Affiliate Management Days Recruitment and Retention of Bloggers For Affiliate Marketing

Bloggers and Affiliate Marketing: Recruitment & Retention

Bloggers and Affiliate Marketing: Recruitment & Retention Session Twitter - @robbinsint

by Stephanie Robbins, Robbins Interactive

Affiliate Management Days: San Francisco, CA


Content Niche Affiliate Bloggers

Bloggers know about public relations

Reach

Media value

Sponsorship


We need to teach them about affiliate marketing

Reach

Media value

Sponsorship


AND we need to speak the blog language

Education for the blogger

Passive income

SEO for affiliate

marketing

Optimization of

existing posts


Lower sales

Brand equity

Long term relationship

Managing Your Expectations


Recruitment


You MUST have a plan

Ideal audience reach?

Can they use social

media?

Should they have existing

posts on the topics?

Giveaways?

Free product review?


Lindex

Buzzstream

Google

The Right Tools for the Job


This is a marketing effort

Email

Social media

Groups

Twitter Chat

Conferences


Your subject line matters

Keep it personal

Example: Natural Beauty

Product Opportunity

First Impressions


Short and Sweet


Hi <first name>, I read your post on natural beauty products. Nicely done. As the affiliate manager forHealing Natural Oils, I am on the lookout for bloggers who support homeopathic solutions. Would yoube interested in testing out H-Glow to see if we can work together?I can be reached via email or at 760-631-8410.

Look forward to talking with you soon.Steph

Communication would be personal and concise

Money Talks

Go Live Bonus

First Sale Bonus

Increased

commission for

efforts


Retention


Education is crucial


Stay in touch the same ways you got in touch


Make recommendations


Questions


Affiliate Management Days Recruitment and Retention of Bloggers For Affiliate Marketing

Marketing

Transcript of Affiliate Management Days Recruitment and Retention of Bloggers For Affiliate Marketing