponsor will receive all of the benefits of gold sponsorship.

ROOM SPONSORSHIP (max: 20)

Company name and logo featured on room signage, conference map, and brochure information. Company-provided banner will be prominently displayed in the session room throughout the summit.

EXHIBITION TABLE (2m width x 1 m depth)

One exhibition table in main lobby/exhibition area.

EXHIBITION BOOTHS (2m width x 2m depth)

One exhibition booth in main lobby/exhibition area.

SOCIAL MEDIA CONTEST/CHALLENGE (max: 3)

After the social media summit, ASMS staff will run a social media contest/challenge for a different sponsor every 2 months designed in conjunction with the sponsor to create user-generated content and “free advertising” for your brand.

IN-KIND PARTNERSHIPS

TECHNOLOGY PARTNERS

Technology partners will supply the technology, whether web-based or physical infrastructure, that will run the conference free of cost in exchange for having its company logo, profile, and other marketing collateral prominently displayed on:

•Our sponsorship page•A special Facebook tab for “Recommended Technology Tools” •Relevant social media posts provided by the partner•Distribution of promotional materials, gift items (provided by the company), and demos (provided by the company) at the conference. Translation will be provided as required.

MEDIA PARTNERS

Due to limited space at the event, only confirmed media partners will be invited to attend and cover ASMS. ASMS and Media Partners will work out agreements for reciprocal content distribution, ad placements, and other promotional activities. In return, Media Partners will be prominently displayed on:

•Our sponsorship page as “Media Partners”•A special Facebook tab featuring all media partners•Promotion of relevant stories from Media Partner on our social media channels, website, blog, and e-mail newsletters, clearly indicating the status of Media Partner. •Distribution of paper copies of Media Partner’s media materials ( to be provided by media organization) and/or promotional materials at the conference, translated as required.

If you are as impassioned as we are

about meeting the needs of a rising generation of

Afghan leaders, let’s talk about how we can

partner to bring ASMS to life.

Eileen Guo, Project DirectorEMAIL: eileen@impassion.af

Afghanistan