(ad)verything is change

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Welcome to Jogja #city4creativity @playboygyla Chandra Chaper Copywriter & Strategic planner www.chandrachaper.wordpress.com

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Transcript of (ad)verything is change

Page 1: (ad)verything is change

Welcome to Jogja #city4creativity@playboygylaChandra ChaperCopywriter & Strategic plannerwww.chandrachaper.wordpress.com

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(ad)verything is change.

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Advertising is dead?

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Important action not impoten actionWe need an action!

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Consumers would never think

“here’s an TVC, Outdoor, Billboard, or Toiletries ad"

They only know two categories

"good or bad ad”

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Creative thinkeror

“tukang” creative?

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Concept thinking is

everything

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Being better is the best way to be different

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Be a quality person and success will follow you

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