How To Avoid Becoming Social Media Roadkill, Zuberance Webinar, June 23, 2010, Final B
Advocacy is Delicious, Restaurant.com and Zuberance- Presentation from WOMMA's WOMM-U 2012
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Transcript of Advocacy is Delicious, Restaurant.com and Zuberance- Presentation from WOMMA's WOMM-U 2012
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Turning Restaurant.com Advocates into a Social Marketing Force
WOMMA Welcomes You ToWOMM-U 2012
Advocacy is Delicious
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Christopher KrohnRestaurant.com, President & CMO
Advocacy is DeliciousTurning Restaurant.com Advocates
into a Social Marketing Force
Rob FuggettaZuberance, Founder & CEO
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Best Deal. Every Meal.
• 18,000+ Restaurants• 50,000 Daily Gift Certificate Options• Saving diners $2 billion
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Automating Advocacy
Social, Digital, MobileSocial, Digital, Mobile
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Advocacy Program Overview
• Launched: September 2011
• Goal: Identify and energize
Advocates
• 100% authentic advocacy
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80% Likely to Recommend
Identified 141,131 AdvocatesCreating Sustainable “Advocate Army”
80%
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Advocates Created 34,788 Stories
Restaurant.com “Date Night”
Boosting Advocacy & Engagement
Creating Valuable Content AssetGenerating 2.5M Trusted Impressions
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Advocates Shared 12,525 OffersDriving Sales via Advocates• Reaching 1.9M people• Generating 3,773 in-bound Referral Clicks
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Advocates Join Inner Circle
Special Facebook page for Advocates
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Tracking Advocacy
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3 Key Benefits of Advocacy
1.Increase advocacy and sales
2.Boost engagement
3.Enhance customer service
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5 Advocacy Do’s & Don’ts
1.Don’t pay or provide incentives
2.Don’t coach Advocates
3.Do make it easy for Advocates
4.Do measure and track results
5.Do use an advocacy system