Photo Credit: Asian Community Games

Advocacy Toolkit:

Diversity in Sport

2

“Sport has the power to change the world...”

- Nelson Mandela ,

Authors: Meaghan Griffin and Susanna Tang

SPORT4ONTARIO Sport4All Advocacy Toolkit

© November 6, 2013, Toronto, Ontario, Canada

Tel: (416) 426 - 7192

E-mail: mgriffin@sport4ontario.ca

Use and reproduction of the material in this toolkit in its entirety is permitted where

acknowledgement is given to SPORT4ONTARIO

Web: www.sport4ontario.ca www.sport4all.ca

Twitter: @SPORT4ONTARIO @sport4all_on

Facebook: facebook.com/Sport4Ontario facebook.com/sport4all.on

Photo Credit: Asian Community Games

Photo Credit: Asian Community Games

3

Table of Contents

Acknowledgements …………………………………………………………………….. 4

About this Toolkit ……………………………………………………………………….. 5

Introduction: A New Ontario …………………………………………………………… 6

Implications of Changing Demographics on Sport …………………………………. 7

The Opportunity for Sport ……………………………………………………………… 8

What Can Your Sport Do? …………………………………………………………….. 10

Engaging Culturally Diverse Groups …………………………………………………. 12

Diversity Checklist: How is My Organization Doing? ………………...…… 12

Tip Sheet: Creating a Welcoming and Inclusive Sport Program ………… 13

A Quick Guide to Advocating for Change …………………………………………… 16

A Crash Course on Lobbying the Government …………………………………..… 17

Other Ways to Advocate ………………………………………………………………. 20

5 Steps to Advocating Effectively …………………………………………………….. 22

Appendix 1: Communicating with Government …………………………………...… 24

Appendix 2: Sample Letter to the Government …………………………………….. 25

Appendix 3: Using Social Media ……………………………………………………… 27

Appendix 4: Sample Media Release …………………………………………………. 28

Appendix 5: Writing an Op-Ed ………………………………………………………… 30

Appendix 6: Ethnic Media Outlets ……………………………………………………. 31

Appendix 7: Worksheet – Advocacy Action Plan …………………………………… 33

Footnotes ………………………………………………………………………………… 34

Additional Resources ………………………………………………………………...… 36

4

SPORT4ONTARIO is a not-for-profit, nonpartisan organization dedicated

to the promotion of sport and physical activity in Ontario. We build capacity

in the Ontario Amateur Sport Sector by providing our members with the

knowledge, resources and networks they need to thrive.

Sport4All Initiative Imagine an Ontario sport and physical activity sector

that reflects the diversity of Ontario; where everyone feels welcome, in-

cluded and valued as an athlete, participant, leader, coach or volunteer. A

sector where barriers do not exist, and all people can see themselves in our

sport heroes. This is the welcoming, inclusive environment

SPORT4ONTARIO is promoting in collaboration with our many partners.

SPORT4ONTARIO gives special thanks to our Advisory Council partners:

This project was made possible through funding from the Heart and Stroke Foundation of Ontario.

Acknowledgements

5

About this Toolkit

Ontario’s cultural demographics are changing and sport has been slow to respond. While the 2012

Canadian Sport Policy1 and Active 20/202 have called for this to be addressed, few resources in

Canada have outlined how this can be achieved. This toolkit has been designed to help Ontario sport

and recreation providers plan, implement, promote and advocate for policies and procedures to

increase the engagement of culturally diverse groups in sport.

As part of a Heart and Stroke Foundation Spark grant, SPORT4ONTARIO conducted 9 focus groups

with 114 ethnically diverse youth and parents as well as sport service providers. 112 children, youth

and parents were also surveyed to gain an understanding of their experiences in sport and physical

activity. Responses have also been compiled from 21 service providers who were interviewed for

a previous Spark grant. Questions in these consultations focused primarily on the barriers to participa-

tion in sport faced by ethno-culturally diverse youth and how to make sport more attractive, accessible

and welcoming to diverse populations. Perspectives collected from these focus groups have been

corroborated with external research to inform the development of this document.

How to Use this Toolkit

Purpose of this Toolkit

How This Toolkit Was Developed

Who Should Use this Toolkit

Individuals & Coaches

Recreation Professionals

Health Promoters

Provincial Sport Organizations

Community Sport Councils

Settlement Agencies

Citizen’s Groups

Social Service Providers

Provincial Multi-Sport Organizations

Provincial Recreation Organizations

Community Sport Clubs

Community Recreation

The toolkit is a living document, which will undergo multiple iterations as our province changes. Here’s

what you can do with the current toolkit:

Read it and use the tools to build your capacity

Plan and take action to make sport more inclusive.

Spark a conversation about diversity in sport

Share it! Pass it on to your fellow staff and volunteers

Connect with Sport4All on Twitter and Facebook so we can continue to support you!

Tell us your success stories! We are collecting stories for our site, www.sport4all.ca

6

Introduction: A New Ontario

Ontario is changing. Shifting immigration patterns, increasing ethnic diversity, and fast growing Aboriginal populations have changed the make-up of Canadian cities, towns and suburbs. In the last few decades more newcomers have been arriving from India, China, Pakistan and the Philippines instead of European countries, where many new Canadians originated from in decades past. Evidence of this change is everywhere - in the rise of ethno-specific neighbourhoods, multi-lingual TV and radio broadcasts (including a Punjabi version of Hockey Night in Canada) and a myriad of multi-cultural restaurants and shops. In fact, over three million people in Ontario identify themselves as a member of a visible minority group3. See the full breakdown of this data below.

This ethnic population growth is expected to continue and Statistics Canada predicts that by 2031, visible minority groups will comprise 63% of the population of Toronto4.

These changes in ethnic representation have also led to changes in religious affiliation. While Christianity is still the most dominant across Canada, there are ever growing populations of Hindus (366,700) and Muslims (582,000) in this province, particularly in the Greater Toronto area5.

Another important Canadian demographic change is the rapid growth of the Aboriginal population, which is growing at about four times the rate of non-Aboriginals6. Ontario has the greatest number of Aboriginal peoples across Canada at 301,425 people7. As well, recent generations of Aboriginal families tend to be younger than their non-Aboriginal counterparts8.

Where will your sport be in 5, 10 or 50 years?

Do the participants, staff, coaches and volunteers in your sport

organization reflect these changes?

Figure 1: Visible Minorities in Ontario

Source: 2011 National Household Survey

* Not identified elsewhere.

7

Implications of Changing

Demographics On Sport

“According to the 2005 General Social Survey, children of recent immigrants (in Canada for less than 10 years) are less likely to partici-pate in sports (32%) than children of Canadian-born parents (55%)9.”

Although we are experiencing significant demographic changes in our province, we have not seen a

corresponding rise in the levels of participation of ethno-culturally diverse athletes in sport. When we

asked a subset of the provincial and multi-sport organizations to estimate the participation levels of

these groups among their athletes and staff, several confirmed that their numbers are low, and that

they lack the tools to develop culturally specific recruitment strategies.

Fortunately, participation rates for aboriginal children appear to be higher than children of recent immigrants. A little more than two-thirds (69%) of Aboriginal children participated in sports at least once a week10. Although participation in this group is relatively high, focus group participants have confirmed that many Aboriginal peoples still face barriers when accessing and participating in sport.

The research from focus groups and literature reviews on this topic

suggests that a number of barriers are preventing certain groups of

people from participating in sport.

Now, the challenge for sport is to develop programming that better meets

the needs of all Canadians, particularly those from traditionally

under-represented groups. In order to do so, sport must to adapt current

policies and practices. This will open up possibilities to discover new

talent, benefit from fresh perspectives, and sustain their programming.

Who’s not in the game?

Where challenge meets possibility

Photo Credit: CAAWS

“A truly inclusive sport system where all Canadians have opportu-nities to participate and excel in sport requires intentional efforts that go beyond a simple everyone is welcome policy.”

— 2011 Canadian Sport Policy Discussion Paper11

8

The Opportunity For Sport

Reason #1: Growth & Sustainability

For your sport to thrive, you need players at every level, particularly at the recreation/grassroots levels.

You should look to these growing populations to form sustainable future participant bases:

Newcomers to Canada are a good place to start. Take advantage of a newcomer’s natural curiosity

with winter and all things “Canadian” and introduce them to a new sport. Or, benefit from those

already familiar with your sport having excelled at the game in their home country.

Ethnic families who have long been residents of Canada are another possibility. With the stressors of

a new homeland behind them, they may be more open to supporting their children in sport.

Finally, Aboriginal populations can be further engaged by the sport community. Our focus groups

have identified that several reserve communities would like to increase their capacity for sport

programming and infrastructure. There is also interest in urban Aboriginal sport leagues and

programming12.

Reason #2: Untapped Talent & Fresh Ideas

Find and identify new talent by expanding your reach. Whether you are seeking your next breakout

athlete, coach, staff, volunteer or board member, increase your chances of success by conducting

outreach to diverse populations. There is always benefit to hearing unique ideas and voices.

Additionally, the introduction or growth of emerging sports like Kabbadi, Netball, and Indigenous sports

can be a great opportunity to exchange cultural knowledge and experiences.

Three Reasons to Engage Culturally Diverse Groups in Sport

9

The Opportunity For Sport (Continued) Reason #3: Build Better Communities

“Sporting organisations or sports administrators may think: what’s in it for the club, or for me? Or, why bother? A more helpful attitude would be ‘how can I help society’, because we all benefit when there is more cohesion in our society.” - Consultation respondent13

Sport is a common language. The familiar aspect of a game can help Ontario’s diverse citizens

connect with each other.

In particular, sport can play a part in aiding the newcomer settlement and integration process. In a sur-

vey by OCASI14, the top three settlement and integration challenges reported by respondents were: find-

ing employment (61.8%); limited English language skills (32.7%); and social isolation (26.5%). Sport can

assist in each of these areas.

First, it can help newcomers develop professionally by expanding their networks. It can increase employ-

ability by providing volunteer opportunities to coach, officiate, or serve on a board. Paid employment in

the sport sector is also a possibility. Second, it can teach newcomers ‘people skills’ in a Canadian con-

text and provide them with ample opportunity to practise their English. They can observe interactions

between Canadians and gain knowledge of norms around proximity, eye contact, voice level and tone.

Finally, sport has the power to build community among all Canadians – newcomer or otherwise. The

playing field becomes a common meeting place where friendships develop. The united front needed in

sport binds people together whether on the playing field or on a group task such as fundraising or com-

munity service. In essence, there is opportunity for the entire team to become a support network.

An Important Note About Intersecting Identities:

Some members of ethnic or newcomer communities may also face chal-

lenges due to their abilities, sexuality, gender, and age, which may com-

pound to discourage participation in sport and physical activity. A survey

by OCASI15 found that Ontario’s immigrants with physical disabilities felt

that there were few recreational and social activities available for them.

This is a strong reminder for us to ensure our sport programs accommo-

date those who experience multiple barriers related to identity. Photo Credit: CAAWS

10

What Can Your Sport Do?

Guidelines on Diversifying Your Sport

Look in the Mirror. Complete a self-assessment (p.12) to measure how well your

organization currently engages culturally diverse groups. Do you know the

demographics of your region and how it compares with the ethnic makeup of your

organization’s participants? Review the results from your self-assessment to identify

gaps and devise your next steps.

Know to Grow. Know your audience in order to grow your sport program. Involve

youth and adults from culturally diverse groups in program planning and delivery. Ask

them what barriers they might experience and how to overcome them.

Ask your staff, board members and volunteers to enlist the people in their networks who are

from culturally and linguistically diverse groups who can give insights into the unique needs of

different groups.

Look to settlement agencies, social service agencies, Aboriginal organizations, and places of

worship for partnerships. Offer to collaborate in ways that can both grow your participant base

and improve the lives of their clients.

Get out into the community and participate in or exhibit at cultural events and gatherings. You

may need to build trust and appeal to key influencers to gain access to certain communities.

Understand that this process doesn’t happen overnight. New, mutually beneficial relationships

take time to solidify.

1

2

Helpful Links:

Search the database of service providers for Ontario’s newcomers: http://settlement.org/findhelp/

View a comprehensive online database of social services in Ontario: http://www.211ontario.ca/ Note: You may wish to verify that your sport club is included in this directory.

Contact the Aboriginal Sport and Wellness Council of Ontario, or the Ontario Federation of Indian Friendship Centres to find out how to engage more aboriginal athletes in your sport.

11

What Can Your Sport Do? (Continued)

Walk the Talk.

Adopt policies and practices that are more

culturally relevant and inclusive. Follow it up

with dedicated resources and staff to

implement the changes.

For example:

Provide sensitivity training for all staff, volunteers, coaches, athletes and officials

Plan games and practices with religious observances in mind

Be flexible with uniform requirements, allowing substitutions when necessary

Provide healthy snacks with foods from many different cultures

Find out if your participants require time and space for prayer and reflection

See Sample Policy from the Centre for Multicultural Youth Issues

http://www.cmy.net.au/Assets/162/1/CIPSToolkit.pdf

Seeing is Believing. Involve people from diverse backgrounds at all levels of

your organization. Start by including photos of ethno-culturally diverse athletes in your

promotional materials. Proactively recruit, hire and train staff and volunteers from all

demographics to fill coaching, officiating, staff, volunteer and board member roles.

3

4

Helpful Links:

Maytree’s DiverseCity On Board program matches organizations with pre-screened, highly qualified professionals from diverse communities to serve on boards in the Greater Toronto Area. Learn more at http://diversecitytoronto.ca/about-diversecity/initiatives/

Photo Credit: CAAWS

12

Tools & Tips

Engaging Culturally Diverse Groups

Diversity Checklist: How is my organization doing?

Adapted from Building Blocks for Engaging Newcomer Volunteers, Auckland Sports Toolkit and Asian Sport Engagement Model Checklist16

*You may wish to consult the Ontario Human Rights Commission document Count me in! Collecting Human Rights-Based data17

In Our Sport Organization Yes No In

Progress

Our mission, vision and values reference a commitment to diversity and

inclusion

We have a diversity and inclusion strategy for engaging ethno-cultural

and Aboriginal populations. Our policies and practices can accommodate

for religious/cultural requirements

We collect data on the participation of Aboriginal and ethnic groups*

We actively seek out and involve members and organizations from

Aboriginal and ethnically diverse groups in the planning, implementation

and evaluation of our programs

Members of our staff and Board represent the diversity of our

participants and those who live in our region

We provide diversity/sensitivity training to all staff and volunteers

Our club culture is welcoming and inviting for all (e.g. food options, signage, social activities)

Our policies and practices foster an anti-bullying environment

We translate our materials into other languages

We ensure that our communication materials depict multi-cultural

athletes

13

Tip Sheet: Creating a Welcoming & Inclusive Sport Program

Key Considerations Significance Response Tips & Tactics Resources & Information

Awareness of your program Ethnic and newcomer families may not know about the program because they get their news and information from different sources:

Alternative or ethnic media

Settlement agencies

At school

Online

Places they frequent

Their friends and relatives Some may have difficulties reading or communicating in English

They may also have little to no knowledge

of facilities or programming available, or

where to access this information.

1. Establish a relationship with

settlement workers/agencies

and inform them of how to

refer clients to your programs.

Some schools and libraries

have settlement workers on-

site.

2. Arrange to host an

information or “try it” session

at social service agencies,

community festivals/events,

places of worship and schools

3. Advertise in ethnic media

4. Post information on

settlement.org; 211ontario.ca

5. Post information in places of

worship, the local library,

schools, community centres

6. Have communication

materials translated

professionally

7. Use word-of-mouth more

effectively by engaging key

influencers from diverse

communities

Find settlement

agencies at

http://settlement.org/

findhelp/

www.newyouth.ca is a

web portal for

newcomer youth in

Ontario

Refer to ethnic media

list (Appendix 6)

Post information about your sport program or facility on your local Community Sport Council web site (see p. 22 for full list)

Familiarity and involvement with Canadian sport system

Our focus group results revealed that

newcomer and ethnic youth and

parents also lack knowledge about

National Coaching Certification Program

(NCCP) and Long-term Athlete

Development (LTAD) stages.

In order to increase the involvement of ethnic and newcomer groups in sport, knowledge and understanding of NCCP and LTAD is essential.

1. Have teachers/coaches/

guidance counsellors

promote NCCP training

opportunities

2. Encourage adults and older

youth from ethnic commu-

nities to become certified

coaches and assist at games

3. Mentor ethnic adults and

older youth to become

coaches and officials

4. Have sport clubs educate

parents and youth about

the LTAD model for their

sport. Help interested par-

ents and youth understand

the varying levels of

competition

5. Translate information about

NCCP and CS4L in other

languages

NCCP training

http://

www.coachesontario.ca/

nccp-training/what-

courses-do-i-need/

LTAD stages

http://

www.canadiansportforlife

.ca/learn-about-canadian-

sport-life/ltad-stages

14

Key Considerations Significance Response Tips & Tactics Resources &

Information

Increasing diversity at all

levels

To increase diversity in your sport, you

need to involve diverse groups at all

levels— athletes, coaches, board

members, volunteers, staff.

1. Get a sense of the diversity

of your sport by surveying

all relevant stakeholders

2. Make a case for diversity at

all levels of leadership,

board membership, staff,

coaching and playing

3. Actively recruit and

promote these

opportunities to diverse

groups

4. Contact DiverseCity

onBoard for pre-screened

board member candidates

Collecting human rights

data

http://bit.ly/1fs2QrO

Diversity Matters

http://bit.ly/1eKvkvs

Diversity in Governance

http://bit.ly/1frXKf3

Harnessing parental support Parental approval is often needed in order for the youth to participate; however, sport can be a low priority for newcomer and ethnic parents for any of the following reasons:

Newcomer families may be experiencing difficulties in settling into their new country

Their financial resources may be limited

Parents may place more value on academic achievement than playing sport

They are not aware of the benefits of sport

1. Approach and meet parents at

school or in the community.

Promote the positive aspects

of sport participation and

address any of their concerns.

2. Offer or help families to access

subsidies for their children/

youth to play sport (KidSport,

Jumpstart)

3. Educate parents about

benefits of sport especially

those related to academics

and skills development

4. Familiarize parents with all

aspects of sport participation

(roles and responsibilities,

costs, pathways)

5. Provide gently used sport

equipment

6. Establish an athletic

scholarship to assist with

participation at the

post-secondary levels

TSC Funding Resources

Document

http://bit.ly/17hOoOI

Impact of Parental Atti-

tudes on Children’s Physi-

cal Activity

http://

www.participaction.com/

pdf/

feb2010research-

fileseng.pdf

Teaching Parents about

Benefits of Sport

http://

www.dsr.wa.gov.au//

assets/files/Parents/

Active%20Parent%

20Education%20Kit.pdf

A Guide for Sport Parents

http://

www.sportmanitoba.ca/

downloads/

parent_guide.pdf

Fear of injuries Some youth in our focus groups indicated

that they did not play particular sports

due to risk of injury. Some were

prohibited from participating by their

parents.

Reassure parents and youth that

safety is paramount, and explain

the safety measures you have

taken. Mitigate risks by the

following:

1. Define sport club policies

and procedures on injury

prevention and

occurrence. Distribute to

parents

Stop Sports Injuries Parent

Toolkit

http://

www.stopsportsinjuries.or

g/files/pdf/

prevent_injury.pdf

NCCP Prevention & Recov-

ery of Injury course

15

Key Considerations Significance Response Tips & Tactics Resources & Information

Fear of injuries (continued) 2. Ensure that equipment is in

good working order and fitted

properly

3. Train and certify coaches on

injury prevention and recovery

4. Train athletes on injury

prevention techniques

(stretching, hydration, fatigue,

overuse)

http://

www.coachesontario.ca/

nccp-training/competition

-development/prevention

-recovery-of-injury/

Making time for sport In our focus groups, time was often

indicated as a reason for not engaging in

sport, especially at more competitive

levels. It can be hard to juggle school,

work, family and/or religious commitments

along with sport.

Ethnic parents and youth may be unaware

of the Canadian physical activity

guidelines, which suggest 60 minutes of

moderate to vigorous activity/day for

children and youth.

1. Educate parents and youth

about the physical activity

guidelines and purported

health benefits

2. Teach young athletes time

management skills

3. Be flexible in scheduling

training and practices, espe-

cially around exam time and

religious holidays

4. Incorporate academic con-

cepts such as the science of

sport into training and prac-

tices, so they can apply what

they learn at school to sport

and vice versa

5. Hang informational posters

about physical activity

guidelines in your facility

Canadian Physical Activity

Guidelines

http://www.csep.ca/

english/view.asp?x=949

Athlete Time Manage-

ment Tips – Olympics

http://www.olympic.org/

content/olympic-

athletes/athletes-space/

tips/time-management/

Multifaith Calendar

http://

www.graybridgemalkam.c

om/en/15.0.asp?m=12

Free guideline posters

available at

http://ow.ly/rfojS

Understanding cultural

expectations of women Individuals from other cultures or

countries may have certain requirements

and expectations around women

participating in sport

Mixed gender sport activities may not be

permitted in some cases where religious

beliefs prohibit touch between opposite

gender individuals who are not married

Females may not be permitted to swim in

public spaces or they may be prohibited

from playing certain sports or wearing

certain attire

In some cultures, sport participation may

be less valued activity for females

1. Offer girls only program-

ming

2. Shield the pool from view by

draping curtains and re-

stricting use to only females

3. Be flexible in uniform

requirements

4. Be respectful of the wishes

of the family or individual

5. Promote the many bene-

fits of sport participation

for everyone

Guide to Islam

http://

www.islamicedfoundatio

n.com/guide1.htm

16

A Quick Guide to Advocating for Change

What is Advocacy?

“The act of speaking or of disseminating information intended to influence individual be-haviour or opinion, corporate conduct, or public policy and law.”18

It’s Your Right!

You have the right to be heard by your local, provincial and federal representa-tives. Don’t be afraid to speak to your government and tell them how they can best serve you and your community!

Key Messages

Diversity in sport and physical activity is lacking in Ontario, but how can we change that? You might

have your own ideas of what we need to do to level the playing field, and that’s great! If you’re not

sure, we heard some answers at our SPORT4ALL focus groups that might help you along.

Here’s what our participants would like to see improved or created:

Advocating for Greater Diversity in Sport

ad·vo·ca·cy

/ˈadvəkəsē/

Access to women’s only programming & facilities

Aboriginal specific programming and sport leagues

Translation services for sport programming and advertisements

Development and recruitment of diverse leadership for sport

Anti-oppression training for coaches, volunteers and staff

Affordable programs, equipment, and facilities

Variety in program type and competition/skill levels

Enhanced safety procedures for sport and recreation

Funding for rep level sports

Partnerships between cultural organizations and sport organizations

Recognition that some populations still face barriers

Anything else that you decide!

17

Get Ready to Take Action!

Before getting into the specifics of how to advocate, let’s take a closer look into one of the bodies

that you will likely be advocating to – the government.

Understanding how government works can make or break your advocacy campaign. This section will

allow you to advocate to the government successfully by helping you understand who to approach,

when to act, and how to go about it.

Determining who is best positioned to push your agenda forward from the start will save you a lot of

time. Review the list of responsibilities19 of the 3 levels of Canadian government to figure out who you

should be pushing for change.

A Crash Course

on Lobbying the Government

FEDERAL MUNICIPAL

✔ Makes laws for “the peace, order and good government” of Canada.

✔ Residual power over anything not listed under provincial jurisdiction.

✔ Can use spending power to influence provincial areas that it believes has nation-al repercussions (e.g. homelessness).

✔ Federal Minister of State (Sport) and major funding body to national sport organizations and initiatives

PROVINCIAL

✔ Matters of a local or private nature.

✔ Provincial ministry and major funding body for sport (currently the Ministry of Tourism, Culture and Sport)

✔ Social security, health, education, employment, economic development, natu-ral resources, child welfare and protection, environment, prisons.

✔ Created by the province, restricted to the authorities delegated by the province.

✔ Local infrastructure (e.g. sporting facilities and outdoor pitches, roads, sewers, bridges, water treatment).

✔ Local public health and social services (e.g. sport and recreation programs, child care, long-term care, land use planning, transit, police and fi re protection, garbage collection and disposal).

Other Tips:

Appeal first to government representatives from your riding Find out if there is a ministry or department dedicated to your field

Find out if a minister or councillor is in charge of your portfolio

> For more information on finding and communicating with your government representatives, see Appendix 1

A) Knowing Who’s Who in Government

18

A Crash Course

on Lobbying the Government (Continued)

B) Knowing When to Act

C) Using the Government’s Priorities

The timing of major events and government activities can also influence whether or

not your campaign gains traction. Consider the following when planning your cam-

paign activities:

The legislative cycle

The electoral cycle

The budgetary cycle

Major events, crises or disasters that are dominating headlines

Do research to find relevant dates and stay on top of current events.

It is important to consider what the government’s priorities are when communi-

cating your issue. Remember that governments have their own agendas, and

are often tied to previous commitments and/or party values.

Here are some tips for incorporating government priorities into your advocacy

campaign:

Familiarize yourself with the government’s objectives (research

online publications, statements & speeches)

Align your ask with the government’s objectives using their

language

Be nonpartisan by reaching out to all parties. Successful cam-

paigns find solutions that all parties can come together to sup-

port.

Photo Credit20

Photo Credit21

19

A Crash Course

on Lobbying the Government (Continued)

D) Applying Pressure

E) Courses of Action

Governments respond to sustained pressure from the public and the media.

Knowing how to pressure your government can help accelerate change.

Get to know your representatives

Communicate with them on an ongoing basis via phone, email

and in person

Respond publicly to their actions on social media (tweet or post

to them directly)

There are several ways to advocate to the government, including:

Giving your organization’s stance on the issue and proposing

a solution

Organizing a letter-writing campaign (see appendix 2 for a

sample letter)

Gathering signatures on a petition

Asking for a meeting with your representative

Starting a conversation with your representative on social

media (For more information on using social media, see ap-

pendix 3)

Photo Credit22

Photo Credit23

20

Other Ways To Advocate

Advocacy comes in many shapes and forms. In addition to working with the

government, here are some other ways you can make your voice heard.13

• Collaborate with other organizations to achieve common goals • Work with corporate sponsors who champion your cause

• Identify research gaps and dedicate resources to filling them

• Use research and statistics to substantiate your cause

• Use campaigns to inform the public, government and stakeholders about your cause

• Create flyers, and web sites, images, videos and infographics

• Host workshops & conferences

• Use social media to get the word out

Conduct & Disseminate Research

Develop Partnerships

Raise Awareness

21

Other Ways To Advocate (Continued)

• Rally individuals and groups to change perceptions and build support for the cause

• Identify a number of ways for people to get involved with your cause, including:

• Send out a press release (see appendix 4)

• Write an Op-Ed or a letter to the editor (see appendix 5)

• Reach out to ethnic news outlets (see appendix 6)

• Pave the way for others by demonstrating what is possible

• Act as a leader in your community by practicing what you preach

Becoming community champions

Signing petitions

Joining committees

Partnering with you or your organization

Writing letters

Sharing their stories

Mobilize Support

Influence Media

Embody Your Change

22

Step 1: Understand Your Issue

Now that you’ve chosen an issue to advocate for, it’s time to examine it a little closer. Here are some

questions to get you started.

What makes your issue important?

Think about legal, ethical, social, economic, and aesthetic arguments to support you

What is the cost of addressing your issue?

What is the cost of doing nothing?

Who are your allies on this issue?

Can you think of anybody else who has gone through this before?

What work are they doing already to support the cause?

1

5 Steps to Advocating Effectively

Aurora Brantford Burlington Guelph Hamilton Huntsville

Kingston Kitchener London Markham Mississauga Niagara

North Bay Northumberland Oakville Orillia Oshawa Ottawa

Sarnia-Lambton Thunder Bay Toronto

Cochrane District ASC

Georgian Triangle ASC

Hamilton ASC

London ASC

Markham ASC

Niagara Region ASC

Sault Ste. Marie ASC

Sudbury ASC

Thunder Bay ASC

Windsor ASC

Ontario Youth Summer & Winter Games

Canada Youth Summer & Winter Games

Ontario Parasport Games

Canada 55+ Winter & Summer Games

Ontario 55+ Winter & Summer Games

Pan Am Games (Toronto 2015)

Olympic Games

Citizen's Groups

Cultural Groups

Neighbourhood Associations

Action Groups

Health Organizations

Community Organizations

Community

Sport Councils

Accessible Sport

Councils (ASCs)

Provincial Sport Organizations

Games

Other

FIN

DING

YO

UR

ALLI

ES

Use the chart below to brainstorm who might be doing work to advance your cause. Consider partnering with them or joining an advisory council, working group, board of directors or citizens group with one of the organizations listed below

There are 85 provincial sport organizations in Ontario.

See a list of all of them at http://www.mtc.gov.on.ca/en/sport/sport/pso_listing.shtml

23

5 Steps to Advocating Effectively (Continued)

Step 2: Create Your Messaging

Tips for creating messaging:

» Powerful messages blend academic arguments with a personal story

» Strong arguments are short and to the point

» Consider branding your messaging & using a tagline

Step 3: Develop Your “Ask”

The most important aspect of your messaging is your ask. Your “ask” outlines what you want your

audience to do to solve your issue.

When developing your “ask”, consider the following:

» Keep it simple and realistic

» Ensure the ask is something that your audience has the

authority to do

» Position yourself as a part of the solution, and explain how

your audience can help you be more effective

Step 4: Assign Your Messenger(s)

The best messenger for your campaign will have a personal story that they can share about the issue.

You want your campaign to have a face and a voice so that people can relate to it.

It is also a good idea to have several people who can advocate for your cause from different angles to

show solidarity on your issue and your solution.

Who are great messengers?

Step 5: Set Goals & Evaluate

It is important to set realistic goals for your advocacy campaign, both so that others will know what

they need to do to help you, and so that you can measure whether or not you have achieved your

goals.

> Appendix 7 “Devise an Action Plan” will help you lay out your objectives and create a plan to

measure whether or not you have achieved them.

Diversify Your Campaign

Ensure that your messen-

gers and partners are

representative of a cross

section of ages, incomes,

abilities and ethnicities.24

2

3

4

5

24

Appendix 1

Communicating with Government

» To find your MP, follow this link: http://www.parl.gc.ca/Parlinfo/Compilations/HouseofCommons/MemberByPostalCode.aspx » To contact the Ministry of Amateur Sport in Canada, follow this link: http://www.parl.gc.ca/Parlinfo/Compilations/FederalGovernment/MinistersResponsible.aspx?Ministry=&Responsability=a2570370-d959-47aa-b082-1516492eb99b&Language=E » Find your MPP: http://fyed.elections.on.ca/fyed/en/form_page_en.jsp » To contact the Ministry of Tourism, Culture and Sport, follow this link: http://www.mtc.gov.on.ca/en/home.shtml » Contact your city or town hall to find information about your Mayor or City Councillor

Information about styles of address can be found online at For federal dignitaries http://www.pch.gc.ca/pgm/ceem-cced/prtcl/address2-eng.cfm For provincial/territorial dignitaries http://www.pch.gc.ca/pgm/ceem-cced/prtcl/address3-eng.cfm

For Mayors:

Finding your Representative

Addressing your Representative

Dignitary Salutation Final Salutation In conversation

A Mayor His/Her Worship (full name) Mayor of (name) Address

Dear Sir/Madam: or Dear Mr./Madam Mayor:

Yours sincerely, "Your Worship" first, then "Mayor (name)"

Photo Credit25

Photo Credit26

25

Appendix 2

Sample Letter to the Government

November 15, 2011 The Honourable Dalton McGuinty Delivered Electronically-Premier of Ontario Room 281, Main Legislative Building, Queen’s Park Toronto, ON M7A 1A1

Dear Premier McGuinty, This letter is a follow up to the media release issued by SPORT4ONTARIO ad-dressing the issue of the removal of the sport sector from the Cabinet table. We are asking for your support. While we appreciate that your new government had difficult decisions to make, we feel strongly that the removal of sport from a Ministry was very unfortunate. With Ontario receiving a grade of D-minus by Active Healthy Kids in Canada, it is ever more important for children and youth to have the opportunities to participate in sport, recreation and physical activity. We are asking that you support our efforts to put sport back where it belongs, on the masthead of a government Ministry. Government needs to take a leader-ship role when it comes to the health of all Ontarians, and sport has a role to play in contributing to that health. Although sport is currently unassigned to a Minister, online, some programs appear on the website of the Ministry of Health and Long Term Care, a Ministry which spends billions in caring for the sick and elderly. Conversely, sport keeps Ontarians well and healthy by provid-ing access and equitable participation in physical activity and Sport.

SPORT4ONTARIO – BUILDING SPORT CAPACITY

102-3 Concorde Gate, Toronto, Ontario M3C 3N7 416 426.7310 T | 416 426.7326

www.sport4ontario.ca

Topic Sentence

Use Credible Facts/Statistics

Draw Connections

Continued on page 2...

26

Appendix 2

Sample Letter to the Government (Continued)

We have heard from some MPPs directly, in response to our press release on November 1st. We know that the ones who responded feel, just as strong-ly as we do, that sport is extremely important in the lives of all Ontarians and it needs to be prominent in the daily activities of the government which rep-resents those Ontarians. Consider the synergies between Sport and Culture and Tourism. It would be a brilliant move to make Sport a part of the Culture and Tourism Ministry as in the Ministry of Culture, Sport and Tourism. We ask you to help make this happen. Click on this link to see what Canadian Olympian Nicole Forrester had to say about the benefits of Sport and the impact of a loss of a ministry for sport - http://nicole-forrester.blogspot.com As the Pan/ParaPan American Games torch has been passed from Guadalaja-ra, Mexico to Toronto as host for the 2015 Games, this is the time that gov-ernment leadership in helping sport organizations thrive, and create legacies is so important. The Pan/Parapan American Games will be the largest mul-tisports Games held in Canada since the 1976 Montreal Olympics! Clear government leadership is required to have sport, and its long-term bene-fits, at the cabinet table. As Ontarians we all have a voice, but as the Premier of Ontario, you have a greater voice, and a great opportunity to effect change. We ask that you make an impact now, early on in your new government, by using the leader-ship responsibility you have been given by your constituents, and helping us get sport the profile it needs and deserves. We need a Minister who supports the welfare of his/her constituents - one that champions sport.

Margaret Emin Ilene Watt Chair, SPORT4ONTARIO Vice Chair, SPORT4ONTARIO memin@sport4ontario.ca

SPORT4ONTARIO – BUILDING SPORT CAPACITY

102-3 Concorde Gate, Toronto, Ontario M3C 3N7 416 426.7310 T | 416 426.7326

www.sport4ontario.ca

Indicate support from individu-als or groups

Call for action

Personalize the issue

Contextualize the issue

27

Appendix 3

Using Social Media

People: Understand your social media

audience

Objectives: Create an objective for your

campaign

Strategy: Plan out how to achieve your

objective

Technology: Choose a social media

best suited for the task

The Case for Social Media

Using Social Media for Advocacy

Inform: Get your messages, resources, and up-dates to the right audience who is willing to share it with others. Provide articles and vide-os relevant to the issue.

Engage: Dialogue with your followers.

Activate: Ask followers to send a message to government, write or share articles, enter a contest tell their story about your issue.

Influence: A large social media following for your cause can put pressure on decision-makers.

It’s getting harder to reach people through traditional means

and email inboxes are inundated with messages every day28.

Most people use at least one social media platform, and they

are visiting them more regularly than any other website.

The rate of response for social media is very rapid, and there

is potential for your cause to get a lot of attention by going viral.

It is easy to connect with likeminded individuals and share

information with supporters.

Public figures respond to social media inquiries so that they

don’t look like they are avoiding particular questions — use their

twitter handles!

Create a Strategy Using POST27

Image credit29

28

Appendix 4

Sample Media Release

November 1, 2011

SPORT HAS NO HOME AT QUEEN’S PARK

Eighty-five provincial sport organizations and $1.6 billion

industry removed from cabinet table

Sport is at the foundation of every Ontario community. Playing hockey in your local wom-en’s league, participating in youth soccer, taking in a squash game at the local Y, or playing pick-up basketball at your community centre – all activities are promoted and in most cases facilitated by provincial sport organizations and its thousands of local clubs. When the Premier announced the new Ontario cabinet on October 20, it did not include the Ministry of Health Promotion and Sport, formally held by Minister Margarett Best, who became Minister of Consumer Services. Health Promotion and Sport as a Cabinet portfolio had been dissolved. While Health Promotion was redirected to Minister Deb Matthews who continues as Minister of Health and Long Term Care, the Sport portfolio has been left with-out a Cabinet Minister. “When Canada hosted the 2010 Winter Olympic and Paralympic Games, British Columbia changed their Ministry of Healthy Living to the Ministry of Healthy Living and Sport. We celebrated when Ontario travelled down the same road with the Ministry of Health Promo-tion and Sport,” explained Margaret Emin, Chair, SPORT4ONTARIO. “Now the need to re-duce the size of cabinet after winning a minority government has resulted in Health Promo-tion and Sport potentially being transferred to the Ministry of Health and Long-term Care, leaving Sport without a Minister of Sport. Sport has been relegated to obscurity once again.” Sport has still not officially landed within a portfolio in the Government of Ontario. It is the hope of SPORT4ONTARIO and the provincial sport governing bodies recognized and funded by the previous Ministry of Health Promotion and Sport that sport would retain a seat at the provincial cabinet table, especially when Ontario is the next host of a major multi-sport Games – 2015 Pan/Parapan American Games.

SPORT4ONTARIO

102-3 Concorde Gate, Toronto, ON M3C 3N7

Bus: 416 426-7192

www.sport4ontario.ca

Organization details & logo

Date the release was sent

Title for release

Issue Statement (if applicable)

Impactful introduction

Quotes used early in release

Your response or reaction

29

Date the release was sent

Appendix 4

Sample Media Release (Continued)

.

The Obesity in Canada report from the Public Health Agency of Canada and the Canadian Institute

for Health Information (2011) stated that the estimated cost of obesity to the Canadian economy

was approximately $4.6 billion in 2008, up $735 million or about 19% from $3.9 billion in 2000.

This is a conservative estimate, as it is limited to those costs associated with the eight chronic

diseases most consistently linked to obesity. Sport has both tremendous health benefits and great

economic impact.

According to the Canadian Sport Tourism Alliance, Ontario sport travel makes up nearly $1.6

billion of the Gross Domestic Product. It’s not just major international competitions that bring in

revenue to the province; a large part of the funds comes from local sport tournaments in

communities across Ontario every weekend.

“In addition to the millions of Ontario residents who participate in basketball as a means of a

healthy active lifestyle, our sport contributes millions of dollars in economic impact through sport

tourism,” said Michael T. Cvitkovic, Executive Director, Ontario Basketball. “Sport deserves

recognition from public office in the same manner as the other provincial portfolios. Premier

McGuinty stated that his focus is guiding Ontario through global uncertainty by focusing on

building a strong economy. Sport and sport tourism is a driving force in our provincial economy.”

As the Pan/ParaPan American Games torch has been passed to Toronto from Guadalajara,

Mexico as host for the 2015 Games, this is the time sports organizations should be thriving,

creating legacies that will stem from this international competition. Clear government leadership

is required to have sport, and its long-term benefits, at the cabinet table.

SPORT4ONTARIO, in collaboration with provincial partners, is leading the charge to ensure the

voice of sport is heard at Queen’s Park. Millions of Ontarians deserve it. Sport is deserving of this.

For further information or interview:

Media Contact: Ted Gendron, SPORT4ONTARIO 416-426-7310, tgendron@sport4ontario.ca

About SPORT4ONTARIO SPORT4ONTARIO is a not-for-profit, nonpartisan organization dedicated to the promotion of sport and physical activity in Ontario.

Supporting statistics

Quotes from relevant

spokespeople

Resolution

Concluding Statement

Contact details for follow-up

Description of

Organization

30

Appendix 5

Writing an Op-Ed

What is an Op-Ed? An op-ed is an article which appears opposite to the editorial page in a newspaper that is dedicated to expressing the opinions of citizens or experts.

Be relevant. Connect your piece to a topical issue in the news, a new government report, an issue of current public debate, new research findings etc.

Capture the reader from the outset with a hook. Take a stand at the beginning. Outline the issues but come down strongly on one side. Back up your position with factual, statistical info or direct personal experience. Be personal and conversational not academic, distant, philosophizing. Avoid jargon and insider terms. You will lose a general audience by using academic or tech-

nical language. Use active language and avoid clichés. End your piece by restating your argument in the strongest terms, and make suggestions for

how to improve matters. Be concise – no more than 800 words.

Globe and Mail Natasha Hassan, Comment Editor nhassan@globeandmail.com National Post Jonathan Kay, Comment Editor JKay@nationalpost.com

Toronto Star Fred Edwards, Deputy Editorial Page Editor oped@thestar.ca Toronto Sun Adrienne Batra, Comment Editor Adrienne.Batra@sunmedia.ca

Ottawa Citizen Kate Heartfield, Op-ed Editor kheartfield@ottawacitizen.com Kingston Whig-Standard Derek Shelly, Editor ed.whig@sunmedia.ca 613-544-5000 ext. 211

How to Write a Great Op-Ed30

Op-Ed Contacts for Print Media

Remember: » Include your full name, credentials and contact information » Send the op-ed within the body of an e-mail, not as an attachment » Put “Op-ed Submission” in the email subject line » Be exclusive to one media outlet unless you have already been

declined » The media reserve the right to edit, condense or reject your contribution

31

Appendix 6

Ethnic Media Outlets

Name of Publication Community Language Contact Information

Share: Canada’s Larg-

est Ethnic Newspaper

All English 416-656-3400

Fax: 416-656-3711

http://sharenews.com/category/sports/

Sing Tao Chinese Cantonese 416-596-8140

singtaoadmin@singtao.ca

Fax: 416-599-6688

www.singtao.ca

South Asian Focus South Asian English 905-454-1535

www.southasianfocus.ca

South Asia Mall South Asian English editor@southasiamail.com

admin@southasiamail.com

http://www.southasiamail.com/

Canada Authayan Tamil Tamil 416-752-1524

uthayannews@yahoo.com

fax: 416-752-6703

www.canadauthayan.ca

Canadian Immigrant

Magazine

Multicultural English 905-454-4344

www.canadianimmigrant.ca

“But we also need the space for dialogues

within our own community.”

- Sima Zerehi speaking about

Shahrvand Iranian newspaper31

32

Name of Publication Community Language Contact Information

Gazeta Gazeta Polish Polish 416-900-0997

Fax: 416-900-0996

Hindi Abroad South Asian Hindi 905-673-9929

hindiabroad@gmail.com

Fax: 905-673-9114

www.hindiabroad.com

De Nederlandse

Courant

Dutch Dutch 1-800-COURANT

www.denederlandsecourant.com

Shahrvand Iranian Farsi 905-764-7022

news@shahrvand.com

Fax: 905-764-5919

www.shahrvand.com

Prepare for Canada Multicultural English 416-977-5555

info@prepareforcanada.com

http://www.prepareforcanada.com

Can-India News South Asian English 905-673-6625

Fax: 905-673-6636

www.canindia.com

Appendix 6

Ethnic Media Outlets (Continued)

33

Advocacy Action Plan Worksheet:

What is the goal of your campaign? (a goal is a broad intention or overarching direction in the long run)

What are your objectives? (objectives are tangible, measurable and occur over a short period of time)

What are the key messages? (10-15 words that concisely summarize your argument and plan)

Who is the audience? (hint: your target audience is whoever you are asking to make change)

Why is this important to them?

1.

2.

3.

What do we want the audience to:

1. Think?

2. Feel?

3. Do?

Three supporting points:

1.

2.

3.

Examples, stories, and facts that support this message:

1.

2.

3.

What are the best ways to communicate the message?

How will we determine the success of our campaign?

Appendix 7

Worksheet—Advocacy Action Plan

34

1 Sport Canada. “The Canadian Sport Policy Renewal.” Sport Canada. 2002. http://sirc.ca/CSPRenewal/documents/

CSP2012_EN.pdf . 2 Active Canada 20/20. “Active Canada 20/20: A Physical Activity Strategy & Change Agenda for Canada.” Active Cana-da 20/20. May 2012. https://docs.google.com/a/activecanada2020.ca/viewer?a=v&pid=sites&srcid=YWN0aXZlY2FuYWRhMjAyMC5jYXxwYWdlMXxneDozNjEyNjViMjNkZmIwYTA. 3 2011 National Household Survey. “Ethnic Origin and Visible Minorities.” 2011 National Household Survey. June 2013. http://www.fin.gov.on.ca/en/economy/demographics/census/nhshi11-2.html.

4 Statistics Canada. “Study: Projections of the diversity of the Canadian population.” Statistics Canada Projections of the diversity of the Canadian population. March 9, 2010. http://www.statcan.gc.ca/daily-quotidien/100309/dq100309a-eng.htm. 5 See source 3 6 Aboriginal Affairs and Northern Development Canada. “Fact Sheet - Urban Aboriginal Population in Canada.” Aborigi-nal Affairs and Northern Development Canada. September 15, 2010. http://www.aadnc-aandc.gc.ca/eng/1100100014298/1100100014302. 7 Statistics Canada. “Aboriginal Peoples in Canada: First Nations People, Métis and Inuit.” Statistics Canada. July 11, 2013. http://www12.statcan.gc.ca/nhs-enm/2011/as-sa/99-011-x/99-011-x2011001-eng.cfm.

8 see source 6 9 Statistics Canada. “Kid’s Sports.” Statistics Canada Canadian Social Trends. Jan 2, 2009. http://www.statcan.gc.ca/pub/11-008-x/2008001/article/10573-eng.htm#a7. 10 Smith, Kristina, Findlay, Leanne & Crompton, Susan. “Participation in sports and cultural activities among Aboriginal children and youth” Statistics Canada Canadian Social Trends. July 13, 2010. http://www.statcan.gc.ca/pub/11-008-x/2010002/article/11286-eng.htm#a2. 11 Sport Canada. “Canadian sport policy renewal consultations 2011 discussion paper on diversity (targeted popula-tions)”. Sport Canada. October 28, 2011. http://sirc.ca/CSPRenewal/documents/Eng/Q4_Diversity_EN.pdf 12 McCaskill, Don, FitzMaurice, Kevin & Cidro, Jamie. “Toronto Aboriginal Research Project Final Report.” Toronto Abo-riginal Support Services Council. November 2011. http://www.nativechild.org/images/pdf/TARP-FinalReport-FA-All%20oct%2025%202011.pdf 13 Refugee Council of Australia. “A Bridge to a New Culture: Promoting the Participation of Refugees in Sporting Activi-ties (Abridged Report).” Refugee Council of Australia. June 2010. http://www.refugeecouncil.org.au/r/rpt/2010-Sport-sum.pdf. 14 OCASI. “Making Ontario Home 2012 – A study of settlement and integration services for immigrants and refugees.” Ontario Council of Agencies Serving Immigrants. 2012. http://www.ocasi.org/downloads/OCASI_MOH_ENGLISH.pdf.

Endnotes

35

15 See source 14 16 Auckland Council, Sport Auckland, and SPARC. “Connecting with Diversity: Auckland Sports Toolkit.” Auckland Council, Sport Auckland, and SPARC. Accessed June 20, 2012. http://www.sportnz.org.nz/Documents/Communities%20and%20Clubs/Active%20Communities/diversity/diversity.pdf. 17 Ontario Human Rights Commission, KPMG and TD Bank Financial Group. “Count me in! Collecting human rights-based da-ta.” Ontario Human Rights Commission, KPMG and TD Bank Financial Group. Accessed June 20, 2013. http://www.ohrc.on.ca/sites/default/files/attachments/Count_me_in!_Collecting_human_rights_based_data.pdf. 18 Voluntary Sector Task Force, Privy Council Office and the Government of Canada. “Working Together: A Government of Can-ada/Voluntary Sector Joint Initiative.” Voluntary Sector Roundtable. 1999. http://www.vsi-isbc.org/eng/knowledge/working_together/pco-e.pdf. 19 YMCA Canada, and Human Resources Development Canada. “BE H.I.P.P.: Have Influence on Public Policy.” YMCA Canada and Human Resources Development Canada, 2003. http://www.ymca.ca/media/59241/be_hipp_manual.pdf. 20 http://host1.images.cdn.fotopedia.com/flickr-718336672-medium.jpg. 21 http://farm9.staticflickr.com/8230/8491452971_d25ae7d17d_b.jpg. 22 http://host1.images.cdn.fotopedia.com/flickr-3037754970-medium.jpg. 23 http://host1.images.cdn.fotopedia.com/flickr-452560396-medium.jpg. 24 American Library Association. “Library Advocate’s Handbook.” American Library Association.. 2008. http://www.ala.org/offices/sites/ala.org.offices/files/content/ola/2008lah.pdf. 25 http://files.ontariogovernment.ca/sites/default/your_government_1.1_history_of_government.jpg . 26 http://bookedlitevents.files.wordpress.com/2013/04/writing-a-letter.jpg. 27 Newman, Timothy and Frederick Peck, Jason and Harris, Charles and Wilhide, Brendan. Social Media in Sport Marketing (Scottsdale, Arizona: Holocomb Hathaway Publishers, Inc., 2013), 174. 28 Lemire-Blair, Natasha. “Enhancing Grassroots Advocacy Through Social Media.” CSAE Resources. 2013. http://www.csae.com/Resources/ArticlesTools/View/ArticleId/81/Enhancing-Grassroots-Advocacy-Through-Social-Media. 29 http://www.mediabistro.com/alltwitter/files/2012/11/social-media-communication.png.

30 Queens University. “ Write and Op-Ed.” Queens University News Centre. Accessed August 1, 2013. http://www.queensu.ca/news/faculty-staff-resources/write-op-ed. 31 Keung, Nicholas. “Canada’s ethnic newspapers: retelling a changing immigrant story” The Toronto Star. May 18, 2013. http://www.thestar.com/news/immigration/2013/05/18canadas_ethnic_newspapers_retelling_a_changing_immigrant_story.html.

Endnotes (Continued)

36

Additional Resources

Bi, Shaheen. “Fit as a fiddle: Engaging faith and BME communities in activities for wellbeing.” Sporting Equals. July 2012. http://www.ageuk.org.uk/Documents/EN-GB/FaithGood%20Practice%20GuideWEB.pdf?dtrk=true.

Canadian Parks and Recreation Association. Everybody Gets to Play Community Mobilization Toolkit. Ottawa, Ontario: Canadian Parks and Recreation Association, 2005.

Catholic Immigration Centre, Ottawa. “Community Cup Toolkit.” Catholic Immigration Centre, Ottawa. 2010.

Centre for Multicultural Youth Issues. “Multicultural Resource Kit: Giving communities a sporting chance.” Cen-tre for Multicultural Youth Issues. 2010. http://www.cmy.net.au/Assets/347/1/Sportkit_English.pdf.

Centre for Multicultural Youth Issues. “Playing Team Sport.” Centre for Multicultural Youth Issues. 2005. http://www.cmy.net.au/Assets/347/1/Sportkit_English.pdf.

Clarke, Ryan. “How to organize a successful meeting with your MP or provincial representative.” (Webinar). Canadian Cancer Survivor Network. September 18, 2013. https://ccsn.megameeting.com/recplayback/?id=107448#recid=31263&key=fbbc7859f154ab3ff5aa8cd8529c9a39&language=English.

Community ToolBox. “Advocating for Change.” Community ToolBox. 2013. http://ctb.ku.edu/en/dothework/tools_tk_10.aspx.

Community ToolBox. “Enhancing Cultural Competence.” Community ToolBox. 2013. http://ctb.ku.edu/en/dothework/tools_tk_content_page_234.aspx.

George, Tammy. “Making healthy connections with racialized communities: girls and young women’s experi-ences with sport, physical activity and healthy living: focus group report and recommendations.” Canadi-an Association for the Advancement of Women and Sport and Physical Activity. 2013. http://www.caaws.ca/onthemove/e/racialized_girls/documents/MakingHealthyConnections-E.pdf.

Government of Western Australia. “WA Charter of Multiculturalism.” Government of Western Australia. Novem-ber 2004. http://www.omi.wa.gov.au/resources/publications/charter/wa_charter_multiculturalism.pdf.

Grey Bruce Health Unit, Play Your Way Every Day. “PLAY Bruce Grey Advocacy Toolkit: Physical Activity.” Grey Bruce Health Unit, Play Your Way Every Day. Accessed May 20, 2013. http://playbrucegrey.com/public_docs/documents/PLAYBruceGreyAdvocacyToolkit.pdf.

37

Additional Resources (Continued)

Maytree Foundation, Citizenship and Immigration Canada. “Diversity Matters: Changing the face of public boards.” Maytree Foundation, Citizenship and Immigration Canada. Accessed May 20, 2013. http://maytree.com/PDF_Files/DiversityMatters.pdf.

Ontario Soccer Association, and Citizenship and Immigration Canada. “New Canadians and sport: A resource for grassroots sport.” Ontario Soccer Association. Accessed May 25, 2013. http://www.ontariosoccer.net/Portals/11/Soccer%20and%20Settlement%20Pictures/Settlement%20Guide%20FINAL%20(2).pdf.

Ontario Trillium Foundation. “Diversity in Ontario: A Community in Profile.” Ontario Trillium Foundation. Ac-cessed June 20, 2012. http://www.otf.ca/en/knowledgeSharingCentre/resources/DiversityReportOntarioENGLISH.pdf.

Ontario Trillium Foundation. “Diversity in Toronto: A Community in Profile.” Ontario Trillium Foundation. Ac-cessed June 20, 2012. http://www.investtoronto.ca/InvestAssets/PDF/Reports/DiversityToronto.pdf.

PARC. Workbook for Influencing Physical Activity Policy. Toronto, Ontario: Physical Activity Resource Centre, Publication Date Unknown.

Policy Research Group, Department of Canadian Heritage. “Environmental Scan 2010: Trends and Issues in Canada and in Sport.” Policy Research Group, Department of Canadian Heritage. 2010. http://sirc.ca/CSPRenewal/documents/Eng/General%20-%20EScan%20SportinCanada%20Final%20EN.pdf.

Public Health Advocacy Institute of Western Australia. “Advocacy in Action: a toolkit for Public Health Profes-sionals.” Public Health Advocacy Institute of Western Australia. 2009. http://www.phaa.net.au/documents/100114PHAIAdvocacyToolkit%202ndedition.pdf.

Sporting Equals. “Faith, Religion & Sport.” Sporting Equals. Accessed January 20, 2013. http://www.sportingequals.org.uk/faith/.

Canadian Heritage. “Sport Participation 2010 Research Paper.” Canadian Heritage. February 2013. http://publications.gc.ca/collections/collection_2013/pc-ch/CH24-1-2012-eng.pdf.