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Affiliate Compliance: 5 Issues and Their Solutions
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Transcript of Affiliate Compliance: 5 Issues and Their Solutions
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Affiliate Compliance: 5 Issues and Their Solutions
Julia De Friel
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Affiliate Compliance: 5 Issues and Their Solutions
5 Compliance Issues
Website Content1. Deceptive Marketing2. Unauthorized Coupons3. Regulatory Risk
Paid Search4. Trademark Bidding5. URL Hijacking
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Content Marketing Problems
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Affiliate Compliance: 5 Issues and Their Solutions
1. Deceptive Marketing
Problem: Affiliates place banner ads or have forms
that promise a certain outcome ‘Free’ Promotions Pay-To-Complete Fake Facts
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Affiliate Compliance: 5 Issues and Their Solutions
1. Deceptive Marketing
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Affiliate Compliance: 5 Issues and Their Solutions
2. Unauthorized Coupons
Problem: Coupons end up on affiliate pages that
are unauthorized to be there Friends/Family discounts Vanity codes for single affiliates end up
elsewhere Outdated codes aren’t removed Affiliates crawl other sites to add more
coupons
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Affiliate Compliance: 5 Issues and Their Solutions
3. Regulatory Risk
Problem: Publishers do not have proper
disclosures on their pages referencing their partnership Lord & Taylor vs. FTC
Inaccurate Content APRs Outdated Copy
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Affiliate Compliance: 5 Issues and Their Solutions
3. Regulatory Risk
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Affiliate Compliance: 5 Issues and Their Solutions
Solutions For Content Compliance
Build process for reviewing affiliate pages
Review affiliate pages for accurate content Correct offers Unauthorized/Inactive Coupons Disclosures
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Paid Search Problems
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Affiliate Compliance: 5 Issues and Their Solutions
4. Trademark Bidding
Problem: Affiliates showing up on your trademark
terms that get between you and a direct customer Geo-Targeting Day-Parting Misspellings
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Affiliate Compliance: 5 Issues and Their Solutions
5. URL Hijacking
Problem: Affiliates placing ads that impersonate
your own (use your domain as the display URL) and/or direct-link to your website
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Affiliate Compliance: 5 Issues and Their Solutions
5. URL Hijacking
1. Affiliate Site2. Affiliate Tracking Link3. Microsoftstore.com
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Affiliate Compliance: 5 Issues and Their Solutions
Solutions For Paid Search
Conduct searches with a clean browser/cookie history
Review traffic sent through affiliate referrals
Follow all links from clicking on search ad to landing page
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Affiliate Compliance: 5 Issues and Their Solutions
Solutions For Paid Search
Browse search engines from various locations
Use Google to simulate different locations
Conduct searches at random times daily
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Affiliate Compliance: 5 Issues and Their Solutions
Questions