Advocamp: Michael Callahan

8

Transcript of Advocamp: Michael Callahan

Page 1: Advocamp: Michael Callahan
Page 2: Advocamp: Michael Callahan

Michael CallahanPractice Director, Global CX

Blueprint Consulting ServicesWest Coast

Customer Experience and The Science of Emotion

Page 3: Advocamp: Michael Callahan

What Do You Measure?

Page 4: Advocamp: Michael Callahan

What would you like customers to say when they talk about you?

Page 5: Advocamp: Michael Callahan

Is There A Universal “One Question?”

Automobiles are not mobile apps. Health care isn’t video streaming.

It’s a myth that there is a universal metric that will predict future customer behavior.

It’s also a myth that you actually need to explicitly ask your customer how they are feeling about you. If you listen carefully, you can probably already tell.

Page 6: Advocamp: Michael Callahan

Where To Listen?

Page 7: Advocamp: Michael Callahan

MAIN OFFICE ADDRESS 350 106th Ave NE, Second Floor

Bellevue, WA 98004

[email protected]

Phone: 424-901-9940

Page 8: Advocamp: Michael Callahan