(ad)verything is change
13
Welcome to Jogja #city4creativity @playboygyla Chandra Chaper Copywriter & Strategic planner www.chandrachaper.wordpress.com
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Transcript of (ad)verything is change
Welcome to Jogja #city4creativity@playboygylaChandra ChaperCopywriter & Strategic plannerwww.chandrachaper.wordpress.com
(ad)verything is change.
Advertising is dead?
Important action not impoten actionWe need an action!
Consumers would never think
“here’s an TVC, Outdoor, Billboard, or Toiletries ad"
They only know two categories
"good or bad ad”
Creative thinkeror
“tukang” creative?
Concept thinking is
everything
Being better is the best way to be different
Be a quality person and success will follow you
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