Affliction Sturgis 2014 Recap

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Here is a brief overview of the most recent event Affliction attended in Sturgis South Dakota at the 74th annual Black Hills Motorcycle Rally.

Transcript of Affliction Sturgis 2014 Recap

  • AFFLICTION STURGIS 2014 1324 MAIN ST. STURGIS, SD

    JULY 30- AUG 11

  • STORE SET UP

    July 30 Marcos and myself unloaded and set up the store almost entirely solo. We had help the following day from a couple of local

    employees hired.

  • STORE IMAGES

    We ocially opened for business on Aug 1.

  • STURGIS 2014 STATS

    Attendance at the 74th annual Black Hills Rally in Sturgis South Dakota was down by more than 40% from 2013.

    Vendors across the board complained of slow business and sales being down from years prior.

    It was estimated that more than 500,000 people would attend this years rally and that number fell short at just over 325,000.

    The most probable cause of this fact is that attendees are holding out for the big celebration next year for the 75th anniversary.

    Aiction overall sales: $149,710 Sold 3,419 Units $45,947 Cost of goods 69.31% Margin 1,407 Transactions $109.16 Avg./per sale

  • Our store layout consisted of mens product located down

    the entire left half and womens product was along the right side of the store.

    Rally shirts were predominately located in the center of the store along side

    our feature debut of the Easyrider David Mann series tees. The 2014 rally tee and all 3 of the Easyrider styles sold very well. Our tabletop signage dramatically helped aid in the success of these

    tees.

  • #1. A11499

    RALLY 2014

    #2. A11410 EASYRIDERS LIBERTY

    #3.

    A11390 EASYRIDERS MOONRIDER

    #4. A9774 DEATH AWAITS

    10 BEST SELLING MENS TOPS

  • #5. A9345

    ABANDON REVERSIBLE

    #6. A8827 AMERICAN SPEED

    #7. A8605 ALHAMBRA REVERSIBLE IN 2-COLORWAYS

  • #8. A9777 ROYAL

    REVOLUTION

    #9. A9884 NAPALM ATTACK

    ONE OF OUR TOP SELLING ITEMS

    ACROSS THE BOARD THE

    BLACK SKULL WATCH AF4236

  • Aiction day bar takeover at One Eyed Jacks is a specific day that all bartenders, security guards, bar backs, dancers, etc wear our brand to promote the store.

    ONE EYED BAR TAKEOVER

  • Peepshow was an added

    entertainment factor to the store and an appreciated

    custom detail for our

    customers.

    Easyriders mens tees were a top

    seller to our female clientele wanting to have

    their tee customized by

    Peepshow.

    PEEPSHOW

  • 7 out of the 10 days of selling we had a live DJ playing in front to draw

    attention to the store and give a party vibe for

    customers.

    Live concerts at one of the largest camp grounds and

    entertainment venue held a Pop Evil concert where the lead singer performed in

    our 2014 Rally tee.

    We also sponsored a couple of fighters in an amateur

    fight night held at the local Sturgis bar called The

    Knuckle.

    LOCAL STURGIS PROMOTIONS

  • AFFLICTION PAINTS THE TOWN OF STURGIS