AE NAME Sr. Account Executive P: 925.455.4500 ON-THE-GO.
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Transcript of AE NAME Sr. Account Executive P: 925.455.4500 ON-THE-GO.
AE NAMESr. Account Executive
P: 925.455.4500
ON-THE-GO
Format Hometown Adult Contemporary
Target Audience = Adults 25-54
5AM- 9AMHometown Mornings
Wayne & Jaimee
9AM – 10AMEarly Middays with
Wayne Coy
10AM – 2PMMiddays with Jim Hampton
2PM – 7PMAfternoon Drive with
Tricia Ferguson
KKDV Primary Service AreaConcord 125,880Walnut Creek 66,900Danville/Alamo 57,911Martinez 37,165Orinda/Moraga 35,452Pleasant Hill 34,127Benicia 27,618Lafayette 25,053Clayton 11,505Antioch/Oakley 145,294
Total Population 566,905
KKDV Delivers In Your Direct Target Market!
*Weekly Cume. PPM Arbitron
The KKDV website provides information on local events, traffic, weather, contests and much more!
KKDV.com receives over 4,000 unique visitors a month & the KKDV Loyal Listener Club has over3,000 members!
KKDV is also on Facebook & Twitter!
1950 Today Radio reaches 93% of all adults 18+ EACH WEEK! 222,921,000 People
over 2 hours a day!
Source: March 2014 RADAR® 120 National Radio Listening Report Mon- Sun 12A-12A persons 12+
Radio continues to be a “BIG Three”
Radio TwitterFacebookYouTubeGoogle Sites
Adults 25-54 in Millions On a typical day for people 25-54:
• 250% more will use Radio than will go to all Google Sites
• 250% more will use Radio than will go to Facebook
• 400% more will use Radio than will go to YouTube
• 2000% more will use Radio than will go to Twitter
Sources: Source: comScore Inc Ratings for March 2015 Average Daily Visitors, Multiplatform A25-54, factored from PC composition; RADAR 125 June 2015, P25-54, M-M plus KDR digital from comScore
Partnership with Ipsos/OTX
after exposure to the radio campaign
after exposure to the radio campaign
+51%
Increase in
Search
+51%
Increase in
Search
….the Katz Radio Group has measured a lift in motivation for Brand Search over 51 client ads
Source: Gfk MRI, Spring 2013 survey.
1) Reinforce the message to heavy internet users reached by Internet campaigns
2) Expand the total reach of the campaign by delivering to lighter Internet users
Note: AM/FM Radio includes radio station streaming and HD Radio; Internet excludes email; Mobile internet includes internet usage via PC, mobile, tablet, and eReader
Online campaigns are a
SUPPLEMENT to Radio, not a SUBSTITUTE!
Source: 2013.2 USA TouchPoints
Source: Jacobs TechSurvey 11, 2015
Main Reason for Listening to Radio
Have called into a station, met a
DJ in their community, or interacted in some other
manner
80%
70% Think radio hosts
are “like a friend” whose opinions they trust and
value.
AM/FM Radio
Network TV
Cable TV
Internet via Computer
Mobile Apps
Mobile Internet
Satellite Radiomp3s
CDs
Internet Streaming Services
Game Console
NewspaperMagazine
Source: 2014.1 USA TouchPoints. Mon-Sun Hourly reach of media for Adults 35-64Note: AM/FM Radio includes HD Radio and radio station streams; TV includes time-shifted viewing; Internet excludes email; Internet Streaming Services
include iHeartRadio, Pandora, Spotify, etc., Newspapers and Magazines include digital readership.
Hourly Reach of MediaAdults 35-64
AM/FM Radio is the most utilized medium during key shopping daytime hours delivering messaging immediately prior to the Point of Purchase