“Mind the Gap” Andy Martin, Chief Executive Officer

Strategic Plan 2013 - 2015

Purpose:

To lead, inspire and deliver football in New Zealand

Vision:

To achieve incredible performances on and off the field

Goals:

Align the Game

Organise the Game

Develop the Game

Succeed at the Game

Expand the Game

Great results – Community Sport

Increased level of fundamental movement/basic sports skills in primary school aged children

More young people participating in sport through clubs/organised events

More young people participating in organised sport through primary/secondary schools

Increased number of adults participating in clubs/organised events

Increased number of volunteers/coaches

Improved ability of NSO to deliver sport in communities

– “Highest participant sport in New Zealand and still growing”

– “Skill based not physical”

– “Everyone can easily play”

Great results – Football Ferns

International performances

Increased quality and quantity of international competition

Medal potential athletes received coaching they require to deliver performance outcomes

Right players received right amount of support/development based on their individual needs

– “Top 20 in the world already”

– “Superb alignment through the age grade teams to ensure sustainable”

– “Worrying top 6 world ranked teams already”

Critical continued investment – Community Sport

Quantity to quality

Completion of WOF infrastructure build

Widening of pathways aligned with emerging SNZ strategy

Adapt to changing consumer demands

Complete delegation of delivery responsibility

Fully aligned to HP strategy

– “Best quality participant sport in New Zealand and still growing”

– “Skill based not physical”

– “Everyone does easily play”

– “Producing more All Whites/Ferns”

Critical continued investment – Football Ferns

Quarter-finals of 2015 FIFA World Cup

Medal at 2016 Olympics

High profile inspirational NZ sports team

• “Top 10 in the world”

• “Superb performances through the age grade teams to ensure sustainable”

• “Beating top 6 world ranked teams”

The Gap?

• What does good really look like in world football?

• Where are New Zealand today?

• What’s the gap?

• Can we close it?

FIFA – our global club

The world’s (and New Zealand’s) number 1 participation sport

265 million play our game globally – 4% of the world’s population

5 million referees around the world – more than the population of New Zealand

209 countries in FIFA who attempt to qualify for the World Cup every 4 years

2014 FIFA World Cup featured 32 competing national teams and drew a TV audience surpassing the 2010 FIFA World Cup 2010 of 3.2 billion –“the most popular single-sport event on the planet...”

New Zealand’s top trade partners all play football – Australia, China, America, Europe, South East Asia, Japan, Korea

Rugby is our national game; Football is our global game

FIFA – our global club

“To improve the game of football constantly and promote it globally in the light of its unifying,

educational, cultural and humanitarian values, particularly through youth and development

programmes"

Football is much more than just a game. Its universal appeal means it has a unique power

and reach which must be managed carefully

Football has a duty to society that goes beyond football; to improve the lives of young

people and their surrounding communities

Football can inspire communities and break down barriers. Football is for all. FIFA believes

that everybody has the right to play football free from discrimination or prejudice and are

striving to ensure that this is the case

Beyond football – NZ Inc.

Football success will:

Lead to direct multi-million dollar FIFA investment into football communities in NZ

Generate enormous pride across NZ – transcending sport

Provide tremendous profile for NZ globally

Create significant government relations and trade and enterprise leverage opportunities

Deliver on social issues such as education, disability, employability and gender equality

Beyond football – Winning at World Cups

Strategic Partnerships - to develop stronger relationships with current and potential investment partners to secure funding and support to sustain the necessary development system

Invest in Resources – broaden the base of funding to include wider government investment and develop high performance training hubs to include a “Home of Football”

Coaching Development – to develop a performance coaching pathway aligned to a performance player pathway

Align competitions – to extend and strengthen competitions for improved player development as our domestic competitions are very weak and need overhauling

Player Development - to confirm and promote a NZF endorsed footballing “DNA” and embed into a talent development to performance pathway.

Where next?

We have an opportunity now to reposition football in the minds of NZ Inc. and the public…

We have and will continue delivering Community Sport supported by SNZ

We have and will continue succeeding in developing the elite Women’s game supported by HPSNZ

We need to clearly demonstrate the wider benefits “beyond football” to generate new resources to deliver on our domestic and international ambitious but achievable plans

We need to surround ourselves with those that can help us make this a reality

We need to decide as a country whether we want more from football and, if so, how best greater levels of support can be secured to ignite this

Your role?

• Recognise the gap

• Educate

• Communicate

We need to create a movement!