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THANK YOU TO OUR SPONSORS
Art Director of the Year
Best of Show Overall
People’s Choice Award Judge’s Choice Award
Best of Show Digital
www.A2ZPrinting.net
Best of Show Student
Best of Show Print
Mosaic AwardBest of Show Broadcast
Graphic Designer of the Year
BEST OF SHOW
BEST OF SHOW OVERALLDSU Digital Campaign
Mad GeniusDelta State University
BEST OF SHOW BROADCASTEli TV Campaign
The Ramey AgencyBankPlus
BEST OF SHOW PRINTButler Snow ProTe HealthCare Magazine
GodwinGroupButler Snow
BEST OF SHOW PUBLIC SERVICE“Ray of Light”
Kirkpatrick & Porch CreativeBotswana Orphan Care Center
MOSAIC AWARD“Ray of Light”
Kirkpatrick & Porch CreativeBotswana Orphan Care Center
BEST OF SHOW DIGITAL DSU Digital Campaign
Mad GeniusDelta State University
GRAPHIC DESIGNER OF THE YEARAlecia Porch
ART DIRECTOR OF THE YEARKeith Fraser
JUDGES CHOICE AWARDBlues Roadtrip BoxThe Ramey Agency
MS Development Authority
JUDGES CHOICE AWARDMS Children’s Home Services (MCHS) Campaign
The Ramey AgencyMS Children’s Home Services
JUDGES CHOICE AWARD4505 Meats Confirmed Vegetarians Poster
Maris, West & Baker4505 Meats
BEST OF SHOW STUDENTKristen McCann
Apple Spider
PEOPLE’S CHOICE4505 Meats Confirmed Vegetarians Poster
Maris, West & Baker4505 Meats
GOLD ADDY® AWARDS
04. Campaign
Kirkpatrick & Porch CreativeMuddy Water Camo
Muddy Water Camo Campaign
Contributors:Marlo Kirkpatrick, Account ExecutiveMarlo Kirkpatrick, WriterBill Porch, Designer/Art DirectorStephen Kirkpatrick, PhotographerMitch Wolverton/DIG, ProductionRusty May, Designer
08 C. Campaign
Roberts Creative Group, LLCLaurel Main Street
Laurel Main Street Walking Tour
Contributors:Skye Bailey, Designer Bridget Prater, DesignerEric Roberts, Creative Director Andrew Crane, Designer
09 B. Editorial Spread or Feature
Kirkpatrick & Porch CreativeMississippi College
“Ray of Light in the Valley of the Shadow”
Contributors:Marlo Kirkpatrick, WriterAlecia Porch, Designer/Art Director Tracey Harrison, EditorRobby Followell, PhotographerJeannie Tadlock/Hederman Brothers, Printer
a Ra y o f
l i g h ti n t h e Va l l e y
o f t h e Sh a d o w
Allison Hunter ’11 and Kasey Ambrose ’11
launch the Orphan Care Center in Botswana, Africa
beacon l 25beacon l 24
09 C. Series
GodwinGroupButler Snow
Butler Snow ProTe HealthCare Magazine
Contributors:Butler Snow, CopywriterSarah Asmus, CopyeditorBill Porch, Porch CreativeKaren Johnson, VP Print Production Lauren Mozingo, Sr. Brand Manager Hederman Brothers, Printer
GOLD
ADD
Y® A
WAR
DS
YOUR CUSTOMERS SEE CAMO THAT WILL CHANGE THE HUNT.
YOU SEE CAMO THAT WILL
BOOST YOUR BOTTOM LINE.
AND THE DUCKS?
WELL, LET’S JUST SAY THEY NEVER SAW IT COMING.
www.muddywatercamo.com
08 C. Campaign
Roberts Creative Group, LLCLaurel Main Street
Laurel Main Street Walking Tour
Contributors:Skye Bailey, Designer Bridget Prater, DesignerEric Roberts, Creative Director Andrew Crane, Designer
09 C. Series
GodwinGroupButler Snow
Butler Snow ProTe HealthCare Magazine
Contributors:Butler Snow, CopywriterSarah Asmus, CopyeditorBill Porch, Porch CreativeKaren Johnson, VP Print Production Lauren Mozingo, Sr. Brand Manager Hederman Brothers, Printer
09 D. Magazine Design (Entire Magazine)
Kirkpatrick & Porch CreativeMississippi College
Beacon/Summer 2012
Contributors:Marlo Kirkpatrick, WriterAlecia Porch, Designer/Art Director Tracey Harrison, EditorRobby Followell, PhotographerJeannie Tadlock/Hederman Brothers, Printer
beaconMISSISSIPPI COLLEGE l SUMMER 2012
A Ray of Light in the Valley of
the Shadow ALLISON HUNTER AND KASEY
AMBROSE LAUNCH THE ORPHAN CARE CENTER IN
BOTSWANA, AFRICA
20 A. Single
The Ramey AgencyMS Development Authority
Blues Roadtrip Box
Contributors:Kristine Jacobs, Account Director Erick Evans, Account Executive Hannah Lipking, Art Director Tom Allin, CopywriterStacey Gaines, MDA Creative Director Ted Hill, ProductionChad Tyler, Electronic Production Keith Tatum, RetoucherGinger Williams Cook, Illustrator Josh Hailey, Photographer
33 C. Services
Kirkpatrick & Porch CreativeSta-Home
Sta-Home Website
Contributors:Marlo Kirkpatrick, Account Executive Marlo Kirkpatrick, WriterBill Porch, Designer/Art Director Alecia Porch, Art DirectorMarketing Alliance, Programming
GOLD ADDY® AW
ARDS
GOLD ADDY® AWARDS
39 B. Commercials
Mad GeniusDelta State University
DSU “Don’t Get Bit”
Contributors:Eric Hughes, V.P. Creative Director Rick Moore, ProducerZach Prichard, DirectorIan Hanson, WriterDanny Dauphin, Senior Copywriter Adam Daniel, Post ProductionDavid Matthews, Director of Photography
39 B. Commercials
Mad GeniusDelta State University
DSU “Don’t Get Tazed”
Contributors:Eric Hughes, V.P. Creative Director Rick Moore, ProducerZach Prichard, DirectorIan Hanson, WriterDanny Dauphin, Senior Copywriter Adam Daniel, Post ProductionDavid Matthews, Director of Photography
39 B. Commercials
Mad GeniusDelta State University
DSU “Don’t Get Rocked”
Contributors:Eric Hughes, V.P. Creative Director Rick Moore, ProducerZach Prichard, DirectorDanny Dauphin, Senior Copywriter Ian Hanson, WriterDavid Matthews, Director of PhotographyAdam Daniel, Post Production
35 C. Services
Frontier StrategiesMDA/Tourism
MDA/Tourism Trip Planner
Contributors:Quinton Dickerson, Account Supervisor Josh Gregory, Account Supervisor Renee Ebner, Account ServiceMary Lee, Creative DirectorRyan Farmer, Art Director/Web Developer Vickie Burkes, Production Manager
GOLD ADDY® AWARDSGO
LD A
DDY®
AW
ARDS
41. Campaign
Mad GeniusDelta State University
DSU Digital Campaign
Contributors:Eric Hughes, V.P. Creative Director Rick Moore, ProducerZach Prichard, DirectorIan Hanson, WriterDanny Dauphin, Senior Copywriter Adam Daniel, Post ProductionDavid Matthews, Director of Photography
47 A. Products
Mad GeniusDelta State University
DSU “Don’t Get Tazed” TV Commerical
Contributors:Eric Hughes, V.P. Creative Director Danny Dauphin, Senior Copywriter Rick Moore, ProducerAdam Daniel, Post Production Zack Prichard, DirectorDavid Matthews, Director of Photography Ian Hanson, Writer
39 B. Commercials
Mad GeniusDelta State University
DSU “Don’t Get Rocked”
Contributors:Eric Hughes, V.P. Creative Director Rick Moore, ProducerZach Prichard, DirectorDanny Dauphin, Senior Copywriter Ian Hanson, WriterDavid Matthews, Director of PhotographyAdam Daniel, Post Production
39 D. Branded content, more than 60 seconds
Mad GeniusBomgar
Bomgar “What is Bomgar Support?”
Contributors:Zach Prichard, AnimatorDanny Dauphin, Senior Copywriter Leslie Galloway, IllustratorEric Hughes, V.P. Creative Director
GOLD ADDY® AW
ARDS
GOLD ADDY® AWARDS
47 A. Products
Mad GeniusDelta State University
DSU “Don’t Get Rocked” TV Commerical
Contributors:Eric Hughes, V.P. Creative Director Danny Dauphin, Senior Copywriter Rick Moore, ProducerAdam Daniel, Post Production Zach Prichard, DirectorDavid Matthews, Director of Photography Ian Hanson, Writer
62 C. Brochure/Sales Kit
Kirkpatrick & Porch CreativeBotswana Orphan Care Center
“Ray of Light”
Contributors:Marlo Kirkpatrick, WriterAlecia Porch, Designer/Art Director Robby Followell, PhotographerJeannie Tadlock/Hederman Brothers, Printer
A RAY OF
LIGHT IN THE VALLEY OF THE SHADOW
Botswana Orphan Care Center
66. Non-Traditional
The Ramey AgencyThe Women’s Fund
Internet Game
Contributors:Kristine Jacobs, Account DirectorJeremy Robbins, Senior Account Executive Wes Williams, Copywriter, Creative Director Josh Schooler, Creative DirectorHannah Lipking, Code Developer
48 C. Services
The Ramey AgencyBankPlus
Eli TV Campaign
Contributors:Wynn Saggus, Account Director Jana Brady, Account Executive Wes Williams, CopywriterChad Calcote, Art DirectorBueno Films, Production Company Albert Kodagolian, Director
GOLD
ADD
Y® A
WAR
DS
47 C. Services
The Ramey AgencyBankPlus
“Playland” TV
Contributors:Wynn Saggus, Account Director Jana Brady, Account Executive Wes Williams, CopywriterChad Calcote, Art DirectorBueno Films, Production Company Albert Kodagolian, Director
GOLD ADDY® AWARDS
66. Non-Traditional
The Ramey AgencyThe Women’s Fund
Internet Game
Contributors:Kristine Jacobs, Account DirectorJeremy Robbins, Senior Account Executive Wes Williams, Copywriter, Creative Director Josh Schooler, Creative DirectorHannah Lipking, Code Developer
68 B. Integrated Campaign
The Ramey AgencyThe Women’s Fund
FactNotFiction Campaign
Contributors:Kristine Jacobs, Account Director, Planner Jeremy Robbins, Senior Account Executive Wes Williams, Copywriter, Creative Director Josh Schooler, Creative DirectorHannah Lipking, Art Director, Code Developer Ted Hill, ProductionSynthetic Pictures, Production Company Richard Sears, Director
73 A. Logo
Creative DistilleryBrewhaha Homebrew Supply
Brewhaha Homebrew Supply Logo
Contributors:Darren Schwindaman, Designer
48 C. Services
The Ramey AgencyBankPlus
Eli TV Campaign
Contributors:Wynn Saggus, Account Director Jana Brady, Account Executive Wes Williams, CopywriterChad Calcote, Art DirectorBueno Films, Production Company Albert Kodagolian, Director
GOLD ADDY® AW
ARDS
GOLD ADDY® AWARDS
S01 A. Packaging
Kristen McCannBelhaven University
Apple Spider
STUDENT GOLD ADDY® AWARDS
S02. Stationery Package
Mallory ShieldsBelhaven University
Mallory Shields Identity Package
S04 A. Poster
Dennis SelfBelhaven University
Katatonia Band Poster
KATATONIA|UNFURL
stockholm, sweden|october 4
S16 B. Visual, Illustration, Single
Ana IversonBelhaven University
Abandoned Home
STUDENT SILVER ADDY® AWARDS
01 E. Campaign
Kirkpatrick & Porch CreativeMississippi College
Beacon Magazine Campaign
Contributors:Marlo Kirkpatrick, WriterAlecia Porch, Designer/Art Director Tracey Harrison, EditorRobby Followell, PhotographerJeannie Tadlock/Hederman Brothers, Printer
beaconMISSISSIPPI COLLEGE l SUMMER 2012
A Ray of Light in the Valley of
the Shadow ALLISON HUNTER AND KASEY
AMBROSE LAUNCH THE ORPHAN CARE CENTER IN
BOTSWANA, AFRICA
beaconMISSISSIPPI COLLEGE l WINTER 2012
Growing the Vision Tops $87
MillionPRESIDENT LEE ROYCE AND
THE CAMPAIGN LEADERS ON MAKING THE VISION A REALITY
09 A. Cover
Kirkpatrick & Porch CreativeMississippi College
Beacon/Winter 2012
Contributors:Marlo Kirkpatrick, WriterAlecia Porch, Designer/Art Director Tracey Harrison, EditorRobby Followell, PhotographerJeannie Tadlock/Hederman Brothers, Printer
beaconMISSISSIPPI COLLEGE l WINTER 2012
Growing the Vision Tops $87
MillionPRESIDENT LEE ROYCE AND
THE CAMPAIGN LEADERS ON MAKING THE VISION A REALITY
10 A. Single
Maris, West & Baker4505 Meats
4505 Meats Food Pyramid Poster
Contributors:Marc Leffler, Copywriter/Creative Director Joni Dunbar, Senior Graphic Designer Brad Vetter, Typeset & LayoutHatch Show Print, Printer
SILVER ADDY® AW
ARDS
SILVER ADDY® AWARDS
beaconMISSISSIPPI COLLEGE l SUMMER 2012
A Ray of Light in the Valley of
the Shadow ALLISON HUNTER AND KASEY
AMBROSE LAUNCH THE ORPHAN CARE CENTER IN
BOTSWANA, AFRICA
beaconMISSISSIPPI COLLEGE l WINTER 2012
Growing the Vision Tops $87
MillionPRESIDENT LEE ROYCE AND
THE CAMPAIGN LEADERS ON MAKING THE VISION A REALITY
10 A. Single
Maris, West & BakerShack Up Inn
Shack Up Inn - Other Sky Shack Poster
Contributors:Keith Fraser, Art Director/Associate Creative Director Randy Lynn, Copywriter/Creative DirectorTammy Smith, Production ManagerColad Group, Printer
10 A. Single
Maris, West & BakerShack Up Inn
Shack Up Inn - NE/NW Shack Poster
Contributors:Keith Fraser, Art Director/Associate Creative Director Marc Leffler, Copywriter/Creative DirectorTammy Smith, Production ManagerColad Group, Printer
SILV
ER A
DDY®
AW
ARDS
SILVER ADDY® AWARDS SILVER ADDY® AWARDS
10 A. Single
Maris, West & Baker4505 Meats
4505 Meats Nice Buns Poster
Contributors:Marc Leffler, Copywriter/Creative Director Joni Dunbar, Senior Graphic Designer Heather Moulder, Typeset & LayoutHatch Show Print, Printer
10 A. Single
Maris, West & Baker4505 Meats
4505 Meats Confirmed Vegetarians Poster
Contributors:Marc Leffler, Copywriter/Creative Director Joni Dunbar, Senior Graphic DesignerBethany Taylor, Typeset & Layout Hatch Show Print, Printer
10 B. Campaign
Maris, West & BakerShack Up Inn
Shack Up Inn 2012 Poster Campaign
Contributors:Keith Fraser, Art Director/Associate Creative Director Randy Lynn, Copywriter/Creative DirectorMarc Leffler, Copywriter/Creative DirectorTammy Smith, Production ManagerColad Group, Printer
20 B. Campaign
Think WebstoreRed Samurai
Red Samurai | Sauce Labels
Contributors:Amber McMillen, Graphic DesignBryan Carter, Account ExecutiveMatthew Jackson, Account ExecutiveNick Merritt, Art Director
20 B. Campaign
Think WebstoreRed Samurai
Red Samurai | Window Clings
Contributors:Nick Merritt, Art DirectorAmber McMillen, Graphic DesignBryan Carter, Account ExecutiveMatthew Jackson, Account Executive
SILVER ADDY® AW
ARDS
SILVER ADDY® AWARDS
32 A. Products
Think WebstoreJane Shelton
Jane Shelton Website
Contributors:John Wade, Interactive Development, Content John Dietrich, Interactive Development, Content Sam Johnson, Interactive Development, Content Rebecca Regions, Interactive Development, Content Nick Merritt, Art DirectorJosh Edmiston, Photography and Photo EditingErica Robinson, Account Executive
SILV
ER A
DDY®
AW
ARDS
SILVER ADDY® AWARDS SILVER ADDY® AWARDS
24 B. Four-Color
Maris, West & BakerJackson Healthcare for Women
Jackson Healthcare for Women Campaign
Contributors:Edward Mack, Senior Art DirectorMarc Leffler, Copywriter/Creative Director Tammy Smith, Production Manager Kathleen McPhail, Account Executive
32 A. Products
Roberts Creative Group, LLCThermo-Kool
Thermo-Kool Website
Contributors:Crystal Gordon, Lead Designer/Developer Zac Freundt, Art DirectorEric Roberts, Creative DirectorMatt Flowers, Account Executive
With 16 knowledgeable OB-GYNs on staff, you’re sure to find just the right one for you.Visit jhcfw.com/docs or call 601.936.9190 to learn more about each of our doctors.
A woman likes to have choices. Especially when it comes to her doctor.
601.936.9190 • www.jhcfw.com
For women, it’s never one-fits-all. Take physicians, for instance.
33 A. Products
The Ramey AgencyViking Range Corp.
D3 Microsite
Contributors:Kathy Potts, Account DirectorAmy Ingram, Senior Account ExecutiveNicole Stowe, Creative DirectorJosh Schooler, Creative DirectorMark Robinson, Creative Director, Programmer Hannah Lipking, Code DeveloperTom Allin, CopywriterWes Williams, Copywriter
33 C. Services
Maris, West & BakerFitch Farms
Fitch Farms Website
Contributors:Randy Lynn, Copywriter/Creative Director Joni Dunbar, Graphic DesignerAustin Cannon, Interactive DirectorLinzy Gressett, Interactive Designer Janet Zito, Account Executive
45 B. :30
Kirkpatrick & Porch CreativeCollege Savings Mississippi
“Holiday”
Contributors:Marlo Kirkpatrick, Account ExecutiveMarlo Kirkpatrick, WriterAlecia Porch, Designer/Art DirectorJohn Stockwell, Director of Photography, Director, Editor
47 A. Products
Mad GeniusDelta State University
DSU “Don’t Get Bit” TV Commercial
Contributors:Eric Hughes, V.P. Creative DirectorDanny Dauphin, Senior Copywriter Rick Moore, ProducerAdam Daniel, Post Production Zach Prichard, DirectorDavid Matthews, Director of Photography Ian Hanson, Writer
SILVER ADDY® AW
ARDS
SILVER ADDY® AWARDS
32 A. Products
Roberts Creative Group, LLCThermo-Kool
Thermo-Kool Website
Contributors:Crystal Gordon, Lead Designer/Developer Zac Freundt, Art DirectorEric Roberts, Creative DirectorMatt Flowers, Account Executive
SILV
ER A
DDY®
AW
ARDS
SILVER ADDY® AWARDS
48 C. Services
Frontier StrategiesMS Department of Transportation
MS Department of Transportation Litter TV Campaign
Contributors:Quinton Dickerson, Account Supervisor Mary Lee, Creative DirectorJohn Stockwell, Creative/Production
48 A. Products
Mad GeniusDelta State University
DSU “Don’t Get Bit”/”Don’t Get Tazed”/”Don’t Get Rocked” TV Campaign
Contributors:Eric Hughes, V.P. Creative Director Danny Dauphin, Senior Copywriter Rick Moore, ProducerAdam Daniel, Post Production Zach Prichard, DirectorDavid Matthews, Director of Photography Ian Hanson, Writer
48 C. Services
The Ramey AgencyBankPlus
Archie TV Campaign
Contributors:Wynn Saggus, Account DirectorJana Brady, Account ExecutiveWes Williams, Copywriter, Creative Director Waymack and Crew, Production Company Dan Waymack, Director
73 B. Illustration, Single
Think WebstoreRed Samurai
Red Samurai | Logo
Contributors:Nick Merritt, Graphic DesignAmber McMillen, Graphic DesignBryan Carter, Account ExecutivesMatthew Jackson, Account Executives
73 I. Cinematography
Palmtree Productions, Inc.Mississippi Hills National Heritage Area Alliance
Mississippi Hills National Heritage Area Alliance
Contributors:Anne Palmer, President, Palmtree Productions, Inc.
68 B. Integrated Campaign
The Ramey AgencyMS Children’s Home Services
MCHS Campaign
Contributors:Kathy Potts, Account DirectorEllen Carr, Senior Account Executive Tom Allin, CopywriterRebecca Hollis, Art DirectorChad Tyler, Electronic Production Keith Tatum, RetoucherJonas Mayabb, Director
I felt different today.
I felt like someone was listening.
I felt like I could be myself.
And like tomorrow
was going to be okay.
Today, I felt safe.
And tomorrow she will, too.Every child can become a success story.
CFSSP: Support services for reuniting and keeping families together
mchscares.org
Why can’t I do good in school?
Why can’t I make friends with people?
Why can’t I do what my teacher wants?
Why can’t I get a good note home?
Why can’t I just pay attention so
everyone will tell me I’m doing good?
She can. She will.Every child can become a success story.
CARES School: Services for special education and behavioral needs
mchscares.org
Today was really hard.
I get mad a lot now and
get in fi ghts in school.
But, I know I can do better.
I just need help to work
harder and be nicer.
I’m ready to try.
Tomorrow will be different.Every child can become a success story.
MYPAC: In-home counseling for emotional disturbances
PRTF: Residential care for emotional disturbances
mchscares.org
SILVER ADDY® AW
ARDS
SILVER ADDY® AWARDS
48 C. Services
The Ramey AgencyBankPlus
Archie TV Campaign
Contributors:Wynn Saggus, Account DirectorJana Brady, Account ExecutiveWes Williams, Copywriter, Creative Director Waymack and Crew, Production Company Dan Waymack, Director
A SPECIAL THANK YOU TO...ADDY CHAIR:
Janet WalkerCommunication Arts Co.
ADDY CO-CHAIR:Megan Langley
Ergon, Inc.
CREATIVE TEAM:Todd White
Neon MarketingADDY Reel
Mieke Moller Ergon, Inc.
ADDY Certificate Design
Megan LangleyErgon, Inc.
ADDY Invitation & Winners’ Book
Chad CalcotePosters & Table Tents
ADDY COMMITTEE:Anna Rogers
Woman’s Hospital
Becky WhiteEubank Betts Hirn Wood PLLC
Mary LeeFrontier Strategies, LLC
Yolanda FosterGodwinGroup
Chad Calcote
Amanda FontaineMississippi Burn Foundation
Jonathan PettusMaris, West & Baker
Chris Walker Eubank Betts Hirn Wood PLLC
People’s Choice Official
A2Z PrintingSponsors’ Appreciation Board
Eubank Betts Hirn Wood PLLCADDY Judging Location
Lee ChaversTechnical Support
Jared WaltersADDY Entry Site
EMCEE:Megan Langley
Ergon, Inc.