Advocating for Your Cause and National Literacy Action Week
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Transcript of Advocating for Your Cause and National Literacy Action Week
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Advocating for Your Cause and National
Literacy Action WeekStudent Coalition for Action in Literacy Education (SCALE)
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The PresenterAlison Cary-Coleman
O Event & Membership Coordinator at SCALE
O MBA/MHA student at UNC Chapel Hill
O Social justice advocate
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What is Advocac
y?Use the chat box to
describe what you think advocacy is.
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Defining Advocacy
O Active push for change regarding a specific cause or position
O The strategies devised or actions taken to influence decision-making on a local, state or national level to create change
O The verbal or non-verbal support of an idea or policy
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What are some ways that you advocate for
your cause?Type responses in chat box.
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Ideas for Advocacy
Social Media
Promotion
Collaborate with Other
Groups
Protest
Donate Money and Fundraisin
g
Blogging
Write to state rep
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Advocating for Your Cause
Strategic Planning
Implementation of Methods
Rally Support
Promote Your Efforts
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Strategic PlanningWhat are the key questions
our organization should ask itself before executing
advocacy projects?
(Type answers in chat box)
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Strategic PlanningWhat are the key questions
our organization should ask itself before executing
advocacy projects?
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O What is the main goal we want to accomplish?
O What is the root cause of our problem?
O How can we assess our ability to impact the problem?
O Who are the stakeholders involved?
O Do any other groups currently work on this issue?
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Strategic Road Map
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Implementation of Methods
Poll Question #1: You represent a non-profit organization defending death-row inmates. Your goal is to bring awareness to your cause.
Which of these methods is most effective in reaching your goal?
A: Petition the governor to delay punishment
B: Sell pizza on campus to raise funds for your group
C: Start a social media campaign highlighting inmates wrongly convicted and executed
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Poll Question #2: You represent a breast cancer support organization that funds grants to research groups searching for a cure. You need to reach a $20,000 benchmark to fund the next research project.
Which of these methods is most effective in reaching your goal?
A: Write a press release about your organization
B: Host a 5K to raise funds
C: Invite a breast cancer survivor to campus to give a presentation to students on detection methods
Implementation of Methods
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Implementation of Methods
Awareness:- Social Media
Campaigns- Press
Releases- News/Radio
Shows- Magazine
Article Submissions
Fundraising:- Sell a product
- Host an event with entry fee or participation
fee-
Grantwriting- Request Donations
Policy Change:
- Write to a state/local
representative
- Protest- Policy Reform
Research & Proposals
Culture Change:
- Inter-group teaching
opportunities- Educational
speakers- Social events
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Case Study: UNC Dance Marathon
- Fundraiser for patients and families at NC Children’s Hospital
- - Relies on student participation
- - Need to generate awareness to recruit
volunteers
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Rally SupportO How can we attract
volunteers/supporters through our advocacy projects?
O Where can we partner with other organizations to achieve our goals?
O What resources exist to help build support?
O Example website: http://www.bcan.org/take-action/volunteers/ideas/
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Promote Your EffortsO Let the community
know what you’ve accomplished!
O Further promote participation and awareness
O Create resources for the public to learn more about your cause (i.e. website)
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National Literacy Action Week (NLAW)
January 28 – February 3, 2013
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What is NLAW?O Started in the
spirit of 1960 Greensboro sit ins
O SCALE cross-promotes and supports student social justice projects
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Past NLAW Projects
Poster Project- Kids reflect on why literacy is
important-Created posters
celebrating reading
- Hung posters around school
Financial Game of Life
- Participated in booths to earn
fake money- Had to assess
risk at each station (like board game)
Health Literacy Booth at Library- Engage library patrons in health
literacy - Provided
information on how to locate
medical information
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How To Get InvolvedO SIMPLY PLAN PROJECT and LET US
KNOW!O Access to SCALE resources and supportO Eligible to apply for mini-grants to support
your projectO Receive national publicity and attention for
your efforts O Get invited to attend the NLAW Virtual
Conference on Saturday, 2nd February
SCALE: [email protected] or 919-962-1542