Advocate from the Farm Gate Workshop
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Transcript of Advocate from the Farm Gate Workshop
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Advocate From the Farm GateUsing Social Media to Influence Consumers & LawmakersJohnna MillerDirector of Media & Advocacy TrainingAmerican Farm Bureau Federation@Johnna_J_Miller
Check this outhttp://www.internetlivestats.com/
63%57%46%23%*Pew Research Center 2014% who check every day
Media contacts
http://wqad.com/2015/10/22/local-farmer-speaks-out-against-subways-antibiotic-free-meat-plan/
influence infloonsnounthe capacity to have an effect on the character, development, or behavior of someone or somethingEffective use of social media helps you gain influence.
Issue on your farm/ranch you could share with lawmaker?
Story idea from your farm/ranch you could share with a reporter?
Mark Lynas Environmental Activist
In the 1990s, environmental activist Mark Lynas helped start the anti-GMO movement, fighting against genetically modified food crops. But now he's done a complete 180, telling the Oxford Farming Conference earlier this month that he was wrong to "demon[ize] an important technological option which can and should be used to benefit the environment." He now believes genetically modified foods can help us be more sustainable, and can help feed the world and increase health in developing countries. In a new interview, he tellsNPRit was science that changed his mind. (mention HSUS posts) 12
According to Nielsen, YouTube reaches more U.S. adults age 18-34 than ANY cable network.
18-34
Thats enough
https://Ditch the Rule video
More than 130,000 views16
You dont have to be spielberg46,005 VIEWS
Gilmer Dairy Farm
1,285 VIEWS
17
300 million monthly active users75 million use it daily. 30 billion photos shared
70 million photos per day
LM18
Photo you could share from your farm/ranch that would advocate for agriculture?
Val Wagners Blog wagfarms.com
250,000 views10,000 Facebook sharesLed to an interview with the L.A. Times
DairyCarrieVal Wagner
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Articles with images get 94% more views than those without. Great Visuals Can be Worth a Thousand Words
Flickr. 26
Add Advocating for Agriculture to your list of chores.
People have a lot of questionsbut sometimes they cant even vocalize their uncertainty. Thats why all your efforts can make a real difference.
LM opportunity to get ahead of the curve27