Adverts
5
Target Audience Target audience would be young women. This is because young women would aspire to look Promoting a lifestyle The lifestyle it promotes is a celebrity type lifestyle. This is because is shows a girl with nice legs around a pool with expensive shoes and en expensive bag and also a male jumping in the pool. This gives the impression Typography The font used in this advert is blain black and very visible. Black is a very powerful colour when creating adverts, this is why it has been used. It its very eye catching and will draw people into the advert by using the words ;Jimmy Colours The adverts in this advert are fairly bright. The pool is a very bright blue and the shoes are also very bright yellow. The bright colours bring attention to the shoes and make you want them more. Composition The composition of the photo is that the shoes are in the centre of the advert. It doesn’t include any faces because the shoes speak for themselves. Its shows that anyone can wear them and it is focused on the shoes. Setting the advert is set by a swimming pool. The female model is on a bench near the edge but doesn’t want to get in because the shoes are too precious.
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Transcript of Adverts
Target Audience
Target audience would be young women. This is because young women would aspire to look like this and also would buy these shoes.
Promoting a lifestyle
The lifestyle it promotes is a celebrity type lifestyle. This is because is shows a girl with nice legs around a pool with expensive shoes and en expensive bag and also a male jumping in the pool. This gives the impression that if you have these Jimmy Choo shoes you will receive a lifestyle like this.
Typography
The font used in this advert is blain black and very visible. Black is a very powerful colour when creating adverts, this is why it has been used. It its very eye catching and will draw people into the advert by using the words ;Jimmy Choo.
Colours
The adverts in this advert are fairly bright. The pool is a very bright blue and the shoes are also very bright yellow. The bright colours bring attention to the shoes and make you want them more.
Composition
The composition of the photo is that the shoes are in the centre of the advert. It doesn’t include any faces because the shoes speak for themselves. Its shows that anyone can wear them and it is focused on the shoes.
Setting
the advert is set by a swimming pool. The female model is on a bench near the edge but doesn’t want to get in because the shoes are too precious.
Target AudienceTarget audience would be young women. This is because young women would aspire to look like this and also would buy these shoes.
Promoting a lifestyle
The lifestyle it promotes is a celebrity type lifestyle. This is because is shows a girl with nice legs and expensive shoe. This gives the impression that if you have these UGG sandals you will receive a lifestyle like this and will be as pretty as this.
Typography
The font used in this advert is blain white and very visible. White is a very powerful colour when creating adverts, this is why it has been used. It its very eye catching and will draw people into the advert by using the word UGG in big bold writing.
Setting
The setting of this advert is on rocks. She has the shoes in the front so they stick out and make you look at them. They are white and very powerful.
ColoursThe adverts in this advert are fairly light apart from the dark coloured rocks. The shoes are a light colour on a dark background. This will bring a lot of attention to the shoes and the model.
The composition of the advert is the shoes are in the bottom centre of the image with the model on the left and the logo on the top right. The shoes are in front of the model so all the attention is on the shoes and not the model.
The composition of the advert is the shoes are in the centre of the image with the model on the shoe heel and the logo on the top right. The shoes are the main priority on this advert and the model is a man in a suit going through the heel. It shoes the shoes are in charge.
ColoursThe adverts in this advert are fairly black, white and red. The shoes are black with a dark background but a faded white outline around the shoes to bring attention it them. The red is used for blood to bring attention to the man through the heel as it doesn’t catch your eye without the blood.
SettingThe setting of this advert is fake. The shoe is just in front of a black background, there is no real or outside scenes involved.
TypographyThe font used in this advert is silvery colour to match the heel colour. silver is a very powerful colour when creating adverts, this is why it has been used. It is not very eye catching as it is not very bold and the writing is slightly unclear.
Promoting a lifestyleThe lifestyle it promotes is a celebrity type lifestyle. This is because celebrities are powerful and the heel is giving the impression it is powerful as it has ‘killed’ the man (Killer Heels). It is suggesting if you have these heels you will feel powerful.
Target AudienceTarget audience would be women. This is because women would aspire to be powerful and dominant and would be hoping to attract men.
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Image of shoe
Brand Name
My ShoeMy advert will be aimed at woman aged 16-25. My shoes are aimed at people who go out partying and clubbing a lot and love the colour pink! My brand will use celebrity Pixie Lott as she has a celebrity lifestyle as this is what we are promoting. She will give off the party/young/celebrity lifestyle that all young girls want.
