Adways - Smartphone App Marketing and Monetizing
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Transcript of Adways - Smartphone App Marketing and Monetizing
Smartphone App Marketing and Monetizing
Company Name
Adways Co., LtdListed on Tokyo Stock Exchange MOTHERS:Code2489
Services ・ Ad network / Media (Web / Smartphone)・ Advertising Agency (Web / Smartphone)・ App Developer/Publisher (Smartphone)
Gross Revenue USD 310 million (FY14)Capital USD 17 million (as of May 2013)Founded 28 Feb 2001
Company profile
Operation in 11 countries with approx 1,000 employees
Global offices:
(2015)
Clients:
And more
InternationalGAMES
Non GAMES
LocalGAMES
Official Partners
Zalo
Partners
MMP(Mobile Measurement
Partner)
Facebook Mobile Ads
Official Agency
Twitter Ads
Partners
Ad Companies
500+
Solutions for mobile app
Incent CPI ad network Supplier for installation with
High conversion rateExpert in boosting ranking
& getting organic install
Non-Incent CPI ad network
【 iOS】*CPI : 8,800 VND*Number of installs : 20,000 installs / first day
【 Android】*CPI : 6,600 VND*Number of installs : 15,000 installs / first day Or*CPA (Register) : 13,200 VND*Number of registers : 5,000 registers / first
day
★To proceed CPA, you need to send register data to AppDriver by 3rd tracking system
【 iOS】*CPI : 17,600 VND*Number of installs : 1,000 installs / week 【 Android】*CPI :
Without Zalo: 15,400 VNDWith Zalo: 17,600 VND
*Number of installs : 2,000 installs / week
★If you have already proceeded other non-incent ad network, the number of installs would be less than above
All price exclude VAT (10%)
Copyright (C) ADWAYS CO., LTD. All Rights Reserved, proprietary and confidential.
Expert in boosting ranking
Advertiser• Get install Cost
Per Install base.
Publisher• Make profits from
non-paid users
User• Earn in-app coins
for free.
Reward advertising program Win – Win promotion system
What is Appdriver ?
Advertisers Publishers Users
Advertising fee Publisher fee In-App currenciesEx: coins
Install App
Appdriver’s workflow
Boost app install
Reach top ranking
Get organic install
By incentive traffic(low quality but cheap CPI)
Users can find your app easily on app store
High quality users
Appdriver’s strategy
See Ad
Install
App
Get Point
s
Exchange Top-
up Card
Push Top 1 on iOS
Case Study: Push Top 1 Free on iOS
See Ad
Click Ad
Install App
Get Reward
s
Appdriver Demo
Copyright (C) ADWAYS CO., LTD. All Rights Reserved, proprietary and confidential.
Supplier for installation with high conversion rate
How Seads works ?
AdvertiserAd serving platform
Publishers
Users
Install app
Banner/video display adnetwork in mobile apps
Seads’Demo:
Video Ads
Banner Ads
Case study iOS:iOS Game
Size: 82 MB
Time: 1 week
Target: Vietnam
Appstore ranking
Free: Top 24
Grossing: Top 5
Total install: 35,000
Organic: 14,000
Campaign: 21,000
Non incent: 4,000
Facebook: 9,000
Appdriver:8,000
【 AppDriver / Organic 】*CPI : 0.40 USD / 0.00 USD*CVR : 30% / 70%*NRU : 2,400 / 9,800*Cost Per NRU : 1.33 USD / 0.00 USD*Total Cost Per NRU : 0.26 USD 【 Non incent】
*CPI : 0.70 USD*CVR : 70%*NRU : 2,800*Cost Per NRU : 1.00 USD
【 Facebook】*CPI : 0.60 USD*CVR : 85%*NRU : 7,650*Cost Per NRU : 0.70USD ※2days only
【 AppDriver / Organic 】*CPI : 0.40 USD / 0.00 USD*CVR : 30% / 70%*NRU : 2,400 / 9,800*Cost Per NRU : 1.33 USD / 0.00 USD*Total Cost Per NRU : 0.26 USD【 Facebook】*CPI : 0.60 USD*CVR : 85%*NRU : 7,650*Cost Per NRU : 0.70USD
【 Non incent】*CPI : 0.70 USD*CVR : 70%*NRU : 2,800*Cost Per NRU : 1.00 USD
【 AppDriver / Organic 】*CPI : 0.40 USD / 0.00 USD*CVR : 30% / 70%*NRU : 2,400 / 9,800*Cost Per NRU : 1.33 USD / 0.00 USD*Total Cost Per NRU : 0.26 USD【 Facebook】*CPI : 0.60 USD*CVR : 85%*NRU : 7,650*Cost Per NRU : 0.70USD
Case study Android:Android Game
Size: 44 MB Time: 1 week
Target: Vietnam
Google Play ranking
New Free: Top 02
Total install: 50,000
Organic: 20,000
Campaign: 30,000
Non incent: 9,000
Facebook: 11,000
Appdriver:10,000
【 Non incent】*CPI : 0.60 USD*CVR : 60%*NRU : 5,400*Cost Per NRU : 1.00 USD
【 AppDriver / Organic 】*CPI : 0.35 USD / 0.00 USD*CVR : 35% / 75%*NRU : 3,500 / 15,000*Cost Per NRU : 1.00 USD / 0.00 USD*Total Cost Per NRU : 0.19 USD【 Facebook】*CPI : 0.50 USD*CVR : 85%*NRU : 9,350*Cost Per NRU : 0.60USD
How to proceed1 • Filling hearing sheet about details of
campaign
2• Implement tracking system, Package
name.• Send all materials & URL store
3 • Tracking test
4• Sign IO and contract before campaign
start.• Proceed Payment
5 • Start campaign
How to use ?
Glide to left
Read newsAccess brand linksInstall brand apps
Glide to right
Access homepage
What is ?
User Rewar
dNews Feed
SLIMO
App Launcher
news feed
Various categories
Custom subscription
Daily update
1
2
3
app launcher
Glide up
Access favorite apps quickly
user reward
Reading news
Click banners
Install apps
ads format: CPC
FULL SCREEN displayed adEVERYTIME showed on mobile screenINTERLEAVED ads between normal
articles
Glide to left
lock screen variety
‘s user demographic:
36%
64%
< 153%
15 - 2056%
21 - 2532%
26 - 307%
31- 351%
35 <2%
AGE< 15 15 - 20 21 - 25 26 - 30
Hanoi21%
HCMC16%
Da Nang4%
Can Tho3%
Others56%
Location
GENDER
client portfolio (1/3)
Objective:Lime Orange, No.1 Young Casual fashion brand in Vietnam
Solution:CPC full screen displayed ad
“Lime Orange” Promotion Campaign
client portfolio (2/3)
Objective:Vien Thong A, one of the biggest mobile retailer in Vietnam
Solution:CPC full screen displayed adTarget: Female
“Vien Thong A” Promotion Campaign
client portfolio (3/3)
Objective:Wifi Master Key, one of the useful app in Vietnam
Solution:CPI full screen displayed ad
“Wifi Master Key” App Install Campaign
‘s rate card:
MODEL PRICE(exclude VAT) PRODUCTIVITY UNIT
CPC (incent) 0.08 USD1,760 VND 50,000 Click/week
Filter by AGE GENDER LOCATION INTEREST
Extra fee +10% +10% +10% +10%
iXuBrand Survey AppLaunch surveysGet insightsPromote brand
iXu Brand Survey
Easy launch
Right segments
Consumer insights
1
2
3
iXu survey sample
THANK YOU FOR YOUR INTEREST!Please feel free to contact us:
• Email: [email protected]
• Phone: 0906.805588 (Mr. Quốc)
• Head Office: Unit.806, 8th floor Zen Plaza, 54-56 Nguyen Trai, Ben Thanh Ward, Dist.1, HCMC.
• Hanoi Office: Unit 1717 - Skyline Offices, 17th Floor, Prime Center Building, 53 Quang Trung Str., Hanoi