ADVT: The social experience of gaming Paul Cairns [email protected].
-
Upload
augustus-mosley -
Category
Documents
-
view
217 -
download
1
Transcript of ADVT: The social experience of gaming Paul Cairns [email protected].
![Page 2: ADVT: The social experience of gaming Paul Cairns paul.cairns@york.ac.uk.](https://reader035.fdocuments.net/reader035/viewer/2022062720/56649f175503460f94c2d7e7/html5/thumbnails/2.jpg)
Social experience of gaming, Paul Cairns
Why study videogames?
Big business Dominant phenomenon Pure experience– Before, during, momentary, after
UX challenge
2
![Page 3: ADVT: The social experience of gaming Paul Cairns paul.cairns@york.ac.uk.](https://reader035.fdocuments.net/reader035/viewer/2022062720/56649f175503460f94c2d7e7/html5/thumbnails/3.jpg)
What experiences do games offer?
Social experience of gaming, Paul Cairns 3
![Page 4: ADVT: The social experience of gaming Paul Cairns paul.cairns@york.ac.uk.](https://reader035.fdocuments.net/reader035/viewer/2022062720/56649f175503460f94c2d7e7/html5/thumbnails/4.jpg)
User Experience, Paul Cairns
Where is the Science?
UX Personal Unique Subjective
Science Generalisable Repeatable Objective
![Page 5: ADVT: The social experience of gaming Paul Cairns paul.cairns@york.ac.uk.](https://reader035.fdocuments.net/reader035/viewer/2022062720/56649f175503460f94c2d7e7/html5/thumbnails/5.jpg)
Social experience of gaming, Paul Cairns 5
![Page 6: ADVT: The social experience of gaming Paul Cairns paul.cairns@york.ac.uk.](https://reader035.fdocuments.net/reader035/viewer/2022062720/56649f175503460f94c2d7e7/html5/thumbnails/6.jpg)
Social experience of gaming, Paul Cairns
Holistic
McCarthy and Wright– Technology as Experience
Can’t ignore the complexity Narrative: reflected and
anticipated Prosaic experience
6
![Page 7: ADVT: The social experience of gaming Paul Cairns paul.cairns@york.ac.uk.](https://reader035.fdocuments.net/reader035/viewer/2022062720/56649f175503460f94c2d7e7/html5/thumbnails/7.jpg)
Exercise
Tell a story (in pairs) about a really good game you played: why was it good, how did the game make you feel, what you did next… How would you summarise the UX in the story you heard?
Social experience of gaming, Paul Cairns 7
![Page 8: ADVT: The social experience of gaming Paul Cairns paul.cairns@york.ac.uk.](https://reader035.fdocuments.net/reader035/viewer/2022062720/56649f175503460f94c2d7e7/html5/thumbnails/8.jpg)
Using stories
Where to focus? From holism to design? Need analysis– Holism lacks teeth
Social experience of gaming, Paul Cairns 8
![Page 9: ADVT: The social experience of gaming Paul Cairns paul.cairns@york.ac.uk.](https://reader035.fdocuments.net/reader035/viewer/2022062720/56649f175503460f94c2d7e7/html5/thumbnails/9.jpg)
Social experience of gaming, Paul Cairns
Reductionist
Analytic approach to experience Partition up elements Measure Compare
9
![Page 10: ADVT: The social experience of gaming Paul Cairns paul.cairns@york.ac.uk.](https://reader035.fdocuments.net/reader035/viewer/2022062720/56649f175503460f94c2d7e7/html5/thumbnails/10.jpg)
Social experience of gaming, Paul Cairns 10
![Page 11: ADVT: The social experience of gaming Paul Cairns paul.cairns@york.ac.uk.](https://reader035.fdocuments.net/reader035/viewer/2022062720/56649f175503460f94c2d7e7/html5/thumbnails/11.jpg)
Measures of GX
Immersion GEQ CEGE All have questionnaires!
Social experience of gaming, Paul Cairns 11
![Page 12: ADVT: The social experience of gaming Paul Cairns paul.cairns@york.ac.uk.](https://reader035.fdocuments.net/reader035/viewer/2022062720/56649f175503460f94c2d7e7/html5/thumbnails/12.jpg)
Immersion
Commonly talked about Various formulations Jennett, five factors:– Emotional involvement, cognitive
involvement, real world dissociation– Challenge & control
Social experience of gaming, Paul Cairns 12
![Page 13: ADVT: The social experience of gaming Paul Cairns paul.cairns@york.ac.uk.](https://reader035.fdocuments.net/reader035/viewer/2022062720/56649f175503460f94c2d7e7/html5/thumbnails/13.jpg)
GEQ (unpublished)
An all encompassing measure During and after modules Seven factors:– Sensory & imaginative immersion,
tension, competence, flow, negative affect, positive affect, challenge
SPGQ
Social experience of gaming, Paul Cairns 13
![Page 14: ADVT: The social experience of gaming Paul Cairns paul.cairns@york.ac.uk.](https://reader035.fdocuments.net/reader035/viewer/2022062720/56649f175503460f94c2d7e7/html5/thumbnails/14.jpg)
Core Elements of the Gaming Experience What’s needed for a good
experience? Puppetry Five factors:– control, ownership, facilitators,
environment, game-play
Social experience of gaming, Paul Cairns 14
![Page 15: ADVT: The social experience of gaming Paul Cairns paul.cairns@york.ac.uk.](https://reader035.fdocuments.net/reader035/viewer/2022062720/56649f175503460f94c2d7e7/html5/thumbnails/15.jpg)
Social experience of gaming, Paul Cairns 15
![Page 16: ADVT: The social experience of gaming Paul Cairns paul.cairns@york.ac.uk.](https://reader035.fdocuments.net/reader035/viewer/2022062720/56649f175503460f94c2d7e7/html5/thumbnails/16.jpg)
Is social play GX or something else?
Social experience of gaming, Paul Cairns 16
![Page 17: ADVT: The social experience of gaming Paul Cairns paul.cairns@york.ac.uk.](https://reader035.fdocuments.net/reader035/viewer/2022062720/56649f175503460f94c2d7e7/html5/thumbnails/17.jpg)
Immersion and social play
Reduces immersion (Sweetser & Wyeth, Ermi & Mäyrä)
Games as social setting (de Kort et al, 2008)
Social presence in games (SPGQ)
Social experience of gaming, Paul Cairns 17
![Page 18: ADVT: The social experience of gaming Paul Cairns paul.cairns@york.ac.uk.](https://reader035.fdocuments.net/reader035/viewer/2022062720/56649f175503460f94c2d7e7/html5/thumbnails/18.jpg)
What is the SPGQ measuring? 3 factors, can you come up with a
sensible name that summarising what each factor is about?
Social experience of gaming, Paul Cairns 18
![Page 19: ADVT: The social experience of gaming Paul Cairns paul.cairns@york.ac.uk.](https://reader035.fdocuments.net/reader035/viewer/2022062720/56649f175503460f94c2d7e7/html5/thumbnails/19.jpg)
Immersion and social context
3 experiments Using IEQ for immersion Manipulation:– playing computer– playing online– playing colocated
Social experience of gaming, Paul Cairns 19
![Page 20: ADVT: The social experience of gaming Paul Cairns paul.cairns@york.ac.uk.](https://reader035.fdocuments.net/reader035/viewer/2022062720/56649f175503460f94c2d7e7/html5/thumbnails/20.jpg)
Hayley Martin, UCL
Social experience of gaming, Paul Cairns 20
![Page 21: ADVT: The social experience of gaming Paul Cairns paul.cairns@york.ac.uk.](https://reader035.fdocuments.net/reader035/viewer/2022062720/56649f175503460f94c2d7e7/html5/thumbnails/21.jpg)
Results
SPGQ goes up from “computer” to online to colocated
Immersion goes up from computer to online
BUT: deception, Hawthorne effect and old game
Social experience of gaming, Paul Cairns 21
![Page 22: ADVT: The social experience of gaming Paul Cairns paul.cairns@york.ac.uk.](https://reader035.fdocuments.net/reader035/viewer/2022062720/56649f175503460f94c2d7e7/html5/thumbnails/22.jpg)
Matt Day, York
Social experience of gaming, Paul Cairns 22
![Page 23: ADVT: The social experience of gaming Paul Cairns paul.cairns@york.ac.uk.](https://reader035.fdocuments.net/reader035/viewer/2022062720/56649f175503460f94c2d7e7/html5/thumbnails/23.jpg)
Results
Immersion more online than against computer
Social experience of gaming, Paul Cairns 23
![Page 24: ADVT: The social experience of gaming Paul Cairns paul.cairns@york.ac.uk.](https://reader035.fdocuments.net/reader035/viewer/2022062720/56649f175503460f94c2d7e7/html5/thumbnails/24.jpg)
Tom Perryman, York
Social experience of gaming, Paul Cairns 24
![Page 25: ADVT: The social experience of gaming Paul Cairns paul.cairns@york.ac.uk.](https://reader035.fdocuments.net/reader035/viewer/2022062720/56649f175503460f94c2d7e7/html5/thumbnails/25.jpg)
Results
Still no difference Overall:
It matters that you (think you) play a person.
It doesn’t matter where that person is. Social play improves immersion
Social experience of gaming, Paul Cairns 25
![Page 26: ADVT: The social experience of gaming Paul Cairns paul.cairns@york.ac.uk.](https://reader035.fdocuments.net/reader035/viewer/2022062720/56649f175503460f94c2d7e7/html5/thumbnails/26.jpg)
Further work?
26Social experience of gaming, Paul Cairns
![Page 27: ADVT: The social experience of gaming Paul Cairns paul.cairns@york.ac.uk.](https://reader035.fdocuments.net/reader035/viewer/2022062720/56649f175503460f94c2d7e7/html5/thumbnails/27.jpg)
Social experience of gaming, Paul Cairns
Summary
GX is the purest form of UX Lots of approaches– Holistic, reductionistic
Social play is an intergal part of GX
27
![Page 28: ADVT: The social experience of gaming Paul Cairns paul.cairns@york.ac.uk.](https://reader035.fdocuments.net/reader035/viewer/2022062720/56649f175503460f94c2d7e7/html5/thumbnails/28.jpg)
Social experience of gaming, Paul Cairns
Reading
Chen, Flow in games (and everything else) Jennett et al., Defining and measuring
immersion in videogames IJsselsteijn et al., Characterising and
Measuring User Experiences in Digital Games (GEQ)
Calvillo-Gamez et al., Assessing the core elements of the gaming experience (CEGE)
de Kort et al., Digital games as social presence technology. (SPGQ)
28