Hiteshi Herbotech

PGDAM 3rd Sem. Presentation

Project on

Index1. Objective’s2. About Hiteshi herbal3. About Aloe Vera4. Benefits of Aloe Vera5. Aloe Vera made products6. Aloe Vera uses & practice7. Host Country 8. Reason Behind Launching9. Mission of company10. SWOT Analysis

11. STP Process12. Global marketing mix13. Conclusion14. Word of Thank you

Objective• To gain knowledge about how a

product run in global market.• Gain fair knowledge about Aloe

Vera & Aloe Vera made products.

• Learn to make project with cordinatively and helping attitude.

• Come to know the process of launching a product.

About Hiteshi herbal• M/S Hiteshi Herbotech Pvt Ltd (HHPL), promoted by Mr Tulsi Bhatia,

has been involved in plantation & processing of herbal plants & products since 2001.

• With his continuous marketing efforts, he also got signed MOUs with buyers from USA, Japan, Dubai etc. for export of such products. His pioneering work in this area has been well recognized and accepted by several national and international agencies.

• HHPL also has a big plantation of Aloevera, Jetropha and other herbal plants to meet out the need of raw material to make plant based natural products required for its production unit.

• HHPL has also been very active and successful in promoting domestic sales & exports of herbal Cosmaceutical and Nutraceutical products.

About Aloe Vera• Aloe Vera -Aloe Vera, often called the Miracle Plant, the Natural Healer,

the Burn Plan, goes by many names which have survived the 4000 or so many years during which this amazing medicinal herb had benefited mankind.

• Botanical Name : ALOE VERA, ALOE BARBADENSIS• Family Name : LILIACEAE• Common Name : ALOE, BARBADOS ALOE, CURACAO ALOE, INDIAN ALOE,

GHI KUNVAR, ग्वा�रपा�ठा�, Ghritkumari धृ�तकु� मा�र • Part Used : Flowers, Roots• Habitat : South and South Western India.• Species : There are over 250 species of Aloes in the world, mostly native

to Africa

Benefits of Aloe Vera • It is useful for X ray burns, Dermatitis, Coetaneous and

disorders of skin. • Drug from juice is tonic and is used in jaundice, amenorrhea,

atonics and piles. • Aloe Vera Gel has the remarkable ability to heal wounds,

ulcer and burns.• Due to its moisturizing and anti-aging properties, it is often

used in skin lotions.

• Aloe Vera Cucumber Cream• Aloe Vera Cream Scrub• Aloe Vera Hitbath• Aloe Vera Hair Cleaner (Shampoo)• Aloe Vera Hair Gel• Aloe Vera Herbal Juice / Health Drink• Aloe Vera Herbal Balm• Aloe Vera Tooth Cleaner• Aloe Skin Gel

Aloe Vera made products

Aloe Vera made products

Aloe Vera uses & practice

• Aloe Vera Drinks• Animal care• Beehive products• Skin care• Cosmetics & luxury skin care• Personal care• Vitamins & minerals • Weight management

Host Country

• We are launching our product in the Bolivia country .

• We will introduce our product in the main and major top cities of the Bolivia country.

About Bolivia• Constitutional capital: Sucre. • Actual capital: La Paz• Currency : Bovilian Bolivino {BOB} 1 US Dollar = 7.15960 BOB

• Total Size : 1,098,580 square kilometers (424,162 square miles)

• Population: 8,857,870 (July 2005 est.)• Water : 14,190 square kilometers (5,479 sq• Language : Spanish {official languages}, Quechua,

Aymara, Guarani

Major Cities• Pando• Beni• Santa Cruz• La Paz• Oruro• Tarija• Potosi• Cochabamba• Chuquisaca

Mission of company

MISSION

Looking to the need and demand of natural care and treatment by using natural organic environment/human friendly products, the company focused broadly on two concepts i.e. (i) Cosmaceutical (ii) Neutraceutical. Cosmaceutical is current of the life and Neutraceutical is the care of the life. Our Aloevera Cosmaceutical products give treatment, care and cosmetic effect along with the complete care to the body internally as well as externally.

Reason Behind Launching

• We want to capture the South America that’s why we start with the small segment .

• The citizens of Bolivia country have more skin –burn problems.

• They have so much junk food so Aloe Vera is digestive.

• There is no major competitors against Aloe Vera product.

SWOT Analysis

Strength • Aloe Vera products, customer

can purchase without any apprehension.

• Aloe Vera products have no side effects.

• Aloe Vera reap in very low price, and entire process is also economic.

• Aloe Vera is agree culture based business so govt. supports a lot.

Weakness• Lack of awareness among

the people of the benefits of Aloe vera.

SWOT Analysis

Opportunity • It’s new product in new

country, so curios person will purchase.

• Being economic ,every needed person can afford these products.

Threats • Allopathic & homeopathic

medicines is major threats.

STP ProcessSegmentation :- Segmentation will subsist a pivotal role in

the success of products. So, we will launch all Aelo vara product in the top 10 major cities of Bolivia on 7th Apiril.

Targeting :- All Aloe vera products has its own targeting customer like:- Aloe Vera Gel for Children & youth. Aloe Vera Juice For Diabetics patient And other abdomen problems. Aloe Vera Skin care Products Women youth.

Positioning :- Our products unique selling proposition is that all products have multipurpose and take in different-different uses. But still by advertisement and publication we have to create a strong and robust mindset among the customers

Global marketing mix

Product:- product is the most crucial element of companies marketing program that’s why we will cope-with cost of the product, the modest and unique labeling instructions that need to be on the product.

Place:- place is the factor we are to choose how the products will reach from manufacturer’s inventory to the end users.

To reach at right time and right place to decide the means of distribution channel.

Global marketing mix

PriceWhile launching the product, price is the must considered

factor.Our products pricing objective is to capture the maximum share of market. We will choose “Penetration Strategy” and customer based pricing approach.

Global marketing mix

Promotion:- one of the strongest tool of promotion is advertising.We can promote our product through product advertisement, corporate advertising,and through social advertising will increase customer awareness and also support the functioning of sales and marketing.

Global marketing mix

Conclusion

As a conclusion its not conclusion in slides but in our learning .We both the group-mates learned the launching process of any product.

The particular product from home country to host country helps us to know the other things to be considered while making project.

Word of Thank you

• We are obliged that we were given opportunity to make a new different presentation.

• So we would like to thanks to all my respected teachers and my friends who helps us a lot.

Bibliography

• Google• Wikipedia• Encyclopedia Britannica • Teachers & Friends circle • http://www.hiteshiherbal.com/index.htm

Presented by

Ghanshyam Singh Mayur Sharma

Student of BBA finalist