advrtsng ijcrb aamna
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8/3/2019 advrtsng ijcrb aamna
1/14
KN_P V@GDR 6?== @h{r`rqra nj @hravb`{k`pi`hmv Fq{`ha{{ Va{amvkd _mga =
@ekvf(waf{(knc MQGQ[R 6?== ZNI ;) HN 2
@HRAVB@[K@_I@HMVP ENQVHMI NJ KNHRAC_NVMVP VA[AMVKD @H FQ[@HA[[
RDA @C_MKR NJ MBZAVR@[@HG NH FVMHB INPMIRP W@RD RDA CNBAVMR@NH NJ
KNH[QCAV FQP@HG FADMZ@NQV< M KNHKA_RQMI JVMCAWNVL
Mmchm [dmlaai Mffm{`
Mvc _qfi`k Kniiaga nj Cmhmgacahr [k`ahka{
Bapmvrcahr nj Cmhmgacahr [k`ahka{
Nvb`hmhka vnmb Imilqvr`
U`p knba5 2:???) [rmra knba5 ::
Acm`i `b5mmchm({dmlaaiOdnrcm`i(knc
Mi` Cq{i`c F`h M}aai
Mvc _qfi`k Kniiaga nj Cmhmgacahr [k`ahka{
Bapmvrcahr nj Cmhmgacahr [k`ahka{
Nvb`hmhka vnmb Imilqvr`
U`p knba5 2:???) [rmra knba5 ::
Acm`i `b5mi`cq{i`cf`hm}aaiOdnrcm`i(knc
Mi` Hm{aav Mwmh
Mvc _qfi`k Kniiaga nj Cmhmgacahr [k`ahka{
Bapmvrcahr nj Cmhmgacahr [k`ahka{
Nvb`hmhka vnmb Imilqvr`
U`p knba5 2:???) [rmra knba5 ::
Acm`i `b5cmi`lhmi`Odnrcm`i(knc
mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected] -
8/3/2019 advrtsng ijcrb aamna
2/14
KN_P V@GDR 6?== @h{r`rqra nj @hravb`{k`pi`hmv Fq{`ha{{ Va{amvkd _mga 6
Mklhnwiabgacahr{5
Cv( Mbhmh V`mu mhb C{ Jnu`m Cmi`l dmza vacm`hab {pak`mii {qppnvr`za mhb ahknqvmg`hg bqv`hg rda knqv{a nj
kncpiar`nh nj rd`{ va{amvkd {rqb mhb dmza pvnz`bab rda mqrdnv w`rd rda`v q{ajqi mhb lhnwiabgamfia gq`bmhka(
MF[RVMKR
Rd`{ pmpav ap`rnc`ua{ rda {qf{rmhka nj mbzavr`{`hg nh rda pqvkdm{`hg fadmz`nqv nj rda knh{qcav{( I`lamf`i`r
pav{qm{`zaha{{ mhb fvmhb pav{nhmi`r kvamrab f rda mbzavr`{acahr mva rda la jmkrnv{ wd`kd wa`gdr rda
`hrahr`nh{ nj rda knh{qcav{ vagmvb`hg rda fvmhb mhb rda pqvkdm{`hg fadmz`nqv( W`rd cnva mb i`lamf`i`r rda
pqvkdm{a fadmz`nqv w`ii fa {rvnhgi `hjiqahkab( M kvamr`za mhb waii atakqrab mb dm{ rda pnwav rn pav{qmba rda
knh{qcav{ vagmvb`hg rda`v pqvkdm{a bak`{`nh{ mhb fadmz`nqv( [`c`imvi fvmhb pav{nhmi`r kvamrab `h rda mb dm{ m
b`vakr `cpmkr nh rda pqvkdm{`hg fadmz`nqv nj rda fqav fakmq{a rda q{av{ vaimra rda fvmhb b`cah{`nh{ w`rd rda`v
nwh pav{nhmi`r rvm`r{( Rdavajnva rda pmpav knhkiqba{ rdmr rda pn{`r`za `cpmkr nj mii rda{a bhmc`k{ nh rda
fq`hg fadmz`nqv nj rda knh{qcav mkrqmii a{knvr{ rnwmvb{ knh{qcav fvmhb inmir wd`kd `{ rda cm`h b`cah{`nhnj garr`hg kncpar`r`za iamb `h rd`{ bhmc`k avm(
Lawnvb{5 I`lmf`i`r) pav{qm{`zaha{{) fvmhb pav{nhmi`r) fq`hg fadmz`nqv) fvmhb inmir(
=( @hrvnbqkr`nhMbzavr`{`hg kmh fa {larkdab vazav{a rn rda knccahkacahr nj rda rvmkab vaknvb m{ `r `{ rda wnvib{ {aknhb niba{r
pvnja{{`nh( Rda kq{rnc nj Vnkl mvr mhb wmii pm`hr`hg kmh fa rvmkab fmkl rn Mhk`ahr Gvaaka Mhk`ahr Vnca mhb
@hb`m wd`kd `{ pvmkr`kab rn rd`{ bm `h cmh pmvr{ nj rda wnvib $Lnriav mhb Mvc{rvnhg 6??4)( Zmv`nq{
kvprngvmc{ bap`kr`hg b`zav{a azahr{ mhb njjav{ dmza faah bqg qp f mvkdmaning`{r{ `h rda {rmra{ mvnqhb rda
Cab`ravvmhamh [am( Wmii{ wava pm`hrab f Vncmh{ rn cmla lhnwh rda gimb`mrnv j`gdr{< p`krqva{ wava pm hrab
f _dnah`k`mh{ rn {pnh{nv rda`v cavkdmhb`{a nh dajr vnkl{ minhg rda {pakrmkia knqv{a $Lnriav mhb Mvc{rvnhg
6??4)( D`{rnv bap`kr{ rdmr f`ii fnmvb{ mhb nqr bnnv mbzavr`{`hg mva rda cn{r mgab rpa nj mbzavr`{`hg( W`rd rdaatpmh{`nh nj rda rnwh mhb rda k`r`a{ mhb bqa rn rda `hmf`i`r nj rda cm{{a{ rn vamb b`jjavahr {nvr nj cavkdmhr{
q{ab b`jjavahr `cmga{ knqpiab w`rd rda`v rvmba{ eq{r m{ knffiav m fnnr rm`inv m {q`r fimkl{c`rd m dnv{a {dna(
Cavkdmhr{ q{ab {rvaar kmiiav{ rn mhhnqhka rda`v wdavamfnqr{ jnv rda atpab`ahk nj rda {dnppav{(
M{ rda abqkmr`nh fakmca mh nfz`nq{ haab m{ waii m{ rda pv`hr`hg rda qvfmh`uab jnvc nj mbzavr`{`hg fagmh rn
`hjimra( W`rd rd`{ rda rvmb`r`nh nj haw{ pmpav mbzavr`{`hg mhb dmhb f`ii{ acavgab mhb fakmca knccnh( W`rd
cnva aknhnc`k atpmh{`nh mhb rda {qkka{{ nj pv`hr mbzavr`{`hg mhb dmhb f`ii{ rda `bam nj cm`i nvbav mbzavr`{`hg
{qvjmkab mhb rdah vmb`n mbzavr`{acahr mhb rdah iamb`hg rnwmvb{ Raia z`{`nh mbzavr`{`hg( Azah w`rd rda mbzahr nj
aiakrvnh`k mbzavr`{`hg knh{qcav{ mva laahav rn b`{fqv{a mrrahr`nh mhb vnqra rda `hjnvcmr`nh `h pv`hr
mbzavr`{acahr $Wv`gdr =072< Fmrvm =04:)( Hnw w`rd rda rvahb{ nj A#knccavka mhb ginfmi`umr`nh rda
mbzavr`{av{ mva ahknqhrav`hg haw fnqhbmv`a{ mhb mva cnz`hg jnvwmvb rn waf mbzavr`{`hg mbb`hg rn rda bnr knc
fnnc( 6={r kahrqv dm{ mkrqmii g`zah f`vrd rn nhi`ha mbzavr`{`hg f jnkq{`hg nh m vaiazmhr jvmca wnvl {aij#
ajjmk`hg mhb inw pvnj`ia mb{ {aal`hg rn daip vmrdav rdah nzavwdaic`hg rda q{av{( Rd`{ dm{ knca w`rd mhmingnq{ajjnvr{ mhb mh a{kmimr`hg bv`jr nj `hravmkr`za cmvlar`hg(
Rda cmgh`rqba nj ajjakr`za mbzavr`{acahr `h rda kqvvahr {p`v`rab avm `{ ahdmhkab m{ rda kncpmh`a{ {rv`za rn pqii
njj kncpar`r`za pn{`r`nh`hg rdvnqgd farrav mbzavr`{`hg rda`v pvnbqkr{ mhb {avz`ka{ ahbamznqv rn b`jjavahr`mra rda`v
njjav`hg{ `h rda c`hb nj rda`v knh{qcav{ mhb kq{rncav{( Ajjakr`za mbzavr`{`hg `{ vaimrab rnwmvb{ i`laha{{
pav{qm{`nh mhb mrr`rqba rnwmvb{ rda mbzavr`{acahr $Cadrm 6???< [rnha ar mi( 6???)( Hnw kncpmh`a{ mva
baznr`hg dqga fqbgar{ nh mbzavr`{`hg m{p`v`hg rn pav{qmba rda kq{rncav{( J`vc{ mva w`ii`hg rn {pahb c`ii`nh{
mhb f`ii`nh{ nj cnha nh cml`hg mh mb nj :? {aknhb{ nv azah ia{{ m{ rda lhnw rdmr mh mrrvmkr`za mb w`ii gvmf
rda mrrahr`nh nj rda kq{rncav{ kdmhga rda`v np`h`nh vagmvb`hg rda pvnbqkr nv rda {avz`ka pav{qmba rdac rn
pqvkdm{a mhb qir`cmrai ahdmhk`hg rda {mia{ rn `hkvam{a rda pvnj`r( Kncpmh`a{ mva hnw {d`jr`hg rn Gnngia mb
wnvb{ mhb Gnngia mb {ah{a rn pav{qmba rda z`awav{(
Rda `cpnvrmhka nj mbzavr`{`hg `h rda kqvvahr {`rqmr`nh kmhhnr fa bah`ab m{ `r `{ rda `h`r`mi m{ waii m{ rda cn{r
`cpnvrmhr {rap `h vamkd`hg mhb pav{qmb`hg rda mqb`ahka $[`vnpni`{ =007)( Wa {aa mbzavr`{acahr{ azav wdava
mvnqhb q{ nh rda Raia z`{`nh vmb`n `hravhar cnf`ia kmvr{ fmhhav{ {`gh fnmvb{ f`ii fnmvb{ haw{ pmpav{
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8/3/2019 advrtsng ijcrb aamna
3/14
KN_P V@GDR 6?== @h{r`rqra nj @hravb`{k`pi`hmv Fq{`ha{{ Va{amvkd _mga ;
cmgmu`ha{ rvmba enqvhmi{ mhb `h {rnva mbzavr`{`hg( Bqa rn rd`{ `cpavmr`zaha{{ nj mbzavr`{`hg `h rda cnbavh avm
rda abqkmr`nh nj mbzavr`{`hg `{ mi{n faknc`hg atrah{`zai knccnh `h fmkdainv{ cm{rav{ mhb rda bnkrnvmra
bagvaa{( M jinw nj mbzavr`{`hg mwmvaha{{ `{ hnvcmii mkkvab`rab rn rda {rvmpp`hg vaimr`nh {d`p farwaah kqirqvmi
mhb rakdhning`kmi cnb`j`kmr`nh{(
Mbzavr`{`hg `{ {aah m{ m z`rmi aiacahr jnv aknhnc`k gvnwrd mhb {qkka{{ nj rda kncpmh`a{ Vmh{ $=00:) fqr
mkrqmii kncpmh`a{ acpdm{`ua b`c`hqr`za nh rda mbzavr`{`hg va{amvkd vajqr`hg `r{ {`gh`j`kmhka( Dahka rda
mbzavr`{`hg va{amvkd `{ rda baravc`hmhr rn {qkka{{ nj mh mb `h mh vamic( Dahka rda kncpmh`a{ {dnqib hnr cavai
jnkq{ nh rda pvnbqkr`nh nj mh mb rn ahdmhka rda {mia{ {niai fqr rn `bahr`j rda haab{ mhb rm{ra nj rda`v kq{rncav{
bapahb`hg qpnh rda kqirqva $Jmc 6??:m) rdvnqgd mbzavr`{`hg va{amvkd mhb rdah jqij`ii`hg rda{a haab{ rdvnqgd rda
kvamr`nh nj mh aa kmrkd mb rn kiqrkd rda mwmvaha{{ nj rda kq{rncav{ mhb j`hmii pav{qmb`hg rdac rn pqvkdm{a
rda`v njjav`hg{( Rda mbzavr`{acahr {rvmrag`a{ {dnqib fa kvamr`za mvr`{r`k mhb {dnqib fa atakqrab `h mh mvrjqi
cmhhav rn gm`h inhg ravc fahaj`r{ fvmhb inmir mhb kncpar`r`za mbzmhrmga rdvnqgd acnr`nhmi fnhb`hg
pav{qmb`hg rda fq`hg fadmz`nqv nj rda kq{rncav{ f kdmhg`hg rda`v `hrahr`nh{ vagmvb`hg rda cmvlar njjav`hg{
kvamr`hg m qh`}qa fvmhb pav{nhmi`r mhb fvmhb `cmga(
6( I`ravmrqva vaz`awRdava `{ m c`{dcm{d nj {rqb`a{ rdmr pqii gi`ccav nh rda mrvnk`nq{ha{{ nj mbzavr`{`hg mhb `r{ pvnc`hahka nh
knh{qcav fq`hg fadmz`nqv( @h pva{ahr wnvib `r dm{ faknca bvmcmr`kmii b`jj`kqir jnv rda kncpmh`a{ mhb rda
mbzavr`{av{ rn iamb rda knhkahrvmr`nh nj rda`v z`awav{ mhb knh{a}qahri dmza m fvqhr nh rda`v fq`hg fadmz`nqv
$Vnf`h{nh =007)( @h jmkr innl`hg mr mbzavr`{acahr{ `{ knh{`bavab rn fa m {}qmhbav nj r`ca mhb ajjnvr f rda
cmenv`r panpia $Kniiarr =002< Dnii`{ =001)( Rd`{ dmf`rqmii ahb{ `h w`ba mwmla mrracpr{ rn {raav kiamv nj
mbzavr`{acahr{ $Fvmhr mhb U`iicmh =002) mhb vafqrrmi rn varnvr rn mbzavr`{acahr{ $Kqcc`h{ =00:)( Rda
mbzavr`{acahr{ wd`kd mva i`lab f rda mqb`ahka mva knh{`bavab rn fa j`hav mhb nj d`gd }qmi`r jnv ahdmhk`hg rda
m{{ahr`hg pavkapr`nh{ mhb rda gahq`ha fvmhb `cmga( W`rd rda pm{{mga nj r`ca `r `{ hnw qhbav{rnnb rdmr
mbzavr`{`hg i`lamf`i`r pim{ m z`rmi vnia `h `hjiqahk`hg rda knh{qcav fadmz`nqv $Fa`i mhb Fv`bgawmrav =00?)(
6(=(Fvmhb inmir_vaz`nq{ {rqb`a{ dmza {dnwh rdmr pn{`r`za knh{qcav fadmz`nqv rdvnqgd ajjakr`za mbzavr`{`hg iamb rn fvmhbinmir( Rn jmfv`kmra mhb {q{rm`h rda knh{qcav inmir cm{{ cab`m mbzavr`{`hg `{ {qppiacahrab w`rd cnva b`vakr
mhb `hravmkr`za cardnb{ $Fmib`hgav mhb Vnf`h{nh =00:< [rawmvr =00:)( Fvmhb inmir va{qir{ `h camh`hgjqi
cmvlar`hg gm`h c`h`c`umr`nh nj fq{`ha{{ kn{r{ mhb aiazmr`hg fq{`ha{{ iazavmga $Mmlav =00=) knhjvnhrmr`nh
farwaah rda inmi kq{rncav{ rn njjav`hg nj rda kncpar`rnv{ $B`kl mhb Fm{q =002) mhb qpi`jr`hg vazahqa{
$Va`kddaib =00:)( @r `{ m z`rmi i`hl cnz`hg rda cmvlar {dmva mhb vaimr`za pv`ka{ $Kdmqdbqv` mhb Dnifvnnl
6??=)( Ni`zav $=000) mvgqab rdmr `r `{ `cpvqbahr rn knhkiqba inmir cavai jvnc vakqvv`hg fq`hg pmrravh nv
fadmz`nqvmi inmir( Emknf mhb Lhav $=07;) `hragvmrab rda rwn knhrvmb`kr`hg mppvnmkda{ fadmz`nqvmi inmir
mhb mrr`rqb`hmi inmir rn baj`ha rda ravc fvmhb inmir(
Dpnrda{`{ =5 Fvmhb inmir `{ pn{`r`zai `hkvam{ab f `hkvam{`hg knh{qcpr`nh fadmz`nqv(
6(6(Fq`hg Fadmz`nqvKnh{qcav fq`hg fadmz`nqv `{ g`zah dqga `cpnvrmhka `h rda i`ravmrqva {rqb nj mbzavr`{acahr{ ajjakr`zaha{{(
Mkknvb`hg rn Meuah mhb J`{dfa`h $=04?) jnvakm{r`hg rda knh{qcav{ pqvkdm{a fadmz`nqv `{ m {nqvka nj kncpqr`hg
rda`v `hrahr`nh{ rn pvnkqva eq{r amvi`av rdmh rda cmla rda mkrqmi pqvkdm{a( Rda mkrqmi knh{qcav fadmz`nqv `{
iambab f rda `hb`z`bqmi `hrahr`nh{ $Meuah 6??6)( _av{nhmi mrr`rqba dm{ m gvamr knhrvni nh rda fq`hg fadmz`nqv
wdah ahknqhravab w`rd {nk`mi pva{{qva{ $Knnpav mhb Bnhmib 6??=) nh rda nrdav dmhb Jqrqva mkr`nh{ nv rda
fadmz`nqv kmh fa knhhakrab rn rda `hrahr`nh{ rdmr miinw rda `hb`z`bqmi{ rn mrrm`h rda pmvr`kqimv nfeakr`za{
`hjiqahkab f rda {nk`mi jnvka{ $Fmggnu` mhb Wmv{dmw =00?)( Rda {pak`j`k mkr`nh nj knh{qcav bapahb{ qpnh
rda fai`aj{ mfnqr rda fahaj`r{ ahgmg`hg w`rd rdmr atmkr`hg mkr`nh nv fadmz`nqv $_arav mhb Ni{nh =00:)(
Knh{qcav fq`hg fadmz`nqv `{ `hjiqahkab f rda i`l`hg nj rda mbzavr`{acahr $Bq_ia{{`{ =002m< [c`rd ar mi(
6??:) rda acnr`nh{ rdmr jnvc rda mrr`rqba rnwmvb{ mh mbzavr`{acahr $Cnvv`{ ar mi( 6??6) wd`kd rdah `hjiqahka{
rda fq`hg fadmz`nqv nj knh{qcav{ $Miiah ar mi( =006)( Rda mrr`rqba rnwmvb{ mbzavr`{acahr `{ hnr nhi m {rvnhgjmkrnv `h baravc`h`hg rda ajjakr`zaha{{ nj rda mbzavr`{acahr fqr mi{n wnvl m{ mh `hravkab`hg zmv`mfia farwaah
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8/3/2019 advrtsng ijcrb aamna
4/14
KN_P V@GDR 6?== @h{r`rqra nj @hravb`{k`pi`hmv Fq{`ha{{ Va{amvkd _mga 2
mbzavr`{`hg mhb fq`hg `hrahr`nh{ nj rda z`awav{ $[d`cp =04=) pqvkdm{`hg bak`{`nh mhb fadmz`nqv bapahb{
ahr`vai nh rda mbzavr`{acahr w`rdnqr mh m{{a{{cahr nj rda pvnbqkr `r{aij $Gnvh =046)(
Dpnrda{`{ 65 @hkvam{ab fq hg fadmz`nqv w`ii mqgcahr rda fvmhb inmir(
6(;(I`lamf`i`rRdava `{ m w`ba vmhga nj bmrm rdmr {qgga{r{ rda wa`gdr nj mbzavr`{acahr i`lamf`i`r jnv ahz`{mg`hg rda `hrahr`nh{
mhb fadmz`nqv nj knh{qcav{( Rda vaz`aw nj rda i`ravmrqva pvnpn{a{ b`zav{a `bam{ [nca fai`aza rdmr i`lamf`i`r
mhb mrr`rqba rnwmvb{ mbzavr`{acahr `{ m va{qir nj kngh`r`za z`awpn`hr wd`kd kmh jnva{aa rda knh{qcav fadmz`nqv
$J`{dfa`h mhb C`bbia{rmbr =001) nrdav{ m{{qca rdmr i`lamfia mbzavr`{acahr knvva{pnhb{ rn rwn r`ca{ cnva
ajjakr`za rdah mh mzavmga mbzavr`{acahr $Fa`i mhb Fv`bgawmrav =00?) {r`ii nrdav{ knhkiqbab rdmr i`lamf`i`r nj
mbzavr`{acahr{ bapahb{ qpnh rda aiacahr nj ahravrm`hcahr mhb `hjnvcmr`nh pvnz`bab $ Dmiia mhb fmiib`hgav
=00=)( Bq_ia{{`{ $=002f) knh{`bavab `hznizacahr m{ mh `cpavmr`za m{pakr nj i`lamf`i`r nj mbzavr`{acahr{
wdavam{ pvnbqkr kmragnv $Fa`i mhb Fv`bgawmrav =00?) mhb kqirqva $Jmc 6??:m) wava pvnpn{ab m{ mh `cpnvrmhr
b`cah{`nh `h i`lamf`i`r nj mb{( I`lamf`i`r `{ m hnrawnvrd jmkrnv `h mbzavr`{`hg ajjakr`zaha{{ dmz`hg mh `cpmkr
nh rda knh{qcav `hrahr`nh mhb fq`hg fadmz`nqv $C`rkdaii mhb Ni{nh =00=) wdavam{ `j rda mbzavr`{acahr `{ mfia
rn kvamra m pn{`r`za hnr`nh rdah `r w`ii cmla pn{{`fia rda knh{qcav `hznizacahr $ CmkLahu`a mhb Iqru =040)
cnqhr`hg rda kmpmf`i`r rn {r`cqimra mhb mjjakr rda fq`hg fadmz`nqv $ Fvnwh =00=) bazainp`hg i`l`hg jnv rdafvmhb mhb rdah rvmh{imr`hg rd`{ i`lamf`i`r rn pqvkdm{a `hrahr`nh $ [c`rd ar mi( 6??:)(
Dpnrda{`{ ;5 Fvmhb inmir `{ pn{ r`zai `hkvam{ab f mbzavr`{acahr i`lmf`i`r(
6(2(_av{qm{`zaha{{B`jjavahr `bam{ dmza faah pvnpn{ab bap`kr`hg nh rda {`gh`j`kmhka nj pav{qm{`zaha{{ nj mb{( Waii{ $=007)
fai`azab rdmr {qkka{{jqi mb{ mva pav{qm{`za `hjnvcmr`za mhb {mi`ahr wdavam{ rda pav{qm{`nh `{ m{{nk`mrab rn mb
i`l`hg $J`{dfa`h mhb Meuah =071) `h rda knhratr nj `hznizacahr mhb vaiazmhka $Fa`i mhb Fv`bgawmrav =00?)(
_av{qm{`nh `{ vaimrab rn Fvmhb {mi`ahka `h RZ mbzavr`{acahr{ $Dmia ar mi( =042) mjjakr`za mhb kngh`r`za
va{pnh{a{ $Dnifvnnl mhb Fmrvm =047m) fvmhb b`jjavahr`mr`nh {rvmrag`a{ `h mb{ $[rawmvr mhb Jqv{a =04:)
mbzavr`{`hg knhrahr $Ckawah mhb Iamz`rr =07:< _akdcmh mhb [rawmvr =040)( Rdavajnva rda mbzavr`{av{ {dnqibkiamvi jnkq{ nh rda kvamr`z`r mhb rda atakqr`nh nj rda mbzavr`{`hg {rvmrag`a{ `h m {rvmrag`k cmhhav rn pav{qmba
rda z`awav{(
Dpnrda{`{ 25 Fvmhb inmir `{ pn{ r`zai `hkvam{ab f mbzavr`{acahr pav{qm{`zaha{{(
6(1(Fvmhb _av{nhmi`rFvmhb pav{nhmi`r `{ knh{`bavab m{ rda kahrvmi aiacahr nj fvmhb `bahr`r $Mmlav =00:)( Rda z`aw nj pav{nhmi`r
kvamr`nh `h mbzavr`{`hg mkrqmii varnvr{ rn rda pvnpah{`r `h cnbavh kqirqva rn wnvrd pav{nhmi vaimr`nh{d`p{( @r
mkrqmii vajav{ rda `cpavmr`zaha{{ nj vaimr`nh{d`p{ `h pav{nhmi i`ja( Fvmhb pav{nhmi`r {wm{ rda m{{a{{cahr pdm{a
`h rda knh{qcav fq`hg fadmz`nqv mhb jnv rd`{ pdm{a mhb rda gahavmi rmvgar mbzavr`{acahr `{ cam{qvab rn fa rda
cn{r ajjakrqmi knccqh`kmr`nh camh{ $Fvm{{`hgrnh mhb _arr`rr 6???) rda atpva{{`za jmka nj rda fvmhb `cmga
wd`kd `{ rda z`rmi jmkar nj fvmhb a}q`r $Nqwav{innr mhb Rqbnv`km 6??=)( Rda cn{r knccnh cardnb jnv
pav{nhmi`r kvamr`nh `h mbzavr`{acahr{ `{ pavdmp{ kaiafv`r ahbnv{acahr( Fqr rd`{ wm{ pvmkr`kab fmkl m kahrqv
$Avbngmh mhb Fmlav 6???) fqr Vabahfmkd $6???) nf{avzab rdmr rd`{ kq{rnc `{ {r`ii ac`hahr kqvvahri( Fvmhb
pav{nhmi`r vazami{ rdmr dnw panpia baac mfnqr m pmvr`kqimv fvmhb vmrdav rdah rd`hl`hg mfnqr wdmr rdmr fvmhb
bna{ $laiiav =004) b`{r`hgq`{d`hg rda fvmhb nh atrahr rn barm`h m pav{nh{ rvm`r{ mhb atrahb`hg `r rn rda vamic nj
rda fvmhb( [qppnvrab f rda dqcmh pav{nhmi`r rvm`r{ $Fmrvm Iadcmh mhb [`hgd =00;) [`hkav`r Atk`racahr
Vqggabha{{ Kncparahka mhb [npd`{r`kmr`nh $Mmlav =007) m{ rda f`g j`za fvmhb b`cah{`nh{ vaimrab rn fvmhb
pav{nhmi`r(
Dpnrda{`{ 15 Fvmhb inmir `{ pn{ r`zai `hkvam{ab f fvmhb pav{nhmi`r(
@h{avr rmfia = dava
-
8/3/2019 advrtsng ijcrb aamna
5/14
KN_P V@GDR 6?== @h{r`rqra nj @hravb`{k`pi`hmv Fq{`ha{{ Va{amvkd _mga 1
Rdava mva {nca nrdav jmkrnv{ {qkd m{ {nk`mi pva{{qva{ pav{nhmi mrr`rqba jqrqva `hrahr`nh{ mhb knh{qcav fq`hg
fadmz`nqv wd`kd mva `hravi`hlab rn amkd nrdav mhb g`za mh ahdmhkab `cpmkr nh fq`hg fadmz`nqv mhb fvmhb
inmir(
@h{avr j`gqva = dava
;( CardnbningM{ `r `{ m knhkaprqmi jvmcawnvl pmpav rdavajnva rda cardnbning fa`hg q{ab jnv bazainp`hg rda knhkaprqmi
jvmcawnvl `{ rda rdnvnqgd {rqb nj pvaz`nq{ i`ravmrqva{ f ac`hahr mqrdnv{ nh ajjakr`za mbzavr`hg kmcpm`gh{
mhb rda mbzavr`{`hg jmkrnv{ iamb`hg rnwmvb{ fvmhb inmir( Laap`hg `h z`aw rda fm{`k pqvpn{a nj rda pmpav
b`jjavahr mqrdnv{ vmhg`hg jvnc Bmz`b Mmlav mhb _d`i`p Lnriav rn Mvc{rvnhg dm{ faah {rqb`ab rn bazainp rdaknhkaprqmi cnbai jnv rd`{ {rqb( Rda rdnvnqgd {rqb nj rda pm{r va{amvkda{ {qgga{rab rdmr i`lamf`i`r pav{qm{`nh
mhb fvmhb pav{nhmi`r mva rdn{a cmenv jmkar{ nj mbzavr`{`hg rdmr dmza m dqga `cpmkr nh rda knh{qcav fq`hg
fadmz`nqv mhb `hrahr`nh{ mhb rdmr rda pn{`r`za fq`hg fadmz`nqv nj rda knh{qcav w`ii pvnbqka fvmhb inmir(
@h{avr Rmfia 6 dava
2( Rdanvar`kmi jvmcawnvl
Rd`{ zm{r mvvm nj lhnwiabga bap`kr{ rdmr nvgmh`umr`nh{ mhb mbzavr`{av{ {dnqib fa rml`hg kmva nj rda b`jjavahr
jmkrnv{ nj mbzavr`{`hg pmvr`kqimvi fvmhb pav{nhmi`r pav{qm{`zaha{{ i`lamf`i`r jmkrnv `h rda`v mbzavr`{acahr{ rn
mjjakr rda fq`hg fadmz`nqv nj rda knh{qcav{( Dava I`lamf`i`r pav{qm{`zaha{{ mhb fvmhb pav{nhmi`r mva rda
`hbapahbahr zmv`mfia{< knh{qcav fadmz`nqv `{ rda cnbavmr`hg zmv`mfia wdavam{ fvmhb inmir `{ bapahbahr
zmv`mfia( Rda mbzavr`{av{ {dnqib cnva i`lai acpdm{`ua nh mh `hragvmrab c`t nv kncf`hmr`nh nj mii rda{a jmkrnv{
rn pn{{`fi `hjiqahka rda `hrahr`nh{ mhb rda pqvkdm{`hg fadmz`nqv nj rda knh{qcav{ fakmq{a pn{`r`za `hrahr`nh{
mhb pqvkdm{`hg fadmz`nqv w`ii iamb rn inmi knh{qcav mhb kq{rncav fm{a jnv rdmr pmvr`kqimv fvmhb wd`kd `{ rda
qir`cmra gnmi nj azav kncpmh(
@h{avr j`gqva 6 dava
1( B`{kq{{`nh{Knh{qcav{ hnwmbm{ knh{k`nq{i mzn`b rda mbzavr`{acahr knh{`bav`hg rdac mhhn`hg $F`{dnp =007< Fvvmhr
mhb U`iimc=002) rdavajnva va{amvkd knhbqkrab nh rd`{ mvam {qgga{rab rdmr i`lamf`i`r `{ rda cn{r ajjakr`za
mbzavr`{`hg {rvmrag rn c`h`c`ua rd`{ pvnfiac $[mkdmv`h 6??=)(
Mbzavr`{av{ {dnqib jnkq{ nh mbzavr`{`hg {rvmrag`a{ rdmr wnqib gvamri `cpmkr nh rda pqvkdm{`hg fadmz`nqv nj rda
cm{{a{( @j mh mbzavr`{acahr w`ii hnr fa i`lab f rda knh{qcav d`{ `hrahr`nh vagmvb`hg rda fvmhb w`ii hnr pn{`r`za
mhb da w`ii hnr pqvkdm{a rdmr pvnbqkr bapahb`hg qpnh d`{ b`{i`l`hg vagmvb`hg rda mb( Rdava jnva rda mbzavr`{av{
{dnqib jnkq{ nh rda i`l`hg{ mhb b`{i`l`hg nj rda cm{{a{ wd`ia kvamr`hg mh mb fakmq{a qir`cmrai rda mb mhb rda
fvmhb `{ jnv rda knh{qcav mhb `j mb w`ii hnr fa i`lab rda pvnbqkr mi{n w`ii hnr fa pqvkdm{ab( Mbzavr`{`hgi`lamf`i`r q{qmii dm{ m {rvnhg mhb pn{`r`za `cpmkr nh rda knh{qcav fq`hg fadmz`nqv $Fa`i mhb Fv`bgawmrav
-
8/3/2019 advrtsng ijcrb aamna
6/14
KN_P V@GDR 6?== @h{r`rqra nj @hravb`{k`pi`hmv Fq{`ha{{ Va{amvkd _mga :
=00?< C`rkdaii mhb Ni{nh =00=)( @h gahavmi `hjnvcmr`za mhb ahravrm`h`hg mb{ mva i`lab f rda knh{qcav{ wd`kd
azahrqmii `cpmkr nh rda`v pqvkdm{`hg `hrahr`nh{ mhb fadmz`nqv( Ajjakr`za mbzavr`{acahr {rvmrag`a{ jnkq{
pvajavahka{ nj panpia rn cmla rdac wmrkd rda mb `hzniz`hg rdac jqii mhb rdah mqgcahr`hg rda {mia{ mhb
pvnj`r{ f `hjiqahk`hg rda fq`hg fadmz`nqv nj rda q{av{(
I`lamf`i`r nj rda mbzavr`{acahr mi{n bapahb{ qpnh rda kqirqva mhb {nk`mi zmiqa{( M{ cmh `hravhmr`nhmi
va{amvkdav{ dmza nf{avzab rda kqirqvmi b`jjavahka{ `h rda knhrahr nj rda mbzavr`{acahr $Cqaiiav =006< Hazarr
=006< Kdahg mhb [kdwa`ruav =00:) rdavajnva kqirqvmi zmiqa{ {dnqib hazav fa kncpvnc`{ab wd`ia cml`hg rda mb
fakmq{a rda dmza dqga `cpmkr nh rda nzavmii i`lamf`i`r nj rda mbzavr`{acahr(
@h gahavmi knh{qcav{ mva hnr am{`i pav{qmbab f kavrm`h mbzavr`{acahr{ fakmq{a rda dmza rda`v nwh haab{ mhb
bacmhb{ mhb rda w`ii hnr gar am{`i `hznizab `h mh mb qhr`i rda w`ii j`hb {ncard`hg vaimrab rn rda {mr`{jmkr`nh
nj rda`v haab{( [nca knh{qcav{ mva nhi pav{qmbab f mb{ dmz`hg {rvnhg fnb imhgqmga wd`ia nrdav{ f pvnpav
knccqh`kmr`nh vdarnv`k mhb {aii`hg rakdh`}qa{ mbnprab f rda mbzavr`{av{(
[rmhrnh Davf{r $6??:) bacnh{rvmrab rdmr rda kniiakr`za lhnwh cmvlar {rvahgrd{ `(a( rda fvmhb {dmva rda hqcfav
nj rda kncpar`hg fvmhb{ mhb rda fvmhb inmir dmza m cqkd {rvnhgav `cpmkr nh rda pav{qm{`nh m{ kncpmvab rn
rda aiacahr nj kvamr`z`r `h rda mb( Jqvrdavcnva _arr mhb Kmk`nppn $=04:) mbznkmrab rwn vnmb{ rn pav{qm{`nh m
kahrvmi mhmir`k vnqra mhb m pav`pdavmi vnqra rdmr `{ mjjakr`za mhb dni`{r`k( _av{nhmi`r ra{r{ mhb knhji`kr mppvnmkd
`hzahrnv {dnqib fa baz`{ab f rda mbzavr`{av{ rn farrav m{{`{r rda`v mbzavr`{`hg {rvmrag `h pav{qmb`hg rda q{av{rn vamkd rda`v gnmi{( Rda {rvmrag {dnqib fa jnvcqimrab mhb atakqrab laap`hg `h z`aw rda b`zav{a pav{nhmi`r`a{ nj
rda q{av{ rn pav{qmba rdac( M{ pav{qmb`hg rda knh{qcav bap`kr{ rda nzavmii fq`hg fadmz`nqv nj rda q{av(
_av{qm{`za mbzavr`{`hg azahrqmii fnn{r rda {mia{ rn m vacmvlmfia pn`hr( @j rda mbzavr`{acahr w`ii hnr fa
pav{qm{`za rda vami pqvpn{a nj rda mbzavr`{`hg kmcpm`gh w`ii fa bacni`{dab fakmq{a rda w`ii hnr pqvkdm{a rda
fvmhb qhr`i rda mva pav{qmbab f rda mbzavr`{av( @h nrdav wnvb{ rda {qkka{{ nj rda mbzavr`{acahr bapahb{ qpnh
rda atrahr rn wd`kd rda mb `{ mfia pav{qmba mhb knhz`hka rda gahavmi pnpqimka(
Azav {qkka{{jqi mbzavr`{acahr {dnqib dmza m qh`}qa fvmhb pav{nhmi`r rn `hjiqahka rda fadmz`nqv nj rda q{av{(
Mbzavr`{`hg f gahavmr`hg nv va`hjnvk`hg rda fvmhb pav{nhmi`r mbb{ rn rda fvmhb a}q`r mhb rda nzavmii zmiqa( @r
mi{n m{{`{r{ rn gm`h rda cmvlar {dmva mhb njjav{ pvninhgab kncpar`r`za pn{`r`nh( Ahbnv{av{ kvprngvmc{ `cmga{
mhb atakqr`nh vqb`cahr{ mva rda cmenv mbzavr`{`hg aiacahr{ rdmr kd`p `h rn rda fvmhb pav{nhmi`r( Azav pav{nh
dm{ kavrm`h pav{nhmi`r rvm`r{ mhb da vaimra{ d`{ pav{nhmi`r rvm`r{ w`rd rda fvmhb pav{nhmi`r {dnwh `h rda
mbzavr`{acahr( Jnv rd`{ pqvpn{a rda dqcmh pav{nhmi`r kmh fa knhkaprqmi`uab f q{`hg m rvm`r mppvnmkd
$Mhbav{nh mhb Vqf`h =04:)( M rvm`r `{ mh b`{kavh`hg jamrqva rdvnqgd wd`kd mh `hb`z`bqmi cm b`jjav jvnc nrdav
$Gq`ijnvb =07;)( @j m vaimr`nh{d`p `{ {qf{`{rab mcnhg rda dqcmh rvm`r{ mhb fvmhb b`cah{`nh{ vaimrab rn fvmhb
pav{nhmi`r rdah rda fq`hg fadmz`nqv nj rda knh{qcav w`ii fa {rvnhgi `hjiqahkab f rd`{ vaimr`za ha{{ mcnhg
rda rvm`r{( Gahavmii panpia mva dmz`hg {ahr cahr{ jnv kavrm`h kaiafv`r`a{ {n rda mbzavr`{av{ haab rn `bahr`j rdn{a
kaiafv`r`a{ rn ahbnv{a rdac rn kvamra m fvmhb pav{nhmi`r {n m{ rn `hjiqahka rda fq`hg fadmz`nqv nj rda
knh{qcav{ mhb w`ii mi{n iamb rn fvmhb inmir(
Knh{qcav fq`hg fadmz`nqv `{ rp`kmii `hjiqahkab f rda {ar nj fai`aj{ mhb rda mrr`rqba rda knh{qcav dm{
vagmvb`hg rda fvmhb mhb `r{ fahaj`r{( [ncar`ca{ rda pn{`r`za acnr`nh{ {dnwh `h rda mbzavr`{acahr bazainp
pn{`r`za mrr`rqba rnwmvb{ rda mbzavr`{acahr $BaKnkl mhb Ba_ai{cmklav 6???) mhb {ncar`ca{ m pn{`r`zaknh{qcav fadmz`nqv vagmvb`hg rda pvnbqkr $Wmilav mhb Bqf`r{l =002)( [ncar`ca{ rda mbzavr`{acahr{ nzav
atmggavmra rda fahaj`r{ mhb bap`kr rda mbzmhrmga `h {qkd mh mvrjqi cmhhav rdmr `r {rqvb`i pva{{qv`{a rda fq`hg
fadmz`nqv mhb rda `hrahr`nh{ vagmvb`hg rda fvmhb( I`lamf`i`r nj rda mb va{qir{ `h ahdmhkab pqvkdm{ab `hrahr`nh{
$[c`rd ar mi( 6??:) mhb dm{ m fvmwh `cpmkr nh rda fq`hg fadmz`nqv( [ncar`ca{ rda acnr`nhmi pav{pakr`za
{dnwh `h mh mb mi{n `hjiqahka{ rda pqvkdm{`hg fadmz`nqv nj rda q{av{( Rda cmvlarav{ mhb rda mbzavr`{av{ {dnqib
qhbav{rmhb rda p{kdning nj rda dqcmh{ bap`kr`hg rda`v fadmz`nqv vagmvb`hg kavrm`h mkr`nh{( Jnv atmcpia
knh{qcav{ mva cnva mcahmfia rn jnnb mbzavr`{`hg wdah rda mva dqhgv {n qhbav{rmhb`hg rd`{ fadmz`nqv nj rda
knh{qcav{ i`lamfia mb{ {dnqib fa bazainpab atakqrab mhb pimkab nh rda cab`m `h rda imra mjrav hnnh( Rda jmkrnv
nj kqirqva {dnqib hnr fa kncpvnc`{ab m{ `r dm{ w`ba jnvka nh rda pqvkdm{`hg fadmz`nqv{(
Fvmhb cmhmgav{ mr rda pva{ahr r`ca mva `hbqk`hg atrvmnvb`hmv ajjnvr{ `h kvamr`hg fvmhb inmir mhb cm`hrm`h`hg
`r rdvnqgd pvnpav q{a nj mbzavr`{acahr {rvmrag`a{( Rda kncpmh`a{ {dnqib qhbav{rmhb rda `cpavmr`zaha{{ nj inmikq{rncav fm{a `h rd`{ kncpar`r`za avm( Ajjakr`za mbzavr`{acahr{ rahb rn gahavmra inmi kq{rncav{( Fvmhb inmir
-
8/3/2019 advrtsng ijcrb aamna
7/14
KN_P V@GDR 6?== @h{r`rqra nj @hravb`{k`pi`hmv Fq{`ha{{ Va{amvkd _mga 7
njrah vajav{ rn vapamr pqvkdm{a $Emknf mhb Kda{rhqr =074< Ni`zav =000)( Fvmhb pav{nhmi`r`a{ m{{`{r rda j`vc{ `h
kvamr`hg fvmhb inmir( @h rda kqvvahr {rmra nj mjjm`v{ kncpmh`a{ {dnqib acpin nhi`ha mbzavr`{`hg rn pvnz`ba mh
`hravmkr`za abga rn rda q{av{ rn fvnmbah rda fvmhb inmir( Dqga cmvlar {dmva kmh fa kmprqvab f inmi kq{rncav
fm{a( @hbaab fvmhb inmir `{ m jmkrnv wd`kd kmh fa gahavmrab f ajjakr`za mbzavr`{`hg w`ii `hkvam{a rda pvnj`r{
$Va`kddaib =00:) mhb vaimr`za pv`ka{ mhb d`gd cmvlar {dmva $Kdmqbdqv` mhb Dnifvnnl 6??=) w`ii pvnz`ba rda
fvmhb m {qpav`nv pn{`r`nh `h rda aa{ nj rda kq{rncav{ iamb`hg rn {q{rm`hmf`i`r(
Rdavajnva kncpmh`a{ {dnqib `bahr`j rda haab{ mhb bacmhb{ nj rda knh{qcav{ rn kvamra mh ajjakr`za
mbzavr`{acahr {n rdmr i`lamf`i`r {dnqib fa kvamrab( @j mh mb `{ i`lab f rda pav{nh rdah `r kmh pav{qmba d`c(
[`c`imvi qh`}qa fvmhb pav{nhmi`r`a{ vaimr`hg rn rda dqcmh pav{nhmi`r rvm`r{ bap`krab `h rda mb kmh mi{n kvamra
i`lamf`i`r mhb pav{qm{`nh wd`kd kmh mjjakr rda knh{qcav fq`hg fadmz`nqv mhb kdmhga rda`v `hrahr`nh{
vagmvb`hg rda fvmhb wd`kd va{qir{ `h fvmhb inmir(
@h{avr j`gqva ; dava
:( @cpnvrmhka nj Fvmhb inmirRda `cpnvrmhka nj fvmhb inmir kmhhnr fa bah`ab jnv rda kvamr`nh mhb gvnwrd nj {rvnhg fvmhb{( Kncpmh`a{ mva
hnw c`ii`nh{ mhb f`ii`nh{ nj mcnqhr{ nh rda`v mbzavr`{acahr kmcpm`gh{( Rda cnva rda hqcfav nj rda
kncpar`rnv{ `h rda cmvlar rda cnva rda kncpmh`a{ mva rv`hg rn gar rda inmi kq{rncav fm{a( Cmvlar`hg `{ mii
mfnqr rda dqcmh p{kdning( Cmvlar`hg mkrqmii {rmvr{ jvnc rda kq{rncav{ mhb ahb{ nh rda kq{rncav{( F
mbzavr`{`hg rda kncpmh`a{ wmhr rn kvamra {rvnhg fvmhb pn{`r`nh`hg pavkapr`nh mhb b`jjavahr`mr`nh nj rda`v
pvnbqkr{ mhb {avz`ka{ `h rda c`hb{ nj rda kq{rncav{( Kncpmh`a{ {dnqib cmla m fiahb nj mii rda pvncnr`nhmi mhb
mbzavr`{`hg {rvmrag`a{ rn j`r rda haab{ mhb pvajavahka{ nj rda {pak`j`k rmvgar cmvlar( [qkka{{jqi kncpmh`a{ hnr
nhi camh rn ahdmhka rda {mia{ rdvnqgd mbzavr`{`hg kmcpm`gh{ fqr mi{n rn kvamra fvmhb a}q`r mhb fvmhb inmir
wd`kd iamb{ rdac rnwmvb{ kncpar`r`za mbzmhrmga `h rd`{ bhmc`k avm(
Rda fm{`k pn`hr fad`hb {qpav`nv mbzavr`{`hg kmcpm`gh nv cmvlar`hg m pvnbqkr nv {avz`ka `r rn kvamra fvmhbmwmvaha{{ mcnhg rda knh{qcav{( Rda mbzavr`{`hg {dnqib fa m`cab rn kvamra qh`}qa fvmhb `cmga mhb pn{`r`nh nj
rda fvmhb `h rda c`hb nj rda knh{qcav{( Rd`{ fvmhb `cmga {dnqib fa baj`hmfia mhb cacnvmfia fakmq{a
qir`cmrai rd`{ fvmhb `cmga kvamra{ mwmvaha{{ mcnhg rda rmvgar cmvlar wd`kd `{ mkrqmii rda j`v{r {rap `h kvamr`hg
fvmhb zmiqa mhb inmir( Rd`{ atkiq{`za fvmhb `cmga w`ii rdah kvamra fvmhb a}q`r( Rd`{ fvmhb a}q`r `{ mkrqmii
rda fvmhb pvajavahka wd`kd rda knh{qcav{ cmla mjrav wmrkd`hg rda mb mhb f kncpmv`hg `r w`rd nrdav vaimrab
fvmhb{( @j pn{`r`za fvmhb `cmga `{ kvamrab f rda mb rdah rda fvmhb w`ii fa pvajavvab f rda knh{qcav kvamr`hg rda
fvmhb a}q`r mhb iamb`hg rnwmvb{ fvmhb inmir wd`kd camh{ vapamr pqvkdm{a nj rda fvmhb j`hb`hg `r zmiqmfia
mjrav rda j`v{r pqvkdm{a( @j m fvmhb bai`zav{ wdmr `r pvnc`{a{ `h rda mb rdah fvmhb inmir wnqib fa kvamrab
jnvc`hg m inmi kq{rncav fm{a w`rd vapamr pqvkdm{a `hrahr`nh{ vagmvb`hg rda fvmhb( Rda cnva rda mbzavr`{`hg
kmcpm`gh nj rda fvmhb wnqib fa ajjakr`za mhb rda cnva `r bai`zav{ wdmr `r pvnc`{a{ `h rda kmcpm`gh rda cnva `r
wnqib fa mfia rn kvamra fvmhb inmir mhb fvmhb zmiqa wd`kd wnqib daip rn {q{rm`h rda kncpar`r`za mbzmhrmga( @j
rda kncpmh dm{ mh ajjakr`za cmvlar`hg {rvmrag fqr `r `{ hnr jqij`ii`hg wdmr dm{ faah {dnwh `h rda mb rdah nha
r`ca pqvkdm{a `{ pn{{`fia fqr hnr rda vapamr pqvkdm{a( Rdavajnva kncpmh`a{ hnr nhi rv rn mrrvmkr rda haw
kq{rncav{ f mbzavr`{`hg fqr mi{n rn varm`h rda nib nha{ rdvnqgd mbzavr`{`hg mhb jqij`ii`hg nj pvnc`{a{(
7( Knhkiq{`nh@h rd`{ pmpav `r dm{ faah bacnh{rvmrab rdmr cmvlar`hg abga kmh fa gm`hab f jnvcqimr`hg mhb atakqr`hg ajjakr`za
mbzavr`{`hg {rvmrag`a{( Va{amvkd dm{ pvnzab rdmr mbzavr`{av{ haab rn kvamra i`lamfia pav{qm{`za mb{ {qppnvr`hg m
fvmhb pav{nhmi`r rn `hjiqahka rda fq`hg fadmz`nqv nj rda q{av{( I`lamfia mhb pav{qm{`za mb{ w`ii dmza m b`vakr
`cpmkr nh rda pqvkdm{`hg fadmz nqv mhb rda jqrqva `hrahr`nh{ vagmvb`hg rda fvmhb( M i`hl farwaah fvmhb
pav{nhmi`r b`cah{`nh{ mhb rda dqcmh rvm`r{ dmza faah `bahr`j`ab f rd`{ va{amvkd wd`kd hmvvmra{ rdmr fq`hg
fadmz`nqv nj rda knh{qcav w`ii fa pn{`r`za `j rda mb knh{`{r{ nj m qh`}qa fvmhb pav{nhmi`r vaimr`hg rn rda`v nwh
atkiq{`za pav{nhm( @r dm{ mi{n faah bakimvab rdmr i`lamf`i`r pav{qm{`zaha{{ mhb fvmhb pav{nhmi`r hnr nhi
`hjiqahka rda fq`hg fadmz`nqv fqr azahrqmii iamb rnwmvb{ fvmhb inmir rdvnqgd ajjakr`za mbzavr`{`hggahavmr`hg mhb varm`h`hg m dqga inmi kq{rncav fm{a(
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8/3/2019 advrtsng ijcrb aamna
8/14
KN_P V@GDR 6?== @h{r`rqra nj @hravb`{k`pi`hmv Fq{`ha{{ Va{amvkd _mga 4
4( Jqrqva va{amvkdM{ rd`{ pmpav m`c{ mr jnvcqimr`hg m knhkaprqmi jvmcawnvl jnv ajjakr`za mbzavr`{`hg iamb`hg rnwmvb{ inmi
kq{rncav fm{a rdvnqgd pn{`r`za knh{qcav fadmz`nqv rdavajnva rd`{ va{amvkd vm`{a{ jaw `hrava{r`hg kdmiiahga{ jnv
rda jqrqva va{amvkdav{( Rd`{ pmpav m`c{ mr fq`ib`hg rda knhkaprqmi cnbai d`gdi`gdr`hg rda camh`hg nj mbzavr`{`hg
ajjakr`zaha{{ rdvnqgd kvamr`hg mb i`lamf`i`r fvmhb pav{nhmi`r mhb pav{qm{`nh rn `hjiqahka rda pqvkdm{`hgfadmz`nqv nj rda knh{qcav{( Rda cnva pn{`r`za fq`hg fadmz`nqv rda cnva m kq{rncav w`ii fa inmi rn rda
{pak`j`k fvmhb( Qhbav{rmhb`hg rda {`gh`j`kmhka nj rda{a mbzavr`{`hg jmkrnv{ iamb`hg rnwmvb{ fvmhb inmir w`ii hn
cnva fa atdmq{r`za jnv rda jqrqva va{amvkdav{ dahka rda jqrqva va{amvkdav{ c`gdr wnvl nh rda qhbavi`hg jmkrnv
mjjakr`hg mii nrdav mbzavr`{`hg b`cah{`nh{ `(a( knh{qcav p{kdning( Jnv cml`hg mh ajjakr`za mb rda mbzavr`{av
haab rn qhbav{rmhb rda p{kd`k nj rda knh{qcav{ wd`ia pqrr`hg d`c{aij `h rda {dna{ nj rda kq{rncav(
Qhbav{rmhb`hg rda p{kdning nj rda knh{qcav{ `{ nj gvamr {`gh`j`kmhka m{ cmvlar`hg mhb mbzavr`{`hg `{ mii mfnqr
qhbav{rmhb`hg rda dqcmh hmrqva mhb fadmz`nqv rn pvnz`ba rda ba{`vab nqrknca{ `h rda jnvc nj fvmhb inmir(
0( I`c`rmr`nh{ nj rda {rqbRda `bam{ pvnpn{ab `h rd`{ pmpav mva camh`hgjqi `h kimv`j`hg rda {`gh`j`kmhka nj mbzavr`{`hg jmkrnv{ rn kvamra
fvmhb inmir( Par mr rda {mca r`ca `r dm{ {nca i`c`rmr`nh{ bqa rn wd`kd rda gahavmi`umr`nh{ {dnqib fa cmba w`rd
wmrkdjqiha{{ mhb knh{`bavmr`nh m{ rda knhkaprqmi jvmcawnvl pvnpn{ab `h rd`{ {rqb kmhhnr fa gahavmi`uab rn mii
rpa{ nj mb{( M{ rda rpa nj mb rda cab`qc fa`hg q{ab mhb rda pvnbqkr nv {avz`ka fa`hg mbzavr`{ab zmv rda`v
i`lamf`i`r jmkrnv rda bagvaa nj pav{qm{`nh mhb {`gh`j`kmhka nj fvmhb pav{nhmi`r mi{n b`jjav{( Mr rda {mca r`ca
rda mwmvaha{{ mhb fmklgvnqhb lhnwiabga nj rda knh{qcav{ mi{n kvamra b`jjavahr va{qir{ pvnz`b`hg b`jjavahr
nqrknca{ m{ {qgga{rab `h rd`{ {rqb(
Vajavahka{
Mmlav B(M( Cmhmg`hg fvmhb a}q`r( Haw Pnvl5 Rda Jvaa _va{{( =00=
Mmlav B(M( Fq`ib`hg {rvnhg fvmhb{( Haw Pnvl5 Rda Jvaa _va{{(=00:
Mmlav E(I( B`cah{`nh{ nj fvmhb pav{nhmi`r(Enqvhmi nj Cmvlar`hg Va{amvkd) ;2 ; $=007)5 ;27#;1:(
Meuah @( Va{`bqmi ajjakr{ nj pm{r nh imravfadmz`nqv5 Dmf`rqmr`nh mhb vam{nhab
mkr`nh pav{pakr`za{( _av{nhmi`r mhb [nk`mi _{kdning Vaz`aw :$6??6)5=?7#=66(
Meuah @( mhb J`{dfa`h C( Qhbav{rmhb`hg mrr`rqba{ mhb pvab`kr`hg {nk`mi
Fadmz`nv( Rnvnhrn Nhrmv`n5 _vahr`ka#Dmii =04?(
Miiah K(R( Cmkdia`r L(M( mhb Lia`ha [( M Kncpmv`{nh nj Mrr`rqba{ mhb Acnr`nh{ m{ _vab`krnv{ nj Fadmz`nv
mr B`zav{a Iazai{ nj Fadmz`nvmi Atpav`ahka(Enqvhmi nj Knh{qcav Va{amvkd =4 2 $=006)5 20;#1?2(
Mhbav{nh _( C( mhb Vqf`h I(G( Cmvlar`hg knccqh`kmr`nh{5 mbzavr`{ hg) {mia{
pvncnr`nh) pqfi`k vaimr`nh{) b`{pim) mhb pav{nhmi {aii`hg( Ahgiawnnb Ki`jj{ Haw Eav{a5
_vahr`ka#Dmii =04:(
Fmgnuu` V( _( mhb Wmv{dmw _( V( Rv`hg rn knh{qca(Enqvhmi nj Knh{qcav
Va{amvkd =7$=00?)5 =67=2?(
Fmrvm V( Mjjakr`za mbzavr`{`hg5 vnia pvnka{{a{ mhb cam{qvacahr( @h V(M( _arav{nh W(B( Dnav mhb W(V(
W`i{nh $ab{) Rda Vnia nj Mjjakr `h Knh{qcav Fadmz`nqv( Iat`hgrnh CM5 Iat`hgrnh Fnnl{ $=04:)5 1;#4:(
Fmrvm V( Iadcmhh B( mhb [`hgd B( Rda fvmhb pav{nhmi`r kncpnhahr nj fvmhb
gnnbw`ii5 {nca mhrakabahr{ mhb knh{a}qahka{( @h Mmlav mhb F`aiFvmhba}q`r mbzavr`{`hg5mbzavr`{`hg{ vnia
`h fq`ib`hg {rvnhg fvmhb{) 4;#01 =00;(
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8/3/2019 advrtsng ijcrb aamna
9/14
KN_P V@GDR 6?== @h{r`rqra nj @hravb`{k`pi`hmv Fq{`ha{{ Va{amvkd _mga 0
F`ai M(I( mhb Fv`bgawmrav K(M( Mrrv`fqra{ nj I`lamfia Raiaz`{`nh Knccavk`mi{( Enqvhmi nj Mbzavr`{`hg
Va{amvkd ;? ; $=00?)5 ;422(
F`{dnp H( Mbzavr`{`hg nzavinmb>Cmvlar`hg Cmgmu`ha =1 $=007)5 26(
Fimb`hgavM( mhb Vnf`h{nh E(Fvmhb inmir< rda i`hl farwaah mrr`rqba mhb fadmz`nqv(Enqvhmi nj mbzavr`{`hg
va{amvkd) ;: : $=00:)5 66#;1(
Fvm{{`hgrnh J( mhb _arr`rr [( _v`hk`pia{ nj cmvlar`hg) 7rd ab( Dmvinw5 _vahr`ka Dmii( 6???(
Fvnwh K( [nca haw i`lamf`i`r mhb vakmii rd`hl`hg `h rda i`gdr nj cnbavh az`bahka ( _mpav pva{ahrab mr rda
=00= Fv`r`{d CV[ Knhjavahka( [nca Haw Rd`hl`hg `h rda I`gdr nj Cnbavh Az`bahka< Fvnwh G( @h
_vnkaab`hg{ nj rda Fv`r`{d CV[ Knhjavahka( =00=
Fvmhr E( mhb U`iicmh B( Cab`m ajjakr{5 Mbzmhka{ `h rdanv mhb va{amvkd( HE5 Avifmqc D`ii{bmia(=002(
Kdmqbdqv` M( Rda ajjakr nj cab`m pvnbqkr mhb ca{{mga jmkrnv{ nh mb pav{qm{`zaha{{5 rda vnia nj mjjakr mhb
kngh`r`nh(Enqvhmi nj Cmvlar`hg Knccqh`kmr`nh{) 6 2 $6??=)5 6?=#6=4
Kdmqbdqv` M( mhb Dnifvnnl C F( Rda kdm`h nj ajjakr{ jvnc fvmhb rvq{r mhb fvmhb ajjakr rn fvmhb
pavjnvcmhka5 rda vnia nj fvmhb inmir(Enqvhmi nj cmvlar`hg) :1 $6??=)5 4=#0;(
Kdahg D( mhb [kdwa`ruav E(K( Kqirqvmi zmiqa{ vajiakrab `h Kd`ha{a mhb Q([( raiaz`{`nh knccavk`mi{( Enqvhmi
nj Mbzavr`{`hg Va{amvkd) ;: $=00:)5 70#44(
Kniiarr _( Pnqrd5 Dnw bn rda z`aw nqv knccavk`mi{> Rvmh{kv`pr nj rda 1rd MVJ Pnqrd Va{amvkd
Wnvl{dnp( Haw Pnvl5 Mbzavr`{`hg Va{amvkd Jnqhbmr`nh $=002)5 ;?1#;=2(
Knnpav [( mhb Bnhmib @( M jmkar mppvnmkd rn atrahb`hg rda hnvcmr`za kncpnhahr
nj rda rdanv nj vam{nhab mkr`nh(Fv`r`{d Enqvhmi nj [nk`mi _{kdning 2? $6??=)5 100#:6=(
Kqcc`h{ B( Kvamr`za jm`iqva{(Mb.Cab`m == $=00:)5 ;1#;7(
BaKnkl F mhb Ba_ai{cmklav _( Acnr`nh{ Cmrrav( @h _vnkaab`hg{ nj rda 6??? A[NCMV Knhjavahka V`n
$6???)5 =12#70(
B`kl M([( mhb Fm{q L( Kq{rncav inmir5 Rnwmvb{ mh `hragvmrab knhkaprqmi jvmca wnvl( Enqvhmi nj rda
mkmbac nj rda cmvlar`hg {k`ahka 66 $=002)5 00#==;(
Bq_ia{{`{ A(K( I`lamfia Mb{ Wnvl Fa{r) Fqr Wdmr @{ I`lamf`i`r> [dmvp Haw I`gdr nh Mbzavr`{`hg
Knccqh`kmr`nh [ria{(Mbcmp $=002m)5 =?#=;(
Bq_ia{{`{ A(K( Qhbav{rmhb`hg mhb Q{`hg I`lamf`i`r(Enqvhmi nj Mbzavr`{`hg Va{amvkd ;2 1 $=002f)5 ;=?(
Avbngmh U( mhb Fmlav C( Kaiafv`r ahbnv{acahr5 mbzavr`{`hg mgahk cmhmgav{ _av{pakr`za( Rda Kfav#
Enqvhmi nj [pnvr Cmvlar`hg) $6???)5 =#=1(
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8/3/2019 advrtsng ijcrb aamna
10/14
KN_P V@GDR 6?== @h{r`rqra nj @hravb`{k`pi`hmv Fq{`ha{{ Va{amvkd _mga =?
Jmc L#[ $6??:m) Wdmr bv`za{ mb i`lamf`i`r.b`{i`lamf`i`r `h Dnhg Lnhg mhb Rdm`imhb>@hravhmr`nhmi
Enqvhmi nj Fq{`ha{{ mhb [nk ar) 7 6 $6??:m)5 =?#;6
J`{dfa`h C( mhb Meuah @( Fai`aj Mrr`rqba @hrahr`nh mhb Fadmz`nqv5 Mh @hrvnbqkr`nh rn Rdanv mhb Va{amvkd(
Vamb`hg CM5 Mbb`{nh#Wa{ia( =071(
Gnvh G(E( Rda Ajjakr{ nj Cq{`k `h Mbzavr`{`hg nh Kdn`ka Fadmz`nqv5 M Kim{{`kmi Knhb`r`nh`hg Mvnmkd(
Enqvhmi nj Cmvlar`hg 2:$=046)5 02#=?=(
Gq`ijnvb E( Nh pav{nhmi`r(@h C`{kdaiW(@hrvnbqkr`nh rn pav{nhmi`r) 66#6;( Haw Pnvl5 Dnir V`hadmvr
W`h{rnh(=07;
Dmia V(@( Fmib`hgav M(I( V`kdmvb{nh E( mhb Fmibw`h F(C( Rda ajjakr{ nj hnh#zavfmi knccqh`kmr`nh `h
raiaz`{`nh mbzavr`{`hg(Enqvhmi nj Mbzavr`{`hg) 622 $=042)5 ==#=4(
Dmia V(@( mhb Fmib`hgav M(I( Rda MVJ Knp Va{amvkd Zmi`b`r _vneakr(Enqvhmi nj Mbzavr`{`hg Va{amvkd;= 6 $=00=)5 ==;6(
Dnifvnnl C(F( mhb Fmrvm V( M{{a{{`hg rda vnia nj acnr`nh{ m{ cab`mrnv{ nj knh{qcav va{pnh{a{ rn
mbzavr`{`hg(Enqvhmi nj Knh{qcav Va{amvkd) =2 $=047m)5 2?2#6?(
Dnii`{ H([( I`la @r nv Hnr I`l`hg @{ Hnr Ahnqgd(Enqvhmi nj Mbzavr`{`hg Va{amvkd ;1 1 $=001)5 7#=:(
Emknf E( mhb Lhhav B(F( Fvmhb pav{nhmi`r zav{q{ vapamr pqvkdm{`hg( Enqvhmi nj cmvlar`hg va{amvkd) =?
$=07;)5 =#0(
Emknf E mhb Kda{rhqr V( Fvmhb Inmir( HawPnvl< Dnh W`ia [nh{(=074
Laiiav L( [rvmrag`k fvmhb cmhmgacahr5 fq`ib`hg) cam{qv`hg) mhb cmhmg`hg fvmhb a}q`r( Haw Eav{a5
_vahr`ka#Dmii( =004(
Lnriav_( mhb Mvc{rvnhgG( _v`hk`pia{njcmvlar`hg =6rd
ab( _amv{nh _vahr`ka dmii ;0:#;04( 6??4(
CmkLahu`a [(F( mhb Iqru V(E( Mh Acp`v`kmi Atmc`hmr`nh nj rda [rvqkrqvmi Mhrakabahr{ nj Mrr`rqba{ rnwmvb
rda Mb `h mh Mbzavr`{`hg _vara{r`hg Knhratr(Enqvhmi nj Cmvlar`hg 1;6 $=040)5 24#:1(
CkAwah W(E( mhb Iamz`rr K( M wm rn ba{kv`fa RZ knccavk`mi{( Enqvhmi nj Mbzavr`{`hg Va{amvkd) =: :
$=07:)5 ;1#0?(
Cadrm M( Mbzavr`{`hg mrr`rqba{ mhb mbzavr`{`hg ajjakr`zaha{{(Enqvhmi nj Mbzavr`{`hg Va{amvkd) 2? $6???)5 :7#
76(
C`rkdaii M(M( mhb Ni{nh E(K( Mva _vnbqkr Mrrv`fqra Fai`aj{ rda Nhi Cab`mrnv nj Mbzavr`{`hg Ajjakr{ nh
Fvmhb Mrr`rqba>Enqvhmi nj Cmvlar`hg Va{amvkd =4$=04=)5 ;=4#;6?(
Cnvv`{ E(B( Wnn K( Gam{nh E(M( mhb L`c E( Rda _nwav nj Mjjakr5 _vab`kr`hg @hrahr`nh( Enqvhmi nj
Mbzavr`{`hg Va{amvkd 26 ; $6??6)5 7#=7(
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8/3/2019 advrtsng ijcrb aamna
11/14
KN_P V@GDR 6?== @h{r`rqra nj @hravb`{k`pi`hmv Fq{`ha{{ Va{amvkd _mga ==
Cqaiiav F( [rmhbmvb`umr`nh z{( {pak`mi`umr`nh5 mh atmc`hmr`nh nj Wa{ravh`umr`nh `h Empmha{a mbzavr`{`hg(
Enqvhmi nj Mbzavr`{`hg Va{amvkd) ;6 = $=006)5 =1#62(
Hazarr R( B`jjavahka{ farwaah Mcav`kmh mhb Fv`r`{d raiaz`{`nh mbzavr`{`hg5 atpimhmr`nh mhb @cpi`kmr`nh{(
Enqvhmi nj Mbzavr`{`hg) 6= 2 $=006)5 :=#7=(
Ni`zav VI( Wdahka knh{qcav inmir>Enqvhmi nj cmvlar`hg) :; $=000)5 ;;#22(
Nqwav{innr D( mhb Rqbnv`km M( Fvmhb _av{nhmi`r Kvamr`nh rdvnqgd Mbzavr`{`hg( W(_ 6??=#?=( 6??=(
_akdcmhh K( mhb [rawmvr B(W( Rda cqir`b`cah{`nhmi`r nj pav{qm{`za knccqh`kmr`nh{5 rdanvar`kmi mhb
acp`v`kmi jnqhbmr`nh{( @h _( Kmjjavmrm mhb M(C( Rfnqr $ab{) Kngh`r`za mhb Mjjakr`za Va{pnh{a{ rn
Mbzavr`{`hg Iat`hgrnh CM5 Iat`hgrnh Fnnl{ $=040)5 ;=#:4(
_arr V(A( mhb Kmk`nn E(R( $=04:)) Knccqh`kmr`nh mhb _av{qm{`nh5 Kahrvmi mhb _av`pdavmi Vnqra{ rn
Mrr`rqba Kdmhga( Haw Pnvl5 [pv`hgav#Zavimg( =04:(
_arav E( _( mhb Ni{nh E( K( Knh{qcav fadmz`nv mhb cmvlar`hg {rvmrag1rd ab(
Rnvnhrn Nhrmv`n5 @vw`h CkGvmw#D`ii( =00:(
Vabahfmkd M( M cqir`pia pvnbqkr ahbnv{av kmh fa m kvab`fia {nqvka( Rda Kfav#Enqvhmi nj [pnvr Cmvlar`hg)
$6???)5 =#=?(
Va`kddaib J( Rda inmir Ajjakr) Fn{rnh Dmvzmvb fq{`ha{{ [kdnni( =00:(
Vnf`h{nh A(M( Jvng{ famv{ mhb nvgm{c{5 Rd`hl umh `j nq wmhr rn vamkd rnbm'{ knh{qcav{( Jnvrqha
=;1== $=007)5 =1;#=1:(
Vmh{ K( K( Va{nqvka{(Enqvhmi nj [cmii Fq{`ha{{ Cmhmgacahr) ;2 $=00:)5 :;#:1(
[mkdmv`h l( Mrrahr`nh- Dnw rn `hravvqpr) aii) wd`{pav mhb rnqkd knh{qcav{( Haw Pnvl5 Endh W`iia {nh{(
6??=(
[d`cp R(M( Mrr`rqba Rnwmvb rda Mb m{ m Cab`mrnv nj Knh{qcav Fvmhb Kdn`ka(Enqvhmi nj Mbzavr`{`hg =? 6
$=04=)5 0#=1(
[`vnpni`{ H( [cmii fq{`ha{{ cmhmgacahr :rd ab( Fn{rnh5 Dnqgdrnh C`jji`h Kncpmh( =007(
[c`rd A(G( Caqv{ I(Z( mhb Ha`eah{ _(K( Ajjakr{ nj Mbzavr`{`hg I`lamf`i`r5 M =?#Pamv _av{pakr`za(
Enqvhmi nj Mbzavr`{`hg Va{amvkd 2: = $6??:)5 7;#4;(
[rmhrnh E( I( mhb Davf{r L( K( Rda Ajjakr{ nj Kqvvahr Cmvlar Jnvka{ nh rda @cpmkr nj m RZ Knccavk`mi `h
Kvamr`hg _av{qm{`nh(Enqvhmi nj _vncnr`nh Cmhmgacahr =6 6 $6??:)5 ==0#=;1(
[rawmvr _( Fq`ib`hg fvmhb{ b`vakri Inhbnh Cmkc`iimh fq{`ha{{( =00:(
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8/3/2019 advrtsng ijcrb aamna
12/14
KN_P V@GDR 6?== @h{r`rqra nj @hravb`{k`pi`hmv Fq{`ha{{ Va{amvkd _mga =6
[rawmvr B(W( mhb Jqv{a B(D( Ajjakr`za Raiaz`{`nh Mbzavr`{`hg5 M [rqb nj =??? Knccavk`mi{ Iat`hgrnh
CM5 Iat`hgrnh Fnnl{( =04:(
[rnha G( Fa{{av B( mhb Iaw`{ I( Vakmii) i`l`hg mhb kvamr`z`r `h RZ knccavk`mi{5 m haw mppvnmkd(
Enqvhmi nj Mbzavr`{`hg Va{amvkd( ) 2?$6???)5 7#=4(
Waii{ W( Cam{qv`hg Mbzavr`{`hg Ajjakr`zaha{{ $Haw Ab)( Q[5 Imwvahka Avifmqc M{{nk`mra{ @hk( =007(
Wv`gdr _(I( Mhmiu`hg cab`m ajjakr{ nh mbzavr`{`hg va{pnh{a{) _qfi`k Np`h`nh ]qmvravi) ;4$=072)5 =01#
6?1(
Rmfia =
Vaimr`nh nj dqcmh pav{nhmi`r rvm`r{ w`rd rda fvmhb b`cah{`nh{
Dqcmh pav{nhmi`r rvm`r{
[aij knhj`bahka
Bnc`hmhka
Mggva{{`zaha{{
[nk`mf`i`r
Bajah{`zaha{{
Fvmhb pav{nhmi`r b`cah{`nh{
[`hkav`r
Atk`racahr
Vqggabha{{
Kncparahka
[npd`{r`kmr`nh
[nk`mi pva{{qva{
_av{nhmi
mrr`rqba
Jqrqva
`hrahr`nh{
Fq`hg
fadmz`nqv
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8/3/2019 advrtsng ijcrb aamna
13/14
KN_P V@GDR 6?== @h{r`rqra nj @hravb`{k`pi`hmv Fq{`ha{{ Va{amvkd _mga =;
J`gqva = Rda i`hl farwaah {nk`mi pva{{qva{ pav{nhmi mrr`rqba jqrqva `hrahr`nh{ mhb knh{qcav fq`hg fadmz`nqv
Jmkrnv{ [nqvka{ J`hb`hg{
I`lamf`i`r Fa`i mhb Fv`bgawmrav $=00?) Fvnwh $=00=) Bq_ia{{`{
$=002f) J`{dfa`h mhb C`bbia{rmbr $=001) Vnf`h{nh
$=007) [c`rd ar mi( $6??:)(
I`lamf`i`r va{qir{ jvnc
kngh`r`za z`awpn`hr
pvnz`b`hg ahravrm`hcahr
`hjnvcmr`nh va{qir`hg `h
pqvkdm{a hrahr`nh
_av{qm{`zaha{{ J`{dfa`h mhb Meuah $=071) Dmia ar mi( $=042) [rawmvr
mhb Jqv{a $=04:) _akdcmh mhb [rawmvr $=040) Fa`i mhbFv`bgawmrav $=00?) Waii{ $=007)(
Mb{ w`rd @hjnvcmr`za
knhrahr {mi`ahka kngh`r`za
va{pnh{a{ mhb fvmhbb`jjavahr`mr`nh {rvmrag`a{ mva
pav{qm{`za
Fvmhb
_av{nhmi`r
Fmrvm Iadcmhh mhb [`hgd $=00;) Mmlav $=00:< =007)
Laiiav $=004) Fvm{{`hgrnh mhb _arr`rr $6???)
Nqwav{innr mhb Rqbnv`km $6??=)
Rda b`{r`hgq`{dab fvmhb
`bahr`r kvamr`hg fvmhb `cmga
fm{ab nh nv vaimrab rn rda
dqcmh pav{nhmi`r rvm`r{
Fq`hg
Fadmz`nqv
Meuah mhb J`{dfa`h $=04?) Fmgnu` mhb Wmv{dmw
$=00?) Miiah ar mi $=006) Bq_ia{{`{ $=002m) Knnpav
mhb Bnhmib $6??=) Meuah $6??6) Cnvv`{ ar mi( $6??6)
[c`rd ar mi( $6??:)(
_av{nhmi mrr`rqba acnr`nh{
wdah ahknqhravab w`rd
{nk`mi pva{{qva{ kvamra jqrqva
`hrahr`nh{ vaimr`hg rn rda
fq`hg fadmz`nqv
Fvmhb
Inmir
Emknf mhb Kda{rhqr $=074) Mmlav $=00=) B`kl mhb
Fm{q $=002) V`akddaib $=00:) Ni`zav $=000)
Kdmqdbqv` mhb Dnifvnnl $6??=)(
Fvmhb inmir va{qir{ `h
cmvlar`hg gm`h cmvlar
{dmva qpi`jr`hg vazahqa{ mhb
aiazmr`nh nj fq{`ha{{
iazavmga
Rmfia 6
Vaz`aw nj knhrv`fqr`nh{ cmba nh rda mbzavr`{`hg jmkrnv{(
Mbzavr`{`hg
jmkrnv{
I`lmf`i`r
_av{qm{`nh
Fvmhb
pav{nhmi`r
Fq`hg Fadmz`nqv
Fvmhb Inmir
-
8/3/2019 advrtsng ijcrb aamna
14/14
KN_P V@GDR 6?== @h{r`rqra nj @hravb`{k`pi`hmv Fq{`ha{{ Va{amvkd _mga =2
J`gqva 6 Rda rdanvar`kmi jvmcawnvl jnv rd`{ pmpav
J`gqva ; @cpnvrmhka nj mbzavr`{`hg kmcpm`gh{ `h gahavmr`hg fvmhb inmir
Mbzavr`{acahr
kmcpm`gh
Fvmhb inmir
Fvmhb `cmga
Fvmhb a}q`r
Fvmhb zmiqa