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Advocamp: Danielle Camara & Katie Pope
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Transcript of Advocamp: Danielle Camara & Katie Pope
TIE YOUR ADVOCACY PROGRAM TO RETENTION RATESDanielle CamaraSr. Manager, Customer MarketingKatie PopeCustomer Marketing Specialist
The Dream TeamAdvoc
ates250+
MembersAdvocate
Engagement @ Scale
1,000+ Members
Customer Community50,000+ Members
Offline Experience
• 201 New Advocates, 3 days• 53 Online Reviews• 10 Referrals
• 97 New Advocates• 63 One-Click Review Ratings• 14 Reviews
Annual Customer Summit Global Roadshows
Online Experiences
• 64 Online Reviews • 38% Engagement - 369• 18 Referral Names
• 6 Online Reviews• 23% Engagement• 20 Referral Names
• Online Reviews• Referrals• Advocate
Engagement/Growth• Voice of our Customers
The Original Internal Sale
• Retention Rate• Customer Engagement
by Vertical/Segment• Referral Engine• Advocat-ING your
Advocates!• Venngage - Infographic
The Internal Sale- Today!
Metrics to track
RetentionAccounts Up for Renewal in 2015
Accounts Churned in 2015% Retention of 2015 Advocate Hub
Renewals
Penetration of Customer BaseAdvocates/All Customers
Advocates/Segmented CustomersEngagement by Persona i.e. Executive
Annual AwardsCMO Nation Purple SelectExecutive Engagement Revvies Advocate Engagement
Stand Out In The Marketing Nation
Marketo Company Overview
Marketing First• Helping marketers master the
art and science of digital marketing
• Unparalleled expertise
4,000+ customers across 20+ industries in 41 countries