AED ANNUAL REPORT 2019 - abq.org AED End of Year Report.pdf · BUILDING COMMUNITY BUY-IN The...
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AED ANNUAL REPORT 2019
Transcript of AED ANNUAL REPORT 2019 - abq.org AED End of Year Report.pdf · BUILDING COMMUNITY BUY-IN The...
AED ANNUAL REPORT 2019
MARKETING MISSIONS
MAKING CONNECTIONS
- 25 AED MARKETING/SALES MISSIONS IN 2019
FROM VISION TO REALITY
NEW & EXPANDING EMPLOYERS
RECRUITMENT
In 2019, AED led or supported the charge for the expansion of these companies in Albuquerque metro area:
From large corporations to small businesses, AED members all have one thing in common: The success of the Albuquerque metro area means success for them. That’s why they invest their time and money in AED’s mission. This shared vision has made AED a major player in helping the Albuquerque economy grow, generating quality job opportunities for local and relocating families since 1960.
• Kairos Power - 65 jobs• Intel (Expansion) - 300 jobs• LSI - 170 jobs• Jabil’s 3D Printing National
Center of Excellence (Expansion) - 120 jobs
• NBC Universal -330 jobs• Roses Southwest Papers
(Expansion) - 38 jobs • Indica Labs (Expansion) - 58
jobs
• APIC Solutions - 115 jobs• Systems Integration, Inc. - 100
jobs• Fanueil - 700 jobs• Northrop Grumman
(Expansion) - 50 jobs• Aerospace Corporation
(Expansion) - 25 jobs• Honeywell FM&T (Expansion) -
50 jobs
company/consultant visits to ABQ (2019)
meetings resulting from marketing missions (2019)
open/active projects (2019)
46
42187
San Jose
PhoenixLos Angeles Anaheim
Dallas
Orlando
Ft. Lauderdale
Taos
Las Cruces
Milwaukee
Chicago
RichmondDenverSan Francisco
ALBUQUERQUE London
Houston
Salt Lake City
Santa BarbaraSanta Fe
WELCOME TO ALBUQUERQUEMSA ANNOUNCEMENTS
NBC UNIVERSAL
KAIROS POWERLSI
JABIL’S 3D PRINTING NATIONAL CENTER OF EXCELLENCE
SUPPORTING JOB GROWTHEXPANSION ASSISTANCE
EXISTING BUSINESS DEVELOPMENT PROGRAMCompany visits made by AED representatives January 1 to December 31, 2019
AED provides key services to help new and existing companies interested in expanding in the Albuquerque metro area.
• Site selection assistance• Business incentive analysis• Real estate search• Customized site and building tours• Labor market analysis• Workforce recruitment and job-training assistance• Coordination of state and local assistance• Introductions to local business contacts• Advocacy with various regulatory agencies
Total Number of Companies Visited by AED 110No. of Economic Base Companies 89 (81%)
No. of Manufacturing Companies 59 (54%)
No. of Service Companies 50 (45%)IncentivesDiscussed/assisted with JTIP Funding 72 (66%)Discussed Workforce Investment & Opportunity Act 77 (70%)Discussed LEDA 39 (36%)Discussed Industrial Revenue Bonds 35 (32%)
ReferralsReferred to SBA 504 Lenders 16 (15%)Referred to Workforce Connection 47 (43%)Made Business-to-Business Referral 20 (18%)
SUPPORTING OUR MEMBERSMEMBER ENGAGEMENT
AED NEWSLETTERS: BY THE NUMBERS
MembersMailing list of 1,06735.6% average open rate11.5% click through rate
AmbassadorsMailing list of 65 59.3% average open rate23.8% click through rate
AED AMBASSADOR
GROUP
AED hosts strategic training for Ambassadors, including professional development and networking opportunities.
Our members are investing...
44 new and increased
members in 2019
BUILDING A COMMUNITYMEMBERSHIP GROWTH
Ambassadors65
Ambassadors
Board of Directors62
Board members26 Executive Committee members
AED’s membership is a strong, motivated community comprised of CEOs, business owners and other company decision makers who understand that a successful economic development strategy takes time, collaboration and financial resources.
TOP REASONS MEMBERS INVEST IN AED*:
3. Marketing Albuquerque.
1. Support recruitment of new employers to the metro area.
5. Generate business for your organization.
4. Advocacy for business interests.
2. Support expansion of existing local businesses.
*According to 2019 AED membership survey
CREATING A NETWORKAED EVENTS
AED-hosted events in 2019
Quarterly Investors’ Luncheons average
510+company decision makers and other
community leaders
VIP attendees and their guests
DaysEvents
24
7 36
AED’s annual VIP Weekend is a prime opportunity to showcase the city’s assets and demonstrate why the Albuquerque metro area is a great place to work and live.
AED hosts events where members meet face-to-face to develop relationships, create business-to-businesses opportunities and advance community initiatives.
TELLING ALBUQUERQUE’S STORYBUILDING COMMUNITY BUY-IN
The award-winning Stop Bagging, Start Bragging campaign encourages residents to play a role in our city’s talent attraction and retention strategy.
AED hosted a special luncheon featuring Comcast NBCUniversal executive David Cohen, who talked about the company’s investment in Albuquerque.
EARNED MEDIA
MULTICHANNEL COMMUNICATIONMARKETING THE METRO AREA
LinkedIn - 4,161 followers
SOCIAL MEDIAFOLLOW US TO STAY UP TO DATE ON ECONOMIC DEVELOPMENT NEWS
Facebook - 2,187 followersfacebook.com/ABQEconDev
Twitter - 3,447 followers@ABQEconDev
Instagram - 1,086 followers@abqecondev
The AED Hour radio show, hosted by Cumulus Media and sponsored by AED member Richardson & Richardson Construction, highlights area companies.
AED exhibited at the CoreNet Global Summit in Anaheim, where we met with site selection consultants and corporate real estate professionals.
NEWSLETTER: BY THE NUMBERSSite Selectors and ConsultantsMailing list of 415 individuals33% average open rate14% average click through rate
AED initiated a new PR strategy in 2019 using LinkedIn to publish original content about the Albuquerque MSA.
THE 505 AWARDS
The inaugural 505 Awards recognize individuals and organizations that are making exceptional contributions to economic growth and prosperity in the Albuquerque metro area, resulting in improvements to the region’s overall economic strength.
This year, six awards were given to four individuals and two organizations. The event and each award were proudly sponsored by these generous sponsors:
We thank our generous partners and in-kind sponsors, who helped make this event happen:
LEADERSHIP IN ECONOMIC DEVELOPMENT
JOIN US NEXT YEAR FOR ANOTHER FUN-FILLED EVENT!
CONGRATULATIONS TO THE 2019 AWARD WINNERS
WESST, COMMUNITY LEADERSHIPDEEP DIVE CODING, EXCELLENCE IN WORKFORCE DEVELOPMENT CHARLES ASHLEY, RISING STARDEIRDRE FIRTH, PUBLIC SERVICE LEADERSHIPED GARCIA, ADVOCATE OF THE YEARBOB MURPHY, LIFETIME LEADERSHIP AWARD
ALBUQUERQUE FORWARD FUNDSUPPORTING AED’S MISSIONThe Albuquerque Forward Fund is a 501(c)(3) charitable organization that focuses efforts on educating employers, empowering partners and stakeholders with important data about our community, and supporting AED’s mission to generate jobs and opportunities for the Albuquerque metro area.
CONNECT TO SUCCESSThe Forward Fund provides low-cost workshops on relevant business topics that educate employers and connect them to the resources they need in order to innovate, expand and thrive.
2019 GOLF CLASSICThe 2019 Golf Classic was held at the Albuquerque Country Club with 96 players in attendance. Through the generous assistance of the Golf Classic’s sponsors, the Forward Fund raised more than $20,800.
““I will be setting up meetings to see how these organizations can help advance and expand my business.”
“The speakers were great and the amount of time and price couldn’t be beat. Would love to come to more events like this.”
“The workshop was well-organized and provided useful information. The panel discussion (Q&A) at the end was great!”
In 2019, Connect to Success celebrated its fourth year of business education seminars. Here are a few attendee testimonials:
AED STAFF & CONSULTANTS
abq.org | 505-705-3777
BUSINESS DEVELOPMENT & RECRUITMENTGary [email protected]
Debra InmanSenior Vice President, Business [email protected]
Annemarie Ciepiela HentonVice President, Business Development & [email protected]
LOCAL BUSINESS DEVELOPMENTBob WaltonVice President of Local Business [email protected]
Dennis HoustonRetention & Expansion [email protected]
Wendy EdererRetention & Expansion [email protected]
OPERATIONSBeverly CruzVice President of [email protected]
RESEARCHMarisol LuceroDirector of [email protected]
INVESTOR RELATIONSBeth WaldripDirector of Investor [email protected]
Deena PerryInvestor Relations [email protected]
ADMINISTRATIONBrandie DrummondDirector of Finance & [email protected]
Lisa PlatzbeckerExecutive [email protected]
